ServiceNow, Inc.

NOW

Exchange: NYSE
Industry: Services-Prepackaged Software
SEC CIK: 0001373715

SEC filings (opens in a new tab)

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2021

Institutional positions in ServiceNow, Inc. as of Jun 30, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders: 1,273; +22 vs. Q1 2021
Shares held: 173.4M; +955.2K (+0.6%) vs. Q1 2021
Total value: $95.3B; +$9.21B (+10.7%) vs. Q1 2021
New holders: 141; 548 more added
Sold out: 119; 415 more reduced

15 institutions that held it in Q1 2021 haven't filed for Q2 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2021: 1,273 institutions

Value heldQ2 2021: $95.3B

Institutions holding NOW and their total value by quarter
Quarter	Holders	Value
Q2 2026	2,245	$83.7B
Q1 2026	2,213	$90.5B
Q4 2025	2,326	$138.5B
Q3 2025	2,249	$164.4B
Q2 2025	2,298	$187.2B
Q1 2025	2,167	$145.0B
Q4 2024	2,262	$194.6B
Q3 2024	1,945	$162.8B
Q2 2024	1,879	$142.1B
Q1 2024	1,823	$136.7B
Q4 2023	1,756	$127.2B
Q3 2023	1,565	$100.5B
Q2 2023	1,503	$101.5B
Q1 2023	1,410	$83.9B
Q4 2022	1,360	$69.7B
Q3 2022	1,321	$67.4B
Q2 2022	1,378	$85.1B
Q1 2022	1,407	$98.5B
Q4 2021	1,415	$113.9B
Q3 2021	1,334	$109.0B
Q2 2021	1,273	$95.3B
Q1 2021	1,266	$86.5B

Institutions, Q2 2021

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2021.

Institutions holding NOW in Q2 2021
Institution	Shares	Value	% of portfolio	Change in shares	Action
Front Row Advisors LLC	39	$23.0K	0.01%	−12−23.5%	Reduced
Hartford Financial Management Inc.	40	$22.0K	0.01%	00.0%	Unchanged
Tortoise Investment Management, LLC	40	$22.0K	0.00%	00.0%	Unchanged
Raffa Wealth Management, LLC	39	$21.4K	0.01%	00.0%	Unchanged
MBM Wealth Consultants, LLC	36	$20.0K	0.01%	+17+89.5%	Added
Stonebridge Capital Advisors LLC	35	$19.0K	0.00%	+35	New
Stuart Chaussee & Associates, Inc.	32	$18.0K	0.01%	00.0%	Unchanged
Parisi Gray Wealth Management	33	$18.0K	0.01%	+33	New
First Command Bank	31	$17.0K	0.00%	00.0%	Unchanged
First Command Financial Services, Inc.	31	$17.0K	0.00%	00.0%	Unchanged
Pacifica Partners Inc.	30	$16.0K	0.01%	00.0%	Unchanged
Altshuler Shaham Ltd	30	$16.0K	0.00%	+17+130.8%	Added
Baystate Wealth Management LLC	30	$16.0K	0.00%	+30	New
West Paces Advisors Inc.	29	$15.9K	0.01%	00.0%	Unchanged
Patriot Financial Group Insurance Agency, LLC	25	$14.0K	0.00%	−1,312−98.1%	Reduced
Atwood & Palmer Inc	25	$14.0K	0.00%	00.0%	Unchanged
Larson Financial Group LLC	26	$14.0K	0.00%	00.0%	Unchanged
MV Capital Management, Inc.	26	$14.0K	0.00%	+20+333.3%	Added
Eagle Bay Advisors LLC	24	$14.0K	0.01%	+24	New
First Financial Corp	23	$13.0K	0.01%	00.0%	Unchanged
Perennial Advisors, LLC	23	$13.0K	0.00%	00.0%	Unchanged
Cordasco Financial Network	22	$12.0K	0.01%	00.0%	Unchanged
Better Money Decisions, LLC	21	$12.0K	0.01%	00.0%	Unchanged
Capital Advisory Group Advisory Services, LLC	20	$11.0K	0.00%	−378−95.0%	Reduced
BerganKDV Wealth Management, LLC	20	$11.0K	0.00%	00.0%	Unchanged
Tfo-TDC, LLC	19	$11.0K	0.00%	+19	New
Heritage Wealth Advisors	19	$10.4K	0.00%	00.0%	Unchanged
Evolution Wealth Advisors, LLC	18	$10.0K	0.00%	−45−71.4%	Reduced
Corbenic Partners LLC	19	$10.0K	0.00%	00.0%	Unchanged
JCIC Asset Management Inc.	14	$10.0K	0.00%	00.0%	Unchanged
TCTC Holdings, LLC	16	$9.00K	0.00%	00.0%	Unchanged
Winch Advisory Services, LLC	16	$9.00K	0.00%	+6+60.0%	Added
Atlas Private Wealth Advisors	17	$9.00K	0.00%	+8+88.9%	Added
Sugarloaf Wealth Management, LLC	16	$9.00K	0.00%	+14+700.0%	Added
Assetmark, Inc	15	$8.00K	0.00%	−248−94.3%	Reduced
Tradewinds Capital Management, LLC	15	$8.00K	0.00%	00.0%	Unchanged
Carmichael Hill & Associates, Inc.	15	$8.00K	0.00%	00.0%	Unchanged
Motco	15	$8.00K	0.00%	+15	New
FinTrust Capital Advisors, LLC	13	$7.00K	0.00%	−2−13.3%	Reduced
TSFG, LLC	12	$7.00K	0.00%	00.0%	Unchanged
Atlas Capital Advisors LLC	12	$6.59K	0.00%	+12	New
Berkshire Capital Holdings Inc	10	$6.00K	0.00%	00.0%	Unchanged
Hudock, Inc.	11	$6.00K	0.00%	00.0%	Unchanged
Arrow Financial Corp	10	$5.00K	0.00%	00.0%	Unchanged
Albion Financial Group	10	$5.00K	0.00%	+10	New
Concord Wealth Partners	8	$4.00K	0.00%	−27−77.1%	Reduced
HighMark Wealth Management LLC	7	$4.00K	0.00%	−1−12.5%	Reduced
Thomas J. Herzfeld Advisors, Inc.	8	$4.00K	0.00%	+1+14.3%	Added
Financial Management Professionals, Inc.	7	$4.00K	0.00%	00.0%	Unchanged
TFC Financial Management	8	$4.00K	0.00%	00.0%	Unchanged
SOA Wealth Advisors, LLC.	9	$4.00K	0.00%	+9	New
Nelson, Van Denburg & Campbell Wealth Management Group, LLC	6	$3.00K	0.00%	−48−88.9%	Reduced
Institutional & Family Asset Management, LLC	5	$3.00K	0.00%	−6−54.5%	Reduced
Bellevue Asset Management, LLC	5	$3.00K	0.00%	−5−50.0%	Reduced
Crescent Capital Consulting, LLC	5	$3.00K	0.00%	00.0%	Unchanged
Old North State Trust, LLC	5	$3.00K	0.00%	00.0%	Unchanged
Bogart Wealth, LLC	5	$3.00K	0.00%	+2+66.7%	Added
Blume Capital Management, Inc.	3	$2.00K	0.00%	00.0%	Unchanged
Lee Financial Co	4	$2.00K	0.00%	+4	New
Perkins Coie Trust Co	4	$2.00K	0.00%	+4	New
Global Trust Asset Management, LLC	4	$2.00K	0.00%	+4	New
Bartlett & Co. Wealth Management LLC	2	$1.10K	0.00%	00.0%	Unchanged
Arcadia Investment Advisors LLC	2	$1.10K	0.00%	+2	New
Global Financial Private Client, LLC	2	$1.09K	0.00%	00.0%	Unchanged
Macroview Investment Management LLC	2	$1.00K	0.00%	−7−77.8%	Reduced
Bartlett & Co. LLC	2	$1.00K	0.00%	00.0%	Unchanged
Versant Capital Management, Inc	2	$1.00K	0.00%	00.0%	Unchanged
Transamerica Financial Advisors, Inc.	1	$1.00K	0.02%	+1	New
Focused Wealth Management, Inc	2	$1.00K	0.00%	+2	New
WestEnd Advisors, LLC	–	$549	0.00%	–	New
Kelly Financial Services LLC	26,378	$48	0.00%	+26,355+114,587.0%	Added
HBC Financial Services, PLLC	1	$0	0.00%	+1	New
Harel Insurance Investments & Financial Services Ltd.	2,551	–	–	−276−9.8%	Reduced
Jennison Associates LLC	0	$0	0.00%	−1,041,654−100.0%	Sold out
Capital World Investors	0	$0	0.00%	−223,322−100.0%	Sold out
Jericho Capital Asset Management L.P.	0	$0	0.00%	−218,235−100.0%	Sold out
Natixis	0	$0	0.00%	−183,024−100.0%	Sold out
Renaissance Technologies LLC	0	$0	0.00%	−110,300−100.0%	Sold out
Honeycomb Asset Management LP	0	$0	0.00%	−75,000−100.0%	Sold out
Cavalry Management Group, LLC	0	$0	0.00%	−60,128−100.0%	Sold out
Maplelane Capital, LLC	0	$0	0.00%	−52,000−100.0%	Sold out
Castleark Management LLC	0	$0	0.00%	−49,202−100.0%	Sold out
Islet Management, LP	0	$0	0.00%	−40,000−100.0%	Sold out
British Airways Pensions Investment Management Ltd	0	$0	0.00%	−32,761−100.0%	Sold out
Capital Fund Management S.A.	0	$0	0.00%	−27,393−100.0%	Sold out
Capstone Investment Advisors, LLC	0	$0	0.00%	−26,286−100.0%	Sold out
Maytus Capital Management, LLC	0	$0	0.00%	−26,000−100.0%	Sold out
LifePro Asset Management	0	$0	0.00%	−24,179−100.0%	Sold out
Parallax Volatility Advisers, L.P.	0	$0	0.00%	−24,138−100.0%	Sold out
University of Notre Dame du Lac	0	$0	0.00%	−22,773−100.0%	Sold out
Hunt Lane Capital LP	0	$0	0.00%	−22,000−100.0%	Sold out
Telemark Asset Management, LLC	0	$0	0.00%	−20,000−100.0%	Sold out
Group One Trading, L.P.	0	$0	0.00%	−17,815−100.0%	Sold out
Sandler Capital Management	0	$0	0.00%	−14,690−100.0%	Sold out
3G Capital Partners LP	0	$0	0.00%	−14,500−100.0%	Sold out
Navellier & Associates Inc	0	$0	0.00%	−13,140−100.0%	Sold out
Aigen Investment Management, LP	0	$0	0.00%	−11,664−100.0%	Sold out
Artemis Investment Management LLP	0	$0	0.00%	−11,577−100.0%	Sold out
AMJ Financial Wealth Management	0	$0	0.00%	−10,679−100.0%	Sold out
MUFG Securities EMEA plc	0	$0	0.00%	−9,087−100.0%	Sold out