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Livermore
Livermore
ZHEN

ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2026

Institutional positions in ServiceNow, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,244
+59 vs. Q1 2026
Shares held
842.8M
−20.0M (−2.3%) vs. Q1 2026
Total value
$83.7B
−$6.59B (−7.3%) vs. Q1 2026
New holders
329
963 more added
Sold out
270
798 more reduced

28 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2026: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2026: 2,244 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,244 institutions
Value heldQ2 2026: $83.7B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2026

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2026.

Institutions holding NOW in Q2 2026
InstitutionSharesValue% of portfolioChange in sharesAction
Fund Advisors of America Inc2,208$219.2K0.20%+31+1.4%Added
First Business Financial Services, Inc.2,210$219.4K0.02%−60−2.6%Reduced
Fox Hill Wealth Management2,215$219.9K0.09%+27+1.2%Added
D'Orazio & Associates, Inc.2,215$219.9K0.03%+2,215New
Perennial Investment Advisors, LLC2,217$220.1K0.01%+2,217New
Urban Wealth Management, LLC2,230$221.4K0.19%−2−0.1%Reduced
Alteri Wealth LLC2,240$222.4K0.06%+2,240New
Inspire Advisors, LLC2,243$222.8K0.02%+2,243New
E&G Advisors, LP2,245$222.9K0.04%+200+9.8%Added
Trueblood Wealth Management, LLC2,245$222.9K0.08%+275+14.0%Added
Archer Investment Corp2,250$223.4K0.04%+475+26.8%Added
STG Securities, LLC2,252$223.6K0.24%+2,252New
City National Bank of Florida2,254$223.8K0.09%−4,691−67.5%Reduced
Clark Capital Management Group, Inc.2,255$223.9K0.00%−95−4.0%Reduced
Nautilus Advisors LLC2,080$224.0K0.13%+157+8.2%Added
Circle Wealth Management, LLC2,257$224.1K0.00%−11,455−83.5%Reduced
Essex Financial Services, Inc.2,258$224.2K0.01%−2,059−47.7%Reduced
FLC Capital Advisors2,259$224.3K0.04%+114+5.3%Added
New Hampshire Trust2,274$225.8K0.04%−62−2.7%Reduced
May Hill Capital, LLC2,276$226.0K0.05%+2,276New
Total Wealth Planning & Management, Inc.2,276$226.0K0.16%+2,276New
Wealth Management Associates, Inc.2,290$227.4K0.06%−540−19.1%Reduced
Midwest Financial Group LLC2,290$227.4K0.08%+2,290New
WealthShield Partners, LLC2,294$227.7K0.03%+2,294New
North Berkeley Wealth Management, LLC2,295$227.8K0.09%+295+14.8%Added
Reliant Investment Management, LLC2,295$227.8K0.08%+2,295New
FDx Advisors, Inc.2,296$228.0K0.07%+100+4.6%Added
Kropog Financial Group, LLC2,302$228.5K0.16%+2,302New
BlackDiamond Wealth Management Inc.1,794$228.6K0.09%+1,794New
Fi3 FINANCIAL ADVISORS, LLC4,285$229.7K0.07%+483+12.7%Added
SNS Financial Group, LLC2,318$230.1K0.00%+2,318New
Stonebrook Private Inc.2,324$230.7K0.04%−748−24.3%Reduced
Sym Financial Corp2,326$230.9K0.02%−5,467−70.2%Reduced
Summitry LLC2,330$231.3K0.01%+203+9.5%Added
State of Wyoming2,340$232.3K0.02%+652+38.6%Added
Richard W. Paul & Associates, LLC2,351$233.4K0.07%+97+4.3%Added
ORG Wealth Partners, LLC2,352$233.5K0.03%−2,814−54.5%Reduced
Vision Capital Management, Inc.2,355$233.8K0.03%+2,355New
Ethos Financial Group, LLC2,028$234.8K0.02%−397−16.4%Reduced
VUB Generali dochodkova spravcovska spolocnost, a.s.2,365$234.8K0.16%00.0%Unchanged
Meridian Financial Partners LLC2,244$235.0K0.08%−681−23.3%Reduced
Morling Financial Advisors, LLC2,370$235.3K0.07%+25+1.1%Added
PFG Advisors2,380$236.3K0.01%−4,085−63.2%Reduced
Burney Co2,382$236.5K0.01%−3,386−58.7%Reduced
LCM Capital Management Inc2,382$236.5K0.10%+83+3.6%Added
Brogan Financial, Inc.2,390$237.3K0.10%+2,390New
F/M Investments LLC2,398$238.1K0.01%−131,782−98.2%Reduced
Hamilton Wealth, LLC2,405$238.8K0.04%+2,405New
Liberty Square Wealth Partners LLC2,410$239.3K0.06%−11−0.5%Reduced
Carlton Hofferkamp & Jenks Wealth Management, LLC2,510$239.6K0.08%−50−2.0%Reduced
True North Advisors, LLC2,414$239.7K0.02%−691−22.3%Reduced
Up Strategic Wealth Investment Advisors LLC2,046$239.8K0.14%+2,046New
Anb Bank2,435$241.7K0.09%+72+3.0%Added
ProCore Advisors, LLC2,443$242.6K0.30%+463+23.4%Added
McAdam, LLC2,444$242.7K0.01%−1,125−31.5%Reduced
Joel Isaacson & Co., LLC2,445$242.7K0.01%+475+24.1%Added
Richards, Merrill & Peterson, Inc.2,445$242.7K0.08%+2,445New
Livet Wealth, LLC2,452$243.4K0.14%−262−9.7%Reduced
Darwin Advisors, LLC2,453$243.5K0.07%+108+4.6%Added
Catalyst Capital Advisors LLC2,460$244.2K0.00%−1,620−39.7%Reduced
Diligent Investors, LLC2,460$244.2K0.05%+185+8.1%Added
Basecamp Wealth Advisors LLC2,461$244.3K0.05%−448−15.4%Reduced
Claret Asset Management Corp2,477$246.0K0.03%+2,477New
Secure Asset Management, LLC2,492$247.4K0.03%−333−11.8%Reduced
Boston Partners2,494$247.6K0.00%+2,494New
Connors Investor Services Inc2,505$248.7K0.02%+2,505New
Net Worth Advisory Group2,509$249.0K0.06%−259−9.4%Reduced
Howe & Rusling Inc2,511$249.3K0.01%+109+4.5%Added
Wedge Capital Management L L P2,512$249.4K0.00%+129+5.4%Added
Marin Bay Wealth Advisors, LLC2,528$251.0K0.13%+2,528New
Victory Financial Group, LLC2,533$251.5K0.03%+25+1.0%Added
Fermata Advisors, LLC2,535$251.7K0.05%+2,535New
Patron Partners Advisors, LLC2,554$253.6K0.10%−470−15.5%Reduced
High Net Worth Advisory Group LLC2,554$253.6K0.05%+2,554New
Keel Point, LLC2,555$253.7K0.01%−1,079−29.7%Reduced
Cypress Capital, LLC2,567$254.9K0.07%+2,567New
MWA Asset Management2,569$255.0K0.12%−8,062−75.8%Reduced
Platform Technology Partners2,571$255.2K0.04%+30+1.2%Added
Fairvoy Private Wealth, LLC2,576$255.7K0.05%−442−14.6%Reduced
Twin Peaks Wealth Advisors, LLC2,598$257.9K0.06%+365+16.3%Added
Vickerman Investment Advisors, Inc.2,618$259.9K0.05%00.0%Unchanged
Boston Private Wealth LLC2,618$259.9K0.02%+278+11.9%Added
Modern Wealth Management, LLC2,622$260.3K0.00%−1,042−28.4%Reduced
Holistic Financial Partners2,624$260.5K0.16%−597−18.5%Reduced
Ewa, LLC2,626$260.7K0.05%+2,626New
Covenant Asset Management, LLC2,630$261.1K0.05%+110+4.4%Added
Wealth Management Partners, LLC2,632$261.3K0.06%+2,632New
KFG Wealth Management, LLC2,656$263.7K0.03%+17+0.6%Added
Eurizon SLJ Capital Ltd2,661$264.2K0.10%00.0%Unchanged
Daner Wealth Management, LLC2,081$264.8K0.14%+2,081New
Annis Gardner Whiting Capital Advisors, LLC2,675$265.6K0.04%+91+3.5%Added
Leeward Financial Partners, LLC2,679$266.0K0.07%−45−1.7%Reduced
NorthRock Partners, LLC2,684$266.5K0.00%+806+42.9%Added
Enzi Wealth2,545$266.8K0.08%+2,545New
DeDora Capital, Inc.2,691$267.2K0.06%+81+3.1%Added
Narus Financial Partners, LLC2,691$267.2K0.07%+2,691New
BancFirst Trust & Investment Management2,680$267.9K0.11%+2,680New
Cambient Family Office, LLC2,699$267.9K0.03%+401+17.4%Added
Optivise Advisory Services LLC2,703$268.3K0.14%+2,703New
Asset Advisory Group, Inc.2,710$269.0K0.12%−264−8.9%Reduced