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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2023

Institutional positions in ServiceNow, Inc. as of Jun 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,503
+100 vs. Q1 2023
Shares held
180.9M
+432.0K (+0.2%) vs. Q1 2023
Total value
$101.5B
+$17.6B (+21.0%) vs. Q1 2023
New holders
190
615 more added
Sold out
90
489 more reduced

7 institutions that held it in Q1 2023 haven't filed for Q2 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2023: 1,503 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,244 institutions
Value heldQ2 2023: $101.5B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2023

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2023.

Institutions holding NOW in Q2 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Pinnacle Bancorp, Inc.494$277.6K0.09%00.0%Unchanged
Great Lakes Advisors, LLC494$277.6K0.00%+494New
Darwin Advisors, LLC495$277.9K0.07%+495New
Parkside Financial Bank & Trust496$278.7K0.07%+14+2.9%Added
Cahill Financial Advisors Inc497$279.3K0.05%+2+0.4%Added
TFB Advisors LLC498$279.9K0.12%+498New
Cross Staff Investments Inc500$281.0K0.26%00.0%Unchanged
Prosperity Financial Group, Inc.502$282.1K0.25%+27+5.7%Added
Bay Rivers Group502$282.1K0.21%+502New
Legacy Financial Advisors, Inc.505$283.8K0.05%+60+13.5%Added
GraniteShares Advisors LLC508$285.5K0.26%−92−15.3%Reduced
Private Portfolio Partners LLC508$285.5K0.07%+2+0.4%Added
Davis R M Inc514$289.0K0.01%+12+2.4%Added
Balboa Wealth Partners516$290.0K0.10%+516New
Renasant Bank518$291.1K0.24%−46−8.2%Reduced
Csenge Advisory Group519$291.7K0.02%+519New
Pure Financial Advisors, Inc.520$292.2K0.01%+3+0.6%Added
Prosperity Wealth Management, Inc.520$292.2K0.19%+520New
L2 Asset Management, LLC522$293.3K0.14%+43+9.0%Added
Nicholas Hoffman & Company, LLC.524$294.5K0.01%−98−15.8%Reduced
Atom Investors LP524$294.5K0.11%−800−60.4%Reduced
OneAscent Financial Services LLC525$295.0K0.13%+525New
Integrated Investment Consultants, LLC525$295.0K0.09%+2+0.4%Added
Concord Wealth Partners525$295.0K0.06%+235+81.0%Added
EverSource Wealth Advisors, LLC526$295.6K0.03%+1+0.2%Added
Wealth Management Partners, LLC529$297.3K0.19%+42+8.6%Added
Kingfisher Capital LLC530$298.0K0.08%00.0%Unchanged
Fortress Wealth Group, LLC538$298.4K0.19%+37+7.4%Added
Boston Trust Walden Corp531$298.4K0.00%00.0%Unchanged
Ashton Thomas Private Wealth, LLC537$301.8K0.02%−49−8.4%Reduced
First Horizon Advisors, Inc.538$302.3K0.01%−56−9.4%Reduced
Meridian Wealth Advisors, LLC540$303.5K0.07%00.0%Unchanged
Capital Asset Advisory Services LLC524$304.1K0.02%+51+10.8%Added
Rossmore Private Capital546$306.8K0.05%+546New
West Family Investments, Inc.548$308.0K0.12%00.0%Unchanged
Lantz Financial LLC551$309.6K0.12%00.0%Unchanged
Redwood Financial Network Corp554$311.3K0.29%+25+4.7%Added
Evercore Wealth Management, LLC556$312.5K0.01%−9−1.6%Reduced
Valley National Advisers Inc558$314.0K0.05%+6+1.1%Added
Winthrop Advisory Group LLC559$314.1K0.05%+39+7.5%Added
Provence Wealth Management Group559$314.1K0.18%+43+8.3%Added
Beverly Hills Private Wealth, LLC575$317.2K0.05%+575New
Capital Advisors Inc566$318.1K0.01%−28−4.7%Reduced
Sheaff Brock Investment Advisors, LLC566$318.3K0.03%+42+8.0%Added
Morling Financial Advisors, LLC567$318.6K0.31%00.0%Unchanged
Sandbox Financial Partners, LLC567$318.8K0.17%+8+1.4%Added
Fortis Capital Advisors, LLC568$319.2K0.19%00.0%Unchanged
Mizuho Securities Co. Ltd.570$320.3K0.72%−550−49.1%Reduced
Patron Partners Advisors, LLC570$320.3K0.23%+570New
SevenOneSeven Capital Management576$321.1K0.72%−5−0.9%Reduced
Blueprint Investment Partners LLC573$322.0K0.12%+573New
Lion Street Advisors, LLC469$327.3K0.11%−200−29.9%Reduced
Keel Point, LLC588$330.4K0.04%+63+12.0%Added
New Hampshire Trust591$332.1K0.09%−8−1.3%Reduced
HM Payson & Co592$332.7K0.01%+15+2.6%Added
New Republic Capital, LLC593$333.2K0.23%+2+0.3%Added
Semus Wealth Partners LLC594$333.8K0.31%−27−4.3%Reduced
Altus Wealth Group LLC594$333.8K0.20%00.0%Unchanged
Smithfield Trust Co591$334.0K0.02%+213+56.3%Added
Alta Advisers Ltd600$337.2K0.19%00.0%Unchanged
Galvin, Gaustad & Stein, LLC600$337.2K0.03%00.0%Unchanged
Chesapeake Asset Management LLC604$339.4K0.31%+604New
Two Sigma Securities, LLC605$340.0K0.03%−13,097−95.6%Reduced
Cladis Investment Advisory, LLC605$340.0K0.30%−450−42.7%Reduced
Signature Wealth Management Partners, LLC605$340.0K0.32%−45−6.9%Reduced
Vantage Consulting Group Inc607$341.1K0.20%−213−26.0%Reduced
Syntax Advisors, LLC607$341.1K0.27%−213−26.0%Reduced
TRUE Private Wealth Advisors608$341.7K0.05%+1+0.2%Added
Jackson Square Capital, LLC609$342.2K0.14%−2,306−79.1%Reduced
1776 Wealth LLC614$345.1K0.18%00.0%Unchanged
Quent Capital, LLC614$345.1K0.05%+33+5.7%Added
Hyman Charles D616$346.0K0.02%00.0%Unchanged
Wealth Management Associates, Inc.619$347.9K0.20%−50−7.5%Reduced
Accuvest Global Advisors620$348.0K0.18%+620New
Harbor Investment Advisory, LLC622$349.5K0.05%+71+12.9%Added
Westwood Wealth Management625$351.2K0.26%00.0%Unchanged
Clearstead Advisors, LLC631$354.6K0.02%−3−0.5%Reduced
Hollencrest Capital Management635$356.9K0.04%+115+22.1%Added
Gladstone Institutional Advisory LLC638$358.5K0.02%+107+20.2%Added
Champlain Investment Partners, LLC640$359.7K0.00%00.0%Unchanged
Rational Advisors LLC644$361.9K0.03%+600+1,363.6%Added
Financial Architects, Inc649$364.7K0.06%+113+21.1%Added
Allstate Corp650$365.3K0.02%+44+7.3%Added
Balentine LLC650$365.3K0.01%+650New
Bahl & Gaynor Inc653$367.0K0.00%+114+21.2%Added
First Affirmative Financial Network657$369.1K0.37%+657New
TD Capital Management LLC660$370.6K0.04%−178−21.2%Reduced
Pinnacle Wealth Management Advisory Group, LLC660$370.9K0.05%+7+1.1%Added
Natixis Investment Managers International665$373.7K0.03%−91−12.0%Reduced
Golden Green, Inc.667$374.8K0.41%+667New
Cohen & Steers, Inc.668$375.0K0.00%+17+2.6%Added
Capital Investment Advisory Services, LLC668$375.4K0.04%+20+3.1%Added
KCM Investment Advisors LLC671$377.1K0.02%00.0%Unchanged
Regal Investment Advisors LLC674$378.8K0.03%+43+6.8%Added
Tudor Investment Corp Et Al680$382.1K0.01%00.0%Unchanged
Angeles Wealth Management, LLC681$382.7K0.05%+29+4.4%Added
Hanson & Doremus Investment Management683$384.0K0.08%−31−4.3%Reduced
Avitas Wealth Management LLC684$384.4K0.07%−7−1.0%Reduced
Moors & Cabot, Inc.686$385.5K0.03%+64+10.3%Added
MJP Associates Inc687$386.1K0.13%+158+29.9%Added