Skip to main content

ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2022

Institutional positions in ServiceNow, Inc. as of Dec 31, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,360
+69 vs. Q3 2022
Shares held
179.4M
+1.64M (+0.9%) vs. Q3 2022
Total value
$69.7B
+$2.44B (+3.6%) vs. Q3 2022
New holders
189
524 more added
Sold out
120
487 more reduced

30 institutions that held it in Q3 2022 haven't filed for Q4 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2022: 1,360 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,244 institutions
Value heldQ4 2022: $69.7B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q4 2022

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2022.

Institutions holding NOW in Q4 2022
InstitutionSharesValue% of portfolioChange in sharesAction
Apollon Wealth Management, LLC662$257.0K0.02%−189−22.2%Reduced
Country Club Bank666$258.6K0.02%+72+12.1%Added
Capital Insight Partners, LLC673$261.3K0.07%+673New
Savant Capital, LLC679$263.6K0.01%+85+14.3%Added
ESG Planning687$266.7K0.33%00.0%Unchanged
Harvest Fund Management Co., Ltd687$267.0K0.07%+335+95.2%Added
YHB Investment Advisors, Inc.689$267.5K0.03%00.0%Unchanged
Allred Capital Management, LLC690$267.9K0.15%−200−22.5%Reduced
Petrus Trust Company, LTA690$267.9K0.03%+690New
Zacks Investment Management691$268.3K0.00%00.0%Unchanged
Holistic Financial Partners691$268.3K0.24%00.0%Unchanged
Arete Wealth Advisors, LLC694$269.5K0.02%−62−8.2%Reduced
Fortis Capital Advisors, LLC694$269.5K0.16%+694New
Kestra Private Wealth Services, LLC698$271.0K0.01%−941−57.4%Reduced
Sanders Morris Harris LLC700$271.8K0.10%−8,000−92.0%Reduced
SevenOneSeven Capital Management703$273.0K0.59%+52+8.0%Added
Lion Street Advisors, LLC394$274.9K0.14%−212−35.0%Reduced
Camden Capital, LLC712$276.4K0.04%−313−30.5%Reduced
Wealth Management Associates, Inc.715$277.6K0.18%−362−33.6%Reduced
Stelac Advisory Services LLC719$279.2K0.13%−46−6.0%Reduced
FRG Family Wealth Advisors LLC720$279.6K0.07%−35−4.6%Reduced
Boston Common Asset Management, LLC723$281.0K0.01%+17+2.4%Added
Moneta Group Investment Advisors LLC618$281.5K0.01%−605−49.5%Reduced
Compass Ion Advisors, LLC725$281.5K0.07%00.0%Unchanged
Capital Investment Advisory Services, LLC726$281.9K0.03%00.0%Unchanged
Keudell/Morrison Wealth Management729$283.0K0.09%+180+32.8%Added
Evanson Asset Management, LLC732$284.2K0.03%−21−2.8%Reduced
Bahl & Gaynor Inc735$285.4K0.00%+149+25.4%Added
First National Bank Sioux Falls740$287.3K0.21%+140+23.3%Added
Salvus Wealth Management, LLC743$288.5K0.26%+40+5.7%Added
Barings LLC745$289.3K0.01%+140+23.1%Added
Sax Wealth Advisors, LLC746$289.6K0.07%00.0%Unchanged
HighVista Strategies LLC750$291.2K0.17%+18+2.5%Added
Telemus Capital, LLC807$295.8K0.03%+807New
VisionPoint Advisory Group, LLC652$300.6K0.12%−26−3.8%Reduced
Kolinsky Wealth Management, LLC774$301.0K0.34%+774New
Zullo Investment Group, Inc.781$303.2K0.19%+30+4.0%Added
Prospera Financial Services Inc792$307.5K0.02%+56+7.6%Added
Paradigm Financial Partners, LLC841$308.3K0.09%−44−5.0%Reduced
Cullinan Associates Inc799$310.0K0.02%+199+33.2%Added
American National Bank798$310.0K0.06%+766+2,393.8%Added
Element Pointe Advisors, LLC800$310.6K0.11%+800New
Optas, LLC804$312.2K0.13%−65−7.5%Reduced
Childress Capital Advisors, LLC809$314.1K0.10%+12+1.5%Added
Eisler Capital (UK) Ltd.818$317.8K0.08%+818New
Dymon Asia Capital (Singapore) Pte. Ltd.820$318.4K0.75%+820New
J.W. Cole Advisors, Inc.821$318.8K0.02%−57−6.5%Reduced
Valeo Financial Advisors, LLC821$318.8K0.02%+821New
Malaga Cove Capital, LLC828$321.5K0.18%00.0%Unchanged
Synergy Financial Group, LTD831$322.7K0.64%−52−5.9%Reduced
Diametric Capital, LP842$326.9K0.16%+842New
Catalyst Financial Partners LLC845$328.1K0.17%+845New
Anchor Investment Management, LLC850$330.0K0.05%+159+23.0%Added
Carlton Hofferkamp & Jenks Wealth Management, LLC720$330.4K0.15%+100+16.1%Added
Drive Wealth Management, LLC856$332.4K0.17%−78−8.4%Reduced
Gsa Capital Partners LLP860$334.0K0.04%−209−19.6%Reduced
Wedmont Private Capital917$336.1K0.05%+57+6.6%Added
KRS Capital Management, LLC870$337.8K0.46%00.0%Unchanged
Vantage Consulting Group Inc871$338.2K0.20%+871New
Syntax Advisors, LLC871$338.2K0.28%+871New
Baron Wealth Management LLC877$340.5K0.26%+877New
Mizuho Securities Co. Ltd.880$341.7K0.95%+790+877.8%Added
9258 Wealth Management, LLC886$344.0K0.07%+315+55.2%Added
V Wealth Advisors LLC887$344.4K0.07%+887New
Ancora Advisors, LLC890$345.0K0.01%−29−3.2%Reduced
Brighton Jones LLC890$345.7K0.02%−99−10.0%Reduced
Red Lighthouse Investment Management, LLC891$345.9K0.17%+891New
Brandywine Managers, LLC893$346.7K1.21%00.0%Unchanged
Sterling Investment Counsel, LLC896$347.9K0.21%+896New
Prelude Capital Management, LLC899$349.1K0.02%+899New
Sherbrooke Park Advisers LLC900$349.4K0.26%+900New
Alera Investment Advisors, LLC904$351.0K0.08%−18−2.0%Reduced
Alpha Cubed Investments, LLC904$351.0K0.03%+904New
Glen Eagle Advisors, LLC908$352.5K0.10%00.0%Unchanged
Heritage Investment Group, Inc.912$354.0K0.11%−8−0.9%Reduced
Twin Capital Management Inc912$354.0K0.05%+15+1.7%Added
Silvercrest Asset Management Group LLC914$354.9K0.00%+195+27.1%Added
Acorn Financial Advisory Services Inc916$355.7K0.08%−70−7.1%Reduced
Seven Eight Capital, LP923$358.4K0.09%−16,526−94.7%Reduced
Capital Square, LLC928$360.3K0.33%−160−14.7%Reduced
PFS Investments Inc.939$365.0K0.01%−141−13.1%Reduced
NorthRock Partners, LLC941$365.2K0.04%+311+49.4%Added
BTC Capital Management, Inc.942$365.8K0.04%−298−24.0%Reduced
Symphony Financial, Ltd. Co.928$369.6K0.10%+42+4.7%Added
Dorsey & Whitney Trust CO LLC953$370.0K0.04%+109+12.9%Added
Trustcore Financial Services, LLC966$375.1K0.03%00.0%Unchanged
Donoghue Forlines LLC970$376.6K0.13%−102−9.5%Reduced
Gilbert & Cook, Inc.972$377.4K0.07%−20−2.0%Reduced
Beaton Management Co. Inc.975$379.0K0.25%00.0%Unchanged
Stiles Financial Services Inc980$380.5K0.22%00.0%Unchanged
Copperwynd Financial, LLC987$383.2K0.22%−82−7.7%Reduced
Lindbrook Capital, LLC987$383.2K0.05%+211+27.2%Added
Money Concepts Capital Corp987$383.2K0.02%+198+25.1%Added
Elgethun Capital Management1,000$385.3K0.14%00.0%Unchanged
Paces Ferry Wealth Advisors, LLC998$387.5K0.38%−35−3.4%Reduced
Capital Market Strategies LLC1,000$388.3K0.42%−40−3.8%Reduced
Conning Inc.1,006$390.6K0.01%−178−15.0%Reduced
Ausdal Financial Partners, Inc.1,017$394.9K0.06%−218−17.7%Reduced
Hanson & Doremus Investment Management1,025$398.0K0.09%+65+6.8%Added
Comerica Securities,inc.1,033$401.1K0.03%+34+3.4%Added