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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2022

Institutional positions in ServiceNow, Inc. as of Jun 30, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,378
−2 vs. Q1 2022
Shares held
178.9M
+2.97M (+1.7%) vs. Q1 2022
Total value
$85.1B
−$12.8B (−13.1%) vs. Q1 2022
New holders
142
594 more added
Sold out
144
464 more reduced

27 institutions that held it in Q1 2022 haven't filed for Q2 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2022: 1,378 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,244 institutions
Value heldQ2 2022: $85.1B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2022

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2022.

Institutions holding NOW in Q2 2022
InstitutionSharesValue% of portfolioChange in sharesAction
BerganKDV Wealth Management, LLC68$32.0K0.00%−1−1.4%Reduced
Private Ocean, LLC70$33.0K0.01%−23−24.7%Reduced
Mitsubishi UFJ Morgan Stanley Securities Co., Ltd.70$33.0K0.04%00.0%Unchanged
Centerpoint Advisors, LLC70$33.0K0.02%00.0%Unchanged
MV Capital Management, Inc.72$34.0K0.01%+15+26.3%Added
Harbour Investments, Inc.73$35.0K0.00%+73New
Tucker Asset Management LLC74$35.2K0.01%00.0%Unchanged
Hall Laurie J Trustee80$38.0K0.02%00.0%Unchanged
Avondale Wealth Management80$38.0K0.04%00.0%Unchanged
GoalVest Advisory LLC77$38.0K0.02%00.0%Unchanged
Maryland Capital Advisors Inc.82$39.0K0.04%00.0%Unchanged
Kelly Financial Services LLC83$39.5K0.02%+2+2.5%Added
Brewin Dolphin Ltd85$40.0K0.00%00.0%Unchanged
Caldwell Trust Co85$40.4K0.01%00.0%Unchanged
JJJ Advisors Inc.92$41.0K0.01%+1+1.1%Added
Financial Connections Group, Inc.87$41.0K0.04%00.0%Unchanged
Earnest Partners LLC91$43.0K0.00%00.0%Unchanged
Jones Financial Companies LLLP90$43.0K0.00%+5+5.9%Added
Core Alternative Capital93$44.0K0.01%+15+19.2%Added
Rockbridge Investment Management, LCC96$45.6K0.01%00.0%Unchanged
Howe & Rusling Inc96$46.0K0.01%+96New
GHP Investment Advisors, Inc.100$48.0K0.00%−46−31.5%Reduced
Siena Capital LLC100$48.0K0.03%00.0%Unchanged
Worth Asset Management, LLC101$48.0K0.03%−2−1.9%Reduced
BDO Wealth Advisors, LLC103$49.0K0.01%+20+24.1%Added
Johnson Financial Group, Inc.105$50.0K0.00%+2+1.9%Added
Byrne Asset Management LLC108$51.0K0.04%−23−17.6%Reduced
West Branch Capital LLC107$51.0K0.03%00.0%Unchanged
Riverview Trust Co109$52.0K0.05%−19−14.8%Reduced
Spectrum Management Group, LLC110$52.0K0.01%00.0%Unchanged
Ronald Blue Trust, Inc.98$54.0K0.00%+98New
Farmers & Merchants Investments Inc118$56.0K0.00%−9−7.1%Reduced
GW&K Investment Management, LLC119$57.0K0.00%−67−36.0%Reduced
Urban Wealth Management, LLC124$59.0K0.20%+124New
Jackson, Grant Investment Advisers, Inc.132$63.0K0.03%00.0%Unchanged
Mach-1 Financial Group, Inc.134$63.0K0.04%+134New
Coastal Capital Group, Inc.135$64.0K0.02%−57−29.7%Reduced
HHM Wealth Advisors, LLC134$64.0K0.02%+24+21.8%Added
Solstein Capital, LLC136$65.0K0.05%00.0%Unchanged
Arlington Partners LLC145$69.0K0.02%00.0%Unchanged
Sugarloaf Wealth Management, LLC145$69.0K0.02%+29+25.0%Added
Hazlett, Burt & Watson, Inc.153$72.0K0.07%00.0%Unchanged
Edge Capital Group, LLC152$72.0K0.01%+152New
CoreCap Advisors, LLC157$75.0K0.01%+157New
Mizuho Securities Co. Ltd.120$78.0K0.02%−320−72.7%Reduced
Simplex Trading, LLC170$80.0K0.00%−10,560−98.4%Reduced
CX Institutional171$81.0K0.01%+171New
Benjamin Edwards Inc173$82.0K0.02%+43+33.1%Added
Pin Oak Investment Advisors Inc174$83.0K0.10%00.0%Unchanged
Toth Financial Advisory Corp180$86.0K0.01%+5+2.9%Added
Montag A & Associates Inc183$87.0K0.01%+100+120.5%Added
CenterStar Asset Management, LLC–$96.0K0.10%––
Trust Co of Vermont201$96.0K0.01%+201New
State of Wyoming207$98.0K0.06%−441−68.1%Reduced
Seldon Capital LP206$98.0K0.06%00.0%Unchanged
Benjamin F. Edwards & Company, Inc.214$102.0K0.00%−153−41.7%Reduced
Tradition Wealth Management, LLC214$102.0K0.01%+25+13.2%Added
Kistler-Tiffany Companies, LLC226$107.0K0.02%+7+3.2%Added
Psagot Value Holdings Ltd. / (Israel)230$109.0K0.03%00.0%Unchanged
KB Financial Partners, LLC233$111.0K0.04%−3−1.3%Reduced
Endurance Wealth Management, Inc.247$117.0K0.02%00.0%Unchanged
Ellevest, Inc.247$117.0K0.01%+80+47.9%Added
Cedar Wealth Management, LLC249$118.0K0.05%+16+6.9%Added
Carolinas Wealth Consulting LLC251$119.0K0.03%+36+16.7%Added
Crewe Advisors LLC259$123.0K0.03%+259New
Glassman Wealth Services267$127.0K0.03%+53+24.8%Added
Total Clarity Wealth Management, Inc.283$135.0K0.07%+283New
Glen Eagle Advisors, LLC285$135.5K0.04%+6+2.2%Added
Sutton Wealth Advisors Inc.285$135.5K0.05%+10+3.6%Added
Money Concepts Capital Corp288$139.0K0.01%−181−38.6%Reduced
Plante Moran Financial Advisors, LLC292$139.0K0.02%+8+2.8%Added
Roble, Belko & Company, Inc299$142.0K0.03%00.0%Unchanged
John W. Brooker & Co., CPAs300$143.0K0.09%00.0%Unchanged
Private Trust Co NA305$145.0K0.02%−542−64.0%Reduced
First Personal Financial Services315$150.0K0.04%00.0%Unchanged
Clearstead Advisors, LLC326$155.0K0.01%+6+1.9%Added
FinTrust Capital Advisors, LLC365$163.0K0.04%−98−21.2%Reduced
Bradley & Co. Private Wealth Management, LLC342$163.0K0.18%00.0%Unchanged
Concord Wealth Partners345$164.0K0.05%+315+1,050.0%Added
Castle Wealth Management LLC348$165.0K0.10%+348New
AdvisorNet Financial, Inc349$166.0K0.02%−30−7.9%Reduced
Covestor Ltd353$168.0K0.14%+208+143.4%Added
Heritage Wealth Advisors357$170.0K0.01%+338+1,778.9%Added
Gordian Capital Singapore Pte Ltd368$176.0K0.24%00.0%Unchanged
Anchor Investment Management, LLC373$177.4K0.03%+50+15.5%Added
Manchester Capital Management LLC376$179.0K0.03%+256+213.3%Added
Smithfield Trust Co386$182.0K0.01%00.0%Unchanged
EverSource Wealth Advisors, LLC382$183.0K0.05%+234+158.1%Added
Newbridge Financial Services Group, Inc.388$185.0K0.11%−105−21.3%Reduced
West Bancorporation Inc394$187.0K0.13%−36−8.4%Reduced
Kozak & Associates, Inc.394$187.0K0.12%00.0%Unchanged
Clear Street Markets LLC417$198.0K0.07%+335+408.5%Added
Parkside Financial Bank & Trust420$200.0K0.06%+70+20.0%Added
Allworth Financial LP422$201.0K0.00%+141+50.2%Added
Knuff & Co LLC425$202.0K0.09%00.0%Unchanged
Foundations Investment Advisors, LLC411$203.0K0.01%+411New
Cooper/Haims Advisors, LLC428$204.0K0.13%−6−1.4%Reduced
Jmac Enterprises LLC430$204.0K0.05%+430New
StoneX Group Inc.438$208.3K0.03%−74−14.5%Reduced
MJP Associates Inc439$209.0K0.06%+27+6.6%Added