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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2026

Institutional positions in ServiceNow, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,245
+59 vs. Q1 2026
Shares held
842.8M
−20.0M (−2.3%) vs. Q1 2026
Total value
$83.7B
−$6.59B (−7.3%) vs. Q1 2026
New holders
329
963 more added
Sold out
270
799 more reduced

27 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2026: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2026: 2,245 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ2 2026: $83.7B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2026

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2026.

Institutions holding NOW in Q2 2026
InstitutionSharesValue% of portfolioChange in sharesAction
ICICI Prudential Asset Management Co Ltd34,900$3.46M0.38%−9,500−21.4%Reduced
Bragg Financial Advisors, Inc35,000$3.47M0.09%+1,644+4.9%Added
Advent Capital Management35,000$3.47M0.08%00.0%Unchanged
Havemeyer Place LP35,090$3.48M0.34%−17,521−33.3%Reduced
Tritonpoint Wealth, LLC35,152$3.49M0.34%+11,964+51.6%Added
Osmosis Investment Management UK Ltd35,202$3.49M0.16%−32,954−48.4%Reduced
Harel Insurance Investments & Financial Services Ltd.35,160$3.51M0.02%+31,515+864.6%Added
Overbrook Management Corp35,661$3.54M0.53%+35,661New
Foundations Investment Advisors, LLC35,958$3.57M0.04%+25,582+246.5%Added
Mountain Hill Investment Partners Corp.36,000$3.57M2.02%+35,715+12,531.6%Added
AE Wealth Management LLC36,133$3.59M0.02%+5,600+18.3%Added
Generali Investments CEE, investicni spolecnost, a.s.36,157$3.59M0.17%+6,167+20.6%Added
SIH Partners, LLLP36,226$3.60M0.15%+34,204+1,691.6%Added
Sequoia Financial Advisors, LLC36,290$3.60M0.02%−7,452−17.0%Reduced
Summit Trail Advisors, LLC36,440$3.62M0.05%−2,008−5.2%Reduced
Kingsview Wealth Management, LLC36,656$3.64M0.04%+14,651+66.6%Added
Strong Retirement Solutions LLC36,720$3.65M2.19%+6,804+22.7%Added
Yarbrough Capital, LLC37,119$3.69M0.11%−4,563−10.9%Reduced
Venturi Wealth Management, LLC37,341$3.71M0.14%+10,951+41.5%Added
RSM US Wealth Management LLC37,381$3.71M0.04%+40+0.1%Added
Wealth Advisory Solutions, LLC37,406$3.71M0.76%+37,406New
Hudson Valley Investment Advisors Inc37,453$3.72M0.45%+1,498+4.2%Added
Mendel Money Management37,485$3.72M1.36%+13,826+58.4%Added
Vestmark Advisory Solutions, Inc.37,517$3.72M0.03%−26,833−41.7%Reduced
Icon Advisers Inc37,620$3.73M0.70%+20,000+113.5%Added
Clear Harbor Asset Management, LLC37,830$3.76M0.23%+18,596+96.7%Added
Granite Investment Partners, LLC37,933$3.77M0.19%+15,304+67.6%Added
Mather Group, LLC.37,961$3.77M0.03%+20,035+111.8%Added
CSM Advisors, LLC38,099$3.78M0.08%−1,012−2.6%Reduced
Groupama Asset Managment37,913$3.78M0.05%+528+1.4%Added
Wealthcare Advisory Partners LLC38,198$3.79M0.07%+7,616+24.9%Added
Core Alternative Capital38,277$3.80M1.14%+12,692+49.6%Added
Fogel Capital Management, Inc.38,381$3.81M1.53%+38,381New
HB Wealth Management, LLC38,426$3.81M0.02%−11,638−23.2%Reduced
Shelton Capital Management38,447$3.82M0.07%−158−0.4%Reduced
Group One Trading, L.P.38,598$3.83M0.11%+38,598New
Univest Financial Corp38,809$3.85M0.19%+11,370+41.4%Added
Harbor Capital Advisors, Inc.38,841$3.86M0.26%+83+0.2%Added
Banque Cantonale Vaudoise38,975$3.87M0.15%−11,898−23.4%Reduced
Stamos Capital Partners, L.P.39,040$3.88M0.59%+9,238+31.0%Added
Tokio Marine Asset Management Co Ltd40,155$3.99M0.12%+2,831+7.6%Added
DV Trading LLC40,203$3.99M0.33%+36,084+876.0%Added
BOCHK Asset Management Ltd40,210$3.99M0.63%−12,790−24.1%Reduced
Buttonwood Financial Advisors Inc.40,304$4.00M1.22%+11,149+38.2%Added
Cohen Capital Management, Inc.40,408$4.01M0.55%−88−0.2%Reduced
Rare Wolf Capital LLC40,438$4.01M2.58%+18,014+80.3%Added
Bridgewater Advisors Inc.35,229$4.02M0.22%−729−2.0%Reduced
Kempen Capital Management N.V.40,548$4.03M0.03%+3,517+9.5%Added
Saranac Partners Ltd40,691$4.04M1.30%+5,387+15.3%Added
Tejara Capital Ltd40,760$4.05M1.66%+4,200+11.5%Added
Trifecta Capital Advisors, LLC40,819$4.05M0.52%−945−2.3%Reduced
Illinois Municipal Retirement Fund40,928$4.06M0.05%−4,945−10.8%Reduced
Mivtachim The Workers Social Insurance Fund Ltd. (Under Special Management)41,105$4.08M0.54%+41,105New
Clean Yield Group41,397$4.11M1.02%+2,359+6.0%Added
Lynch Asset Management, Inc.41,675$4.14M1.13%00.0%Unchanged
Vise Technologies, Inc.41,824$4.15M0.05%+7,817+23.0%Added
First Citizens Bank & Trust Co41,955$4.17M0.06%+38,692+1,185.8%Added
Gluskin Sheff & Assoc Inc41,964$4.17M0.64%00.0%Unchanged
Change Path, LLC41,975$4.17M0.09%+17,961+74.8%Added
Horizon Investments, LLC42,030$4.17M0.05%−13,503−24.3%Reduced
We Are One Seven, LLC42,220$4.19M0.07%+4,703+12.5%Added
Bearing Point Capital, LLC42,251$4.19M0.57%+8,616+25.6%Added
Hartline Investment Corp42,432$4.21M0.37%+97+0.2%Added
Gladstone Institutional Advisory LLC42,440$4.21M0.13%+2,899+7.3%Added
Trust Co of Kansas42,602$4.23M2.17%+26,059+157.5%Added
Prescott Group Capital Management, L.L.C.42,650$4.23M0.37%+12,310+40.6%Added
Wedbush Securities Inc42,739$4.24M0.11%+3,063+7.7%Added
BNC Wealth Management, LLC42,851$4.25M1.03%+42,851New
Prospera Financial Services Inc43,162$4.28M0.06%+24,158+127.1%Added
CMH Wealth Management LLC43,302$4.30M0.66%−32,640−43.0%Reduced
Park Avenue Securities LLC43,385$4.31M0.03%−13,698−24.0%Reduced
Ancora Advisors, LLC43,415$4.31M0.08%+37,031+580.1%Added
TritonPoint Partners, LLC43,457$4.31M0.36%+35,424+441.0%Added
Focus Financial Network, Inc.43,630$4.33M0.13%+3,608+9.0%Added
Laird Norton Trust Company, LLC43,953$4.36M0.08%+2,065+4.9%Added
Worm Capital, LLC44,638$4.43M3.32%00.0%Unchanged
Arkadios Wealth Advisors45,084$4.48M0.07%+1,672+3.9%Added
Traynor Capital Management, Inc.45,189$4.49M0.21%+10,441+30.0%Added
Bokf, NA45,367$4.50M0.06%−5,632−11.0%Reduced
Calamos Wealth Management LLC45,462$4.51M0.14%+42,510+1,440.0%Added
GTS Securities LLC45,553$4.52M0.10%+21,607+90.2%Added
Miracle Mile Advisors, LLC45,620$4.53M0.05%+4,957+12.2%Added
Callan Family Office, LLC45,627$4.53M0.09%−10,315−18.4%Reduced
Pensionmark Financial Group, LLC43,509$4.55M0.08%−51−0.1%Reduced
Generali Investments Towarzystwo Funduszy Inwestycyjnych46,000$4.57M1.83%+2,000+4.5%Added
Bessemer Group Inc45,996$4.57M0.01%−1,077,799−95.9%Reduced
AG2R la Mondiale Gestion D'Actifs46,178$4.58M0.17%+3,275+7.6%Added
Integrated Advisors Network LLC46,368$4.60M0.21%+37,690+434.3%Added
Lombard Odier Asset Management (Switzerland) SA46,547$4.62M0.15%+8,605+22.7%Added
Sphera Management Technology Funds Ltd46,680$4.63M1.63%+11,380+32.2%Added
American Trust Investment Advisors, LLC47,465$4.71M2.33%+47,465New
Morningstar Investment Management LLC45,119$4.72M0.29%00.0%Unchanged
Banco Santander, S.A.47,625$4.73M0.03%−57,897−54.9%Reduced
Stephens Inc47,708$4.74M0.05%+4,205+9.7%Added
Terry L. Blaker47,878$4.75M0.17%−2,239−4.5%Reduced
EP Wealth Advisors, LLC48,414$4.81M0.02%+25,290+109.4%Added
JB Capital LLC48,478$4.81M0.17%+48,478New
Baader Bank INC48,555$4.82M0.39%+41,175+557.9%Added
Soros Fund Management LLCSuperinvestorSoros Fund Management48,570$4.82M0.06%−105,779−68.5%Reduced
Pallas Capital Advisors LLC48,627$4.83M0.15%+4,720+10.7%Added