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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2021

Institutional positions in ServiceNow, Inc. as of Jun 30, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,273
+22 vs. Q1 2021
Shares held
173.4M
+955.2K (+0.6%) vs. Q1 2021
Total value
$95.3B
+$9.21B (+10.7%) vs. Q1 2021
New holders
141
548 more added
Sold out
119
415 more reduced

15 institutions that held it in Q1 2021 haven't filed for Q2 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2021: 1,273 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,244 institutions
Value heldQ2 2021: $95.3B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2021

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2021.

Institutions holding NOW in Q2 2021
InstitutionSharesValue% of portfolioChange in sharesAction
HBC Financial Services, PLLC1$00.00%+1New
Kelly Financial Services LLC26,378$480.00%+26,355+114,587.0%Added
WestEnd Advisors, LLC–$5490.00%–New
Macroview Investment Management LLC2$1.00K0.00%−7−77.8%Reduced
Bartlett & Co. LLC2$1.00K0.00%00.0%Unchanged
Versant Capital Management, Inc2$1.00K0.00%00.0%Unchanged
Transamerica Financial Advisors, Inc.1$1.00K0.02%+1New
Focused Wealth Management, Inc2$1.00K0.00%+2New
Global Financial Private Client, LLC2$1.09K0.00%00.0%Unchanged
Bartlett & Co. Wealth Management LLC2$1.10K0.00%00.0%Unchanged
Arcadia Investment Advisors LLC2$1.10K0.00%+2New
Blume Capital Management, Inc.3$2.00K0.00%00.0%Unchanged
Lee Financial Co4$2.00K0.00%+4New
Perkins Coie Trust Co4$2.00K0.00%+4New
Global Trust Asset Management, LLC4$2.00K0.00%+4New
Nelson, Van Denburg & Campbell Wealth Management Group, LLC6$3.00K0.00%−48−88.9%Reduced
Institutional & Family Asset Management, LLC5$3.00K0.00%−6−54.5%Reduced
Bellevue Asset Management, LLC5$3.00K0.00%−5−50.0%Reduced
Crescent Capital Consulting, LLC5$3.00K0.00%00.0%Unchanged
Old North State Trust, LLC5$3.00K0.00%00.0%Unchanged
Bogart Wealth, LLC5$3.00K0.00%+2+66.7%Added
Concord Wealth Partners8$4.00K0.00%−27−77.1%Reduced
HighMark Wealth Management LLC7$4.00K0.00%−1−12.5%Reduced
Thomas J. Herzfeld Advisors, Inc.8$4.00K0.00%+1+14.3%Added
Financial Management Professionals, Inc.7$4.00K0.00%00.0%Unchanged
TFC Financial Management8$4.00K0.00%00.0%Unchanged
SOA Wealth Advisors, LLC.9$4.00K0.00%+9New
Arrow Financial Corp10$5.00K0.00%00.0%Unchanged
Albion Financial Group10$5.00K0.00%+10New
Berkshire Capital Holdings Inc10$6.00K0.00%00.0%Unchanged
Hudock, Inc.11$6.00K0.00%00.0%Unchanged
Atlas Capital Advisors LLC12$6.59K0.00%+12New
FinTrust Capital Advisors, LLC13$7.00K0.00%−2−13.3%Reduced
TSFG, LLC12$7.00K0.00%00.0%Unchanged
Assetmark, Inc15$8.00K0.00%−248−94.3%Reduced
Tradewinds Capital Management, LLC15$8.00K0.00%00.0%Unchanged
Carmichael Hill & Associates, Inc.15$8.00K0.00%00.0%Unchanged
Motco15$8.00K0.00%+15New
TCTC Holdings, LLC16$9.00K0.00%00.0%Unchanged
Winch Advisory Services, LLC16$9.00K0.00%+6+60.0%Added
Atlas Private Wealth Advisors17$9.00K0.00%+8+88.9%Added
Sugarloaf Wealth Management, LLC16$9.00K0.00%+14+700.0%Added
Evolution Wealth Advisors, LLC18$10.0K0.00%−45−71.4%Reduced
Corbenic Partners LLC19$10.0K0.00%00.0%Unchanged
JCIC Asset Management Inc.14$10.0K0.00%00.0%Unchanged
Heritage Wealth Advisors19$10.4K0.00%00.0%Unchanged
Capital Advisory Group Advisory Services, LLC20$11.0K0.00%−378−95.0%Reduced
BerganKDV Wealth Management, LLC20$11.0K0.00%00.0%Unchanged
Tfo-TDC, LLC19$11.0K0.00%+19New
Cordasco Financial Network22$12.0K0.01%00.0%Unchanged
Better Money Decisions, LLC21$12.0K0.01%00.0%Unchanged
First Financial Corp23$13.0K0.01%00.0%Unchanged
Perennial Advisors, LLC23$13.0K0.00%00.0%Unchanged
Patriot Financial Group Insurance Agency, LLC25$14.0K0.00%−1,312−98.1%Reduced
Atwood & Palmer Inc25$14.0K0.00%00.0%Unchanged
Larson Financial Group LLC26$14.0K0.00%00.0%Unchanged
MV Capital Management, Inc.26$14.0K0.00%+20+333.3%Added
Eagle Bay Advisors LLC24$14.0K0.01%+24New
West Paces Advisors Inc.29$15.9K0.01%00.0%Unchanged
Pacifica Partners Inc.30$16.0K0.01%00.0%Unchanged
Altshuler Shaham Ltd30$16.0K0.00%+17+130.8%Added
Baystate Wealth Management LLC30$16.0K0.00%+30New
First Command Bank31$17.0K0.00%00.0%Unchanged
First Command Financial Services, Inc.31$17.0K0.00%00.0%Unchanged
Stuart Chaussee & Associates, Inc.32$18.0K0.01%00.0%Unchanged
Parisi Gray Wealth Management33$18.0K0.01%+33New
Stonebridge Capital Advisors LLC35$19.0K0.00%+35New
MBM Wealth Consultants, LLC36$20.0K0.01%+17+89.5%Added
Raffa Wealth Management, LLC39$21.4K0.01%00.0%Unchanged
Hartford Financial Management Inc.40$22.0K0.01%00.0%Unchanged
Tortoise Investment Management, LLC40$22.0K0.00%00.0%Unchanged
Front Row Advisors LLC39$23.0K0.01%−12−23.5%Reduced
CenterStar Asset Management, LLC–$25.0K0.03%–New
Old Second National Bank of Aurora50$27.0K0.01%00.0%Unchanged
Laurel Wealth Advisors LLC50$27.0K0.01%00.0%Unchanged
TD Ameritrade Investment Management, LLC50$27.0K0.00%+19+61.3%Added
Resolute Partners Group51$28.0K0.00%−11−17.7%Reduced
Center for Financial Planning, Inc.53$29.0K0.01%−30−36.1%Reduced
Allworth Financial LP52$29.0K0.00%00.0%Unchanged
CVA Family Office, LLC55$30.0K0.01%−85−60.7%Reduced
Wolverine Asset Management LLC56$30.0K0.00%−7−11.1%Reduced
Harding Loevner LP54$30.0K0.00%00.0%Unchanged
Sterling Financial Planning, Inc.54$30.0K0.02%00.0%Unchanged
Selective Wealth Management, Inc.54$30.0K0.02%+54New
JJJ Advisors Inc.57$31.0K0.01%−10−14.9%Reduced
Prestige Wealth Management Group LLC59$32.0K0.01%−2−3.3%Reduced
Investors Research Corp59$32.0K0.01%00.0%Unchanged
SRS Capital Advisors, Inc.60$33.0K0.00%+60New
Clearview Wealth Advisors LLC62$34.0K0.02%00.0%Unchanged
Lloyd Advisory Services, LLC.61$34.0K0.02%+20+48.8%Added
Bedel Financial Consulting, Inc.65$36.0K0.01%+32+97.0%Added
Reilly Financial Advisors, LLC72$40.0K0.00%+14+24.1%Added
Montag A & Associates Inc75$41.0K0.00%−350−82.4%Reduced
GoalVest Advisory LLC75$41.0K0.03%00.0%Unchanged
Newfound Research LLC75$41.0K0.08%+3+4.2%Added
Arlington Partners LLC76$42.0K0.01%00.0%Unchanged
Disciplina Capital Management LLC77$42.3K0.01%+11+16.7%Added
Liberty Wealth Management LLC79$43.0K0.02%+64+426.7%Added
Hall Laurie J Trustee80$44.0K0.02%00.0%Unchanged
Avondale Wealth Management80$44.0K0.04%00.0%Unchanged