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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2024

Institutional positions in ServiceNow, Inc. as of Jun 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,879
+82 vs. Q1 2024
Shares held
180.7M
+1.91M (+1.1%) vs. Q1 2024
Total value
$142.1B
+$6.34B (+4.7%) vs. Q1 2024
New holders
206
836 more added
Sold out
124
589 more reduced

26 institutions that held it in Q1 2024 haven't filed for Q2 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2024: 1,879 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ2 2024: $142.1B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2024.

Institutions holding NOW in Q2 2024
InstitutionSharesValue% of portfolioChange in sharesAction
River Street Advisors LLC283$222.6K0.14%+283New
Crewe Advisors LLC281$221.1K0.02%+71+33.8%Added
Bellecapital International Ltd.281$221.1K0.05%00.0%Unchanged
Plante Moran Financial Advisors, LLC280$220.3K0.02%00.0%Unchanged
Blossom Wealth Management280$220.3K0.48%00.0%Unchanged
Tidemark, LLC280$220.3K0.10%00.0%Unchanged
Roble, Belko & Company, Inc280$220.0K0.04%00.0%Unchanged
SevenBridge Financial Group, LLC276$218.9K0.05%+276New
Nemes Rush Group LLC277$217.9K0.03%+110+65.9%Added
AMG National Trust Bank276$217.4K0.01%−29−9.5%Reduced
DSC Advisors, L.P.276$217.1K0.72%−22−7.4%Reduced
Amplius Wealth Advisors, LLC276$217.1K0.02%−9−3.2%Reduced
Larson Financial Group LLC276$217.1K0.01%−4−1.4%Reduced
Marino, Stram & Associates LLC276$217.1K0.05%+276New
Westmount Partners, LLC275$217.0K0.07%−75−21.4%Reduced
Formidable Asset Management, LLC275$216.3K0.03%+49+21.7%Added
Wellington Wealth Strategies, LLC.275$216.3K0.93%+275New
Insight Wealth Partners, LLC273$214.8K0.14%+273New
Opal Wealth Advisors, LLC271$213.2K0.07%−24−8.1%Reduced
Towarzystwo Funduszy Inwestycyjnych Pzu SA271$213.2K0.08%00.0%Unchanged
Sonora Investment Management Group, LLC279$212.7K0.02%00.0%Unchanged
Nvest Financial, LLC270$212.4K0.13%+270New
Pathway Financial Advisors LLC269$211.6K0.06%00.0%Unchanged
Ewa, LLC276$211.3K0.09%+276New
KilterHowling LLC268$210.8K0.14%00.0%Unchanged
Abel Hall, LLC268$210.8K0.15%+268New
Regatta Capital Group, LLC266$209.3K0.05%00.0%Unchanged
Oliver Lagore Vanvalin Investment Group266$209.3K0.06%−13−4.7%Reduced
Red Wave Investments LLC265$208.5K0.08%00.0%Unchanged
Consilium Wealth Advisory, LLC265$208.5K0.11%00.0%Unchanged
Aviso Wealth Management264$207.7K0.12%+264New
Planning Capital Management Corp263$206.9K0.15%00.0%Unchanged
Cedar Wealth Management, LLC263$206.9K0.07%−5−1.9%Reduced
West Bancorporation Inc263$206.9K0.15%−4−1.5%Reduced
Beaumont Financial Advisors, LLC262$206.1K0.02%+262New
Alexander Labrunerie & Co., Inc.262$206.1K0.11%+262New
LM Advisors LLC261$206.0K0.00%−769−74.7%Reduced
Kowal Investment Group, LLC261$205.3K0.04%−119−31.3%Reduced
Sargent Investment Group, LLC261$205.3K0.04%+261New
Wesbanco Bank Inc260$204.5K0.01%+260New
High Net Worth Advisory Group LLC260$204.5K0.06%+260New
Canvas Wealth Advisors, LLC256$204.5K0.06%+256New
Independence Bank of Kentucky259$203.7K0.05%+142+121.4%Added
Convergence Investment Partners, LLC256$201.4K0.06%+256New
Triasima Portfolio Management inc.256$201.4K0.02%+256New
Souders Financial Advisors255$200.6K0.03%+255New
Capstone Investment Advisors, LLC253$199.0K0.00%−1,569−86.1%Reduced
Newbridge Financial Services Group, Inc.251$197.5K0.07%+11+4.6%Added
Atlas Capital Advisors LLC250$196.7K0.03%+100+66.7%Added
Rise Advisors, LLC247$194.3K0.10%−3−1.2%Reduced
JJJ Advisors Inc.237$186.4K0.04%+12+5.3%Added
E Fund Management (Hong Kong) Co., Ltd.236$186.0K0.11%+11+4.9%Added
Harbour Investments, Inc.236$185.7K0.01%−23−8.9%Reduced
FNY Investment Advisers, LLC234$184.0K0.12%−1,403−85.7%Reduced
Financial Network Wealth Advisors LLC231$181.7K0.14%+231New
Union Savings Bank225$177.0K0.09%00.0%Unchanged
First Personal Financial Services215$169.1K0.04%00.0%Unchanged
Hazlett, Burt & Watson, Inc.212$167.0K0.09%+18+9.3%Added
WealthCollab, LLC207$162.8K0.12%00.0%Unchanged
Toth Financial Advisory Corp206$162.1K0.02%−973−82.5%Reduced
Western Pacific Wealth Management, LP204$160.5K0.12%+16+8.5%Added
DiNuzzo Private Wealth, Inc.202$158.9K0.02%+6+3.1%Added
Security National Bank202$158.9K0.02%+127+169.3%Added
Kelly Financial Services LLC200$157.3K0.06%+15+8.1%Added
Eagle Bay Advisors LLC198$155.8K0.09%−95−32.4%Reduced
Montag A & Associates Inc197$155.0K0.01%00.0%Unchanged
United Community Bank195$153.4K0.06%−5−2.5%Reduced
Register Financial Advisors LLC181$142.4K0.07%00.0%Unchanged
Westside Investment Management, Inc.181$142.4K0.03%+6+3.4%Added
Pin Oak Investment Advisors Inc175$138.0K0.13%00.0%Unchanged
MEAG MUNICH ERGO, Kapitalanlagegesellschaft mbH168$132.2K0.00%+64+61.5%Added
Hollencrest Capital Management167$131.4K0.01%+24+16.8%Added
MV Capital Management, Inc.165$129.8K0.01%+12+7.8%Added
Osterweis Capital Management Inc164$129.0K0.01%00.0%Unchanged
Caldwell Trust Co162$127.4K0.01%+21+14.9%Added
Beacon Capital Management, LLC161$126.7K0.02%−14−8.0%Reduced
Addison Advisors LLC159$125.1K0.04%+36+29.3%Added
Carolinas Wealth Consulting LLC150$118.0K0.02%−26−14.8%Reduced
Farmers & Merchants Investments Inc150$118.0K0.00%00.0%Unchanged
Mizuho Bank, Ltd.150$118.0K0.03%+150New
Ramirez Asset Management, Inc.150$118.0K0.02%00.0%Unchanged
Riverview Trust Co149$117.2K0.11%00.0%Unchanged
MB, Levis & Associates, LLC145$114.1K0.06%00.0%Unchanged
First Pacific Financial142$111.7K0.03%+13+10.1%Added
Harel Insurance Investments & Financial Services Ltd.137$108.0K0.00%−28−17.0%Reduced
Spectrum Wealth Counsel, LLC133$104.6K0.01%−8−5.7%Reduced
J.Safra Asset Management Corp125$98.3K0.01%+115+1,150.0%Added
EdgeRock Capital LLC124$97.5K0.08%+124New
Rakuten Securities, Inc.121$95.2K0.04%−96−44.2%Reduced
Bartlett & Co. Wealth Management LLC121$95.2K0.00%+19+18.6%Added
Investment Research & Advisory Group, Inc.119$93.6K0.04%00.0%Unchanged
Delta Asset Management LLC114$89.7K0.01%00.0%Unchanged
DSM Capital Partners LLC112$88.1K0.00%00.0%Unchanged
Operose Advisors LLC111$87.3K0.03%00.0%Unchanged
West Branch Capital LLC107$84.2K0.03%00.0%Unchanged
Arlington Trust Co LLC103$81.0K0.02%00.0%Unchanged
Byrne Asset Management LLC104$80.5K0.06%––
Washington Trust Advisors, Inc.101$79.2K0.01%−43−29.9%Reduced
First United Bank Trust100$78.7K0.03%00.0%Unchanged
Custom Portfolio Group LLC100$78.7K0.06%00.0%Unchanged