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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2022

Institutional positions in ServiceNow, Inc. as of Mar 31, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,407
+2 vs. Q4 2021
Shares held
176.9M
+424.6K (+0.2%) vs. Q4 2021
Total value
$98.5B
−$15.4B (−13.5%) vs. Q4 2021
New holders
155
587 more added
Sold out
153
493 more reduced

10 institutions that held it in Q4 2021 haven't filed for Q1 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2022: 1,407 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ1 2022: $98.5B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q1 2022

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2021.

Institutions holding NOW in Q1 2022
InstitutionSharesValue% of portfolioChange in sharesAction
Zullo Investment Group, Inc.789$439.0K0.23%+12+1.5%Added
Williams Jones Wealth Management, LLC.785$437.0K0.01%+18+2.3%Added
KCM Investment Advisors LLC782$435.0K0.02%−12−1.5%Reduced
Trustcore Financial Services, LLC782$435.0K0.04%+43+5.8%Added
Ashton Thomas Private Wealth, LLC779$433.8K0.04%−660−45.9%Reduced
Great Lakes Advisors, LLC773$430.0K0.01%−606−43.9%Reduced
Astrantus Ltd770$429.0K0.72%+770New
Windsor Group LTD830$428.0K0.08%−24−2.8%Reduced
Equitable Holdings, Inc.765$426.0K0.01%+200+35.4%Added
MUFG Americas Holdings Corp763$425.0K0.01%−2,590−77.2%Reduced
Evanson Asset Management, LLC763$425.0K0.04%−443−36.7%Reduced
Chesley Taft & Associates LLC833$425.0K0.02%+833New
Perigon Wealth Management, LLC759$423.0K0.03%−443−36.9%Reduced
Parametrica Management Ltd759$423.0K0.31%+759New
Corbett Road Capital Management, LLC754$420.0K0.54%+754New
Blue Chip Partners, Inc.752$419.0K0.05%+16+2.2%Added
Jupiter Wealth Management LLC750$417.0K0.26%−4,216−84.9%Reduced
Ausdal Financial Partners, Inc.748$417.0K0.06%+101+15.6%Added
Sax Wealth Advisors, LLC746$415.0K0.10%00.0%Unchanged
Wilbanks Smith & Thomas Asset Management LLC860$414.0K0.02%+860New
Castleview Partners, LLC733$408.0K0.25%−984,615−99.9%Reduced
180 Wealth Advisors, LLC792$407.0K0.09%+20+2.6%Added
Castle Rock Wealth Management, LLC790$406.0K0.19%−276−25.9%Reduced
Savant Capital, LLC729$406.0K0.01%+129+21.5%Added
Keebeck Alpha, LP728$405.0K0.12%+254+53.6%Added
Compass Ion Advisors, LLC725$404.0K0.13%−15−2.0%Reduced
Advisory Resource Group722$402.0K0.13%+55+8.2%Added
Vigilare Wealth Management712$397.0K0.33%−215−23.2%Reduced
CFM Wealth Partners LLC708$394.0K0.09%00.0%Unchanged
Avestar Capital, LLC707$394.0K0.07%+97+15.9%Added
Washington Trust Advisors, Inc.705$393.0K0.03%−144−17.0%Reduced
Salvus Wealth Management, LLC706$393.0K0.30%+125+21.5%Added
Zacks Investment Management704$392.0K0.01%−196−21.8%Reduced
Sanders Morris Harris LLC700$390.0K0.08%00.0%Unchanged
Fure Financial Corp699$389.0K0.22%+699New
Angeles Wealth Management, LLC691$385.0K0.07%+691New
YHB Investment Advisors, Inc.689$384.0K0.03%+6+0.9%Added
Hanson & Doremus Investment Management690$384.0K0.08%+289+72.1%Added
FirstPurpose Wealth LLC687$383.0K0.30%+60+9.6%Added
Pure Financial Advisors, Inc.681$379.0K0.02%+2+0.3%Added
Sandbox Financial Partners, LLC678$378.0K0.22%−4−0.6%Reduced
Altus Wealth Group LLC679$378.0K0.31%+56+9.0%Added
Grandeur Peak Global Advisors, LLC675$376.0K0.02%00.0%Unchanged
Fox Run Management, L.L.C.676$376.0K0.21%+676New
Chemung Canal Trust Co673$375.0K0.07%−25−3.6%Reduced
M Holdings Securities, Inc.668$372.0K0.03%+668New
Capital Asset Advisory Services LLC665$370.0K0.04%−141−17.5%Reduced
Moneta Group Investment Advisors LLC664$370.0K0.01%+14+2.2%Added
DSC Advisors, L.P.664$370.0K0.30%+52+8.5%Added
Spinnaker Trust663$369.0K0.02%00.0%Unchanged
Constellation Investimentos e Participacoes Ltda662$369.0K0.16%+662New
Summit Financial, LLC654$364.2K0.03%+85+14.9%Added
Signature Wealth Management Partners, LLC650$362.0K0.31%+50+8.3%Added
State of Wyoming648$361.0K0.18%+52+8.7%Added
Probity Advisors, Inc.649$361.0K0.07%+120+22.7%Added
Kore Private Wealth LLC646$359.0K0.05%+6+0.9%Added
Forum Financial Management, LP642$357.0K0.02%00.0%Unchanged
Concorde Asset Management, LLC633$353.0K0.23%−926−59.4%Reduced
NorthRock Partners, LLC634$353.0K0.03%+72+12.8%Added
Claraphi Advisory Network, LLC631$351.0K0.10%+33+5.5%Added
Orrstown Financial Services Inc630$351.0K0.65%+108+20.7%Added
Aaron Wealth Advisors195,468$351.0K0.01%+195,468New
Maverick Capital LtdSuperinvestorMaverick Capital629$350.0K0.01%+629New
Family Management Corp627$349.0K0.10%−5,647−90.0%Reduced
Boston Common Asset Management, LLC627$349.0K0.02%−72−10.3%Reduced
Sandhill Capital Partners LLC625$348.0K0.03%−16−2.5%Reduced
Ballentine Partners, LLC623$347.0K0.01%−91−12.7%Reduced
SevenOneSeven Capital Management623$347.0K0.72%+2+0.3%Added
Farmers & Merchants Trust Co of Long Beach622$346.0K0.09%−631−50.4%Reduced
HM Payson & Co622$346.0K0.01%−23−3.6%Reduced
Nicholas Hoffman & Company, LLC.620$345.0K0.01%+100+19.2%Added
Hyman Charles D616$343.0K0.02%00.0%Unchanged
Holistic Financial Partners616$343.0K0.22%+56+10.0%Added
Teza Capital Management LLC614$342.0K0.13%−390−38.8%Reduced
B. Riley Wealth Management, Inc.614$342.0K0.03%+27+4.6%Added
9258 Wealth Management, LLC612$341.0K0.08%+29+5.0%Added
People's United Financial, Inc.611$340.0K0.01%−83−12.0%Reduced
Sepio Capital, LP611$340.0K0.03%+611New
Appleton Partners Inc605$337.0K0.03%−42−6.5%Reduced
Fieldpoint Private Securities, LLC605$337.0K0.07%−23−3.7%Reduced
Golden State Wealth Management, LLC605$337.0K0.07%+177+41.4%Added
Lion Street Advisors, LLC606$337.0K0.17%+213+54.2%Added
Y-Intercept (Hong Kong) Ltd603$336.0K0.08%+603New
Merit Financial Group, LLC602$335.0K0.02%−986−62.1%Reduced
Ardevora Asset Management LLP600$334.0K0.00%−113,700−99.5%Reduced
First National Bank Sioux Falls600$334.0K0.35%00.0%Unchanged
Oxler Private Wealth LLC600$334.0K0.15%00.0%Unchanged
CSS LLC600$334.0K0.01%+300+100.0%Added
Cullinan Associates Inc600$334.0K0.02%+600New
Evercore Wealth Management, LLC598$333.0K0.01%+7+1.2%Added
Versor Investments LP594$331.0K0.01%−307−34.1%Reduced
Chicago Partners Investment Group LLC804$331.0K0.03%+309+62.4%Added
West Family Investments, Inc.592$330.0K0.09%−15−2.5%Reduced
Thoroughbred Financial Services, LLC590$328.0K0.05%−62−9.5%Reduced
Alpha Cubed Investments, LLC587$327.0K0.02%+160+37.5%Added
Country Club Bank564$324.0K0.03%+564New
Winfield Associates, Inc.580$323.0K0.12%−1,366−70.2%Reduced
Wintrust Investments LLC578$322.0K0.03%00.0%Unchanged
ARGI Investment Services, LLC578$322.0K0.01%00.0%Unchanged
Jackson Square Capital, LLC572$319.0K0.10%+572New