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MediaAlpha, Inc.

MAX
Exchange
NYSE
Industry
Services-Business Services, NEC
SEC CIK
0001818383

In the last 90 days, MediaAlpha, Inc. insiders filed 0 open-market purchases and 26 sales; 153 institutions reported holding it in 13F filings for Q2 2026, worth $610.7M in total; no superinvestor holds it.

13F holders, Q4 2024

Institutional positions in MediaAlpha, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
162
+11 vs. Q3 2024
Shares held
48.0M
−853.1K (−1.7%) vs. Q3 2024
Total value
$542.2M
−$343.3M (−38.8%) vs. Q3 2024
New holders
35
66 more added
Sold out
24
47 more reduced

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting MAX on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 162 institutions
Q1 2021: 96 institutionsQ2 2021: 98 institutionsQ3 2021: 89 institutionsQ4 2021: 93 institutionsQ1 2022: 96 institutionsQ2 2022: 89 institutionsQ3 2022: 88 institutionsQ4 2022: 101 institutionsQ1 2023: 98 institutionsQ2 2023: 94 institutionsQ3 2023: 89 institutionsQ4 2023: 91 institutionsQ1 2024: 122 institutionsQ2 2024: 149 institutionsQ3 2024: 151 institutionsQ4 2024: 162 institutionsQ1 2025: 144 institutionsQ2 2025: 152 institutionsQ3 2025: 157 institutionsQ4 2025: 172 institutionsQ1 2026: 163 institutionsQ2 2026: 153 institutions
Value heldQ4 2024: $542.2M
Q1 2021: $1.29BQ2 2021: $1.59BQ3 2021: $708.5MQ4 2021: $616.6MQ1 2022: $677.3MQ2 2022: $393.0MQ3 2022: $358.0MQ4 2022: $398.7MQ1 2023: $602.5MQ2 2023: $463.6MQ3 2023: $341.7MQ4 2023: $470.3MQ1 2024: $905.9MQ2 2024: $660.8MQ3 2024: $885.5MQ4 2024: $542.2MQ1 2025: $436.3MQ2 2025: $528.5MQ3 2025: $544.3MQ4 2025: $618.6MQ1 2026: $452.0MQ2 2026: $610.7M
Institutions holding MAX and their total value by quarter
QuarterHoldersValue
Q2 2026153$610.7M
Q1 2026163$452.0M
Q4 2025172$618.6M
Q3 2025157$544.3M
Q2 2025152$528.5M
Q1 2025144$436.3M
Q4 2024162$542.2M
Q3 2024151$885.5M
Q2 2024149$660.8M
Q1 2024122$905.9M
Q4 202391$470.3M
Q3 202389$341.7M
Q2 202394$463.6M
Q1 202398$602.5M
Q4 2022101$398.7M
Q3 202288$358.0M
Q2 202289$393.0M
Q1 202296$677.3M
Q4 202193$616.6M
Q3 202189$708.5M
Q2 202198$1.59B
Q1 202196$1.29B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding MediaAlpha, Inc.; share changes are against Q3 2024.

Institutions holding MAX in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Macquarie Group Ltd7,798$880.00%+7,798New
EverSource Wealth Advisors, LLC8$900.00%+8New
Aquatic Capital Management LLC9$1020.00%+9New
Nisa Investment Advisors, LLC15$1690.00%−26−63.4%Reduced
Parallel Advisors, LLC17$1920.00%+17New
IFP Advisors, Inc26$2940.00%+26New
Sterling Capital Management LLC31$3500.00%−38,363−99.9%Reduced
GAMMA Investing LLC33$3730.00%−82−71.3%Reduced
Versant Capital Management, Inc34$3840.00%00.0%Unchanged
The PNC Financial Services Group, Inc.40$4520.00%00.0%Unchanged
Smartleaf Asset Management LLC44$4910.00%00.0%Unchanged
Lindbrook Capital, LLC46$5190.00%+18+64.3%Added
SBI Securities Co., Ltd.66$7450.00%+66New
Caitong International Asset Management Co., Ltd66$7450.00%+66New
True Wealth Design, LLC76$8590.00%+76New
SRS Capital Advisors, Inc.99$1.12K0.00%00.0%Unchanged
Advisor Group Holdings, Inc.100$1.13K0.00%−635−86.4%Reduced
Tucker Asset Management LLC166$1.87K0.00%−54−24.5%Reduced
Quadrant Capital Group LLC169$1.91K0.00%−39−18.8%Reduced
GPS Wealth Strategies Group, LLC300$3.39K0.00%00.0%Unchanged
Federation des caisses Desjardins du Quebec470$5.31K0.00%+470New
Jones Financial Companies LLLP500$5.64K0.00%+100+25.0%Added
Murphy & Mullick Capital Management Corp500$5.64K0.01%+500New
Amalgamated Bank738$8.00K0.00%00.0%Unchanged
FMR LLC1,035$11.7K0.00%−326−24.0%Reduced
Royal Bank of Canada1,163$13.0K0.00%−2,772−70.4%Reduced
Simplex Trading, LLC1,737$19.0K0.00%−40,023−95.8%Reduced
Point72 (DIFC) Ltd2,122$24.0K0.00%+1,482+231.6%Added
Quest Partners LLC2,356$26.6K0.00%−3,688−61.0%Reduced
Covestor Ltd2,766$31.0K0.02%+847+44.1%Added
Ameritas Investment Partners, Inc.3,026$34.2K0.00%00.0%Unchanged
Virtus Fund Advisers, LLC3,086$34.8K0.11%+3,086New
State of Wyoming4,506$50.9K0.01%−2,922−39.3%Reduced
Quarry LP5,841$65.9K0.01%+3,021+107.1%Added
KLP Kapitalforvaltning AS5,933$67.0K0.00%+5,933New
CWM, LLC6,561$74.0K0.00%+5,858+833.3%Added
Police & Firemen's Retirement System of New Jersey6,822$77.0K0.00%+6,822New
New York State Common Retirement Fund9,864$111.4K0.00%00.0%Unchanged
LPL Financial LLC10,122$114.3K0.00%+10,122New
Y-Intercept (Hong Kong) Ltd10,583$119.5K0.01%−28,452−72.9%Reduced
Manufacturers Life Insurance Company, The11,206$126.5K0.00%−162−1.4%Reduced
Prelude Capital Management, LLC11,447$129.2K0.01%+11,447New
Walleye Capital LLC11,648$131.5K0.00%+11,648New
Zurcher Kantonalbank (Zurich Cantonalbank)11,928$134.7K0.00%+3,304+38.3%Added
Intech Investment Management LLC12,449$140.5K0.00%+12,449New
Janus Henderson Group PLC13,862$156.6K0.00%00.0%Unchanged
Wells Fargo & Company14,409$162.7K0.00%+4,264+42.0%Added
Group One Trading, L.P.14,447$163.1K0.01%+14,447New
Tower Research Capital LLC (TRC)14,462$163.3K0.00%+9,169+173.2%Added
Corebridge Financial, Inc.14,850$167.7K0.00%−1,121−7.0%Reduced
Ieq Capital, LLC14,996$169.3K0.00%+14,996New
Virtus Investment Advisers, Inc.15,198$171.6K0.13%+15,198New
Independent Financial Group, LLC15,261$172.3K0.01%+15,261New
Brevan Howard Capital Management LP15,967$180.3K0.00%+15,967New
SG Americas Securities, LLC16,425$185.0K0.00%−5,462−25.0%Reduced
Canada Pension Plan Investment Board16,900$190.8K0.00%+16,900New
Mirae Asset Global ETFs Holdings Ltd.17,091$193.0K0.00%+760+4.7%Added
Petrus Trust Company, LTA17,171$193.9K0.02%−7,408−30.1%Reduced
Man Group plc18,165$205.1K0.00%+4,187+30.0%Added
OmniStar Financial Group, Inc.18,989$214.4K0.17%−9,890−34.2%Reduced
Price T Rowe Associates Inc20,236$229.0K0.00%+2,492+14.0%Added
Zacks Investment Management20,776$234.6K0.00%+11+0.1%Added
Robeco Institutional Asset Management B.V.21,140$238.7K0.00%+8,938+73.3%Added
MetLife Investment Management21,402$241.6K0.00%+3,956+22.7%Added
US Bancorp23,547$265.8K0.00%+6,184+35.6%Added
PharVision Advisers, LLC24,736$279.3K0.24%+24,736New
Centiva Capital, LP25,658$289.7K0.01%−3,868−13.1%Reduced
Integrated Quantitative Investments LLC27,298$308.2K0.15%+27,298New
Schonfeld Strategic Advisors LLC27,300$308.2K0.00%+10,400+61.5%Added
Allspring Global Investments Holdings, LLC27,427$309.7K0.00%+308+1.1%Added
Stoneridge Investment Partners LLC27,547$311.0K0.11%+27,547New
Dark Forest Capital Management LP27,872$314.7K0.05%+27,872New
Citigroup Inc28,173$318.1K0.00%+5,915+26.6%Added
Legal & General Group Plc28,174$318.1K0.00%+1,294+4.8%Added
Alliancebernstein L.P.28,330$319.8K0.00%00.0%Unchanged
BNP Paribas Arbitrage, SA28,630$323.2K0.00%+28,630New
California State Teachers Retirement System30,346$342.6K0.00%−252−0.8%Reduced
Susquehanna International Group, LLP31,253$352.8K0.00%−29,417−48.5%Reduced
Gsa Capital Partners LLP31,810$359.0K0.03%−12,608−28.4%Reduced
State of Wisconsin Investment Board33,483$378.0K0.00%−18,851−36.0%Reduced
Westfield Capital Management Co LP33,800$381.6K0.00%00.0%Unchanged
Quantbot Technologies LP37,247$420.5K0.02%+11,151+42.7%Added
Teacher Retirement System of Texas37,539$424.0K0.00%−159,689−81.0%Reduced
Corton Capital Inc.38,487$434.5K0.25%+3,012+8.5%Added
Nebula Research & Development LLC40,109$452.8K0.05%−1,103−2.7%Reduced
HSBC Holdings PLC41,425$466.9K0.00%−2,728−6.2%Reduced
Alpha DNA Investment Management LLC41,543$469.0K0.26%+16,999+69.3%Added
Sherbrooke Park Advisers LLC42,843$483.7K0.15%+6,398+17.6%Added
Rhumbline Advisers43,431$490.3K0.00%+1,782+4.3%Added
XTX Topco Ltd44,483$502.2K0.04%+21,902+97.0%Added
Severin Investments, LLC45,493$513.6K0.51%+45,493New
Dynamic Technology Lab Private Ltd45,654$515.0K0.08%+31,206+216.0%Added
Spears Abacus Advisors LLC45,700$516.0K0.01%−20,125−30.6%Reduced
Fox Run Management, L.L.C.46,797$528.3K0.10%+16,404+54.0%Added
Russell Investments Group, Ltd.49,625$556.6K0.00%+40,051+418.3%Added
Engineers Gate Manager LP51,187$577.9K0.01%+29,325+134.1%Added
Bank of America Corp51,589$582.4K0.00%−177,467−77.5%Reduced
Blair William & Co53,066$599.1K0.00%+53,066New
Jane Street Group, LLC55,309$624.4K0.00%+17,072+44.6%Added
Verition Fund Management LLC57,396$648.0K0.00%+43,142+302.7%Added