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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2021

Institutional positions in ServiceNow, Inc. as of Sep 30, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,334
+79 vs. Q2 2021
Shares held
175.1M
+2.17M (+1.3%) vs. Q2 2021
Total value
$109.0B
+$13.9B (+14.6%) vs. Q2 2021
New holders
144
539 more added
Sold out
65
459 more reduced

18 institutions that held it in Q2 2021 haven't filed for Q3 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2021: 1,334 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ3 2021: $109.0B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2021

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2021.

Institutions holding NOW in Q3 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Pendal Group Limited3,955$2.46M0.02%−259−6.1%Reduced
Acadian Asset Management LLC3,958$2.46M0.01%−2,048−34.1%Reduced
Tower Research Capital LLC (TRC)3,946$2.46M0.06%−5,705−59.1%Reduced
Captrust Financial Advisors3,941$2.45M0.02%+103+2.7%Added
NEXT Financial Group, Inc3,901$2.43M0.19%+288+8.0%Added
Icon Advisers Inc3,866$2.41M0.41%00.0%Unchanged
DuPont Capital Management Corp3,861$2.40M0.08%+3,861New
Meridian Wealth Management, LLC3,829$2.38M0.29%−38−1.0%Reduced
New England Investment & Retirement Group, Inc.3,816$2.38M0.55%+27+0.7%Added
Venture Visionary Partners LLC3,807$2.37M0.17%−39−1.0%Reduced
Alps Advisors Inc3,775$2.35M0.02%−806−17.6%Reduced
Advisor Partners LLC3,752$2.33M0.16%+34+0.9%Added
Synovus Financial Corp3,753$2.33M0.02%−557−12.9%Reduced
Catalyst Capital Advisors LLC3,730$2.32M0.12%−220−5.6%Reduced
Berman Capital Advisors, LLC3,716$2.31M0.36%+645+21.0%Added
Cohen Investment Advisors LLC3,714$2.31M1.77%+3,714New
Meiji Yasuda Asset Management Co Ltd.3,701$2.30M0.16%−162−4.2%Reduced
First Mercantile Trust Co3,691$2.30M0.30%−1,282−25.8%Reduced
Cetera Advisor Networks LLC3,671$2.28M0.03%−691−15.8%Reduced
Seeyond3,668$2.28M0.22%−1,012−21.6%Reduced
Harbour Capital Advisors, LLC3,666$2.28M0.60%+324+9.7%Added
Wetherby Asset Management Inc3,665$2.28M0.14%+101+2.8%Added
Paragon Advisors, LLC3,663$2.28M1.11%+797+27.8%Added
Canandaigua National Corp3,636$2.26M0.37%−588−13.9%Reduced
Raymond James Trust N.A.3,594$2.24M0.07%−275−7.1%Reduced
McKinley Capital Management LLC /Delaware3,589$2.23M0.21%−194−5.1%Reduced
Caliber Wealth Management, LLC3,332$2.22M1.56%+716+27.4%Added
Colonial River Wealth Management, LLC3,332$2.22M1.56%+3,332New
Federation des caisses Desjardins du Quebec3,558$2.21M0.02%−510−12.5%Reduced
Allstate Corp3,544$2.21M0.09%−287−7.5%Reduced
Monetary Management Group Inc3,540$2.20M0.61%−35−1.0%Reduced
Maverick Capital LtdSuperinvestorMaverick Capital3,531$2.20M0.02%+553+18.6%Added
First Foundation Advisors3,524$2.19M0.08%+714+25.4%Added
Profund Advisors LLC3,511$2.19M0.07%+402+12.9%Added
First Hawaiian Bank3,492$2.17M0.09%−194−5.3%Reduced
Doliver Advisors, LP3,491$2.17M0.73%−119−3.3%Reduced
Americana Partners, LLC3,469$2.16M0.52%+10+0.3%Added
Red Door Wealth Management, LLC3,465$2.16M0.82%+363+11.7%Added
TrimTabs Asset Management, LLC3,231$2.15M1.04%−789−19.6%Reduced
Voya Financial Advisors, Inc.3,476$2.15M0.26%+546+18.6%Added
Enterprise Trust & Investment Co3,430$2.13M0.86%−412−10.7%Reduced
Waldron Private Wealth LLC3,421$2.13M0.12%+22+0.6%Added
IndexIQ Advisors LLC3,419$2.13M0.07%+190+5.9%Added
Cozad Asset Management Inc3,419$2.13M0.33%+520+17.9%Added
Credit Agricole S A3,409$2.12M0.08%+1,605+89.0%Added
Capula Management Ltd3,397$2.11M0.16%+2,542+297.3%Added
Mercer Global Advisors Inc3,394$2.11M0.01%+184+5.7%Added
Barings LLC3,382$2.10M0.05%+1,553+84.9%Added
World Asset Management Inc3,351$2.08M0.21%−382−10.2%Reduced
PEAK6 Investments LLC3,320$2.07M0.04%−36,243−91.6%Reduced
Roman Butler Fullerton & Co3,057$2.04M0.95%−6−0.2%Reduced
Institute for Wealth Management, LLC.3,263$2.03M0.36%+16+0.5%Added
Cresset Asset Management, LLC3,261$2.03M0.03%+479+17.2%Added
Arabesque Asset Management Ltd3,236$2.01M0.67%+3,236New
Van Leeuwen & Company, LLC3,185$1.98M1.22%−414−11.5%Reduced
Quantbot Technologies LP3,186$1.98M0.14%+3,074+2,744.6%Added
HighPoint Advisor Group LLC3,150$1.96M0.19%−96−3.0%Reduced
NewEdge Wealth, LLC3,136$1.95M0.12%+229+7.9%Added
Signature Wealth Management Group3,131$1.95M1.08%+251+8.7%Added
Bessemer Securities LLC3,127$1.95M0.66%+716+29.7%Added
Wedbush Securities Inc3,125$1.95M0.09%−96−3.0%Reduced
Buckingham Strategic Wealth, LLC3,093$1.93M0.04%−35−1.1%Reduced
Legacy Advisors, LLC3,079$1.92M0.77%+10.0%Added
Sunbelt Securities, Inc.3,437$1.91M0.34%00.0%Unchanged
Crossvault Capital Management LLC3,058$1.90M0.60%00.0%Unchanged
Snowden Capital Advisors LLC3,056$1.90M0.09%+192+6.7%Added
SkyOak Wealth, LLC3,055$1.90M0.51%00.0%Unchanged
Independent Advisor Alliance3,041$1.89M0.11%−46−1.5%Reduced
Focus Financial Network, Inc.3,006$1.87M0.25%+17+0.6%Added
Veritable, L.P.3,000$1.87M0.03%−41−1.3%Reduced
Douglass Winthrop Advisors, LLC2,950$1.84M0.04%00.0%Unchanged
D.A. Davidson & Co.2,932$1.82M0.02%+892+43.7%Added
O'Shaughnessy Asset Management, LLC2,927$1.82M0.04%+1,146+64.3%Added
Callahan Advisors, LLC2,919$1.82M0.23%+320+12.3%Added
Migdal Insurance & Financial Holdings Ltd.2,926$1.81M0.02%−65−2.2%Reduced
Veriti Management LLC2,881$1.79M0.25%−64−2.2%Reduced
Livforsakringsbolaget Skandia, Omsesidigt2,857$1.78M0.11%−400−12.3%Reduced
Central Asset Investments & Management Holdings (HK) Ltd2,850$1.77M1.03%−2,500−46.7%Reduced
Advisor OS, LLC2,831$1.76M0.38%−107−3.6%Reduced
Means Investment Co., Inc.2,824$1.76M0.35%+21+0.7%Added
Pathstone Family Office, LLC2,821$1.76M0.05%+726+34.7%Added
Covington Capital Management2,805$1.75M0.07%−42−1.5%Reduced
Pensionfund DSM Netherlands2,800$1.74M0.22%+2,800New
Prudential PLC2,797$1.74M0.02%−23,830−89.5%Reduced
Fukoku Mutual Life Insurance Co2,790$1.74M0.14%+2,790New
Covenant Asset Management, LLC2,788$1.74M0.52%+75+2.8%Added
SeaCrest Wealth Management, LLC2,750$1.71M0.21%−16−0.6%Reduced
Shay Capital LLC2,750$1.71M0.54%+2,000+266.7%Added
Congress Asset Management Co2,725$1.70M0.01%+2,725New
Lee Capital Holdings LLC2,710$1.69M0.88%−6,504−70.6%Reduced
WESPAC Advisors SoCal, LLC2,638$1.67M0.55%+234+9.7%Added
SG Americas Securities, LLC2,674$1.66M0.01%−5,082−65.5%Reduced
Clarius Group, LLC2,663$1.66M0.15%+109+4.3%Added
MUFG Americas Holdings Corp2,651$1.65M0.03%+478+22.0%Added
First Pacific Advisors, LP2,650$1.65M0.02%−492−15.7%Reduced
Alta Wealth Advisors LLC2,641$1.64M1.19%−60−2.2%Reduced
Personal Cfo Solutions, LLC2,592$1.61M0.33%−235−8.3%Reduced
Mountain Capital Investment Advisors, Inc2,587$1.60M0.85%−229−8.1%Reduced
Principle Wealth Partners LLC2,556$1.59M0.18%+118+4.8%Added
Banque Pictet & Cie SA2,550$1.59M0.02%00.0%Unchanged