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MediaAlpha, Inc.

MAX
Exchange
NYSE
Industry
Services-Business Services, NEC
SEC CIK
0001818383

In the last 90 days, MediaAlpha, Inc. insiders filed 0 open-market purchases and 26 sales; 153 institutions reported holding it in 13F filings for Q2 2026, worth $610.7M in total; no superinvestor holds it.

13F holders, Q2 2025

Institutional positions in MediaAlpha, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
152
+8 vs. Q1 2025
Shares held
48.3M
+1.05M (+2.2%) vs. Q1 2025
Total value
$528.5M
+$92.2M (+21.1%) vs. Q1 2025
New holders
30
66 more added
Sold out
22
44 more reduced

Compare with Q1 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting MAX on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2025: 152 institutions
Q1 2021: 96 institutionsQ2 2021: 98 institutionsQ3 2021: 89 institutionsQ4 2021: 93 institutionsQ1 2022: 96 institutionsQ2 2022: 89 institutionsQ3 2022: 88 institutionsQ4 2022: 101 institutionsQ1 2023: 98 institutionsQ2 2023: 94 institutionsQ3 2023: 89 institutionsQ4 2023: 91 institutionsQ1 2024: 122 institutionsQ2 2024: 149 institutionsQ3 2024: 151 institutionsQ4 2024: 162 institutionsQ1 2025: 144 institutionsQ2 2025: 152 institutionsQ3 2025: 157 institutionsQ4 2025: 172 institutionsQ1 2026: 163 institutionsQ2 2026: 153 institutions
Value heldQ2 2025: $528.5M
Q1 2021: $1.29BQ2 2021: $1.59BQ3 2021: $708.5MQ4 2021: $616.6MQ1 2022: $677.3MQ2 2022: $393.0MQ3 2022: $358.0MQ4 2022: $398.7MQ1 2023: $602.5MQ2 2023: $463.6MQ3 2023: $341.7MQ4 2023: $470.3MQ1 2024: $905.9MQ2 2024: $660.8MQ3 2024: $885.5MQ4 2024: $542.2MQ1 2025: $436.3MQ2 2025: $528.5MQ3 2025: $544.3MQ4 2025: $618.6MQ1 2026: $452.0MQ2 2026: $610.7M
Institutions holding MAX and their total value by quarter
QuarterHoldersValue
Q2 2026153$610.7M
Q1 2026163$452.0M
Q4 2025172$618.6M
Q3 2025157$544.3M
Q2 2025152$528.5M
Q1 2025144$436.3M
Q4 2024162$542.2M
Q3 2024151$885.5M
Q2 2024149$660.8M
Q1 2024122$905.9M
Q4 202391$470.3M
Q3 202389$341.7M
Q2 202394$463.6M
Q1 202398$602.5M
Q4 2022101$398.7M
Q3 202288$358.0M
Q2 202289$393.0M
Q1 202296$677.3M
Q4 202193$616.6M
Q3 202189$708.5M
Q2 202198$1.59B
Q1 202196$1.29B

Institutions, Q2 2025

Shares, value and share of portfolio for each institution holding MediaAlpha, Inc.; share changes are against Q1 2025.

Institutions holding MAX in Q2 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Capital Advisors, Ltd. LLC12$00.00%+12New
Versant Capital Management, Inc32$3500.00%+32New
Signaturefd, LLC39$4270.00%+39New
Rothschild Investment LLC50$5480.00%+15+42.9%Added
Sterling Capital Management LLC71$7770.00%+40+129.0%Added
Parallel Advisors, LLC71$7770.00%+48+208.7%Added
GAMMA Investing LLC120$1.31K0.00%−197−62.1%Reduced
The PNC Financial Services Group, Inc.131$1.43K0.00%+91+227.5%Added
IFP Advisors, Inc128$1.60K0.00%+102+392.3%Added
Clearstead Advisors, LLC168$1.84K0.00%+168New
Nisa Investment Advisors, LLC193$2.11K0.00%+193New
GPS Wealth Strategies Group, LLC300$3.29K0.00%00.0%Unchanged
True Wealth Design, LLC304$3.33K0.00%+282+1,281.8%Added
BNP PARIBAS ASSET MANAGEMENT Holding S.A.486$5.00K0.00%+486New
Allworth Financial LP499$5.46K0.00%+382+326.5%Added
Murphy & Mullick Capital Management Corp500$5.47K0.00%00.0%Unchanged
Caitong International Asset Management Co., Ltd678$7.42K0.01%+175+34.8%Added
Simplex Trading, LLC864$9.00K0.00%−7,854−90.1%Reduced
Amalgamated Bank1,031$11.0K0.00%00.0%Unchanged
SRS Capital Advisors, Inc.1,036$11.3K0.00%+952+1,133.3%Added
Advisor Group Holdings, Inc.1,062$11.6K0.00%+408+62.4%Added
EverSource Wealth Advisors, LLC1,352$14.8K0.00%+1,113+465.7%Added
Skopos Labs, Inc.1,603$17.6K0.00%+105+7.0%Added
FMR LLC2,548$27.9K0.00%+558+28.0%Added
Covestor Ltd2,700$30.0K0.02%+98+3.8%Added
Quarry LP2,853$31.2K0.01%+1,341+88.7%Added
Ameritas Investment Partners, Inc.3,026$33.1K0.00%00.0%Unchanged
Essential Partners LLC5,350$58.6K0.02%+5,350New
Tower Research Capital LLC (TRC)5,551$60.8K0.00%+1,213+28.0%Added
State of Wyoming5,645$61.8K0.01%+622+12.4%Added
Raymond James Financial Inc5,679$62.2K0.00%+5,679New
KLP Kapitalforvaltning AS5,933$65.0K0.00%00.0%Unchanged
New York State Common Retirement Fund6,264$68.6K0.00%−3,600−36.5%Reduced
Police & Firemen's Retirement System of New Jersey6,822$74.7K0.00%00.0%Unchanged
Royal Bank of Canada7,521$83.0K0.00%−13,970−65.0%Reduced
Semanteon Capital Management, LP10,025$109.8K0.17%+10,025New
Pallas Capital Advisors LLC10,175$111.4K0.00%+10,175New
SG Americas Securities, LLC10,405$114.0K0.00%−3,887−27.2%Reduced
Mackenzie Financial Corp10,567$115.7K0.00%00.0%Unchanged
Invesco Ltd.10,701$117.2K0.00%+10,701New
Dynamic Technology Lab Private Ltd10,808$118.0K0.02%−32,368−75.0%Reduced
US Bancorp10,833$118.6K0.00%+6,673+160.4%Added
Zurcher Kantonalbank (Zurich Cantonalbank)11,928$130.6K0.00%00.0%Unchanged
Polymer Capital Management (US) LLC12,310$134.8K0.02%−3,084−20.0%Reduced
Manufacturers Life Insurance Company, The12,757$139.7K0.00%+1,510+13.4%Added
Citigroup Inc13,867$151.8K0.00%−31,200−69.2%Reduced
XTX Topco Ltd13,985$153.1K0.01%+13,985New
Wealth Enhancement Advisory Services, LLC14,757$154.9K0.00%+14,757New
Creative Planning15,331$167.9K0.00%+15,331New
Wells Fargo & Company17,267$189.1K0.00%+2,775+19.1%Added
Voleon Capital Management LP18,048$197.6K0.01%+18,048New
Mirae Asset Global ETFs Holdings Ltd.18,241$199.7K0.00%+370+2.1%Added
Brevan Howard Capital Management LP18,468$202.2K0.00%+18,468New
Intech Investment Management LLC18,502$202.6K0.00%+1,105+6.4%Added
Virtus ETF Advisers LLC18,711$204.9K0.13%00.0%Unchanged
Corton Capital Inc.18,865$206.6K0.24%+1,425+8.2%Added
Gsa Capital Partners LLP19,865$218.0K0.02%−11,162−36.0%Reduced
Virginia Retirement Systems Et Al20,000$219.0K0.00%+7,300+57.5%Added
Cerity Partners LLC20,071$219.8K0.00%+3,836+23.6%Added
Franklin Resources Inc20,117$220.3K0.00%−27,331−57.6%Reduced
Quantbot Technologies LP20,594$225.5K0.01%−5,405−20.8%Reduced
Man Group plc21,145$231.5K0.00%+21,145New
Stoneridge Investment Partners LLC21,362$234.0K0.18%−6,185−22.5%Reduced
MetLife Investment Management21,402$234.4K0.00%00.0%Unchanged
CWM, LLC22,681$248.0K0.00%+6,158+37.3%Added
Quest Partners LLC23,150$253.5K0.02%−29,006−55.6%Reduced
Centiva Capital, LP24,529$268.6K0.02%+24,529New
Price T Rowe Associates Inc24,475$269.0K0.00%+4,239+20.9%Added
Nebula Research & Development LLC25,141$275.3K0.02%−11,965−32.2%Reduced
Campbell & CO Investment Adviser LLC26,254$287.5K0.02%+4,583+21.1%Added
Connor, Clark & Lunn Investment Management Ltd.26,987$295.5K0.00%−14,296−34.6%Reduced
Deutsche Bank AG27,014$295.8K0.00%−153,677−85.0%Reduced
Fox Run Management, L.L.C.27,238$298.3K0.05%−20,031−42.4%Reduced
Ameriprise Financial Inc28,470$311.7K0.00%+28,470New
California State Teachers Retirement System30,346$332.3K0.00%00.0%Unchanged
Universal- Beteiligungs- und Servicegesellschaft mbH34,617$379.1K0.00%+17,868+106.7%Added
Balyasny Asset Management LLC36,236$396.8K0.00%−50,518−58.2%Reduced
Legal & General Group Plc36,315$397.6K0.00%+8,229+29.3%Added
Lighthouse Investment Partners, LLC37,987$416.0K0.02%−106,058−73.6%Reduced
Gotham Asset Management, LLC38,504$421.6K0.00%+38,504New
Alliancebernstein L.P.38,630$423.0K0.00%+10,300+36.4%Added
Nomura Holdings Inc39,015$427.2K0.00%+39,015New
Spears Abacus Advisors LLC39,100$428.1K0.01%−5,100−11.5%Reduced
Allspring Global Investments Holdings, LLC39,582$429.1K0.00%−2,716−6.4%Reduced
Graham Capital Management, L.P.41,164$450.7K0.01%−32,781−44.3%Reduced
Two Sigma Advisers, LP41,900$458.8K0.00%−38,800−48.1%Reduced
Verition Fund Management LLC43,188$472.9K0.00%−11,171−20.6%Reduced
Ieq Capital, LLC44,578$488.1K0.00%+15,365+52.6%Added
Mariner, LLC47,481$519.9K0.00%−89,306−65.3%Reduced
HSBC Holdings PLC51,550$560.9K0.00%+1,144+2.3%Added
Victory Capital Management Inc52,194$571.5K0.00%−24,998−32.4%Reduced
Russell Investments Group, Ltd.54,176$591.7K0.00%+18,239+50.8%Added
Amundi57,537$598.4K0.00%+57,537New
Rhumbline Advisers55,622$609.1K0.00%+14,234+34.4%Added
Squarepoint Ops LLC58,666$642.4K0.00%−75,891−56.4%Reduced
Swiss National Bank58,700$642.8K0.00%−10,700−15.4%Reduced
Blair William & Co64,007$700.9K0.00%−130−0.2%Reduced
Dimensional Fund Advisors LP64,108$701.7K0.00%+64,108New
Two Sigma Investments, LP66,094$723.7K0.00%−69,302−51.2%Reduced
Tudor Investment Corp Et Al66,206$725.0K0.01%−1,241−1.8%Reduced