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MediaAlpha, Inc.

MAX
Exchange
NYSE
Industry
Services-Business Services, NEC
SEC CIK
0001818383

In the last 90 days, MediaAlpha, Inc. insiders filed 0 open-market purchases and 24 sales; 153 institutions reported holding it in 13F filings for Q2 2026, worth $610.7M in total; no superinvestor holds it.

13F holders, Q4 2024

Institutional positions in MediaAlpha, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
162
+11 vs. Q3 2024
Shares held
48.0M
−853.1K (−1.7%) vs. Q3 2024
Total value
$542.2M
−$343.3M (−38.8%) vs. Q3 2024
New holders
35
66 more added
Sold out
24
47 more reduced

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting MAX on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 162 institutions
Q1 2021: 96 institutionsQ2 2021: 98 institutionsQ3 2021: 89 institutionsQ4 2021: 93 institutionsQ1 2022: 96 institutionsQ2 2022: 89 institutionsQ3 2022: 88 institutionsQ4 2022: 101 institutionsQ1 2023: 98 institutionsQ2 2023: 94 institutionsQ3 2023: 89 institutionsQ4 2023: 91 institutionsQ1 2024: 122 institutionsQ2 2024: 149 institutionsQ3 2024: 151 institutionsQ4 2024: 162 institutionsQ1 2025: 144 institutionsQ2 2025: 152 institutionsQ3 2025: 157 institutionsQ4 2025: 172 institutionsQ1 2026: 163 institutionsQ2 2026: 153 institutions
Value heldQ4 2024: $542.2M
Q1 2021: $1.29BQ2 2021: $1.59BQ3 2021: $708.5MQ4 2021: $616.6MQ1 2022: $677.3MQ2 2022: $393.0MQ3 2022: $358.0MQ4 2022: $398.7MQ1 2023: $602.5MQ2 2023: $463.6MQ3 2023: $341.7MQ4 2023: $470.3MQ1 2024: $905.9MQ2 2024: $660.8MQ3 2024: $885.5MQ4 2024: $542.2MQ1 2025: $436.3MQ2 2025: $528.5MQ3 2025: $544.3MQ4 2025: $618.6MQ1 2026: $452.0MQ2 2026: $610.7M
Institutions holding MAX and their total value by quarter
QuarterHoldersValue
Q2 2026153$610.7M
Q1 2026163$452.0M
Q4 2025172$618.6M
Q3 2025157$544.3M
Q2 2025152$528.5M
Q1 2025144$436.3M
Q4 2024162$542.2M
Q3 2024151$885.5M
Q2 2024149$660.8M
Q1 2024122$905.9M
Q4 202391$470.3M
Q3 202389$341.7M
Q2 202394$463.6M
Q1 202398$602.5M
Q4 2022101$398.7M
Q3 202288$358.0M
Q2 202289$393.0M
Q1 202296$677.3M
Q4 202193$616.6M
Q3 202189$708.5M
Q2 202198$1.59B
Q1 202196$1.29B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding MediaAlpha, Inc.; share changes are against Q3 2024.

Institutions holding MAX in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Zacks Investment Management20,776$234.6K0.00%+11+0.1%Added
Price T Rowe Associates Inc20,236$229.0K0.00%+2,492+14.0%Added
OmniStar Financial Group, Inc.18,989$214.4K0.17%−9,890−34.2%Reduced
Man Group plc18,165$205.1K0.00%+4,187+30.0%Added
Petrus Trust Company, LTA17,171$193.9K0.02%−7,408−30.1%Reduced
Mirae Asset Global ETFs Holdings Ltd.17,091$193.0K0.00%+760+4.7%Added
Canada Pension Plan Investment Board16,900$190.8K0.00%+16,900New
SG Americas Securities, LLC16,425$185.0K0.00%−5,462−25.0%Reduced
Brevan Howard Capital Management LP15,967$180.3K0.00%+15,967New
Independent Financial Group, LLC15,261$172.3K0.01%+15,261New
Virtus Investment Advisers, Inc.15,198$171.6K0.13%+15,198New
Ieq Capital, LLC14,996$169.3K0.00%+14,996New
Corebridge Financial, Inc.14,850$167.7K0.00%−1,121−7.0%Reduced
Tower Research Capital LLC (TRC)14,462$163.3K0.00%+9,169+173.2%Added
Group One Trading, L.P.14,447$163.1K0.01%+14,447New
Wells Fargo & Company14,409$162.7K0.00%+4,264+42.0%Added
Janus Henderson Group PLC13,862$156.6K0.00%00.0%Unchanged
Intech Investment Management LLC12,449$140.5K0.00%+12,449New
Zurcher Kantonalbank (Zurich Cantonalbank)11,928$134.7K0.00%+3,304+38.3%Added
Walleye Capital LLC11,648$131.5K0.00%+11,648New
Prelude Capital Management, LLC11,447$129.2K0.01%+11,447New
Manufacturers Life Insurance Company, The11,206$126.5K0.00%−162−1.4%Reduced
Y-Intercept (Hong Kong) Ltd10,583$119.5K0.01%−28,452−72.9%Reduced
LPL Financial LLC10,122$114.3K0.00%+10,122New
New York State Common Retirement Fund9,864$111.4K0.00%00.0%Unchanged
Police & Firemen's Retirement System of New Jersey6,822$77.0K0.00%+6,822New
CWM, LLC6,561$74.0K0.00%+5,858+833.3%Added
KLP Kapitalforvaltning AS5,933$67.0K0.00%+5,933New
Quarry LP5,841$65.9K0.01%+3,021+107.1%Added
State of Wyoming4,506$50.9K0.01%−2,922−39.3%Reduced
Virtus Fund Advisers, LLC3,086$34.8K0.11%+3,086New
Ameritas Investment Partners, Inc.3,026$34.2K0.00%00.0%Unchanged
Covestor Ltd2,766$31.0K0.02%+847+44.1%Added
Quest Partners LLC2,356$26.6K0.00%−3,688−61.0%Reduced
Point72 (DIFC) Ltd2,122$24.0K0.00%+1,482+231.6%Added
Simplex Trading, LLC1,737$19.0K0.00%−40,023−95.8%Reduced
Royal Bank of Canada1,163$13.0K0.00%−2,772−70.4%Reduced
FMR LLC1,035$11.7K0.00%−326−24.0%Reduced
Amalgamated Bank738$8.00K0.00%00.0%Unchanged
Jones Financial Companies LLLP500$5.64K0.00%+100+25.0%Added
Murphy & Mullick Capital Management Corp500$5.64K0.01%+500New
Federation des caisses Desjardins du Quebec470$5.31K0.00%+470New
GPS Wealth Strategies Group, LLC300$3.39K0.00%00.0%Unchanged
Quadrant Capital Group LLC169$1.91K0.00%−39−18.8%Reduced
Tucker Asset Management LLC166$1.87K0.00%−54−24.5%Reduced
Advisor Group Holdings, Inc.100$1.13K0.00%−635−86.4%Reduced
SRS Capital Advisors, Inc.99$1.12K0.00%00.0%Unchanged
True Wealth Design, LLC76$8590.00%+76New
SBI Securities Co., Ltd.66$7450.00%+66New
Caitong International Asset Management Co., Ltd66$7450.00%+66New
Lindbrook Capital, LLC46$5190.00%+18+64.3%Added
Smartleaf Asset Management LLC44$4910.00%00.0%Unchanged
The PNC Financial Services Group, Inc.40$4520.00%00.0%Unchanged
Versant Capital Management, Inc34$3840.00%00.0%Unchanged
GAMMA Investing LLC33$3730.00%−82−71.3%Reduced
Sterling Capital Management LLC31$3500.00%−38,363−99.9%Reduced
IFP Advisors, Inc26$2940.00%+26New
Parallel Advisors, LLC17$1920.00%+17New
Nisa Investment Advisors, LLC15$1690.00%−26−63.4%Reduced
Aquatic Capital Management LLC9$1020.00%+9New
EverSource Wealth Advisors, LLC8$900.00%+8New
Macquarie Group Ltd7,798$880.00%+7,798New
Divisadero Street Capital Management, LP0$00.00%−748,694−100.0%Sold out
Invesco Ltd.0$00.00%−551,485−100.0%Sold out
Silvercrest Asset Management Group LLC0$00.00%−447,148−100.0%Sold out
Philadelphia Financial Management of San Francisco, LLC0$00.00%−299,399−100.0%Sold out
Voloridge Investment Management, LLC0$00.00%−185,165−100.0%Sold out
Federated Hermes, Inc.0$00.00%−121,674−100.0%Sold out
Balyasny Asset Management LLC0$00.00%−103,305−100.0%Sold out
Tudor Investment Corp Et Al0$00.00%−75,291−100.0%Sold out
PDT Partners, LLC0$00.00%−68,331−100.0%Sold out
Deerfield Management Company, L.P. (Series C)0$00.00%−48,093−100.0%Sold out
Danske Bank A/S0$00.00%−47,286−100.0%Sold out
Point72 Asset Management, L.P.0$00.00%−34,407−100.0%Sold out
Caption Management, LLC0$00.00%−31,000−100.0%Sold out
EntryPoint Capital, LLC0$00.00%−25,932−100.0%Sold out
Bay Colony Advisory Group, Inc d/b/a Bay Colony Advisors0$00.00%−23,890−100.0%Sold out
Prudential Financial Inc0$00.00%−18,985−100.0%Sold out
Aigen Investment Management, LP0$00.00%−10,140−100.0%Sold out
nVerses Capital, LLC0$00.00%−6,400−100.0%Sold out
Aster Capital Management (DIFC) Ltd0$00.00%−500−100.0%Sold out
Macroview Investment Management LLC0$00.00%−477−100.0%Sold out
Continuum Advisory, LLC0$00.00%−42−100.0%Sold out
Capital Performance Advisors LLP0$00.00%−6−100.0%Sold out
Rothschild Investment LLC0$00.00%−5−100.0%Sold out
National Bank of Canada0$00.00%−1−100.0%Sold out