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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2024

Institutional positions in ServiceNow, Inc. as of Jun 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,879
+82 vs. Q1 2024
Shares held
180.7M
+1.91M (+1.1%) vs. Q1 2024
Total value
$142.1B
+$6.34B (+4.7%) vs. Q1 2024
New holders
206
836 more added
Sold out
124
589 more reduced

26 institutions that held it in Q1 2024 haven't filed for Q2 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2024: 1,879 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,244 institutions
Value heldQ2 2024: $142.1B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2024.

Institutions holding NOW in Q2 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Griffin Asset Management, Inc.402$316.2K0.04%00.0%Unchanged
Valley Brook Capital Group402$316.2K0.25%+125+45.1%Added
Gerber Kawasaki Wealth & Investment Management404$317.8K0.02%−7−1.7%Reduced
First Trust Investment Solutions L.P.404$317.8K0.04%−64−13.7%Reduced
Wedge Capital Management L L P405$318.6K0.01%+4+1.0%Added
Private Trust Co NA406$319.4K0.03%+169+71.3%Added
FRG Family Wealth Advisors LLC404$320.4K0.06%−20−4.7%Reduced
LGL Partners, LLC412$324.1K0.05%+412New
Trueblood Wealth Management, LLC414$325.7K0.18%+16+4.0%Added
Legacy Edge Advisors, LLC414$325.7K0.06%+21+5.3%Added
Raleigh Capital Management Inc.415$326.1K0.14%−77−15.7%Reduced
Perfromance Wealth Partners, LLC415$326.5K0.01%−11−2.6%Reduced
Vicus Capital418$328.8K0.03%+16+4.0%Added
Johnson Financial Group, Inc.420$330.4K0.02%+163+63.4%Added
Thrive Wealth Management, LLC423$332.8K0.07%+33+8.5%Added
Howe & Rusling Inc423$332.8K0.03%+14+3.4%Added
Knuff & Co LLC425$334.3K0.11%00.0%Unchanged
Crown Wealth Group, LLC426$335.1K0.17%−28−6.2%Reduced
Fortitude Advisory Group L.L.C.426$335.1K0.20%−14−3.2%Reduced
Eqis Capital Management, Inc.428$336.4K0.03%−230−35.0%Reduced
Covestor Ltd428$337.0K0.22%+22+5.4%Added
Dynamic Wealth Strategies, LLC430$338.0K0.29%+1+0.2%Added
Vantage Consulting Group Inc431$339.1K0.25%+15+3.6%Added
AA Financial Advisors, LLC433$340.6K0.12%−4−0.9%Reduced
Corundum Group, Inc.433$340.6K0.13%−1−0.2%Reduced
Chemung Canal Trust Co434$341.4K0.07%−236−35.2%Reduced
David J Yvars Group435$342.2K0.21%−75−14.7%Reduced
Fermata Advisors, LLC435$342.2K0.08%+435New
Finivi Inc.436$343.0K0.28%−3−0.7%Reduced
JT Stratford LLC437$343.8K0.06%−79−15.3%Reduced
Total Clarity Wealth Management, Inc.438$344.6K0.12%+109+33.1%Added
Cookson Peirce & Co Inc439$345.3K0.02%−42,605−99.0%Reduced
Ashton Thomas Private Wealth, LLC440$346.1K0.02%−5−1.1%Reduced
Edgemoor Investment Advisors, Inc.441$346.9K0.03%00.0%Unchanged
AnglePoint Asset Management Ltd447$351.6K0.37%+447New
McDaniel Terry & Co448$352.0K0.03%−40−8.2%Reduced
Jackson Creek Investment Advisors LLC447$352.0K0.13%+447New
Integrated Investment Consultants, LLC463$353.0K0.10%00.0%Unchanged
Allen Capital Group, LLC449$353.2K0.05%+449New
Concorde Asset Management, LLC450$354.0K0.22%+10+2.3%Added
Alera Investment Advisors, LLC452$355.6K0.04%+452New
Redhawk Wealth Advisors, Inc.453$356.4K0.05%+19+4.4%Added
Pinnacle Bancorp, Inc.455$357.9K0.11%00.0%Unchanged
Rossmore Private Capital456$358.7K0.05%+1+0.2%Added
David R. Rahn & Associates Inc.456$358.7K0.11%+456New
Capital Asset Advisory Services LLC483$359.4K0.02%−18−3.6%Reduced
Allianz SE460$361.9K0.01%−1,734−79.0%Reduced
Oarsman Capital, Inc.461$362.7K0.08%00.0%Unchanged
Magnus Financial Group LLC462$363.4K0.04%+10+2.2%Added
Trust Co of Vermont462$363.4K0.02%+181+64.4%Added
Fulcrum Capital LLC465$365.8K0.08%00.0%Unchanged
Resonant Capital Advisors, LLC468$368.2K0.03%+48+11.4%Added
Mirador Capital Partners LP471$370.5K0.07%+180+61.9%Added
Triad Wealth Partners, LLC473$372.1K0.20%+473New
RiverGlades Family Offices LLC475$373.7K0.29%00.0%Unchanged
Hanson & Doremus Investment Management475$374.0K0.06%−44−8.5%Reduced
FLC Capital Advisors476$374.5K0.09%00.0%Unchanged
Aigen Investment Management, LP477$375.2K0.07%−439−47.9%Reduced
Financial Perspectives, Inc478$376.0K0.14%00.0%Unchanged
Stonebrook Private Inc.479$376.8K0.11%−8−1.6%Reduced
Onyx Bridge Wealth Group LLC487$383.1K0.06%−4−0.8%Reduced
SRS Capital Advisors, Inc.487$383.1K0.04%+395+429.3%Added
Opes Wealth Management LLC490$385.5K0.08%−6−1.2%Reduced
Asset Advisors Investment Management, LLC490$385.5K0.04%+45+10.1%Added
ZWJ Investment Counsel Inc493$387.8K0.02%−30−5.7%Reduced
Freestone Capital Holdings, LLC496$390.2K0.01%+137+38.2%Added
Centiva Capital, LP496$390.2K0.02%+236+90.8%Added
Dearborn Partners LLC499$392.5K0.02%+88+21.4%Added
Once Capital Management, LLC500$393.3K0.19%+500New
Harmony Asset Management LLC500$393.3K0.16%+500New
Fullcircle Wealth LLC541$395.4K0.19%+541New
Silver Oak Securities, Inc503$395.7K0.06%+31+6.6%Added
Cohen & Steers, Inc.503$396.0K0.00%−8−1.6%Reduced
Cladis Investment Advisory, LLC505$397.3K0.29%00.0%Unchanged
Boston Trust Walden Corp505$397.3K0.00%+6+1.2%Added
Sheaff Brock Investment Advisors, LLC506$398.1K0.04%−436−46.3%Reduced
Forum Financial Management, LP509$400.2K0.01%+1+0.2%Added
Segment Wealth Management, LLC509$400.4K0.03%00.0%Unchanged
Highline Wealth Partners LLC510$401.2K0.15%+231+82.8%Added
Davis R M Inc513$403.6K0.01%00.0%Unchanged
Proficio Capital Partners LLC514$404.3K0.04%+26+5.3%Added
Wealth Management Associates, Inc.515$405.1K0.19%00.0%Unchanged
Sierra Capital LLC520$409.0K0.05%00.0%Unchanged
First Horizon Advisors, Inc.520$409.1K0.01%−6−1.1%Reduced
Foundations Investment Advisors, LLC523$411.7K0.01%−140−21.1%Reduced
CVA Family Office, LLC526$413.8K0.07%+6+1.2%Added
Morling Financial Advisors, LLC527$414.6K0.18%+13+2.5%Added
Financial Advocates Investment Management527$414.6K0.03%+14+2.7%Added
Fairscale Capital, LLC545$414.6K0.37%+545New
Carlton Hofferkamp & Jenks Wealth Management, LLC522$417.0K0.16%−20−3.7%Reduced
Kingfisher Capital LLC530$417.0K0.10%00.0%Unchanged
Semus Wealth Partners LLC533$419.3K0.32%−9−1.7%Reduced
Hallmark Capital Management Inc533$419.3K0.03%+48+9.9%Added
Aaron Wealth Advisors533$419.3K0.06%+98+22.5%Added
Onefund, LLC537$422.4K0.46%+5+0.9%Added
Providence First Trust Co538$423.2K0.19%00.0%Unchanged
Meridian Wealth Advisors, LLC540$424.8K0.08%00.0%Unchanged
Manchester Capital Management LLC540$424.8K0.05%+10+1.9%Added
Brown Brothers Harriman & Co544$427.9K0.00%−9−1.6%Reduced
NBT Bank N A545$428.7K0.03%+260+91.2%Added