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MediaAlpha, Inc.

MAX
Exchange
NYSE
Industry
Services-Business Services, NEC
SEC CIK
0001818383

In the last 90 days, MediaAlpha, Inc. insiders filed 0 open-market purchases and 24 sales; 153 institutions reported holding it in 13F filings for Q2 2026, worth $610.7M in total; no superinvestor holds it.

13F holders, Q2 2025

Institutional positions in MediaAlpha, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
152
+8 vs. Q1 2025
Shares held
48.3M
+1.05M (+2.2%) vs. Q1 2025
Total value
$528.5M
+$92.2M (+21.1%) vs. Q1 2025
New holders
30
66 more added
Sold out
22
44 more reduced

Compare with Q1 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting MAX on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2025: 152 institutions
Q1 2021: 96 institutionsQ2 2021: 98 institutionsQ3 2021: 89 institutionsQ4 2021: 93 institutionsQ1 2022: 96 institutionsQ2 2022: 89 institutionsQ3 2022: 88 institutionsQ4 2022: 101 institutionsQ1 2023: 98 institutionsQ2 2023: 94 institutionsQ3 2023: 89 institutionsQ4 2023: 91 institutionsQ1 2024: 122 institutionsQ2 2024: 149 institutionsQ3 2024: 151 institutionsQ4 2024: 162 institutionsQ1 2025: 144 institutionsQ2 2025: 152 institutionsQ3 2025: 157 institutionsQ4 2025: 172 institutionsQ1 2026: 163 institutionsQ2 2026: 153 institutions
Value heldQ2 2025: $528.5M
Q1 2021: $1.29BQ2 2021: $1.59BQ3 2021: $708.5MQ4 2021: $616.6MQ1 2022: $677.3MQ2 2022: $393.0MQ3 2022: $358.0MQ4 2022: $398.7MQ1 2023: $602.5MQ2 2023: $463.6MQ3 2023: $341.7MQ4 2023: $470.3MQ1 2024: $905.9MQ2 2024: $660.8MQ3 2024: $885.5MQ4 2024: $542.2MQ1 2025: $436.3MQ2 2025: $528.5MQ3 2025: $544.3MQ4 2025: $618.6MQ1 2026: $452.0MQ2 2026: $610.7M
Institutions holding MAX and their total value by quarter
QuarterHoldersValue
Q2 2026153$610.7M
Q1 2026163$452.0M
Q4 2025172$618.6M
Q3 2025157$544.3M
Q2 2025152$528.5M
Q1 2025144$436.3M
Q4 2024162$542.2M
Q3 2024151$885.5M
Q2 2024149$660.8M
Q1 2024122$905.9M
Q4 202391$470.3M
Q3 202389$341.7M
Q2 202394$463.6M
Q1 202398$602.5M
Q4 2022101$398.7M
Q3 202288$358.0M
Q2 202289$393.0M
Q1 202296$677.3M
Q4 202193$616.6M
Q3 202189$708.5M
Q2 202198$1.59B
Q1 202196$1.29B

Institutions, Q2 2025

Shares, value and share of portfolio for each institution holding MediaAlpha, Inc.; share changes are against Q1 2025.

Institutions holding MAX in Q2 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Mirae Asset Global ETFs Holdings Ltd.18,241$199.7K0.00%+370+2.1%Added
Voleon Capital Management LP18,048$197.6K0.01%+18,048New
Wells Fargo & Company17,267$189.1K0.00%+2,775+19.1%Added
Creative Planning15,331$167.9K0.00%+15,331New
Wealth Enhancement Advisory Services, LLC14,757$154.9K0.00%+14,757New
XTX Topco Ltd13,985$153.1K0.01%+13,985New
Citigroup Inc13,867$151.8K0.00%−31,200−69.2%Reduced
Manufacturers Life Insurance Company, The12,757$139.7K0.00%+1,510+13.4%Added
Polymer Capital Management (US) LLC12,310$134.8K0.02%−3,084−20.0%Reduced
Zurcher Kantonalbank (Zurich Cantonalbank)11,928$130.6K0.00%00.0%Unchanged
US Bancorp10,833$118.6K0.00%+6,673+160.4%Added
Dynamic Technology Lab Private Ltd10,808$118.0K0.02%−32,368−75.0%Reduced
Invesco Ltd.10,701$117.2K0.00%+10,701New
Mackenzie Financial Corp10,567$115.7K0.00%00.0%Unchanged
SG Americas Securities, LLC10,405$114.0K0.00%−3,887−27.2%Reduced
Pallas Capital Advisors LLC10,175$111.4K0.00%+10,175New
Semanteon Capital Management, LP10,025$109.8K0.17%+10,025New
Royal Bank of Canada7,521$83.0K0.00%−13,970−65.0%Reduced
Police & Firemen's Retirement System of New Jersey6,822$74.7K0.00%00.0%Unchanged
New York State Common Retirement Fund6,264$68.6K0.00%−3,600−36.5%Reduced
KLP Kapitalforvaltning AS5,933$65.0K0.00%00.0%Unchanged
Raymond James Financial Inc5,679$62.2K0.00%+5,679New
State of Wyoming5,645$61.8K0.01%+622+12.4%Added
Tower Research Capital LLC (TRC)5,551$60.8K0.00%+1,213+28.0%Added
Essential Partners LLC5,350$58.6K0.02%+5,350New
Ameritas Investment Partners, Inc.3,026$33.1K0.00%00.0%Unchanged
Quarry LP2,853$31.2K0.01%+1,341+88.7%Added
Covestor Ltd2,700$30.0K0.02%+98+3.8%Added
FMR LLC2,548$27.9K0.00%+558+28.0%Added
Skopos Labs, Inc.1,603$17.6K0.00%+105+7.0%Added
EverSource Wealth Advisors, LLC1,352$14.8K0.00%+1,113+465.7%Added
Advisor Group Holdings, Inc.1,062$11.6K0.00%+408+62.4%Added
SRS Capital Advisors, Inc.1,036$11.3K0.00%+952+1,133.3%Added
Amalgamated Bank1,031$11.0K0.00%00.0%Unchanged
Simplex Trading, LLC864$9.00K0.00%−7,854−90.1%Reduced
Caitong International Asset Management Co., Ltd678$7.42K0.01%+175+34.8%Added
Murphy & Mullick Capital Management Corp500$5.47K0.00%00.0%Unchanged
Allworth Financial LP499$5.46K0.00%+382+326.5%Added
BNP PARIBAS ASSET MANAGEMENT Holding S.A.486$5.00K0.00%+486New
True Wealth Design, LLC304$3.33K0.00%+282+1,281.8%Added
GPS Wealth Strategies Group, LLC300$3.29K0.00%00.0%Unchanged
Nisa Investment Advisors, LLC193$2.11K0.00%+193New
Clearstead Advisors, LLC168$1.84K0.00%+168New
IFP Advisors, Inc128$1.60K0.00%+102+392.3%Added
The PNC Financial Services Group, Inc.131$1.43K0.00%+91+227.5%Added
GAMMA Investing LLC120$1.31K0.00%−197−62.1%Reduced
Sterling Capital Management LLC71$7770.00%+40+129.0%Added
Parallel Advisors, LLC71$7770.00%+48+208.7%Added
Rothschild Investment LLC50$5480.00%+15+42.9%Added
Signaturefd, LLC39$4270.00%+39New
Versant Capital Management, Inc32$3500.00%+32New
Capital Advisors, Ltd. LLC12$00.00%+12New
TimesSquare Capital Management, LLC0$00.00%−1,372,174−100.0%Sold out
HRT Financial LP0$00.00%−155,098−100.0%Sold out
ExodusPoint Capital Management, LP0$00.00%−139,852−100.0%Sold out
Jane Street Group, LLC0$00.00%−120,424−100.0%Sold out
Integrated Quantitative Investments LLC0$00.00%−27,169−100.0%Sold out
Schonfeld Strategic Advisors LLC0$00.00%−26,600−100.0%Sold out
Jain Global LLC0$00.00%−23,603−100.0%Sold out
Sherbrooke Park Advisers LLC0$00.00%−17,054−100.0%Sold out
EntryPoint Capital, LLC0$00.00%−14,879−100.0%Sold out
Corebridge Financial, Inc.0$00.00%−14,859−100.0%Sold out
LPL Financial LLC0$00.00%−14,482−100.0%Sold out
Dark Forest Capital Management LP0$00.00%−14,211−100.0%Sold out
Bridgefront Capital, LLC0$00.00%−11,440−100.0%Sold out
Deerfield Management Company, L.P. (Series C)0$00.00%−10,795−100.0%Sold out
Arizona State Retirement System0$00.00%−10,271−100.0%Sold out
Group One Trading, L.P.0$00.00%−2,187−100.0%Sold out
Jones Financial Companies LLLP0$00.00%−700−100.0%Sold out
Aster Capital Management (DIFC) Ltd0$00.00%−306−100.0%Sold out
Farther Finance Advisors, LLC0$00.00%−232−100.0%Sold out
Quadrant Capital Group LLC0$00.00%−169−100.0%Sold out
Coldstream Capital Management Inc0$00.00%−107−100.0%Sold out
SBI Securities Co., Ltd.0$00.00%−66−100.0%Sold out