Skip to main content

ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2023

Institutional positions in ServiceNow, Inc. as of Sep 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,565
+80 vs. Q2 2023
Shares held
179.5M
−744.6K (−0.4%) vs. Q2 2023
Total value
$100.5B
−$690.7M (−0.7%) vs. Q2 2023
New holders
163
612 more added
Sold out
83
572 more reduced

18 institutions that held it in Q2 2023 haven't filed for Q3 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2023: 1,565 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,244 institutions
Value heldQ3 2023: $100.5B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2023

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2023.

Institutions holding NOW in Q3 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Taikang Asset Management (Hong Kong) Co Ltd4,327$18.9K0.55%00.0%Unchanged
Key Financial Inc37$20.7K0.01%+4+12.1%Added
Altshuler Shaham Ltd38$21.2K0.00%−15−28.3%Reduced
Missouri Trust & Investment Co38$21.2K0.01%−1−2.6%Reduced
Householder Group Estate & Retirement Specialist, LLC38$21.2K0.01%+38New
Coppell Advisory Solutions LLC60$23.3K0.01%−7−10.4%Reduced
Geneos Wealth Management Inc.43$24.0K0.00%+24+126.3%Added
Hartford Financial Management Inc.43$24.0K0.01%00.0%Unchanged
Ritter Daniher Financial Advisory LLC43$24.0K0.01%+43New
Brown, Lisle/Cummings, Inc.44$24.6K0.01%00.0%Unchanged
Archer Investment Corp44$24.6K0.01%00.0%Unchanged
Rational Advisors LLC44$24.7K0.00%−600−93.2%Reduced
Oliver Lagore Vanvalin Investment Group46$25.7K0.01%+9+24.3%Added
Silver Oak Securities, Inc47$26.3K0.01%−663−93.4%Reduced
Baystate Wealth Management LLC48$26.8K0.00%−9−15.8%Reduced
Strengthening Families & Communities, LLC48$27.0K0.01%−44−47.8%Reduced
Investment Research & Advisory Group, Inc.49$27.4K0.02%00.0%Unchanged
Front Row Advisors LLC50$27.9K0.01%−3−5.7%Reduced
Old Second National Bank of Aurora50$27.9K0.01%00.0%Unchanged
Chilton Capital Management LLC50$27.9K0.00%00.0%Unchanged
Laurel Wealth Advisors LLC50$27.9K0.01%00.0%Unchanged
PFG Private Wealth Management, LLC50$27.9K0.02%+50New
State of Wyoming52$29.1K0.01%+52New
Prestige Wealth Management Group LLC52$29.1K0.01%00.0%Unchanged
Center for Financial Planning, Inc.53$29.6K0.01%00.0%Unchanged
Armstrong Advisory Group, Inc55$30.7K0.00%−20−26.7%Reduced
Tortoise Investment Management, LLC55$30.7K0.00%+3+5.8%Added
RFP Financial Group LLC56$31.3K0.01%00.0%Unchanged
First Financial Corp57$31.9K0.02%00.0%Unchanged
Bell Investment Advisors, Inc58$32.4K0.01%+14+31.8%Added
GoalVest Advisory LLC59$33.0K0.02%−16−21.3%Reduced
Quarry LP60$33.5K0.02%−69−53.5%Reduced
Barrett & Company, Inc.60$33.5K0.02%00.0%Unchanged
Global Trust Asset Management, LLC61$34.1K0.02%00.0%Unchanged
Private Ocean, LLC62$34.7K0.00%−4−6.1%Reduced
Abound Wealth Management62$34.7K0.01%+1+1.6%Added
Steward Financial Group LLC63$35.0K0.01%+35+125.0%Added
Princeton Global Asset Management LLC63$35.2K0.01%+63New
Stonebridge Capital Advisors LLC64$35.8K0.00%00.0%Unchanged
Northwest Capital Management Inc65$36.3K0.01%00.0%Unchanged
West Tower Group, LLC67$37.5K0.02%+67New
Centerpoint Advisors, LLC70$39.0K0.02%00.0%Unchanged
Solstein Capital, LLC70$39.1K0.03%00.0%Unchanged
Transamerica Financial Advisors, Inc.71$40.0K0.01%+68+2,266.7%Added
Ofi Invest Asset Management77$40.7K0.00%+77New
Tucker Asset Management LLC74$41.4K0.01%00.0%Unchanged
Avondale Wealth Management80$44.7K0.04%00.0%Unchanged
Addison Advisors LLC80$44.7K0.02%+80New
Hall Laurie J Trustee80$45.0K0.02%00.0%Unchanged
Horizon Bancorp Inc83$46.0K0.03%−226−73.1%Reduced
Capital Advisors, Ltd. LLC82$46.0K0.01%00.0%Unchanged
Harbour Investments, Inc.83$46.4K0.00%+10+13.7%Added
Impact Partnership Wealth, LLC85$47.5K0.01%+74+672.7%Added
Financial Connections Group, Inc.87$48.0K0.06%00.0%Unchanged
Sutton Wealth Advisors Inc.86$48.1K0.02%+5+6.2%Added
Earnest Partners LLC91$50.9K0.00%00.0%Unchanged
E Fund Management (Hong Kong) Co., Ltd.93$52.0K0.03%−1,360−93.6%Reduced
Caldwell Trust Co99$55.3K0.01%+14+16.5%Added
SRS Capital Advisors, Inc.103$57.6K0.01%−13−11.2%Reduced
Tfo-TDC, LLC103$57.9K0.01%+1+1.0%Added
West Branch Capital LLC107$59.8K0.03%00.0%Unchanged
RVW Wealth, LLC110$61.5K0.01%+110New
Colonial Trust Co103$62.0K0.02%+23+28.7%Added
Byrne Asset Management LLC111$62.0K0.05%00.0%Unchanged
Operose Advisors LLC111$62.0K0.02%+111New
Delta Asset Management LLC114$63.7K0.01%00.0%Unchanged
Bartlett & Co. Wealth Management LLC116$64.8K0.00%+116New
Bartlett & Co. LLC116$65.0K0.00%+116New
Virtus Investment Advisers, Inc.117$65.4K0.04%−13−10.0%Reduced
Nemes Rush Group LLC121$67.6K0.01%+17+16.3%Added
Cornerstone Planning Group LLC123$68.8K0.03%−17−12.1%Reduced
Evermay Wealth Management LLC125$69.9K0.01%00.0%Unchanged
Kelly Financial Services LLC128$71.5K0.03%−6−4.5%Reduced
Resurgent Financial Advisors LLC129$72.1K0.05%−1−0.8%Reduced
First Pacific Financial129$72.1K0.03%+129New
Magellan Asset Management Ltd135$75.5K0.00%00.0%Unchanged
Beacon Capital Management, LLC138$77.6K0.02%00.0%Unchanged
Montag A & Associates Inc140$78.3K0.00%+2+1.4%Added
Hazlett, Burt & Watson, Inc.145$81.0K0.06%00.0%Unchanged
MB, Levis & Associates, LLC145$81.0K0.05%00.0%Unchanged
MV Capital Management, Inc.148$82.7K0.01%+5+3.5%Added
Riverview Trust Co149$83.3K0.07%00.0%Unchanged
Global Wealth Management Investment Advisory, Inc.150$83.8K0.02%+24+19.0%Added
Ramirez Asset Management, Inc.150$83.8K0.02%+150New
Farmers & Merchants Investments Inc154$86.1K0.00%+6+4.1%Added
Osterweis Capital Management Inc164$91.7K0.01%00.0%Unchanged
Carmel Capital Partners, LLC167$93.3K0.04%+37+28.5%Added
Headinvest, LLC170$94.4K0.02%+170New
Westside Investment Management, Inc.170$95.0K0.03%00.0%Unchanged
Trust Co of Vermont190$106.2K0.01%+15+8.6%Added
Core Alternative Capital192$107.3K0.02%+90+88.2%Added
VisionPoint Advisory Group, LLC195$109.0K0.05%+99+103.1%Added
Private Trust Co NA198$110.7K0.01%+9+4.8%Added
Western Pacific Wealth Management, LP201$112.4K0.09%+34+20.4%Added
Johnson Financial Group, Inc.203$113.5K0.01%−11−5.1%Reduced
GHP Investment Advisors, Inc.210$115.4K0.01%00.0%Unchanged
First Personal Financial Services215$120.2K0.03%00.0%Unchanged
JJJ Advisors Inc.220$123.0K0.03%+150+214.3%Added
FinTrust Capital Advisors, LLC221$123.5K0.03%+153+225.0%Added
Union Savings Bank225$125.8K0.08%00.0%Unchanged