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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2021

Institutional positions in ServiceNow, Inc. as of Jun 30, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,273
+22 vs. Q1 2021
Shares held
173.4M
+955.2K (+0.6%) vs. Q1 2021
Total value
$95.3B
+$9.21B (+10.7%) vs. Q1 2021
New holders
141
548 more added
Sold out
119
415 more reduced

15 institutions that held it in Q1 2021 haven't filed for Q2 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2021: 1,273 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ2 2021: $95.3B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2021

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2021.

Institutions holding NOW in Q2 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Sturgeon Ventures LLP3,926$2.16M1.07%−3,068−43.9%Reduced
BI Asset Management Fondsmaeglerselskab A/S3,909$2.15M0.08%−2,425−38.3%Reduced
Aft, Forsyth & Company, Inc.3,890$2.14M1.14%+60+1.6%Added
Raymond James Trust N.A.3,869$2.13M0.07%−177−4.4%Reduced
Icon Advisers Inc3,866$2.13M0.35%00.0%Unchanged
Meridian Wealth Management, LLC3,867$2.13M0.27%+1,215+45.8%Added
Meiji Yasuda Asset Management Co Ltd.3,863$2.12M0.10%+280+7.8%Added
Venture Visionary Partners LLC3,846$2.11M0.17%+909+30.9%Added
Enterprise Trust & Investment Co3,842$2.11M0.86%+39+1.0%Added
Captrust Financial Advisors3,838$2.11M0.02%+152+4.1%Added
Bay Rivers Group3,836$2.11M1.50%+533+16.1%Added
Allstate Corp3,831$2.10M0.07%+241+6.7%Added
New England Investment & Retirement Group, Inc.3,789$2.08M0.45%+54+1.4%Added
McKinley Capital Management LLC /Delaware3,783$2.08M0.15%−19,664−83.9%Reduced
Jupiter Wealth Management LLC3,493$2.06M0.99%+2,743+365.7%Added
World Asset Management Inc3,733$2.05M0.19%−123−3.2%Reduced
Advisor Partners LLC3,718$2.04M0.13%−16−0.4%Reduced
First Hawaiian Bank3,686$2.02M0.08%−1,291−25.9%Reduced
Avalon Investment & Advisory3,628$1.99M0.04%−169−4.5%Reduced
NEXT Financial Group, Inc3,613$1.99M0.16%+1,963+119.0%Added
Doliver Advisors, LP3,610$1.98M0.66%+1,326+58.1%Added
Monetary Management Group Inc3,575$1.97M0.59%+725+25.4%Added
Van Leeuwen & Company, LLC3,599$1.96M1.16%+3,599New
Laffer Tengler Investments3,565$1.96M0.73%+1,662+87.3%Added
Old National Bancorp3,566$1.96M0.07%+436+13.9%Added
Wetherby Asset Management Inc3,564$1.96M0.12%+195+5.8%Added
QS Investors, LLC3,561$1.96M0.02%+382+12.0%Added
Breakline Capital LLC3,559$1.96M3.96%−6,741−65.4%Reduced
Beacon Pointe Advisors, LLC3,518$1.93M0.07%+2,044+138.7%Added
JustInvest LLC3,500$1.92M0.20%+1,316+60.3%Added
Sunbelt Securities, Inc.3,437$1.91M0.34%+128+3.9%Added
Americana Partners, LLC3,459$1.89M0.96%+2,869+486.3%Added
Trexquant Investment LP3,431$1.89M0.16%−3,676−51.7%Reduced
Lombard Odier Asset Management (Switzerland) SA3,429$1.88M0.10%+2,180+174.5%Added
Waldron Private Wealth LLC3,399$1.87M0.12%−9−0.3%Reduced
Harbour Capital Advisors, LLC3,342$1.84M0.49%+251+8.1%Added
ETF Managers Group, LLC3,257$1.82M0.03%+2,142+192.1%Added
Crossvault Capital Management LLC3,058$1.80M0.55%+590+23.9%Added
Livforsakringsbolaget Skandia, Omsesidigt3,257$1.79M0.11%+500+18.1%Added
Institute for Wealth Management, LLC.3,247$1.78M0.31%+100+3.2%Added
HighPoint Advisor Group LLC3,246$1.78M0.18%+709+27.9%Added
IndexIQ Advisors LLC3,229$1.77M0.06%+251+8.4%Added
Wedbush Securities Inc3,221$1.77M0.08%+7+0.2%Added
Mercer Global Advisors Inc3,210$1.76M0.01%−48−1.5%Reduced
Bayesian Capital Management, LP3,195$1.76M0.46%+3,195New
First Pacific Advisors, LP3,142$1.73M0.02%00.0%Unchanged
Buckingham Strategic Wealth, LLC3,128$1.72M0.04%−140−4.3%Reduced
Profund Advisors LLC3,109$1.71M0.06%−164−5.0%Reduced
Red Door Wealth Management, LLC3,102$1.70M0.66%+559+22.0%Added
Independent Advisor Alliance3,087$1.70M0.09%+316+11.4%Added
Legacy Advisors, LLC3,078$1.69M0.69%00.0%Unchanged
Berman Capital Advisors, LLC3,071$1.69M0.27%+407+15.3%Added
Roman Butler Fullerton & Co3,063$1.68M0.82%−97−3.1%Reduced
SkyOak Wealth, LLC3,055$1.68M0.45%−117−3.7%Reduced
Veritable, L.P.3,041$1.67M0.03%+94+3.2%Added
Migdal Insurance & Financial Holdings Ltd.2,991$1.66M0.02%+369+14.1%Added
Ardsley Advisory Partners LP3,000$1.65M0.28%−500−14.3%Reduced
Axel Capital Management, LLC3,000$1.65M0.94%00.0%Unchanged
Precept Management LLC3,000$1.65M1.68%+1,700+130.8%Added
Focus Financial Network, Inc.2,989$1.64M0.22%+74+2.5%Added
Voya Financial Advisors, Inc.2,930$1.64M0.21%−7,916−73.0%Reduced
Maverick Capital LtdSuperinvestorMaverick Capital2,978$1.64M0.02%+2,978New
Douglass Winthrop Advisors, LLC2,950$1.62M0.04%+200+7.3%Added
Veriti Management LLC2,945$1.62M0.24%+851+40.6%Added
Advisor OS, LLC2,938$1.62M0.34%+678+30.0%Added
NewEdge Wealth, LLC2,907$1.60M0.12%+21+0.7%Added
Cozad Asset Management Inc2,899$1.59M0.25%−976−25.2%Reduced
Stratos Wealth Partners, LTD.2,898$1.59M0.04%+1,317+83.3%Added
Signature Wealth Management Group2,880$1.58M0.88%+177+6.5%Added
Mountain Capital Investment Advisors, Inc2,816$1.58M0.73%−386−12.1%Reduced
Paragon Advisors, LLC2,866$1.57M0.74%+114+4.1%Added
Snowden Capital Advisors LLC2,864$1.57M0.08%+115+4.2%Added
Cavalier Investments, LLC2,862$1.57M0.57%−63−2.2%Reduced
Covington Capital Management2,847$1.56M0.06%+94+3.4%Added
Personal Cfo Solutions, LLC2,827$1.55M0.32%−211−6.9%Reduced
Mission Wealth Management, LP2,827$1.55M0.08%−206−6.8%Reduced
First Foundation Advisors2,810$1.54M0.06%+378+15.5%Added
Means Investment Co., Inc.2,803$1.54M0.31%+300+12.0%Added
Cresset Asset Management, LLC2,782$1.53M0.02%+54+2.0%Added
Donoghue Forlines LLC2,775$1.52M0.28%+297+12.0%Added
SeaCrest Wealth Management, LLC2,766$1.52M0.18%+143+5.5%Added
Unigestion Holding SA2,704$1.51M0.05%00.0%Unchanged
Covenant Asset Management, LLC2,713$1.49M0.45%−2,523−48.2%Reduced
Alta Wealth Advisors LLC2,701$1.48M1.09%−7−0.3%Reduced
CWM Advisors, LLC2,688$1.48M0.19%+744+38.3%Added
Standard Family Office LLC2,644$1.45M0.30%−9−0.3%Reduced
Caliber Wealth Management, LLC2,616$1.44M1.02%+2,616New
Exane Derivatives2,559$1.43M0.34%+1,111+76.7%Added
Callahan Advisors, LLC2,599$1.43M0.18%+789+43.6%Added
Clarius Group, LLC2,554$1.40M0.13%−12−0.5%Reduced
Banque Pictet & Cie SA2,550$1.40M0.02%00.0%Unchanged
Principal Street Partners, LLC2,549$1.40M0.37%−2,201−46.3%Reduced
Davidson Capital Management Inc.2,538$1.40M0.67%+286+12.7%Added
Aj Wealth Strategies, LLC2,536$1.39M0.08%00.0%Unchanged
Insight Wealth Strategies, LLC2,489$1.37M0.19%−571−18.7%Reduced
Principle Wealth Partners LLC2,438$1.34M0.15%00.0%Unchanged
Inscription Capital, LLC2,438$1.34M0.15%+2,438New
BBVA USA2,432$1.34M0.07%+2,432New
Clare Market Investments LLC2,425$1.33M0.43%−270−10.0%Reduced
Stratos Wealth Advisors, LLC2,417$1.33M0.12%−50−2.0%Reduced