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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2021

Institutional positions in ServiceNow, Inc. as of Jun 30, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,273
+22 vs. Q1 2021
Shares held
173.4M
+955.2K (+0.6%) vs. Q1 2021
Total value
$95.3B
+$9.21B (+10.7%) vs. Q1 2021
New holders
141
548 more added
Sold out
119
415 more reduced

15 institutions that held it in Q1 2021 haven't filed for Q2 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2021: 1,273 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ2 2021: $95.3B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2021

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2021.

Institutions holding NOW in Q2 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Fullerton Fund Management Co Ltd.0$00.00%−7,676−100.0%Sold out
Cinctive Capital Management LP0$00.00%−7,564−100.0%Sold out
Quantitative Systematic Strategies LLC0$00.00%−7,328−100.0%Sold out
Alyeska Investment Group, L.P.0$00.00%−6,661−100.0%Sold out
Omers Administration Corp0$00.00%−6,357−100.0%Sold out
Wealthspire Advisors, LLC0$00.00%−6,270−100.0%Sold out
Valeo Financial Advisors, LLC0$00.00%−4,982−100.0%Sold out
Gardner Lewis Asset Management L P0$00.00%−4,527−100.0%Sold out
Marshall Wace Asia Ltd0$00.00%−4,486−100.0%Sold out
Ascendant Capital Management, LLC0$00.00%−3,900−100.0%Sold out
AdvisorShares Investments LLC0$00.00%−3,677−100.0%Sold out
LS Investment Advisors, LLC0$00.00%−3,054−100.0%Sold out
XR Securities LLC0$00.00%−2,603−100.0%Sold out
Biondo Investment Advisors, LLC0$00.00%−2,565−100.0%Sold out
Patton Fund Management, Inc.0$00.00%−2,233−100.0%Sold out
Interval Partners, LP0$00.00%−2,200−100.0%Sold out
Capital CS Group, LLC0$00.00%−2,088−100.0%Sold out
Fort Washington Investment Advisors Inc0$00.00%−2,065−100.0%Sold out
Aptus Capital Advisors, LLC0$00.00%−1,996−100.0%Sold out
Mirabella Financial Services LLP0$00.00%−1,894−100.0%Sold out
IAM Advisory, LLC0$00.00%−1,845−100.0%Sold out
Fosun International Ltd0$00.00%−1,820−100.0%Sold out
Boardman Bay Capital Management LLC0$00.00%−7,600−100.0%Sold out
Sowell Financial Services LLC0$00.00%−1,719−100.0%Sold out
BFSG, LLC0$00.00%−1,627−100.0%Sold out
Fulcrum Asset Management LLP0$00.00%–Sold out
USA Financial Portformulas Corp0$00.00%−1,562−100.0%Sold out
Alpha DNA Investment Management LLC0$00.00%−1,554−100.0%Sold out
Clear Street Markets LLC0$00.00%−1,480−100.0%Sold out
Cim, LLC0$00.00%−1,583−100.0%Sold out
Ferris Capital, LLC0$00.00%−1,429−100.0%Sold out
Engineers Gate Manager LP0$00.00%−1,409−100.0%Sold out
Nations Financial Group Inc,0$00.00%−1,374−100.0%Sold out
Point72 Hong Kong Ltd0$00.00%−1,364−100.0%Sold out
Wealth Advisors, Inc.0$00.00%−1,254−100.0%Sold out
Burney Co0$00.00%−1,344−100.0%Sold out
Fulton Breakefield Broenniman LLC0$00.00%−1,158−100.0%Sold out
Triasima Portfolio Management inc.0$00.00%−1,095−100.0%Sold out
Perennial Investment Advisors, LLC0$00.00%−943−100.0%Sold out
Occudo Quantitative Strategies LP0$00.00%−869−100.0%Sold out
Tuttle Tactical Management0$00.00%−851−100.0%Sold out
M Holdings Securities, Inc.0$00.00%−818−100.0%Sold out
Professional Financial Advisors, LLC0$00.00%−818−100.0%Sold out
Emerald Advisers, LLC0$00.00%−812−100.0%Sold out
StrongBox Wealth, LLC0$00.00%−776−100.0%Sold out
Western Financial Corporation0$00.00%−774−100.0%Sold out
International Assets Investment Management, LLC0$00.00%−742−100.0%Sold out
Jump Financial, LLC0$00.00%−739−100.0%Sold out
Balentine LLC0$00.00%−631−100.0%Sold out
JS Capital Management LLC0$00.00%−600−100.0%Sold out
AIA Group Ltd0$00.00%−584−100.0%Sold out
Fox Run Management, L.L.C.0$00.00%−579−100.0%Sold out
South Shore Capital Advisors0$00.00%−548−100.0%Sold out
Two Sigma Securities, LLC0$00.00%−519−100.0%Sold out
BT Wealth Management LLC0$00.00%−500−100.0%Sold out
Independent Solutions Wealth Management, LLC0$00.00%−477−100.0%Sold out
NexWave Capital Partners LLC0$00.00%−463−100.0%Sold out
Insight Advisors, LLC0$00.00%−456−100.0%Sold out
PFG Advisors0$00.00%−439−100.0%Sold out
Jaffetilchin Investment Partners, LLC0$00.00%−437−100.0%Sold out
F3Logic, LLC0$00.00%−426−100.0%Sold out
Veracity Capital LLC0$00.00%−427−100.0%Sold out
Mirador Capital Partners LP0$00.00%−425−100.0%Sold out
Childress Capital Advisors, LLC0$00.00%−412−100.0%Sold out
Stevens Capital Management LP0$00.00%−401−100.0%Sold out
Palisade Capital Management LLC0$00.00%−400−100.0%Sold out
Geneos Wealth Management Inc.0$00.00%−372−100.0%Sold out
Abundance Wealth Counselors0$00.00%−200−100.0%Sold out
QVR LLC0$00.00%−177−100.0%Sold out
Meridian Wealth Partners, LLC0$00.00%−152−100.0%Sold out
RWM Asset Management, LLC0$00.00%−152−100.0%Sold out
Total Clarity Wealth Management, Inc.0$00.00%−130−100.0%Sold out
Eudaimonia Partners, LLC0$00.00%−122−100.0%Sold out
Sun Life Financial INC0$00.00%−118−100.0%Sold out
Grandview Asset Management LLC0$00.00%−105−100.0%Sold out
Prime Capital Investment Advisors, LLC0$00.00%−85−100.0%Sold out
Hillsdale Investment Management Inc.0$00.00%−60−100.0%Sold out
Manchester Financial Inc0$00.00%−55−100.0%Sold out
Brand Asset Management Group, Inc.0$00.00%−54−100.0%Sold out
Ameritas Investment Company, LLC0$00.00%−44−100.0%Sold out
Mach-1 Financial Group, Inc.0$00.00%−38−100.0%Sold out
Valley Brook Capital Group0$00.00%−35−100.0%Sold out
American National Bank0$00.00%−21−100.0%Sold out
Wealthcare Capital Management LLC0$00.00%−22−100.0%Sold out
Wagner Wealth Management, LLC0$00.00%−20−100.0%Sold out
Hanson & Doremus Investment Management0$00.00%−17−100.0%Sold out
Northwest Investment Counselors, LLC0$00.00%−11−100.0%Sold out
MPS Loria Financial Planners, LLC0$00.00%−11−100.0%Sold out
Norway Savings Bank0$00.00%−8−100.0%Sold out
Logan Capital Management Inc0$00.00%−5−100.0%Sold out
FIL Ltd0$00.00%−3−100.0%Sold out
Thompson Siegel & Walmsley LLC0$00.00%−4−100.0%Sold out
Waddell & Reed Financial Inc––––Not filed
Amundi Asset Management US, Inc.––––Not filed
Bokf, NA––––Not filed
Fundsmith Long/Short Master Fund––––Not filed
Union Bancaire Privee Asset Management LLC––––Not filed
BBVA USA Bancshares, Inc.––––Not filed
E Fund Management Co., Ltd.––––Not filed
Sullivan, Bruyette, Speros & Blaney, LLC––––Not filed