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Livermore
Livermore
ZHEN

Playboy, Inc.

PLBY
Exchange
Nasdaq
Industry
Retail-Miscellaneous Retail
SEC CIK
0001803914

In the last 90 days, Playboy, Inc. insiders filed 0 open-market purchases and 7 sales; 85 institutions reported holding it in 13F filings for Q2 2026, worth $44.1M in total; no superinvestor holds it.

13F holders, Q2 2025

Institutional positions in Playboy, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
63
−3 vs. Q1 2025
Shares held
15.3M
−1.55M (−9.2%) vs. Q1 2025
Total value
$24.8M
+$6.27M (+33.8%) vs. Q1 2025
New holders
4
17 more added
Sold out
7
24 more reduced

Compare with Q1 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PLBY on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2025: 63 institutions
Q1 2021: 52 institutionsQ2 2021: 133 institutionsQ3 2021: 113 institutionsQ4 2021: 142 institutionsQ1 2022: 142 institutionsQ2 2022: 125 institutionsQ3 2022: 111 institutionsQ4 2022: 107 institutionsQ1 2023: 101 institutionsQ2 2023: 95 institutionsQ3 2023: 73 institutionsQ4 2023: 74 institutionsQ1 2024: 60 institutionsQ2 2024: 58 institutionsQ3 2024: 51 institutionsQ4 2024: 66 institutionsQ1 2025: 66 institutionsQ2 2025: 63 institutionsQ3 2025: 72 institutionsQ4 2025: 75 institutionsQ1 2026: 86 institutionsQ2 2026: 85 institutions
Value heldQ2 2025: $24.8M
Q1 2021: $187.4MQ2 2021: $1.15BQ3 2021: $696.5MQ4 2021: $765.5MQ1 2022: $354.8MQ2 2022: $165.7MQ3 2022: $107.7MQ4 2022: $74.4MQ1 2023: $59.3MQ2 2023: $44.6MQ3 2023: $19.4MQ4 2023: $23.6MQ1 2024: $9.06MQ2 2024: $6.20MQ3 2024: $5.93MQ4 2024: $19.6MQ1 2025: $18.6MQ2 2025: $24.8MQ3 2025: $38.8MQ4 2025: $61.4MQ1 2026: $54.5MQ2 2026: $44.1M
Institutions holding PLBY and their total value by quarter
QuarterHoldersValue
Q2 202685$44.1M
Q1 202686$54.5M
Q4 202575$61.4M
Q3 202572$38.8M
Q2 202563$24.8M
Q1 202566$18.6M
Q4 202466$19.6M
Q3 202451$5.93M
Q2 202458$6.20M
Q1 202460$9.06M
Q4 202374$23.6M
Q3 202373$19.4M
Q2 202395$44.6M
Q1 2023101$59.3M
Q4 2022107$74.4M
Q3 2022111$107.7M
Q2 2022125$165.7M
Q1 2022142$354.8M
Q4 2021142$765.5M
Q3 2021113$696.5M
Q2 2021133$1.15B
Q1 202152$187.4M

Institutions, Q2 2025

Shares, value and share of portfolio for each institution holding Playboy, Inc.; share changes are against Q1 2025.

Institutions holding PLBY in Q2 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Smallwood Wealth Investment Management, LLC4$60.00%00.0%Unchanged
Citigroup Inc5$80.00%00.0%Unchanged
Morse Asset Management, Inc100$1620.00%00.0%Unchanged
Tower Research Capital LLC (TRC)300$4860.00%−1,661−84.7%Reduced
Sunbelt Securities, Inc.364$5310.00%00.0%Unchanged
Jones Financial Companies LLLP432$7170.00%00.0%Unchanged
SBI Securities Co., Ltd.622$1.01K0.00%+152+32.3%Added
Northwestern Mutual Wealth Management Co1,000$1.62K0.00%00.0%Unchanged
CWM, LLC1,350$2.00K0.00%00.0%Unchanged
GWM Advisors LLC1,542$2.50K0.00%−3,500−69.4%Reduced
Copia Wealth Management3,267$5.29K0.00%−784−19.4%Reduced
Raymond James Financial Inc3,539$5.73K0.00%+3,539New
JPMorgan Chase & Co3,719$6.03K0.00%00.0%Unchanged
CIBC Private Wealth Group, LLC4,000$6.48K0.00%00.0%Unchanged
MAI Capital Management4,347$7.04K0.00%00.0%Unchanged
Wells Fargo & Company6,500$10.5K0.00%−100−1.5%Reduced
Harbour Investments, Inc.9,800$15.9K0.00%00.0%Unchanged
Bogart Wealth, LLC10,000$16.2K0.00%00.0%Unchanged
Bank of New York Mellon Corp10,546$17.1K0.00%00.0%Unchanged
LPL Financial LLC11,168$18.1K0.00%−1,046−8.6%Reduced
Fortis Group Advisors, LLC10,210$19.0K0.00%−2,000−16.4%Reduced
BNP Paribas Arbitrage, SA13,260$21.5K0.00%−3,039−18.6%Reduced
Steward Partners Investment Advisory, LLC13,655$22.1K0.00%+3,120+29.6%Added
Resources Investment Advisors, LLC.13,784$22.3K0.00%−450−3.2%Reduced
Jane Street Group, LLC17,170$27.8K0.00%−73,523−81.1%Reduced
Kure Advisory, LLC18,596$30.1K0.02%00.0%Unchanged
Kestra Advisory Services, LLC19,277$31.2K0.00%−892−4.4%Reduced
Mirador Capital Partners LP22,089$35.8K0.01%00.0%Unchanged
Virtu Financial LLC22,231$36.0K0.00%−40,474−64.5%Reduced
Engineers Gate Manager LP22,895$37.1K0.00%+8,390+57.8%Added
Insight Advisors, LLC23,705$38.4K0.01%−4,538−16.1%Reduced
Alhambra Investment Partners LLC24,962$40.4K0.02%−3,000−10.7%Reduced
J2 Capital Management Inc25,000$40.5K0.03%00.0%Unchanged
Boothbay Fund Management, LLC25,158$40.8K0.00%+25,158New
Sanctuary Advisors, LLC26,765$43.4K0.00%+315+1.2%Added
Advisor Group Holdings, Inc.29,535$47.8K0.00%−764−2.5%Reduced
Headlands Technologies LLC30,038$48.7K0.01%+2,600+9.5%Added
Patriot Financial Group Insurance Agency, LLC30,760$49.8K0.01%+9,160+42.4%Added
Money Concepts Capital Corp31,622$51.2K0.00%−973−3.0%Reduced
Quadrature Capital Ltd33,656$54.2K0.00%+33,656New
Cubist Systematic Strategies, LLC36,248$58.7K0.00%+36,248New
Bank of Montreal49,500$80.2K0.00%00.0%Unchanged
Royal Bank of Canada54,840$89.0K0.00%+42,344+338.9%Added
Graham Capital Management, L.P.73,896$119.7K0.00%−102,044−58.0%Reduced
Squarepoint Ops LLC75,052$121.6K0.00%−20,390−21.4%Reduced
Bank of America Corp77,846$126.1K0.00%−2,195−2.7%Reduced
Goldman Sachs Group Inc79,673$129.1K0.00%+64,169+413.9%Added
Millennium Management LLC84,554$137.0K0.00%−146,133−63.3%Reduced
Simplex Trading, LLC89,451$144.0K0.00%−15,433−14.7%Reduced
XTX Topco Ltd124,310$201.4K0.01%+81,792+192.4%Added
Northern Trust Corp184,494$298.9K0.00%+28,302+18.1%Added
Susquehanna International Group, LLP194,445$315.0K0.00%+88,474+83.5%Added
SFMG, LLC275,000$445.5K0.03%−136,000−33.1%Reduced
State Street Corp313,051$507.1K0.00%+57,760+22.6%Added
BlackRock, Inc.565,237$915.7K0.00%+145,007+34.5%Added
Citadel Advisors LLC570,612$924.4K0.00%−61,844−9.8%Reduced
Renaissance Technologies LLC643,127$1.04M0.00%+142,360+28.4%Added
UBS Group AG652,955$1.06M0.00%−575,912−46.9%Reduced
Morgan Stanley667,226$1.08M0.00%+52,638+8.6%Added
CRCM LP706,620$1.14M0.34%−956,132−57.5%Reduced
Geode Capital Management, LLC765,950$1.24M0.00%+1,970+0.3%Added
Vanguard Group Inc2,662,847$4.31M0.00%+72,302+2.8%Added
Fortress Investment Group LLC5,848,953$9.48M1.34%00.0%Unchanged
Omers Administration Corp0$00.00%−224,300−100.0%Sold out
Qube Research & Technologies Ltd0$00.00%−34,002−100.0%Sold out
Wolverine Trading, LLC0$00.00%−13,208−100.0%Sold out
Capstone Investment Advisors, LLC0$00.00%−11,533−100.0%Sold out
Cambridge Investment Research Advisors, Inc.0$00.00%−10,674−100.0%Sold out
Farther Finance Advisors, LLC0$00.00%−10−100.0%Sold out
PSI Advisors, LLC0$00.00%−6−100.0%Sold out