ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2026
Institutional positions in ServiceNow, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,245
- +59 vs. Q1 2026
- Shares held
- 842.8M
- −20.0M (−2.3%) vs. Q1 2026
- Total value
- $83.7B
- −$6.59B (−7.3%) vs. Q1 2026
- New holders
- 329
- 963 more added
- Sold out
- 270
- 799 more reduced
27 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2026: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Cohen Investment Advisors LLC | 26,173 | $2.60M | 1.16% | +1,020+4.1% | Added |
| Mission Wealth Management, LP | 26,193 | $2.60M | 0.03% | −1,353−4.9% | Reduced |
| Brookstone Capital Management | 26,196 | $2.60M | 0.03% | −71,033−73.1% | Reduced |
| Fiduciary Group LLC | 26,576 | $2.64M | 0.21% | +2,546+10.6% | Added |
| Boothbay Fund Management, LLC | 26,642 | $2.65M | 0.05% | +13,679+105.5% | Added |
| Bank Hapoalim BM | 26,753 | $2.66M | 0.18% | +13,230+97.8% | Added |
| Aft, Forsyth & Sober, LLC | 25,500 | $2.67M | 0.83% | 00.0% | Unchanged |
| Mattson Financial Services, LLC | 25,807 | $2.68M | 0.56% | +6,693+35.0% | Added |
| Brooktree Capital Management | 27,052 | $2.69M | 1.75% | +14,571+116.7% | Added |
| Park Place Capital Corp | 27,075 | $2.69M | 0.43% | +10,212+60.6% | Added |
| Vivid Wealth Management, LLC | 27,237 | $2.70M | 0.95% | +27,237 | New |
| Maniro Ltd | 27,250 | $2.71M | 0.61% | 00.0% | Unchanged |
| Ballentine Partners, LLC | 27,252 | $2.71M | 0.03% | +8,912+48.6% | Added |
| Lane Generational LLC | 27,311 | $2.71M | 2.38% | −10,224−27.2% | Reduced |
| Atom Investors LP | 27,352 | $2.72M | 0.24% | +23,944+702.6% | Added |
| Kentucky Retirement Systems Insurance Trust Fund | 27,361 | $2.72M | 0.16% | +166+0.6% | Added |
| DJE Kapital AG | 27,747 | $2.74M | 0.05% | +6,462+30.4% | Added |
| E Fund Management Co., Ltd. | 27,803 | $2.76M | 0.06% | −888−3.1% | Reduced |
| Sanibel Captiva Trust Company, Inc. | 27,816 | $2.76M | 0.07% | −1,833−6.2% | Reduced |
| AssuredPartners Investment Advisors, LLC | 27,919 | $2.77M | 0.27% | +23,311+505.9% | Added |
| Belpointe Asset Management LLC | 28,009 | $2.78M | 0.09% | +20,797+288.4% | Added |
| Sumitomo Life Insurance Co | 28,226 | $2.80M | 0.05% | −2,263−7.4% | Reduced |
| Fort Washington Investment Advisors Inc | 28,235 | $2.80M | 0.01% | −15−0.1% | Reduced |
| Western Wealth Management, LLC | 28,399 | $2.82M | 0.09% | +8,739+44.5% | Added |
| Twin Capital Management Inc | 28,466 | $2.83M | 0.31% | +480+1.7% | Added |
| Securian Asset Management, Inc | 27,405 | $2.83M | 0.10% | −971−3.4% | Reduced |
| Canvas Wealth Advisors, LLC | 28,524 | $2.83M | 0.40% | +10,773+60.7% | Added |
| George Kaiser Family Foundation | 28,645 | $2.84M | 0.27% | +710+2.5% | Added |
| IHT Wealth Management, LLC | 28,671 | $2.85M | 0.06% | +4,318+17.7% | Added |
| Sigma Planning Corp | 28,720 | $2.85M | 0.07% | +9,955+53.1% | Added |
| Icapital Wealth LLC | 28,803 | $2.86M | 1.60% | +28,803 | New |
| Watchman Group, Inc. | 28,809 | $2.86M | 0.64% | +28,809 | New |
| Skandinaviska Enskilda Banken AB (publ) | 28,903 | $2.87M | 0.11% | −32,099−52.6% | Reduced |
| Meeder Advisory Services, Inc. | 29,022 | $2.88M | 0.11% | −1,424−4.7% | Reduced |
| Coldstream Capital Management Inc | 29,063 | $2.89M | 0.04% | −1,475−4.8% | Reduced |
| Matauro, LLC | 29,291 | $2.91M | 0.38% | +29,291 | New |
| Cache Advisors, LLC | 29,360 | $2.91M | 0.25% | +26,250+844.1% | Added |
| Paragon Advisors, LLC | 29,398 | $2.92M | 0.61% | −25,303−46.3% | Reduced |
| Davidson Capital Management Inc. | 29,470 | $2.93M | 0.47% | +1,541+5.5% | Added |
| MASTERINVEST Kapitalanlage GmbH | 29,576 | $2.94M | 0.25% | +2,728+10.2% | Added |
| Guardian Capital LP | 29,621 | $2.94M | 0.07% | −1,040−3.4% | Reduced |
| Brevan Howard Capital Management LP | 29,625 | $2.94M | 0.04% | +29,625 | New |
| Capital Markets Trading UK LLP | 29,800 | $2.96M | 2.12% | +29,800 | New |
| Thornburg Investment Management Inc | 29,835 | $2.96M | 0.03% | 00.0% | Unchanged |
| Alps Advisors Inc | 29,909 | $2.97M | 0.01% | +3,231+12.1% | Added |
| Long Focus Capital Management, LLC | 30,000 | $2.98M | 0.12% | −40,000−57.1% | Reduced |
| Purewater Capital LLC | 30,228 | $3.00M | 2.17% | +30,228 | New |
| Independent Financial Group, LLC | 30,407 | $3.02M | 0.06% | +11,007+56.7% | Added |
| Second Line Capital, LLC | 30,561 | $3.03M | 0.57% | +11,512+60.4% | Added |
| International Assets Investment Management, LLC | 28,744 | $3.04M | 0.18% | +13,115+83.9% | Added |
| Independence Bank of Kentucky | 30,632 | $3.04M | 0.34% | +15,352+100.5% | Added |
| Aristotle Atlantic Partners, LLC | 30,638 | $3.04M | 0.13% | +8,138+36.2% | Added |
| Bell Asset Management Ltd | 30,727 | $3.05M | 0.81% | −3,825−11.1% | Reduced |
| Nicolet Bankshares Inc | 30,582 | $3.06M | 0.10% | +13,429+78.3% | Added |
| Siemens Fonds Invest GmbH | 30,862 | $3.06M | 0.15% | −32−0.1% | Reduced |
| Cornerstone Wealth Group, LLC | 30,887 | $3.07M | 0.18% | −17,335−35.9% | Reduced |
| Smith, Salley & Associates | 30,900 | $3.07M | 0.13% | +7,603+32.6% | Added |
| North Dakota State Investment Board | 31,055 | $3.08M | 0.13% | +1,119+3.7% | Added |
| MUFG Securities Americas Inc. | 31,062 | $3.08M | 0.16% | +2,119+7.3% | Added |
| Plato Investment Management Ltd | 31,385 | $3.10M | 0.18% | −550−1.7% | Reduced |
| Quantbot Technologies LP | 31,407 | $3.12M | 0.12% | +6,114+24.2% | Added |
| Grimes & Company, Inc. | 31,414 | $3.12M | 0.07% | +31,414 | New |
| Petredis Investment Advisors LLC | 31,472 | $3.12M | 0.21% | −97−0.3% | Reduced |
| Encore Global Management, LP | 31,500 | $3.13M | 3.07% | +6,100+24.0% | Added |
| Pine Valley Investments Ltd Liability Co | 31,517 | $3.13M | 0.13% | +31,517 | New |
| Montag A & Associates Inc | 31,581 | $3.14M | 0.13% | +3,322+11.8% | Added |
| SFE Investment Counsel | 31,595 | $3.14M | 0.43% | +4,694+17.4% | Added |
| Allworth Financial LP | 32,043 | $3.18M | 0.01% | +7,146+28.7% | Added |
| Weatherly Asset Management L. P. | 32,061 | $3.18M | 0.23% | −2,785−8.0% | Reduced |
| Ashton Thomas Private Wealth, LLC | 32,111 | $3.19M | 0.07% | +16,740+108.9% | Added |
| Moneta Group Investment Advisors LLC | 32,293 | $3.21M | 0.02% | +19,945+161.5% | Added |
| Alphadyne Asset Management LP | 32,341 | $3.21M | 0.15% | −37,744−53.9% | Reduced |
| Capstone Capital Management Ltd | 32,604 | $3.24M | 1.45% | +32,604 | New |
| Kinneret Advisory, LLC | 32,609 | $3.24M | 0.26% | 00.0% | Unchanged |
| Bulltick Wealth Management, LLC | 32,775 | $3.25M | 0.66% | +4,516+16.0% | Added |
| Greenwood Capital Associates LLC | 32,798 | $3.26M | 0.32% | +32,798 | New |
| Summit Financial, LLC | 32,878 | $3.26M | 0.04% | −393−1.2% | Reduced |
| Spartan Wealth Advisory Services LLC | 32,912 | $3.27M | 0.27% | +18,606+130.1% | Added |
| Northwestern Mutual Investment Management Company, LLC | 33,066 | $3.28M | 0.04% | −403−1.2% | Reduced |
| VestGen Advisors, LLC | 33,074 | $3.28M | 0.10% | +17,012+105.9% | Added |
| Bastion Asset Management Inc. | 34,692 | $3.29M | 1.12% | +18,791+118.2% | Added |
| Y.D. More Investments Ltd | 33,348 | $3.31M | 0.10% | +17,348+108.4% | Added |
| Barlow Wealth Partners, Inc. | 30,921 | $3.33M | 0.36% | +30,921 | New |
| Ledyard National Bank | 33,585 | $3.33M | 0.27% | +33,585 | New |
| Rothschild Investment LLC | 33,589 | $3.33M | 0.12% | +25,294+304.9% | Added |
| Neo Ivy Capital Management | 33,593 | $3.34M | 0.77% | +33,593 | New |
| Inlight Wealth Management, LLC | 33,646 | $3.34M | 1.06% | +33,646 | New |
| Empirical Finance, LLC | 33,737 | $3.35M | 0.14% | +1,231+3.8% | Added |
| Hennion & Walsh Asset Management, Inc. | 33,837 | $3.36M | 0.10% | −1,051−3.0% | Reduced |
| Merit Financial Group, LLC | 33,904 | $3.37M | 0.02% | −16,117−32.2% | Reduced |
| First Foundation Advisors | 33,974 | $3.37M | 0.12% | +5,207+18.1% | Added |
| Eos Management, L.P. | 34,018 | $3.38M | 1.34% | +34,018 | New |
| Lockheed Martin Investment Management Co | 34,019 | $3.38M | 0.13% | +21,687+175.9% | Added |
| Marks Group Wealth Management, Inc | 34,242 | $3.40M | 0.30% | +34,242 | New |
| Fulcrum Capital LLC | 34,251 | $3.40M | 0.69% | +34,251 | New |
| Ameritas Investment Partners, Inc. | 34,369 | $3.41M | 0.09% | −281−0.8% | Reduced |
| Capital International Inc | 34,380 | $3.41M | 0.02% | +330+1.0% | Added |
| SCS Capital Management LLC | 34,555 | $3.43M | 0.03% | −719−2.0% | Reduced |
| Sigma Investment Counselors Inc | 34,636 | $3.44M | 0.17% | −685−1.9% | Reduced |
| Adviser Investments LLC | 34,708 | $3.45M | 0.03% | +1,312+3.9% | Added |