ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2024
Institutional positions in ServiceNow, Inc. as of Jun 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,879
- +82 vs. Q1 2024
- Shares held
- 180.7M
- +1.91M (+1.1%) vs. Q1 2024
- Total value
- $142.1B
- +$6.34B (+4.7%) vs. Q1 2024
- New holders
- 206
- 836 more added
- Sold out
- 124
- 589 more reduced
26 institutions that held it in Q1 2024 haven't filed for Q2 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Optimum Investment Advisors | 100 | $78.7K | 0.04% | +100 | New |
| Bay Harbor Wealth Management, LLC | 99 | $77.9K | 0.03% | 00.0% | Unchanged |
| Meeder Asset Management Inc | 97 | $76.3K | 0.01% | −436−81.8% | Reduced |
| Continuum Advisory, LLC | 96 | $75.5K | 0.01% | −51−34.7% | Reduced |
| TFC Financial Management | 93 | $73.2K | 0.01% | +42+82.4% | Added |
| Caitlin John, LLC | 93 | $73.2K | 0.05% | +2+2.2% | Added |
| GHP Investment Advisors, Inc. | 92 | $72.4K | 0.00% | −37−28.7% | Reduced |
| Financial Connections Group, Inc. | 87 | $68.0K | 0.04% | 00.0% | Unchanged |
| Global Trust Asset Management, LLC | 86 | $67.7K | 0.03% | +25+41.0% | Added |
| Colonial Trust Co | 86 | $67.6K | 0.01% | +2+2.4% | Added |
| Chris Bulman Inc | 85 | $66.9K | 0.05% | +85 | New |
| Armstrong Advisory Group, Inc | 84 | $66.1K | 0.01% | +29+52.7% | Added |
| Tucker Asset Management LLC | 83 | $65.3K | 0.01% | +9+12.2% | Added |
| Capital Advisors, Ltd. LLC | 82 | $65.0K | 0.01% | −7−7.9% | Reduced |
| Hall Laurie J Trustee | 80 | $63.0K | 0.02% | 00.0% | Unchanged |
| Avondale Wealth Management | 80 | $62.9K | 0.04% | 00.0% | Unchanged |
| Private Ocean, LLC | 80 | $62.9K | 0.01% | +18+29.0% | Added |
| Cornerstone Planning Group LLC | 78 | $60.9K | 0.02% | −26−25.0% | Reduced |
| Main Street Group, LTD | 77 | $60.8K | 0.03% | 00.0% | Unchanged |
| Avalon Trust Co | 76 | $59.8K | 0.00% | 00.0% | Unchanged |
| AdvisorNet Financial, Inc | 72 | $56.6K | 0.01% | +5+7.5% | Added |
| Key Financial Inc | 72 | $56.6K | 0.01% | +35+94.6% | Added |
| Davis Capital Management | 70 | $55.2K | 0.05% | +70 | New |
| Virtus Investment Advisers, Inc. | 70 | $55.1K | 0.05% | −36−34.0% | Reduced |
| Solstein Capital, LLC | 70 | $55.1K | 0.04% | 00.0% | Unchanged |
| Fortitude Family Office, LLC | 70 | $55.1K | 0.03% | +12+20.7% | Added |
| Centerpoint Advisors, LLC | 70 | $55.0K | 0.02% | 00.0% | Unchanged |
| Quest Partners LLC | 66 | $51.9K | 0.01% | −527−88.9% | Reduced |
| Northwest Capital Management Inc | 65 | $51.1K | 0.02% | 00.0% | Unchanged |
| Bell Investment Advisors, Inc | 65 | $51.1K | 0.01% | 00.0% | Unchanged |
| MidAtlantic Capital Management, Inc. | 65 | $51.1K | 0.04% | 00.0% | Unchanged |
| Laurel Wealth Advisors LLC | 63 | $49.6K | 0.01% | 00.0% | Unchanged |
| AllSquare Wealth Management LLC | 63 | $49.6K | 0.03% | 00.0% | Unchanged |
| Abound Wealth Management | 62 | $49.0K | 0.02% | −1−1.6% | Reduced |
| Horizon Bancorp Inc | 61 | $48.0K | 0.02% | −18−22.8% | Reduced |
| Institutional & Family Asset Management, LLC | 61 | $48.0K | 0.01% | +5+8.9% | Added |
| Barrett & Company, Inc. | 60 | $47.2K | 0.02% | 00.0% | Unchanged |
| GoalVest Advisory LLC | 58 | $45.6K | 0.01% | −2−3.3% | Reduced |
| Chilton Capital Management LLC | 57 | $44.8K | 0.00% | +57 | New |
| Ibex Wealth Advisors | 57 | $44.8K | 0.01% | +57 | New |
| Ulland Investment Advisors, LLC | 56 | $44.0K | 0.03% | 00.0% | Unchanged |
| ARK Investment Management LLCSuperinvestorARK Invest | 54 | $42.5K | 0.00% | −15,704−99.7% | Reduced |
| Colonial Trust Advisors | 54 | $42.5K | 0.00% | +37+217.6% | Added |
| Center for Financial Planning, Inc. | 53 | $41.7K | 0.01% | 00.0% | Unchanged |
| Tortoise Investment Management, LLC | 52 | $40.9K | 0.00% | −12−18.8% | Reduced |
| RFP Financial Group LLC | 51 | $40.1K | 0.01% | 00.0% | Unchanged |
| Pacific Capital Wealth Advisors, Inc | 51 | $40.1K | 0.01% | +40+363.6% | Added |
| Old Second National Bank of Aurora | 50 | $39.3K | 0.01% | 00.0% | Unchanged |
| PFG Private Wealth Management, LLC | 50 | $39.3K | 0.02% | 00.0% | Unchanged |
| Semmax Financial Advisors Inc. | 48 | $39.3K | 0.01% | +48 | New |
| Strengthening Families & Communities, LLC | 50 | $39.0K | 0.01% | +2+4.2% | Added |
| Redwood Wealth Management Group, LLC | 46 | $36.2K | 0.03% | +46 | New |
| Prestige Wealth Management Group LLC | 45 | $35.4K | 0.01% | 00.0% | Unchanged |
| WR Wealth Planners, LLC | 45 | $35.4K | 0.01% | +3+7.1% | Added |
| American Capital Advisory, LLC | 50 | $35.3K | 0.03% | +50 | New |
| Private Wealth Management Group, LLC | 44 | $34.6K | 0.01% | 00.0% | Unchanged |
| Brown, Lisle/Cummings, Inc. | 44 | $34.6K | 0.01% | 00.0% | Unchanged |
| Archer Investment Corp | 44 | $34.6K | 0.01% | 00.0% | Unchanged |
| Westend Capital Management, LLC | 43 | $33.9K | 0.01% | −6,108−99.3% | Reduced |
| Hartford Financial Management Inc. | 43 | $33.8K | 0.01% | 00.0% | Unchanged |
| Ritter Daniher Financial Advisory LLC | 43 | $33.8K | 0.01% | 00.0% | Unchanged |
| Sachetta, LLC | 42 | $33.5K | 0.01% | −7−14.3% | Reduced |
| Ridgewood Investments LLC | 41 | $32.3K | 0.02% | +41 | New |
| SJS Investment Consulting Inc. | 40 | $31.5K | 0.01% | −5−11.1% | Reduced |
| Core Alternative Capital | 39 | $30.7K | 0.01% | 00.0% | Unchanged |
| Financial Management Professionals, Inc. | 38 | $30.0K | 0.00% | +4+11.8% | Added |
| BFSG, LLC | 38 | $29.9K | 0.00% | 00.0% | Unchanged |
| Caldwell Sutter Capital, Inc. | 36 | $28.3K | 0.01% | 00.0% | Unchanged |
| Front Row Advisors LLC | 34 | $26.7K | 0.01% | 00.0% | Unchanged |
| Versant Capital Management, Inc | 34 | $26.7K | 0.01% | +28+466.7% | Added |
| JFS Wealth Advisors, LLC | 33 | $26.0K | 0.00% | −36−52.2% | Reduced |
| Creekmur Asset Management LLC | 32 | $25.2K | 0.01% | −1−3.0% | Reduced |
| Moisand Fitzgerald Tamayo, LLC | 31 | $24.4K | 0.00% | 00.0% | Unchanged |
| Family Firm, Inc. | 31 | $24.4K | 0.01% | +31 | New |
| LGT Financial Advisors LLC | 31 | $24.4K | 0.05% | +31 | New |
| Canton Hathaway, LLC | 30 | $24.0K | 0.01% | 00.0% | Unchanged |
| Dunhill Financial, LLC | 30 | $23.8K | 0.01% | +14+87.5% | Added |
| St Germain D J Co Inc | 30 | $23.6K | 0.00% | 00.0% | Unchanged |
| Oakworth Capital, Inc. | 30 | $23.6K | 0.00% | 00.0% | Unchanged |
| NewSquare Capital LLC | 30 | $23.6K | 0.00% | +30 | New |
| Cherry Tree Wealth Management, LLC | 29 | $22.8K | 0.01% | +25+625.0% | Added |
| Sound Income Strategies, LLC | 27 | $21.2K | 0.00% | −4−12.9% | Reduced |
| Valued Wealth Advisors LLC | 26 | $20.5K | 0.01% | +3+13.0% | Added |
| Raffa Wealth Management, LLC | 26 | $20.5K | 0.01% | 00.0% | Unchanged |
| Cassady Schiller Wealth Management, LLC | 25 | $19.7K | 0.01% | −8−24.2% | Reduced |
| Legacy Bridge, LLC | 25 | $19.7K | 0.01% | 00.0% | Unchanged |
| Syntax Research, Inc. | 25 | $19.7K | 0.02% | 00.0% | Unchanged |
| Geo Capital Gestora de Recursos Ltd | 24 | $19.0K | 0.02% | 00.0% | Unchanged |
| Avion Wealth | 25 | $19.0K | 0.01% | +6+31.6% | Added |
| NFJ Investment Group, LLC | 24 | $18.9K | 0.00% | 00.0% | Unchanged |
| Atticus Wealth Management, LLC | 23 | $18.1K | 0.01% | 00.0% | Unchanged |
| Unique Wealth Strategies, LLC | 23 | $17.5K | 0.01% | +23 | New |
| DT Investment Partners, LLC | 22 | $17.3K | 0.00% | +4+22.2% | Added |
| Sittner & Nelson, LLC | 22 | $17.3K | 0.01% | +10+83.3% | Added |
| Indiana Trust & Investment Management CO | 21 | $16.5K | 0.01% | 00.0% | Unchanged |
| Centennial Bank | 20 | $15.7K | 0.01% | 00.0% | Unchanged |
| Transcendent Capital Group LLC | 20 | $15.7K | 0.01% | 00.0% | Unchanged |
| Country Trust Bank | 20 | $15.7K | 0.00% | +20 | New |
| Hexagon Capital Partners LLC | 19 | $14.9K | 0.00% | −2−9.5% | Reduced |
| Albion Financial Group | 19 | $14.9K | 0.00% | 00.0% | Unchanged |