ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2021
Institutional positions in ServiceNow, Inc. as of Sep 30, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,334
- +79 vs. Q2 2021
- Shares held
- 175.1M
- +2.17M (+1.3%) vs. Q2 2021
- Total value
- $109.0B
- +$13.9B (+14.6%) vs. Q2 2021
- New holders
- 144
- 539 more added
- Sold out
- 65
- 459 more reduced
18 institutions that held it in Q2 2021 haven't filed for Q3 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2021: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2021
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2021.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Optimum Investment Advisors | 87 | $54.0K | 0.02% | −955−91.7% | Reduced |
| Earnest Partners LLC | 91 | $57.0K | 0.00% | 00.0% | Unchanged |
| Newfound Research LLC | 92 | $57.0K | 0.09% | +17+22.7% | Added |
| Cedar Wealth Management, LLC | 93 | $58.0K | 0.03% | 00.0% | Unchanged |
| Towarzystwo Funduszy Inwestycyjnych Pzu SA | 95 | $59.1K | 0.07% | 00.0% | Unchanged |
| JFS Wealth Advisors, LLC | 98 | $61.0K | 0.01% | +98 | New |
| Delta Asset Management LLC | 100 | $62.0K | 0.01% | 00.0% | Unchanged |
| Sonora Investment Management, LLC | 101 | $63.0K | 0.01% | 00.0% | Unchanged |
| Lloyd Advisory Services, LLC. | 102 | $63.0K | 0.03% | +41+67.2% | Added |
| Johnson Financial Group, Inc. | 103 | $64.0K | 0.00% | −281−73.2% | Reduced |
| BDO Wealth Advisors, LLC | 108 | $67.0K | 0.01% | −15−12.2% | Reduced |
| West Branch Capital LLC | 107 | $67.0K | 0.03% | 00.0% | Unchanged |
| HHM Wealth Advisors, LLC | 110 | $68.0K | 0.02% | 00.0% | Unchanged |
| NuWave Investment Management, LLC | 111 | $69.0K | 0.08% | +111 | New |
| TCTC Holdings, LLC | 116 | $72.0K | 0.00% | +100+625.0% | Added |
| Simplex Trading, LLC | 135 | $73.0K | 0.00% | 00.0% | Unchanged |
| Manchester Capital Management LLC | 120 | $75.0K | 0.01% | +1+0.8% | Added |
| Mitsubishi UFJ Morgan Stanley Securities Co., Ltd. | 120 | $75.0K | 0.07% | +40+50.0% | Added |
| RWM Asset Management, LLC | 124 | $77.0K | 0.02% | +124 | New |
| Jackson, Grant Investment Advisers, Inc. | 132 | $82.0K | 0.04% | 00.0% | Unchanged |
| Farmers & Merchants Investments Inc | 133 | $83.0K | 0.00% | +18+15.7% | Added |
| Consolidated Planning Corp | 133 | $83.0K | 0.05% | +133 | New |
| Solstein Capital, LLC | 136 | $85.0K | 0.05% | 00.0% | Unchanged |
| Tarbox Family Office, Inc. | 143 | $89.0K | 0.02% | −2−1.4% | Reduced |
| Alaethes Wealth LLC | 150 | $93.0K | 0.07% | 00.0% | Unchanged |
| Liberty Wealth Management LLC | 146 | $94.0K | 0.03% | +67+84.8% | Added |
| Kings Point Capital Management | 155 | $96.0K | 0.01% | +7+4.7% | Added |
| Caas Capital Management LP | 167 | $104.0K | 0.01% | −1,800−91.5% | Reduced |
| Jackson Wealth Management, LLC | 13,202 | $108.0K | 1.31% | +5,083+62.6% | Added |
| Pin Oak Investment Advisors Inc | 174 | $108.0K | 0.12% | −17−8.9% | Reduced |
| Arkadios Wealth Advisors | 183 | $113.0K | 0.02% | −155−45.9% | Reduced |
| Glassman Wealth Services | 181 | $113.0K | 0.02% | +19+11.7% | Added |
| Private Capital Group, LLC | 184 | $115.0K | 0.03% | +7+4.0% | Added |
| Kistler-Tiffany Companies, LLC | 187 | $116.0K | 0.03% | −205−52.3% | Reduced |
| Spectrum Management Group, LLC | 187 | $116.0K | 0.02% | 00.0% | Unchanged |
| Tradition Wealth Management, LLC | 189 | $118.0K | 0.02% | +25+15.2% | Added |
| Coastal Capital Group, Inc. | 192 | $119.0K | 0.03% | 00.0% | Unchanged |
| Assetmark, Inc | 204 | $127.0K | 0.00% | +189+1,260.0% | Added |
| Meridian Wealth Partners, LLC | 203 | $127.0K | 0.03% | +203 | New |
| Jacobi Capital Management LLC | 211 | $131.0K | 0.02% | +3+1.4% | Added |
| CX Institutional | 217 | $135.0K | 0.01% | 00.0% | Unchanged |
| Total Clarity Wealth Management, Inc. | 221 | $138.0K | 0.07% | +221 | New |
| Creative Financial Designs Inc | 224 | $139.0K | 0.02% | +2+0.9% | Added |
| Carolinas Wealth Consulting LLC | 223 | $139.0K | 0.03% | +7+3.2% | Added |
| Allworth Financial LP | 229 | $142.0K | 0.00% | +177+340.4% | Added |
| Brown Brothers Harriman & Co | 232 | $144.0K | 0.00% | 00.0% | Unchanged |
| Hoey Investments, Inc | 240 | $149.0K | 0.05% | 00.0% | Unchanged |
| Endurance Wealth Management, Inc. | 247 | $154.0K | 0.02% | 00.0% | Unchanged |
| Capital Advisory Group Advisory Services, LLC | 256 | $159.0K | 0.06% | +236+1,180.0% | Added |
| Parkside Financial Bank & Trust | 266 | $165.0K | 0.05% | +25+10.4% | Added |
| Sutton Wealth Advisors Inc. | 269 | $167.4K | 0.06% | +2+0.7% | Added |
| Glen Eagle Advisors, LLC | 274 | $170.5K | 0.05% | +33+13.7% | Added |
| Lindbrook Capital, LLC | 276 | $172.0K | 0.05% | +6+2.2% | Added |
| Rockbridge Investment Management, LCC | 281 | $175.0K | 0.03% | 00.0% | Unchanged |
| Sandy Spring Bank | 282 | $176.0K | 0.01% | 00.0% | Unchanged |
| John W. Brooker & Co., CPAs | 300 | $187.0K | 0.11% | 00.0% | Unchanged |
| Spinnaker Trust | 323 | $201.0K | 0.01% | +323 | New |
| FRG Family Wealth Advisors LLC | 325 | $202.0K | 0.04% | +325 | New |
| Investment House LLC | 328 | $204.0K | 0.01% | +328 | New |
| Claret Asset Management Corp | 328 | $204.0K | 0.03% | +328 | New |
| Hanson & Doremus Investment Management | 329 | $205.0K | 0.05% | +329 | New |
| Anchor Investment Management, LLC | 331 | $206.0K | 0.03% | +37+12.6% | Added |
| First National Bank of Omaha | 331 | $206.0K | 0.01% | +331 | New |
| NorthRock Partners, LLC | 333 | $207.0K | 0.02% | +333 | New |
| Sargent Bickham Lagudis LLC | 335 | $208.0K | 0.02% | 00.0% | Unchanged |
| Plante Moran Financial Advisors, LLC | 334 | $208.0K | 0.05% | +15+4.7% | Added |
| Nichols & Pratt Advisers LLP | 330 | $209.0K | 0.02% | +330 | New |
| SignalPoint Asset Management, LLC | 338 | $210.0K | 0.07% | +338 | New |
| Lunia Capital LP | 338 | $210.0K | 6.33% | +338 | New |
| PFG Advisors | 337 | $210.0K | 0.02% | +337 | New |
| Golden State Wealth Management, LLC | 342 | $213.0K | 0.05% | −30−8.1% | Reduced |
| Bradley & Co. Private Wealth Management, LLC | 342 | $213.0K | 0.18% | 00.0% | Unchanged |
| Anfield Capital Management, LLC | 312 | $213.0K | 0.07% | 00.0% | Unchanged |
| Teza Capital Management LLC | 343 | $213.0K | 0.10% | +343 | New |
| Moors & Cabot, Inc. | 346 | $214.0K | 0.01% | +346 | New |
| Roble, Belko & Company, Inc | 345 | $215.0K | 0.04% | 00.0% | Unchanged |
| SG3 Management, LLC | 350 | $218.0K | 0.08% | −750−68.2% | Reduced |
| Magellan Asset Management Ltd | 350 | $218.0K | 0.00% | −22−5.9% | Reduced |
| Terry L. Blaker | 350 | $218.0K | 0.01% | +350 | New |
| Wedge Capital Management L L P | 351 | $218.0K | 0.00% | +351 | New |
| Gerber Kawasaki Wealth & Investment Management | 356 | $221.0K | 0.03% | −52−12.7% | Reduced |
| Summit Wealth Group, LLC | 355 | $221.0K | 0.35% | −20−5.3% | Reduced |
| TRUE Private Wealth Advisors | 356 | $221.0K | 0.03% | +356 | New |
| Redhawk Wealth Advisors, Inc. | 356 | $222.0K | 0.06% | −49−12.1% | Reduced |
| Clearstead Advisors, LLC | 357 | $222.0K | 0.02% | +116+48.1% | Added |
| Lantz Financial LLC | 360 | $224.0K | 0.11% | −24−6.3% | Reduced |
| AIA Group Ltd | 362 | $225.0K | 0.01% | +362 | New |
| Interchange Capital Partners, LLC | 364 | $226.0K | 0.38% | 00.0% | Unchanged |
| Fort Point Capital Partners LLC | 364 | $227.0K | 0.04% | +364 | New |
| Childress Capital Advisors, LLC | 367 | $228.0K | 0.09% | +367 | New |
| Avidian Wealth Solutions, LLC | 368 | $229.0K | 0.02% | −45−10.9% | Reduced |
| PDS Planning, Inc | 368 | $229.0K | 0.05% | +368 | New |
| Avestar Capital, LLC | 369 | $230.0K | 0.04% | −76−17.1% | Reduced |
| Qtron Investments LLC | 370 | $230.0K | 0.06% | 00.0% | Unchanged |
| First Personal Financial Services | 375 | $233.0K | 0.06% | 00.0% | Unchanged |
| Cardan Capital Partners, LLC | 380 | $236.0K | 0.03% | 00.0% | Unchanged |
| Capital Investment Advisors, LLC | 380 | $236.0K | 0.01% | +380 | New |
| Burns Matteson Capital Management, LLC | 381 | $237.1K | 0.18% | +3+0.8% | Added |
| Loomis Sayles & Co L P | 382 | $238.0K | 0.00% | −101−20.9% | Reduced |
| Am Investment Strategies LLC | 382 | $238.0K | 0.06% | −54−12.4% | Reduced |