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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2023

Institutional positions in ServiceNow, Inc. as of Mar 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,410
+75 vs. Q4 2022
Shares held
180.5M
+1.20M (+0.7%) vs. Q4 2022
Total value
$83.9B
+$14.3B (+20.5%) vs. Q4 2022
New holders
172
631 more added
Sold out
97
431 more reduced

25 institutions that held it in Q4 2022 haven't filed for Q1 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2023: 1,410 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ1 2023: $83.9B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q1 2023

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2022.

Institutions holding NOW in Q1 2023
InstitutionSharesValue% of portfolioChange in sharesAction
WESPAC Advisors SoCal, LLC2,119$984.7K0.34%+70+3.4%Added
Texas Yale Capital Corp.2,170$1.01M0.05%00.0%Unchanged
Greenland Capital Management LP2,178$1.01M0.12%+2,178New
E Fund Management Co., Ltd.2,192$1.02M0.07%+172+8.5%Added
Aj Wealth Strategies, LLC2,193$1.02M0.05%+10.0%Added
Buckingham Strategic Wealth, LLC2,652$1.03M0.02%00.0%Unchanged
Northern Financial Advisors Inc2,231$1.04M0.98%+26+1.2%Added
Meridian Financial Partners LLC2,188$1.04M1.18%−30−1.4%Reduced
Wallace Advisory Group, LLC2,245$1.04M0.79%+134+6.3%Added
Advisor OS, LLC2,255$1.05M0.25%+60+2.7%Added
Cornercap Investment Counsel Inc2,266$1.05M0.19%+2,266New
Bank of Hawaii2,268$1.05M0.06%+2,268New
Stratos Wealth Advisors, LLC2,281$1.06M0.08%−215−8.6%Reduced
Donaldson Capital Management, LLC2,282$1.06M0.05%−8−0.3%Reduced
Leelyn Smith, LLC2,284$1.06M0.27%+159+7.5%Added
Engineers Gate Manager LP2,297$1.07M0.04%+1,140+98.5%Added
Keystone Investors Pte Ltd2,300$1.07M0.21%+228+11.0%Added
B.O.S.S. Retirement Advisors, LLC2,302$1.07M0.25%+298+14.9%Added
Principle Wealth Partners LLC2,304$1.07M0.11%−219−8.7%Reduced
Johnson Investment Counsel Inc2,315$1.08M0.01%+211+10.0%Added
Pearl River Capital, LLC2,356$1.09M0.17%+2,356New
Trust Asset Management LLC2,377$1.10M0.12%+92+4.0%Added
Ostrum Asset Management2,377$1.10M0.10%+2,377New
Peapack Gladstone Financial Corp2,380$1.11M0.02%−117−4.7%Reduced
Stoneridge Investment Partners LLC2,379$1.11M0.59%−119−4.8%Reduced
Stevens Capital Management LP2,381$1.11M0.27%+783+49.0%Added
Argent Trust Co2,381$1.11M0.07%+133+5.9%Added
Kingsview Wealth Management, LLC2,385$1.11M0.05%+337+16.5%Added
Next Century Growth Investors LLC2,399$1.11M0.12%−56−2.3%Reduced
Evergreen Capital Management LLC2,412$1.12M0.05%+203+9.2%Added
Pinnbrook Capital Management LP2,419$1.12M0.66%+2,419New
Columbia Trust Co 010120162,445$1.14M0.66%+182+8.0%Added
Belpointe Asset Management LLC2,448$1.14M0.06%+134+5.8%Added
Sigma Planning Corp2,454$1.14M0.04%+23+0.9%Added
Alta Wealth Advisors LLC2,455$1.14M0.72%−5−0.2%Reduced
Ramiah Investment Group2,457$1.14M1.04%+542+28.3%Added
Cigna Investments Inc2,458$1.14M0.23%−20−0.8%Reduced
Sentry Investment Management LLC2,462$1.14M0.47%+1,152+87.9%Added
Centaurus Financial, Inc.2,462$1.14M0.09%+1,213+97.1%Added
Fund Management at Engine No. 1 LLC2,462$1.14M0.23%+239+10.8%Added
CAPROCK Group, Inc.2,468$1.15M0.09%+510+26.0%Added
Loomis Sayles & Co L P2,473$1.15M0.00%−909−26.9%Reduced
Insight Holdings Group, LLC2,500$1.16M0.03%+2,500New
Coldstream Capital Management Inc2,505$1.16M0.04%+130+5.5%Added
Wealthcare Advisory Partners LLC2,510$1.17M0.05%+257+11.4%Added
IHT Wealth Management, LLC2,522$1.17M0.07%+482+23.6%Added
HRT Financial LP2,576$1.20M0.01%−4,681−64.5%Reduced
Verdence Capital Advisors LLC2,600$1.21M0.15%+29+1.1%Added
Intellectus Partners, LLC2,612$1.21M0.38%00.0%Unchanged
Monumental Financial Group Inc.2,637$1.23M0.88%+207+8.5%Added
Signaturefd, LLC2,664$1.24M0.03%+55+2.1%Added
Hoey Investments, Inc2,694$1.25M0.49%+383+16.6%Added
WealthCare Investment Partners, LLC2,701$1.26M0.76%+630+30.4%Added
Bell Bank2,740$1.27M0.13%−223−7.5%Reduced
Institute for Wealth Management, LLC.2,751$1.28M0.25%+21+0.8%Added
Advisors Asset Management, Inc.2,756$1.28M0.03%−886−24.3%Reduced
Doliver Advisors, LP2,777$1.29M0.40%−163−5.5%Reduced
Echo Street Capital Management LLC2,782$1.29M0.01%−6,557−70.2%Reduced
Twin Capital Management Inc2,789$1.30M0.18%+1,877+205.8%Added
Generali Investments Towarzystwo Funduszy Inwestycyjnych2,800$1.30M1.34%+400+16.7%Added
Capstone Investment Advisors, LLC2,805$1.30M0.04%−7,224−72.0%Reduced
Means Investment Co., Inc.2,808$1.31M0.23%+45+1.6%Added
McMahon Financial Advisors, LLC2,810$1.31M0.43%+1,227+77.5%Added
Dakota Wealth Management2,813$1.31M0.09%+50+1.8%Added
Riverpark Capital Management LLC2,814$1.31M2.63%00.0%Unchanged
Tilt Investment Management Holdings, PBC3,041$1.31M0.97%+136+4.7%Added
Signature Wealth Management Group2,870$1.33M0.63%−98−3.3%Reduced
Citizens Financial Group Inc2,883$1.34M0.05%−501−14.8%Reduced
Profund Advisors LLC2,888$1.34M0.08%+594+25.9%Added
Voya Financial Advisors, Inc.3,055$1.34M0.17%−346−10.2%Reduced
Clarius Group, LLC2,909$1.35M0.11%−178−5.8%Reduced
Jackson Square Capital, LLC2,915$1.35M0.61%−654−18.3%Reduced
Fiduciary Trust Co2,929$1.36M0.03%+144+5.2%Added
Mercer Global Advisors Inc2,935$1.36M0.01%−72−2.4%Reduced
SkyOak Wealth, LLC2,942$1.37M0.42%+156+5.6%Added
Gardner Lewis Asset Management L P2,956$1.37M0.49%+543+22.5%Added
Greenleaf Trust2,974$1.38M0.02%+435+17.1%Added
Passive Capital Management, LLC.2,981$1.39M0.60%00.0%Unchanged
Legacy Wealth Asset Management, LLC2,983$1.39M0.50%−6−0.2%Reduced
Linden Thomas Advisory Services, LLC2,984$1.39M0.34%+180+6.4%Added
Bridgecreek Investment Management, LLC3,000$1.39M0.29%+750+33.3%Added
Lombard Odier Asset Management (Switzerland) SA3,004$1.40M0.12%+700+30.4%Added
Stonegate Investment Group, LLC3,021$1.40M0.05%+3,021New
Asset Dedication, LLC3,054$1.41M0.13%+139+4.8%Added
Highland Capital Management, LLC3,090$1.44M0.11%−77−2.4%Reduced
Aft, Forsyth & Company, Inc.3,095$1.44M1.11%−90−2.8%Reduced
Bessemer Securities LLC3,114$1.45M0.68%−450−12.6%Reduced
Fiera Capital Corp3,128$1.45M0.00%−52−1.6%Reduced
Parametrica Management Ltd3,140$1.46M2.63%+707+29.1%Added
Avalon Investment & Advisory3,160$1.47M0.04%−193−5.8%Reduced
Y-Intercept (Hong Kong) Ltd3,161$1.47M0.17%+1,734+121.5%Added
Davidson Capital Management Inc.3,211$1.49M0.91%+1,400+77.3%Added
Cim Investment Mangement Inc3,216$1.49M0.55%+141+4.6%Added
Lincoln National Corp3,217$1.49M0.03%+305+10.5%Added
Advent International Corp3,232$1.50M0.02%00.0%Unchanged
Veriti Management LLC3,245$1.51M0.18%+117+3.7%Added
Dynamic Technology Lab Private Ltd3,272$1.52M0.14%+27+0.8%Added
Salem Investment Counselors Inc3,290$1.53M0.06%−125−3.7%Reduced
Sculati Wealth Management, LLC3,296$1.53M0.81%+239+7.8%Added
Vident Investment Advisory, LLC3,304$1.54M0.05%+205+6.6%Added