ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2023
Institutional positions in ServiceNow, Inc. as of Mar 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,410
- +75 vs. Q4 2022
- Shares held
- 180.5M
- +1.20M (+0.7%) vs. Q4 2022
- Total value
- $83.9B
- +$14.3B (+20.5%) vs. Q4 2022
- New holders
- 172
- 631 more added
- Sold out
- 97
- 431 more reduced
25 institutions that held it in Q4 2022 haven't filed for Q1 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2022: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2023
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2022.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Advisor OS, LLC | 2,255 | $1.05M | 0.25% | +60+2.7% | Added |
| Wallace Advisory Group, LLC | 2,245 | $1.04M | 0.79% | +134+6.3% | Added |
| Meridian Financial Partners LLC | 2,188 | $1.04M | 1.18% | −30−1.4% | Reduced |
| Northern Financial Advisors Inc | 2,231 | $1.04M | 0.98% | +26+1.2% | Added |
| Buckingham Strategic Wealth, LLC | 2,652 | $1.03M | 0.02% | 00.0% | Unchanged |
| Aj Wealth Strategies, LLC | 2,193 | $1.02M | 0.05% | +10.0% | Added |
| E Fund Management Co., Ltd. | 2,192 | $1.02M | 0.07% | +172+8.5% | Added |
| Greenland Capital Management LP | 2,178 | $1.01M | 0.12% | +2,178 | New |
| Texas Yale Capital Corp. | 2,170 | $1.01M | 0.05% | 00.0% | Unchanged |
| WESPAC Advisors SoCal, LLC | 2,119 | $984.7K | 0.34% | +70+3.4% | Added |
| Bristlecone Advisors, LLC | 2,113 | $982.0K | 0.11% | +87+4.3% | Added |
| Heritage Trust Co | 2,101 | $976.4K | 0.15% | +3+0.1% | Added |
| Pinnacle Associates Ltd | 2,098 | $975.0K | 0.02% | +226+12.1% | Added |
| Campbell & CO Investment Adviser LLC | 2,091 | $971.7K | 0.18% | +1,487+246.2% | Added |
| Point72 Middle East FZE | 2,086 | $969.6K | 0.05% | −11,048−84.1% | Reduced |
| Old National Bancorp | 2,079 | $966.2K | 0.03% | +28+1.4% | Added |
| Mather Group, LLC. | 2,051 | $953.1K | 0.02% | +63+3.2% | Added |
| Graypoint LLC | 2,039 | $947.6K | 0.10% | +233+12.9% | Added |
| Cohen Klingenstein LLC | 2,000 | $929.4K | 0.04% | 00.0% | Unchanged |
| Redmond Asset Management, LLC | 2,000 | $929.4K | 0.32% | +49+2.5% | Added |
| Desjardins Global Asset Management Inc. | 2,000 | $929.0K | 0.12% | +881+78.7% | Added |
| CNB Bank | 1,988 | $923.9K | 0.56% | +40+2.1% | Added |
| Wealth Advisors of Tampa Bay, LLC | 1,971 | $916.0K | 0.52% | 00.0% | Unchanged |
| Beta Wealth Group, Inc. | 1,948 | $905.3K | 0.52% | +69+3.7% | Added |
| Arkadios Wealth Advisors | 1,931 | $897.4K | 0.11% | +200+11.6% | Added |
| Telos Capital Management, Inc. | 1,925 | $894.6K | 0.12% | +1,925 | New |
| First Manhattan Co | 1,919 | $891.8K | 0.00% | −6−0.3% | Reduced |
| Hancock Whitney Corp | 1,862 | $865.0K | 0.03% | +16+0.9% | Added |
| Brookstone Capital Management | 1,824 | $858.3K | 0.02% | −47−2.5% | Reduced |
| Williams Jones Wealth Management, LLC. | 1,846 | $857.9K | 0.01% | −16−0.9% | Reduced |
| Mutual Advisors, LLC | 1,839 | $854.6K | 0.04% | −55−2.9% | Reduced |
| United Capital Financial Advisers, LLC | 1,833 | $851.8K | 0.00% | −3,074−62.6% | Reduced |
| Avantax Advisory Services, Inc. | 1,823 | $847.2K | 0.01% | +767+72.6% | Added |
| Linscomb & Williams, Inc. | 1,817 | $844.4K | 0.04% | +255+16.3% | Added |
| Douglass Winthrop Advisors, LLC | 1,800 | $836.0K | 0.02% | 00.0% | Unchanged |
| Cassaday & Co Wealth Management LLC | 1,793 | $833.2K | 0.04% | +20+1.1% | Added |
| Ballentine Partners, LLC | 1,791 | $832.3K | 0.02% | +136+8.2% | Added |
| Fulton Bank, N.A. | 1,782 | $828.1K | 0.04% | +281+18.7% | Added |
| Qtron Investments LLC | 1,774 | $824.4K | 0.17% | +568+47.1% | Added |
| Y.D. More Investments Ltd | 1,773 | $823.9K | 0.20% | +150+9.2% | Added |
| Tectonic Advisors LLC | 1,758 | $817.0K | 0.11% | −3−0.2% | Reduced |
| Lattice Capital Management, LLC | 1,750 | $813.3K | 1.08% | 00.0% | Unchanged |
| HBK Sorce Advisory LLC | 1,744 | $810.5K | 0.04% | −1,578−47.5% | Reduced |
| NVWM, LLC | 1,721 | $799.8K | 0.27% | +2+0.1% | Added |
| Brighton Jones LLC | 1,714 | $796.5K | 0.05% | +824+92.6% | Added |
| Taylor Hoffman Wealth Management | 1,710 | $794.7K | 0.44% | +7+0.4% | Added |
| Gryphon Financial Partners LLC | 1,706 | $792.8K | 0.18% | +33+2.0% | Added |
| Hohimer Wealth Management, LLC | 1,703 | $791.4K | 0.23% | +581+51.8% | Added |
| Magnetar Financial LLC | 1,697 | $788.6K | 0.02% | +1,697 | New |
| Yarbrough Capital, LLC | 1,693 | $786.8K | 0.06% | 00.0% | Unchanged |
| FirstPurpose Wealth LLC | 1,692 | $786.3K | 0.39% | +244+16.9% | Added |
| Ritholtz Wealth Management | 1,689 | $784.9K | 0.04% | +213+14.4% | Added |
| SeaCrest Wealth Management, LLC | 1,684 | $782.6K | 0.11% | −489−22.5% | Reduced |
| Bridgefront Capital, LLC | 1,679 | $780.3K | 0.48% | +1,679 | New |
| SG Americas Securities, LLC | 1,669 | $776.0K | 0.01% | −8,285−83.2% | Reduced |
| Miracle Mile Advisors, LLC | 1,666 | $774.2K | 0.03% | +23+1.4% | Added |
| Flagship Harbor Advisors, LLC | 1,665 | $773.8K | 0.07% | −147−8.1% | Reduced |
| AIA Group Ltd | 1,644 | $764.0K | 0.04% | +237+16.8% | Added |
| Wilbanks Smith & Thomas Asset Management LLC | 1,629 | $757.0K | 0.03% | −7−0.4% | Reduced |
| Virtue Capital Management, LLC | 1,629 | $739.6K | 0.12% | −62−3.7% | Reduced |
| VELA Investment Management, LLC | 1,586 | $737.0K | 0.34% | +1,586 | New |
| Harvest Fund Management Co., Ltd | 1,580 | $733.0K | 0.16% | +893+130.0% | Added |
| Visionary Wealth Advisors | 1,568 | $728.7K | 0.06% | −62−3.8% | Reduced |
| Dynamic Advisor Solutions LLC | 1,567 | $728.2K | 0.04% | −171−9.8% | Reduced |
| Accurate Wealth Management, LLC | 1,524 | $720.3K | 0.25% | +93+6.5% | Added |
| HB Wealth Management, LLC | 1,546 | $718.5K | 0.01% | +374+31.9% | Added |
| Sowell Financial Services LLC | 1,540 | $716.0K | 0.06% | +1,540 | New |
| Teza Capital Management LLC | 1,540 | $715.7K | 0.15% | −1,027−40.0% | Reduced |
| Independent Financial Group, LLC | 1,540 | $715.7K | 0.06% | −2−0.1% | Reduced |
| DoubleLine ETF Adviser LP | 1,524 | $708.2K | 0.30% | +260+20.6% | Added |
| Appleton Partners Inc | 1,514 | $704.0K | 0.06% | −15−1.0% | Reduced |
| Quadrant Capital Group LLC | 1,506 | $699.9K | 0.07% | +184+13.9% | Added |
| Strategic Advisors LLC | 1,497 | $695.7K | 0.14% | −22−1.4% | Reduced |
| Equitable Holdings, Inc. | 1,494 | $694.3K | 0.01% | −587−28.2% | Reduced |
| Commons Capital, LLC | 1,470 | $683.1K | 1.09% | −12−0.8% | Reduced |
| Zions Bancorporation, N.A. | 1,465 | $680.8K | 0.06% | +194+15.3% | Added |
| Avantax Planning Partners, Inc. | 1,464 | $680.4K | 0.03% | −234−13.8% | Reduced |
| Oak Grove Capital LLC | 1,450 | $673.8K | 0.30% | −150−9.4% | Reduced |
| Clare Market Investments LLC | 1,440 | $669.2K | 0.28% | −15−1.0% | Reduced |
| Headlands Technologies LLC | 1,438 | $668.3K | 0.44% | +1,438 | New |
| Morse Asset Management, Inc | 1,438 | $668.0K | 0.23% | +225+18.5% | Added |
| NorthCrest Asset Manangement, LLC | 1,435 | $666.9K | 0.03% | +837+140.0% | Added |
| Perigon Wealth Management, LLC | 1,429 | $664.1K | 0.04% | −83−5.5% | Reduced |
| Central Bank & Trust Co | 1,428 | $663.6K | 0.12% | −14−1.0% | Reduced |
| Nomura Holdings Inc | 1,422 | $660.8K | 0.01% | −1,572−52.5% | Reduced |
| International Assets Investment Management, LLC | 1,405 | $652.9K | 0.09% | −332−19.1% | Reduced |
| Silvercrest Asset Management Group LLC | 1,399 | $650.1K | 0.00% | +485+53.1% | Added |
| Rehmann Capital Advisory Group | 1,391 | $646.4K | 0.06% | +197+16.5% | Added |
| Integrated Advisors Network LLC | 1,389 | $645.5K | 0.04% | −404−22.5% | Reduced |
| Baader Bank INC | 1,394 | $645.4K | 0.05% | +1,394 | New |
| Affiance Financial, LLC | 1,387 | $644.6K | 0.34% | 00.0% | Unchanged |
| Triangle Securities Wealth Management | 1,382 | $642.2K | 0.23% | +10+0.7% | Added |
| Abbrea Capital, LLC | 1,381 | $642.0K | 0.11% | +35+2.6% | Added |
| Monetary Management Group Inc | 1,370 | $636.7K | 0.19% | −1,150−45.6% | Reduced |
| Principal Street Partners, LLC | 1,369 | $636.2K | 0.16% | +21+1.6% | Added |
| Great Valley Advisor Group, Inc. | 1,362 | $632.8K | 0.03% | −154−10.2% | Reduced |
| Welch & Forbes LLC | 1,352 | $628.3K | 0.01% | +4+0.3% | Added |
| Advisory Resource Group | 1,343 | $624.1K | 0.18% | +70+5.5% | Added |
| Atom Investors LP | 1,324 | $615.3K | 0.33% | +1,324 | New |
| TCI Wealth Advisors, Inc. | 1,317 | $612.0K | 0.08% | +50+3.9% | Added |