ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2026
Institutional positions in ServiceNow, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,213
- −76 vs. Q4 2025
- Shares held
- 864.4M
- +79.4M (+10.1%) vs. Q4 2025
- Total value
- $90.5B
- −$30.0B (−24.9%) vs. Q4 2025
- New holders
- 296
- 1,043 more added
- Sold out
- 372
- 744 more reduced
37 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Triad Wealth Partners, LLC | 5,128 | $536.1K | 0.04% | +1,191+30.3% | Added |
| American Trust | 5,136 | $537.0K | 0.05% | −111−2.1% | Reduced |
| NBT Bank N A | 5,165 | $540.0K | 0.04% | −2,008−28.0% | Reduced |
| ORG Wealth Partners, LLC | 5,166 | $540.1K | 0.11% | +1,394+37.0% | Added |
| Secured Retirement Advisors, LLC | 5,168 | $540.3K | 0.31% | +5,168 | New |
| LMCG Investments, LLC | 5,169 | $540.4K | 0.03% | −49,365−90.5% | Reduced |
| American National Bank | 5,176 | $541.1K | 0.05% | −340−6.2% | Reduced |
| Directional Asset Management | 5,178 | $541.4K | 0.49% | +5,178 | New |
| Bradyco, Inc. | 5,200 | $543.7K | 0.42% | −1,400−21.2% | Reduced |
| Buckland Partners Management Co LLC | 5,200 | $543.7K | 0.33% | +1,200+30.0% | Added |
| Bank Julius Baer & Co. Ltd, Zurich | 5,241 | $548.0K | 0.00% | −270,914−98.1% | Reduced |
| Paragon Private Wealth Management, LLC | 5,252 | $549.1K | 0.17% | −396−7.0% | Reduced |
| Z3 Capital Partners, LLC | 5,270 | $551.0K | 0.14% | +5,270 | New |
| Oasis Advisors, LLC | 5,278 | $551.8K | 0.11% | +5,278 | New |
| Marble Bar Asset Management LLP | 5,280 | $552.0K | 0.54% | +5,280 | New |
| 1248 Management, LLC | 5,290 | $553.1K | 0.26% | −1,560−22.8% | Reduced |
| CX Institutional | 5,298 | $554.0K | 0.02% | −888−14.4% | Reduced |
| Invst, LLC | 5,324 | $556.6K | 0.06% | −743−12.2% | Reduced |
| Aprio Wealth Management, LLC | 5,362 | $560.6K | 0.03% | +1,058+24.6% | Added |
| Kennedy Investment Group | 5,385 | $563.0K | 0.22% | +2,035+60.7% | Added |
| Flputnam Investment Management Co | 5,402 | $564.8K | 0.01% | +262+5.1% | Added |
| Simplify Asset Management Inc. | 5,421 | $566.8K | 0.01% | −508−8.6% | Reduced |
| Ronald Blue Trust, Inc. | 5,434 | $568.0K | 0.01% | −2,625−32.6% | Reduced |
| RFG Advisory, LLC | 5,449 | $569.7K | 0.01% | −10,576−66.0% | Reduced |
| Kesler, Norman & Wride, LLC | 5,488 | $573.8K | 0.10% | −1,850−25.2% | Reduced |
| Potomac Fund Management Inc | 5,494 | $574.4K | 0.02% | +2,743+99.7% | Added |
| WealthPlan Investment Management, LLC | 5,495 | $574.5K | 0.03% | +961+21.2% | Added |
| Triglav Skladi, D.O.O. | 5,500 | $575.0K | 0.04% | −15,705−74.1% | Reduced |
| Cambria Investment Management, L.P. | 5,510 | $576.1K | 0.03% | +3,027+121.9% | Added |
| Hills Bank & Trust Co | 5,515 | $576.6K | 0.03% | −2,055−27.1% | Reduced |
| Legacy Bridge, LLC | 5,525 | $577.6K | 0.22% | −120−2.1% | Reduced |
| Greenwich Wealth Management LLC | 5,526 | $578.0K | 0.02% | +52+0.9% | Added |
| Simplicity Wealth,LLC | 5,558 | $581.1K | 0.03% | +841+17.8% | Added |
| Elevated Capital Advisors, LLC | 5,571 | $582.4K | 0.15% | +1,432+34.6% | Added |
| Evelyn Partners Investment Management LLP | 5,589 | $584.3K | 0.02% | −8,841−61.3% | Reduced |
| L2 Asset Management, LLC | 5,600 | $585.5K | 0.06% | +365+7.0% | Added |
| Daymark Wealth Partners, LLC | 5,605 | $586.0K | 0.02% | +1,399+33.3% | Added |
| Harfst & Associates, Inc. | 5,610 | $586.5K | 0.10% | −7,200−56.2% | Reduced |
| Addison Capital Co | 5,614 | $586.9K | 0.10% | +1,117+24.8% | Added |
| Penserra Capital Management LLC | 5,624 | $587.0K | 0.01% | +36+0.6% | Added |
| StoneX Group Inc. | 5,619 | $587.0K | 0.03% | −2,879−33.9% | Reduced |
| Pinnacle Wealth Planning Services, Inc. | 5,627 | $588.3K | 0.06% | +970+20.8% | Added |
| Abacus Wealth Partners, LLC | 5,628 | $588.4K | 0.05% | +1,363+32.0% | Added |
| Cornerstone Capital, Inc. | 5,630 | $588.6K | 0.06% | −80,000−93.4% | Reduced |
| Advisor OS, LLC | 5,635 | $589.1K | 0.04% | −357−6.0% | Reduced |
| Diversified Enterprises, LLC | 5,653 | $591.0K | 0.03% | +517+10.1% | Added |
| Reflection Asset Management | 5,739 | $591.9K | 0.36% | −2,685−31.9% | Reduced |
| Carnegie Lake Advisors LLC | 5,670 | $592.8K | 0.24% | +850+17.6% | Added |
| St. Louis Trust Co | 5,675 | $593.3K | 0.07% | +715+14.4% | Added |
| Wrapmanager Inc | 5,692 | $595.1K | 0.21% | +514+9.9% | Added |
| Coign Capital Advisors LLC | 5,693 | $595.2K | 0.31% | +2,240+64.9% | Added |
| Cladis Investment Advisory, LLC | 5,695 | $595.4K | 0.33% | +4,170+273.4% | Added |
| Freestone Capital Holdings, LLC | 5,758 | $602.0K | 0.02% | +58+1.0% | Added |
| Burney Co | 5,768 | $603.0K | 0.02% | −6,773−54.0% | Reduced |
| BSW Wealth Partners | 5,788 | $605.1K | 0.07% | +1,550+36.6% | Added |
| Murphy & Mullick Capital Management Corp | 5,790 | $605.3K | 0.45% | +70+1.2% | Added |
| 17 Capital Partners, LLC | 5,795 | $605.9K | 0.31% | −160−2.7% | Reduced |
| Private Trust Co NA | 5,800 | $606.4K | 0.05% | +1,530+35.8% | Added |
| Cim Investment Mangement Inc | 5,801 | $606.5K | 0.16% | −24−0.4% | Reduced |
| UMA Financial Services, Inc. | 5,803 | $606.7K | 0.08% | +272+4.9% | Added |
| LRI Investments, LLC | 5,812 | $607.7K | 0.05% | +2,346+67.7% | Added |
| Proffitt & Goodson Inc | 5,823 | $608.8K | 0.09% | +5,823 | New |
| Fullerton Fund Management Co Ltd. | 5,844 | $611.0K | 0.05% | +269+4.8% | Added |
| Signature Wealth Management Partners, LLC | 5,870 | $613.7K | 0.31% | +1,275+27.7% | Added |
| Harvey Capital Management Inc | 5,900 | $616.8K | 0.14% | +5,900 | New |
| Sax Wealth Advisors, LLC | 4,031 | $617.5K | 0.03% | −80−1.9% | Reduced |
| Volterra Technologies LP | 5,911 | $618.0K | 0.44% | +3,897+193.5% | Added |
| Intesa Sanpaolo Wealth Management | 5,950 | $622.1K | 0.15% | −550−8.5% | Reduced |
| AlTi Global, Inc. | 5,960 | $623.1K | 0.01% | −134−2.2% | Reduced |
| Compass Capital Corp | 6,661 | $626.1K | 0.22% | −40−0.6% | Reduced |
| Camden Capital, LLC | 5,954 | $626.6K | 0.04% | +1,597+36.7% | Added |
| KPP Advisory Services LLC | 5,995 | $626.8K | 0.09% | +467+8.4% | Added |
| Broderick Brian C | 6,000 | $627.3K | 0.12% | 00.0% | Unchanged |
| Ratan Capital Management LP | 6,000 | $627.3K | 0.23% | 00.0% | Unchanged |
| LB Partners LLC | 6,000 | $627.3K | 0.56% | +6,000 | New |
| Emerald Advisers, LLC | 6,034 | $630.9K | 0.02% | +2,964+96.5% | Added |
| Meadowbrook Advisors Group, LLC | 6,048 | $632.3K | 0.38% | −397−6.2% | Reduced |
| Oxford Asset Management LLP | 6,052 | $632.7K | 0.26% | +4,331+251.7% | Added |
| Mason & Associates Inc | 6,047 | $634.7K | 0.12% | +1,467+32.0% | Added |
| Fiduciary Family Office, LLC | 6,100 | $637.8K | 0.18% | +1,625+36.3% | Added |
| RB Capital Management, LLC | 6,112 | $639.0K | 0.14% | +47+0.8% | Added |
| Advyzon Investment Management, LLC | 6,134 | $641.3K | 0.06% | +1,732+39.3% | Added |
| Canal Capital Management, LLC | 6,150 | $642.9K | 0.09% | +3,141+104.4% | Added |
| Real Talk Capital, LLC | 6,176 | $645.7K | 0.61% | +1,347+27.9% | Added |
| Hallmark Capital Management Inc | 6,211 | $649.4K | 0.04% | +2,142+52.6% | Added |
| Checchi Capital Advisers, LLC | 6,212 | $649.4K | 0.04% | +530+9.3% | Added |
| Choate Investment Advisors | 6,215 | $649.8K | 0.01% | +375+6.4% | Added |
| Optas, LLC | 6,233 | $651.7K | 0.10% | +898+16.8% | Added |
| Systematic Alpha Investments, LLC | 6,234 | $651.9K | 0.02% | 00.0% | Unchanged |
| Voya Financial Advisors, Inc. | 6,566 | $652.7K | 0.07% | −1,217−15.6% | Reduced |
| WBH Advisory Inc | 6,275 | $652.9K | 0.05% | 00.0% | Unchanged |
| Uniting Wealth Partners, LLC | 6,257 | $654.2K | 0.14% | −4,378−41.2% | Reduced |
| Duncan Williams Asset Management, LLC | 6,275 | $656.1K | 0.18% | +6,275 | New |
| AlphaGrep UK Ltd | 6,294 | $658.0K | 0.19% | +4,623+276.7% | Added |
| Horst & Graben Wealth Management LLC | 7,313 | $661.5K | 0.09% | −92−1.2% | Reduced |
| Cornerstone Wealth Management, LLC | 6,337 | $662.5K | 0.03% | +4,510+246.9% | Added |
| Bannerstone Capital Management, LLC | 6,342 | $663.1K | 0.69% | −183−2.8% | Reduced |
| Pines Wealth Management, LLC | 6,346 | $663.5K | 0.21% | +4,296+209.6% | Added |
| Parcion Private Wealth LLC | 6,357 | $664.6K | 0.04% | +2,837+80.6% | Added |
| Ancora Advisors, LLC | 6,384 | $667.5K | 0.01% | +1,438+29.1% | Added |