MediaAlpha, Inc.
MAX- Exchange
- NYSE
- Industry
- Services-Business Services, NEC
- SEC CIK
- 0001818383
In the last 90 days, MediaAlpha, Inc. insiders filed 0 open-market purchases and 24 sales; 153 institutions reported holding it in 13F filings for Q2 2026, worth $610.7M in total; no superinvestor holds it.
13F holders, Q4 2025
Institutional positions in MediaAlpha, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 172
- +16 vs. Q3 2025
- Shares held
- 47.8M
- −45.6K (−0.1%) vs. Q3 2025
- Total value
- $618.6M
- +$74.4M (+13.7%) vs. Q3 2025
- New holders
- 35
- 76 more added
- Sold out
- 19
- 48 more reduced
1 institution that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting MAX on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 153 | $610.7M |
| Q1 2026 | 163 | $452.0M |
| Q4 2025 | 172 | $618.6M |
| Q3 2025 | 157 | $544.3M |
| Q2 2025 | 152 | $528.5M |
| Q1 2025 | 144 | $436.3M |
| Q4 2024 | 162 | $542.2M |
| Q3 2024 | 151 | $885.5M |
| Q2 2024 | 149 | $660.8M |
| Q1 2024 | 122 | $905.9M |
| Q4 2023 | 91 | $470.3M |
| Q3 2023 | 89 | $341.7M |
| Q2 2023 | 94 | $463.6M |
| Q1 2023 | 98 | $602.5M |
| Q4 2022 | 101 | $398.7M |
| Q3 2022 | 88 | $358.0M |
| Q2 2022 | 89 | $393.0M |
| Q1 2022 | 96 | $677.3M |
| Q4 2021 | 93 | $616.6M |
| Q3 2021 | 89 | $708.5M |
| Q2 2021 | 98 | $1.59B |
| Q1 2021 | 96 | $1.29B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding MediaAlpha, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Zurcher Kantonalbank (Zurich Cantonalbank) | 18,642 | $241.4K | 0.00% | 00.0% | Unchanged |
| Jump Financial, LLC | 18,539 | $240.1K | 0.00% | +18,539 | New |
| Virginia Retirement Systems Et Al | 17,700 | $229.2K | 0.00% | −6,800−27.8% | Reduced |
| Mercer Global Advisors Inc | 16,960 | $219.6K | 0.00% | +4,120+32.1% | Added |
| VARCOV Co. | 16,543 | $214.2K | 0.08% | +16,543 | New |
| Engineers Gate Manager LP | 16,125 | $208.8K | 0.00% | −13,933−46.4% | Reduced |
| SG Americas Securities, LLC | 15,805 | $205.0K | 0.00% | −8,233−34.2% | Reduced |
| Mirae Asset Global ETFs Holdings Ltd. | 15,758 | $204.1K | 0.00% | +101+0.6% | Added |
| Cornerstone Investment Partners, LLC | 14,650 | $189.7K | 0.01% | +14,650 | New |
| Caxton Associates LLP | 13,922 | $180.3K | 0.00% | +13,922 | New |
| Pallas Capital Advisors LLC | 13,176 | $170.6K | 0.01% | +2,824+27.3% | Added |
| Moran Wealth Management, LLC | 12,716 | $164.7K | 0.01% | +12,716 | New |
| Voleon Capital Management LP | 12,324 | $159.6K | 0.00% | −19,766−61.6% | Reduced |
| Polymer Capital Management (US) LLC | 12,306 | $159.4K | 0.02% | −103−0.8% | Reduced |
| Cresset Asset Management, LLC | 12,262 | $158.8K | 0.00% | −186−1.5% | Reduced |
| Skopos Labs, Inc. | 12,041 | $153.9K | 0.01% | +12,041 | New |
| Teacher Retirement System of Texas | 10,978 | $142.2K | 0.00% | −69,552−86.4% | Reduced |
| Intech Investment Management LLC | 10,796 | $139.8K | 0.00% | −1,611−13.0% | Reduced |
| Manufacturers Life Insurance Company, The | 10,782 | $139.6K | 0.00% | −1,003−8.5% | Reduced |
| Virtus ETF Advisers LLC | 10,623 | $137.6K | 0.07% | −8,088−43.2% | Reduced |
| State of Tennessee, Treasury Department | 12,903 | $132.0K | 0.00% | +12,903 | New |
| Police & Firemen's Retirement System of New Jersey | 9,690 | $125.5K | 0.00% | −350−3.5% | Reduced |
| Citigroup Inc | 8,293 | $107.4K | 0.00% | +4,944+147.6% | Added |
| Royal Bank of Canada | 6,519 | $85.0K | 0.00% | −12,704−66.1% | Reduced |
| New York State Common Retirement Fund | 6,264 | $81.1K | 0.00% | 00.0% | Unchanged |
| Essential Partners LLC | 5,939 | $76.9K | 0.02% | +232+4.1% | Added |
| KLP Kapitalforvaltning AS | 5,933 | $76.8K | 0.00% | 00.0% | Unchanged |
| FMR LLC | 4,827 | $62.5K | 0.00% | +720+17.5% | Added |
| Simplex Trading, LLC | 3,875 | $50.2K | 0.00% | +1,108+40.0% | Added |
| STRS Ohio | 3,800 | $49.2K | 0.00% | +3,800 | New |
| Covestor Ltd | 3,393 | $44.0K | 0.02% | +704+26.2% | Added |
| Ameritas Investment Partners, Inc. | 3,026 | $39.2K | 0.00% | 00.0% | Unchanged |
| Rockefeller Capital Management L.P. | 2,805 | $36.3K | 0.00% | +2,777+9,917.9% | Added |
| Group One Trading, L.P. | 2,329 | $30.2K | 0.00% | −328−12.3% | Reduced |
| Jones Financial Companies LLLP | 2,313 | $30.0K | 0.00% | +2,313 | New |
| Quarry LP | 2,297 | $29.7K | 0.00% | −1,790−43.8% | Reduced |
| Tower Research Capital LLC (TRC) | 2,177 | $28.2K | 0.00% | −2,221−50.5% | Reduced |
| EverSource Wealth Advisors, LLC | 2,045 | $26.5K | 0.00% | +151+8.0% | Added |
| State of Alaska, Department of Revenue | 1,862 | $24.0K | 0.00% | 00.0% | Unchanged |
| Federated Hermes, Inc. | 1,323 | $17.1K | 0.00% | +1,294+4,462.1% | Added |
| Allworth Financial LP | 1,261 | $16.3K | 0.00% | +288+29.6% | Added |
| Advisor Group Holdings, Inc. | 1,129 | $14.6K | 0.00% | +67+6.3% | Added |
| SRS Capital Advisors, Inc. | 1,099 | $14.2K | 0.00% | −18,557−94.4% | Reduced |
| Amalgamated Bank | 1,065 | $14.0K | 0.00% | +34+3.3% | Added |
| Aster Capital Management (DIFC) Ltd | 987 | $12.8K | 0.01% | +859+671.1% | Added |
| Meeder Asset Management Inc | 714 | $9.25K | 0.00% | +714 | New |
| IFP Advisors, Inc | 708 | $9.17K | 0.00% | +382+117.2% | Added |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. | 594 | $8.00K | 0.00% | +594 | New |
| US Bancorp | 503 | $6.51K | 0.00% | +1+0.2% | Added |
| Murphy & Mullick Capital Management Corp | 500 | $6.47K | 0.00% | 00.0% | Unchanged |
| Rothschild Investment LLC | 340 | $4.40K | 0.00% | +160+88.9% | Added |
| True Wealth Design, LLC | 336 | $4.35K | 0.00% | +96+40.0% | Added |
| Optiver Holding B.V. | 270 | $3.50K | 0.00% | −102−27.4% | Reduced |
| Marquette Asset Management, LLC | 243 | $3.15K | 0.00% | +124+104.2% | Added |
| Sterling Capital Management LLC | 217 | $2.81K | 0.00% | +136+167.9% | Added |
| Nisa Investment Advisors, LLC | 201 | $2.60K | 0.00% | +8+4.1% | Added |
| Farther Finance Advisors, LLC | 187 | $2.42K | 0.00% | −46−19.7% | Reduced |
| GAMMA Investing LLC | 187 | $2.42K | 0.00% | +53+39.6% | Added |
| SageView Advisory Group, LLC | 90 | $1.17K | 0.00% | +90 | New |
| Parallel Advisors, LLC | 84 | $1.09K | 0.00% | +13+18.3% | Added |
| Tucker Asset Management LLC | 83 | $1.07K | 0.00% | +83 | New |
| Versant Capital Management, Inc | 78 | $1.01K | 0.00% | +46+143.8% | Added |
| The PNC Financial Services Group, Inc. | 75 | $971 | 0.00% | −91−54.8% | Reduced |
| Caitong International Asset Management Co., Ltd | 47 | $609 | 0.00% | +11+30.6% | Added |
| Smartleaf Asset Management LLC | 44 | $573 | 0.00% | +44 | New |
| Signaturefd, LLC | 39 | $505 | 0.00% | 00.0% | Unchanged |
| SJS Investment Consulting Inc. | 24 | $311 | 0.00% | +24 | New |
| Clearstead Advisors, LLC | 15 | $195 | 0.00% | −278−94.9% | Reduced |
| MAI Capital Management | 14 | $182 | 0.00% | +14 | New |
| Sunbelt Securities, Inc. | 14 | $181 | 0.00% | −15−51.7% | Reduced |
| American Capital Advisory, LLC | 4 | $52 | 0.00% | +4 | New |
| Capital Advisors, Ltd. LLC | 12 | $0 | 0.00% | 00.0% | Unchanged |
| Broad Bay Capital Management, LP | 0 | $0 | 0.00% | −1,468,695−100.0% | Sold out |
| Lazard Asset Management LLC | 0 | $0 | 0.00% | −294,796−100.0% | Sold out |
| Algert Global LLC | 0 | $0 | 0.00% | −275,387−100.0% | Sold out |
| Earnest Partners LLC | 0 | $0 | 0.00% | −269,607−100.0% | Sold out |
| Janney Montgomery Scott LLC | 0 | $0 | 0.00% | −70,355−100.0% | Sold out |
| Semanteon Capital Management, LP | 0 | $0 | 0.00% | −44,583−100.0% | Sold out |
| Quantbot Technologies LP | 0 | $0 | 0.00% | −38,615−100.0% | Sold out |
| Jain Global LLC | 0 | $0 | 0.00% | −31,143−100.0% | Sold out |
| Universal- Beteiligungs- und Servicegesellschaft mbH | 0 | $0 | 0.00% | −29,864−100.0% | Sold out |
| Dynamic Technology Lab Private Ltd | 0 | $0 | 0.00% | −29,237−100.0% | Sold out |
| Prelude Capital Management, LLC | 0 | $0 | 0.00% | −26,892−100.0% | Sold out |
| FourThought Financial Partners, LLC | 0 | $0 | 0.00% | −24,691−100.0% | Sold out |
| Axq Capital, LP | 0 | $0 | 0.00% | −23,144−100.0% | Sold out |
| Keebeck Alpha, LP | 0 | $0 | 0.00% | −15,492−100.0% | Sold out |
| Aigen Investment Management, LP | 0 | $0 | 0.00% | −13,179−100.0% | Sold out |
| Virtu Financial LLC | 0 | $0 | 0.00% | −12,749−100.0% | Sold out |
| Brevan Howard Capital Management LP | 0 | $0 | 0.00% | −12,289−100.0% | Sold out |
| Summit Wealth Group LLC | 0 | $0 | 0.00% | −16,471−100.0% | Sold out |
| LPL Financial LLC | 0 | $0 | 0.00% | −10,482−100.0% | Sold out |
| Corton Capital Inc. | – | – | – | – | Not filed |