MediaAlpha, Inc.
MAX- Exchange
- NYSE
- Industry
- Services-Business Services, NEC
- SEC CIK
- 0001818383
In the last 90 days, MediaAlpha, Inc. insiders filed 0 open-market purchases and 26 sales; 153 institutions reported holding it in 13F filings for Q2 2026, worth $610.7M in total; no superinvestor holds it.
13F holders, Q4 2025
Institutional positions in MediaAlpha, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 172
- +16 vs. Q3 2025
- Shares held
- 47.8M
- −45.6K (−0.1%) vs. Q3 2025
- Total value
- $618.6M
- +$74.4M (+13.7%) vs. Q3 2025
- New holders
- 35
- 76 more added
- Sold out
- 19
- 48 more reduced
1 institution that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting MAX on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 153 | $610.7M |
| Q1 2026 | 163 | $452.0M |
| Q4 2025 | 172 | $618.6M |
| Q3 2025 | 157 | $544.3M |
| Q2 2025 | 152 | $528.5M |
| Q1 2025 | 144 | $436.3M |
| Q4 2024 | 162 | $542.2M |
| Q3 2024 | 151 | $885.5M |
| Q2 2024 | 149 | $660.8M |
| Q1 2024 | 122 | $905.9M |
| Q4 2023 | 91 | $470.3M |
| Q3 2023 | 89 | $341.7M |
| Q2 2023 | 94 | $463.6M |
| Q1 2023 | 98 | $602.5M |
| Q4 2022 | 101 | $398.7M |
| Q3 2022 | 88 | $358.0M |
| Q2 2022 | 89 | $393.0M |
| Q1 2022 | 96 | $677.3M |
| Q4 2021 | 93 | $616.6M |
| Q3 2021 | 89 | $708.5M |
| Q2 2021 | 98 | $1.59B |
| Q1 2021 | 96 | $1.29B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding MediaAlpha, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Capital Advisors, Ltd. LLC | 12 | $0 | 0.00% | 00.0% | Unchanged |
| American Capital Advisory, LLC | 4 | $52 | 0.00% | +4 | New |
| Sunbelt Securities, Inc. | 14 | $181 | 0.00% | −15−51.7% | Reduced |
| MAI Capital Management | 14 | $182 | 0.00% | +14 | New |
| Clearstead Advisors, LLC | 15 | $195 | 0.00% | −278−94.9% | Reduced |
| SJS Investment Consulting Inc. | 24 | $311 | 0.00% | +24 | New |
| Signaturefd, LLC | 39 | $505 | 0.00% | 00.0% | Unchanged |
| Smartleaf Asset Management LLC | 44 | $573 | 0.00% | +44 | New |
| Caitong International Asset Management Co., Ltd | 47 | $609 | 0.00% | +11+30.6% | Added |
| The PNC Financial Services Group, Inc. | 75 | $971 | 0.00% | −91−54.8% | Reduced |
| Versant Capital Management, Inc | 78 | $1.01K | 0.00% | +46+143.8% | Added |
| Tucker Asset Management LLC | 83 | $1.07K | 0.00% | +83 | New |
| Parallel Advisors, LLC | 84 | $1.09K | 0.00% | +13+18.3% | Added |
| SageView Advisory Group, LLC | 90 | $1.17K | 0.00% | +90 | New |
| Farther Finance Advisors, LLC | 187 | $2.42K | 0.00% | −46−19.7% | Reduced |
| GAMMA Investing LLC | 187 | $2.42K | 0.00% | +53+39.6% | Added |
| Nisa Investment Advisors, LLC | 201 | $2.60K | 0.00% | +8+4.1% | Added |
| Sterling Capital Management LLC | 217 | $2.81K | 0.00% | +136+167.9% | Added |
| Marquette Asset Management, LLC | 243 | $3.15K | 0.00% | +124+104.2% | Added |
| Optiver Holding B.V. | 270 | $3.50K | 0.00% | −102−27.4% | Reduced |
| True Wealth Design, LLC | 336 | $4.35K | 0.00% | +96+40.0% | Added |
| Rothschild Investment LLC | 340 | $4.40K | 0.00% | +160+88.9% | Added |
| Murphy & Mullick Capital Management Corp | 500 | $6.47K | 0.00% | 00.0% | Unchanged |
| US Bancorp | 503 | $6.51K | 0.00% | +1+0.2% | Added |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. | 594 | $8.00K | 0.00% | +594 | New |
| IFP Advisors, Inc | 708 | $9.17K | 0.00% | +382+117.2% | Added |
| Meeder Asset Management Inc | 714 | $9.25K | 0.00% | +714 | New |
| Aster Capital Management (DIFC) Ltd | 987 | $12.8K | 0.01% | +859+671.1% | Added |
| Amalgamated Bank | 1,065 | $14.0K | 0.00% | +34+3.3% | Added |
| SRS Capital Advisors, Inc. | 1,099 | $14.2K | 0.00% | −18,557−94.4% | Reduced |
| Advisor Group Holdings, Inc. | 1,129 | $14.6K | 0.00% | +67+6.3% | Added |
| Allworth Financial LP | 1,261 | $16.3K | 0.00% | +288+29.6% | Added |
| Federated Hermes, Inc. | 1,323 | $17.1K | 0.00% | +1,294+4,462.1% | Added |
| State of Alaska, Department of Revenue | 1,862 | $24.0K | 0.00% | 00.0% | Unchanged |
| EverSource Wealth Advisors, LLC | 2,045 | $26.5K | 0.00% | +151+8.0% | Added |
| Tower Research Capital LLC (TRC) | 2,177 | $28.2K | 0.00% | −2,221−50.5% | Reduced |
| Quarry LP | 2,297 | $29.7K | 0.00% | −1,790−43.8% | Reduced |
| Jones Financial Companies LLLP | 2,313 | $30.0K | 0.00% | +2,313 | New |
| Group One Trading, L.P. | 2,329 | $30.2K | 0.00% | −328−12.3% | Reduced |
| Rockefeller Capital Management L.P. | 2,805 | $36.3K | 0.00% | +2,777+9,917.9% | Added |
| Ameritas Investment Partners, Inc. | 3,026 | $39.2K | 0.00% | 00.0% | Unchanged |
| Covestor Ltd | 3,393 | $44.0K | 0.02% | +704+26.2% | Added |
| STRS Ohio | 3,800 | $49.2K | 0.00% | +3,800 | New |
| Simplex Trading, LLC | 3,875 | $50.2K | 0.00% | +1,108+40.0% | Added |
| FMR LLC | 4,827 | $62.5K | 0.00% | +720+17.5% | Added |
| KLP Kapitalforvaltning AS | 5,933 | $76.8K | 0.00% | 00.0% | Unchanged |
| Essential Partners LLC | 5,939 | $76.9K | 0.02% | +232+4.1% | Added |
| New York State Common Retirement Fund | 6,264 | $81.1K | 0.00% | 00.0% | Unchanged |
| Royal Bank of Canada | 6,519 | $85.0K | 0.00% | −12,704−66.1% | Reduced |
| Citigroup Inc | 8,293 | $107.4K | 0.00% | +4,944+147.6% | Added |
| Police & Firemen's Retirement System of New Jersey | 9,690 | $125.5K | 0.00% | −350−3.5% | Reduced |
| State of Tennessee, Treasury Department | 12,903 | $132.0K | 0.00% | +12,903 | New |
| Virtus ETF Advisers LLC | 10,623 | $137.6K | 0.07% | −8,088−43.2% | Reduced |
| Manufacturers Life Insurance Company, The | 10,782 | $139.6K | 0.00% | −1,003−8.5% | Reduced |
| Intech Investment Management LLC | 10,796 | $139.8K | 0.00% | −1,611−13.0% | Reduced |
| Teacher Retirement System of Texas | 10,978 | $142.2K | 0.00% | −69,552−86.4% | Reduced |
| Skopos Labs, Inc. | 12,041 | $153.9K | 0.01% | +12,041 | New |
| Cresset Asset Management, LLC | 12,262 | $158.8K | 0.00% | −186−1.5% | Reduced |
| Polymer Capital Management (US) LLC | 12,306 | $159.4K | 0.02% | −103−0.8% | Reduced |
| Voleon Capital Management LP | 12,324 | $159.6K | 0.00% | −19,766−61.6% | Reduced |
| Moran Wealth Management, LLC | 12,716 | $164.7K | 0.01% | +12,716 | New |
| Pallas Capital Advisors LLC | 13,176 | $170.6K | 0.01% | +2,824+27.3% | Added |
| Caxton Associates LLP | 13,922 | $180.3K | 0.00% | +13,922 | New |
| Cornerstone Investment Partners, LLC | 14,650 | $189.7K | 0.01% | +14,650 | New |
| Mirae Asset Global ETFs Holdings Ltd. | 15,758 | $204.1K | 0.00% | +101+0.6% | Added |
| SG Americas Securities, LLC | 15,805 | $205.0K | 0.00% | −8,233−34.2% | Reduced |
| Engineers Gate Manager LP | 16,125 | $208.8K | 0.00% | −13,933−46.4% | Reduced |
| VARCOV Co. | 16,543 | $214.2K | 0.08% | +16,543 | New |
| Mercer Global Advisors Inc | 16,960 | $219.6K | 0.00% | +4,120+32.1% | Added |
| Virginia Retirement Systems Et Al | 17,700 | $229.2K | 0.00% | −6,800−27.8% | Reduced |
| Jump Financial, LLC | 18,539 | $240.1K | 0.00% | +18,539 | New |
| Zurcher Kantonalbank (Zurich Cantonalbank) | 18,642 | $241.4K | 0.00% | 00.0% | Unchanged |
| Point72 Asset Management, L.P. | 18,751 | $242.8K | 0.00% | +18,751 | New |
| Cerity Partners LLC | 20,777 | $269.1K | 0.00% | −6,867−24.8% | Reduced |
| MetLife Investment Management | 21,402 | $277.2K | 0.00% | 00.0% | Unchanged |
| Mangrove Partners | 22,700 | $294.0K | 0.02% | +22,700 | New |
| Brookwood Investment Group LLC | 22,841 | $295.8K | 0.04% | +22,841 | New |
| Graham Capital Management, L.P. | 23,427 | $303.4K | 0.01% | +23,427 | New |
| Wealth Enhancement Advisory Services, LLC | 26,437 | $313.3K | 0.00% | +6,225+30.8% | Added |
| Creative Planning | 25,272 | $327.3K | 0.00% | +5,743+29.4% | Added |
| California State Teachers Retirement System | 25,504 | $330.3K | 0.00% | −4,843−16.0% | Reduced |
| Spears Abacus Advisors LLC | 25,550 | $330.9K | 0.01% | −150−0.6% | Reduced |
| Invesco Ltd. | 26,024 | $337.0K | 0.00% | +6,319+32.1% | Added |
| Fox Run Management, L.L.C. | 26,035 | $337.2K | 0.05% | +26,035 | New |
| Two Sigma Advisers, LP | 26,896 | $348.3K | 0.00% | +6,496+31.8% | Added |
| Versor Investments LP | 29,318 | $379.7K | 0.06% | +29,318 | New |
| Price T Rowe Associates Inc | 31,014 | $402.0K | 0.00% | +2,238+7.8% | Added |
| Deutsche Bank AG | 31,640 | $409.7K | 0.00% | +1,231+4.0% | Added |
| Legal & General Group Plc | 33,817 | $437.9K | 0.00% | −117−0.3% | Reduced |
| Alliancebernstein L.P. | 33,930 | $439.4K | 0.00% | −4,700−12.2% | Reduced |
| PharVision Advisers, LLC | 34,034 | $440.7K | 0.22% | +9,554+39.0% | Added |
| Principal Financial Group Inc | 35,403 | $458.5K | 0.00% | +10,687+43.2% | Added |
| Thrivent Financial for Lutherans | 36,379 | $471.0K | 0.00% | +36,379 | New |
| Wells Fargo & Company | 37,072 | $480.1K | 0.00% | +16,610+81.2% | Added |
| Quest Partners LLC | 37,463 | $485.1K | 0.03% | +27,604+280.0% | Added |
| State of Wyoming | 38,832 | $502.9K | 0.06% | −7,393−16.0% | Reduced |
| Gotham Asset Management, LLC | 39,123 | $506.6K | 0.00% | −3,321−7.8% | Reduced |
| Verition Fund Management LLC | 39,303 | $509.0K | 0.00% | −1,950−4.7% | Reduced |
| Allspring Global Investments Holdings, LLC | 42,950 | $513.3K | 0.00% | +3,755+9.6% | Added |
| CWM, LLC | 42,278 | $548.0K | 0.00% | +3,895+10.1% | Added |