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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2024

Institutional positions in ServiceNow, Inc. as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,823
+94 vs. Q4 2023
Shares held
180.1M
−127.2K (−0.1%) vs. Q4 2023
Total value
$136.7B
+$9.65B (+7.6%) vs. Q4 2023
New holders
193
765 more added
Sold out
99
637 more reduced

27 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2024: 1,823 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ1 2024: $136.7B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q1 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2023.

Institutions holding NOW in Q1 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Mathes Company, Inc.6,025$4.59M1.72%−430−6.7%Reduced
First American Trust, FSB6,078$4.63M0.49%+209+3.6%Added
SageView Advisory Group, LLC64,609$4.64M0.27%+61,695+2,117.2%Added
Westend Capital Management, LLC6,151$4.69M1.82%+6,151New
Alliance Wealth Advisors, LLC6,157$4.69M1.40%−1,617−20.8%Reduced
Mission Wealth Management, LP6,210$4.73M0.13%+1,838+42.0%Added
George Kaiser Family Foundation6,214$4.74M0.91%−137−2.2%Reduced
Trinity Legacy Partners, LLC6,246$4.76M1.39%−695−10.0%Reduced
Everence Capital Management Inc6,293$4.80M0.32%00.0%Unchanged
Selective Wealth Management, Inc.6,296$4.84M2.10%−196−3.0%Reduced
Ameritas Investment Partners, Inc.6,363$4.85M0.17%−149−2.3%Reduced
Churchill Management Corp6,370$4.86M0.06%−1,080−14.5%Reduced
Weatherly Asset Management L. P.6,409$4.89M0.47%+40+0.6%Added
Red Door Wealth Management, LLC6,410$4.89M0.94%+297+4.9%Added
AIA Group Ltd6,429$4.90M0.16%+2,593+67.6%Added
Yarra Square Partners LP6,448$4.92M4.26%−710−9.9%Reduced
Northwestern Mutual Investment Management Company, LLC6,504$4.96M0.13%+15+0.2%Added
Petredis Investment Advisors LLC6,509$4.96M0.60%+97+1.5%Added
Optiver Holding B.V.6,551$4.99M0.21%+6,551New
TrimTabs Asset Management, LLC6,555$5.00M1.25%+308+4.9%Added
Prescott Group Capital Management, L.L.C.6,600$5.03M0.81%00.0%Unchanged
SpiderRock Advisors, LLC6,660$5.03M0.16%+6,660New
Trifecta Capital Advisors, LLC6,626$5.05M1.23%+297+4.7%Added
Beacon Pointe Advisors, LLC6,638$5.06M0.06%+375+6.0%Added
Soltis Investment Advisors LLC6,715$5.12M0.57%+545+8.8%Added
TD Private Client Wealth LLC6,736$5.14M0.17%−314−4.5%Reduced
Harbor Capital Advisors, Inc.6,750$5.15M0.67%−135−2.0%Reduced
Kentucky Retirement Systems Insurance Trust Fund6,765$5.16M0.35%−538−7.4%Reduced
Empirical Finance, LLC6,873$5.24M0.32%+243+3.7%Added
Wedbush Securities Inc6,917$5.27M0.20%+419+6.4%Added
Icon Wealth Advisors, LLC6,936$5.29M0.49%−2,556−26.9%Reduced
Motley Fool Asset Management LLC6,946$5.30M0.34%+795+12.9%Added
Trivest Advisors Ltd7,000$5.34M0.19%+3,000+75.0%Added
Point72 Hong Kong Ltd7,047$5.37M0.27%−4,612−39.6%Reduced
Vinva Investment Management Ltd7,063$5.38M0.31%+980+16.1%Added
EFG Asset Management (Americas) Corp.7,107$5.42M1.65%−3,263−31.5%Reduced
Covenant Asset Management, LLC7,111$5.42M1.32%+361+5.3%Added
Norinchukin Bank, The7,137$5.44M0.16%−100−1.4%Reduced
Lombard Odier Asset Management (Switzerland) SA7,141$5.44M0.38%+7,141New
Transamerica Financial Advisors, Inc.7,169$5.47M0.56%+6,507+982.9%Added
Groupama Asset Managment4,617$5.59M0.10%−1,592−25.6%Reduced
Next Century Growth Investors LLC7,353$5.61M0.49%+98+1.4%Added
AXS Investments LLC7,408$5.65M1.36%−94−1.3%Reduced
Patton Fund Management, Inc.7,419$5.66M1.03%−1,022−12.1%Reduced
Tower Research Capital LLC (TRC)7,527$5.74M0.14%−21,811−74.3%Reduced
Nicollet Investment Management, Inc.7,535$5.75M2.12%+46+0.6%Added
Ratan Capital Management LP7,622$5.81M3.09%−1,500−16.4%Reduced
Johnson Investment Counsel Inc7,672$5.85M0.06%+978+14.6%Added
Benjamin F. Edwards & Company, Inc.7,676$5.85M0.11%+1,206+18.6%Added
Kinneret Advisory, LLC7,704$5.87M0.59%−24−0.3%Reduced
HRT Financial LP7,729$5.89M0.04%+5,655+272.7%Added
Kovack Advisors, Inc.7,754$5.91M0.72%+1,226+18.8%Added
Capital Group Investment Management Pte. Ltd.7,810$5.95M1.07%−13,515−63.4%Reduced
Mercer Global Advisors Inc7,776$5.98M0.02%+2,549+48.8%Added
FDx Advisors, Inc.7,880$6.01M0.91%−6,006−43.3%Reduced
BOCHK Asset Management Ltd7,890$6.02M2.10%+4,490+132.1%Added
Advisors Asset Management, Inc.7,905$6.03M0.12%+1,453+22.5%Added
GPS Wealth Strategies Group, LLC7,947$6.06M0.98%+2,722+52.1%Added
Alight Capital Management LP8,000$6.10M1.94%−10,000−55.6%Reduced
Sigma Planning Corp8,091$6.17M0.19%+7,110+724.8%Added
Lynch Asset Management, Inc.8,100$6.18M2.91%00.0%Unchanged
Mitchell Capital Management Co8,124$6.19M1.19%+8,124New
Stratos Wealth Partners, LTD.8,128$6.20M0.10%+232+2.9%Added
L & S Advisors Inc8,143$6.21M0.70%−2,270−21.8%Reduced
Codex Capital, L.L.C.8,200$6.25M3.05%00.0%Unchanged
Metropolitan Life Insurance Co8,269$6.30M0.27%−76−0.9%Reduced
E. Ohman J:or Asset Management AB8,400$6.40M0.16%+400+5.0%Added
National Asset Management, Inc.11,488$6.42M0.17%−2,196−16.0%Reduced
Vestmark Advisory Solutions, Inc.8,478$6.46M0.28%−1,253−12.9%Reduced
Private Advisor Group, LLC8,499$6.48M0.05%−878−9.4%Reduced
Verition Fund Management LLC8,536$6.51M0.06%+2,719+46.7%Added
Resources Investment Advisors, LLC.8,617$6.57M0.10%−4,478−34.2%Reduced
Americana Partners, LLC8,735$6.66M0.56%+23+0.3%Added
NZS Capital, LLC8,746$6.67M0.28%−31,084−78.0%Reduced
Keybank National Association8,775$6.69M0.03%+254+3.0%Added
Walleye Trading LLC8,897$6.78M0.11%+8,897New
Investors Towarzystwo Funduszy Inwestycyjnych Spolka Akcyjna9,281$6.78M2.67%−985−9.6%Reduced
Grassi Investment Management9,010$6.87M0.62%00.0%Unchanged
Grafton Street Partners Fund, LP9,014$6.87M6.27%−2,019−18.3%Reduced
Bokf, NA9,153$7.03M0.13%+2,957+47.7%Added
Stephens Inc9,229$7.04M0.11%−2,249−19.6%Reduced
Community Financial Services Group, LLC9,377$7.15M1.63%+9,377New
Massmutual Trust Co FSB9,401$7.17M0.22%+73+0.8%Added
Regions Financial Corp9,418$7.18M0.05%−1,033−9.9%Reduced
Adviser Investments LLC9,424$7.18M0.10%+246+2.7%Added
Oak Ridge Investments LLC9,511$7.25M0.73%+380+4.2%Added
Nan Shan Life Insurance Co., Ltd.9,568$7.29M0.17%−9,000−48.5%Reduced
Evolutionary Tree Capital Management, LLC9,611$7.33M7.37%−644−6.3%Reduced
NewEdge Wealth, LLC10,535$7.33M0.16%+411+4.1%Added
Teca Partners, LP9,675$7.38M4.68%+1,926+24.9%Added
Park Avenue Securities LLC9,720$7.41M0.10%+42+0.4%Added
FourThought Financial Partners, LLC9,729$7.42M0.85%−40.0%Reduced
Gluskin Sheff & Assoc Inc9,736$7.42M0.74%−889−8.4%Reduced
Silicon Valley Capital Partners9,839$7.50M1.12%+1,174+13.5%Added
Portside Wealth Group, LLC9,890$7.54M1.40%−3,692−27.2%Reduced
Banque Cantonale Vaudoise10,043$7.66M0.30%−981−8.9%Reduced
NWK Group, Inc.10,070$7.68M3.60%+208+2.1%Added
Twenty Acre Capital LP10,200$7.78M7.58%−2,390−19.0%Reduced
Parallax Volatility Advisers, L.P.10,207$7.78M0.22%+10,207New
Sit Investment Associates Inc10,321$7.87M0.18%+21+0.2%Added