ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2026
Institutional positions in ServiceNow, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,213
- −76 vs. Q4 2025
- Shares held
- 864.4M
- +79.4M (+10.1%) vs. Q4 2025
- Total value
- $90.5B
- −$30.0B (−24.9%) vs. Q4 2025
- New holders
- 296
- 1,043 more added
- Sold out
- 372
- 744 more reduced
37 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Pacific Wealth Strategies Group, Inc. | 4,065 | $425.0K | 0.27% | +1,930+90.4% | Added |
| Gables Capital Management Inc. | 4,065 | $425.0K | 0.18% | +4,065 | New |
| Dynamic Advisor Solutions LLC | 4,070 | $425.5K | 0.01% | +678+20.0% | Added |
| Catalyst Capital Advisors LLC | 4,080 | $426.6K | 0.01% | +4,080 | New |
| Fairscale Capital, LLC | 4,089 | $427.5K | 0.30% | +394+10.7% | Added |
| Minot DeBlois Advisors LLC | 4,090 | $427.6K | 0.39% | +355+9.5% | Added |
| Magnus Financial Group LLC | 4,092 | $427.8K | 0.03% | +1,067+35.3% | Added |
| Versant Capital Management, Inc | 4,095 | $428.1K | 0.04% | +1,515+58.7% | Added |
| PW Nova Financial Services LLC | 4,102 | $428.9K | 0.11% | +4,102 | New |
| DV Trading LLC | 4,119 | $430.6K | 0.04% | +4,119 | New |
| Evermay Wealth Management LLC | 4,125 | $431.3K | 0.05% | −822−16.6% | Reduced |
| Meyer Handelman Co | 4,125 | $431.3K | 0.01% | 00.0% | Unchanged |
| KRS Capital Management, LLC | 4,130 | $431.8K | 0.26% | +95+2.4% | Added |
| Quent Capital, LLC | 4,139 | $432.7K | 0.03% | −499−10.8% | Reduced |
| Renasant Bank | 4,145 | $433.4K | 0.31% | +420+11.3% | Added |
| Elgethun Capital Management | 4,150 | $433.9K | 0.07% | 00.0% | Unchanged |
| Clear Creek Financial Management, LLC | 4,151 | $434.0K | 0.03% | +4,151 | New |
| Anchyra Partners LLC | 4,168 | $435.8K | 0.13% | +733+21.3% | Added |
| Flow Traders U.S. LLC | 4,173 | $436.0K | 0.01% | +4,173 | New |
| Virtue Capital Management, LLC | 4,168 | $437.5K | 0.07% | −1,980−32.2% | Reduced |
| Gilliland Jeter Wealth Management LLC | 4,185 | $437.5K | 0.13% | −340−7.5% | Reduced |
| Ebert Capital Management Inc. | 4,208 | $439.9K | 0.45% | −122−2.8% | Reduced |
| Stanley-Laman Group, Ltd. | 4,225 | $441.7K | 0.05% | −3,700−46.7% | Reduced |
| HBK Sorce Advisory LLC | 4,849 | $442.1K | 0.01% | −3,121−39.2% | Reduced |
| Ambassador Advisors, LLC | 2,729 | $442.9K | 0.07% | −163−5.6% | Reduced |
| Old National Bancorp | 4,245 | $443.8K | 0.01% | +53+1.3% | Added |
| Monograph Wealth Advisors, LLC | 4,250 | $444.3K | 0.04% | +4,250 | New |
| Aventura Private Wealth, LLC | 4,268 | $446.2K | 0.16% | −22−0.5% | Reduced |
| Integrity Alliance, LLC. | 4,277 | $447.2K | 0.02% | +757+21.5% | Added |
| Gateway Wealth Partners, LLC | 4,290 | $448.5K | 0.02% | +4,290 | New |
| Paces Ferry Wealth Advisors, LLC | 4,292 | $448.7K | 0.19% | +72+1.7% | Added |
| Dudley Capital Management, LLC | 4,300 | $449.6K | 0.20% | −440−9.3% | Reduced |
| RiverGlades Family Offices LLC | 4,300 | $449.6K | 0.26% | +4,300 | New |
| Revolve Wealth Partners, LLC | 4,313 | $450.9K | 0.06% | −196−4.3% | Reduced |
| Drive Wealth Management, LLC | 4,315 | $451.2K | 0.10% | −382−8.1% | Reduced |
| Essex Financial Services, Inc. | 4,317 | $451.3K | 0.03% | +1,316+43.9% | Added |
| Jasper Ridge Partners, L.P. | 4,325 | $452.2K | 0.01% | −636−12.8% | Reduced |
| Evanson Asset Management, LLC | 4,337 | $453.5K | 0.02% | +204+4.9% | Added |
| Bell Bank | 4,340 | $453.7K | 0.02% | −1,435−24.8% | Reduced |
| Impact Investors, Inc | 4,354 | $455.3K | 0.32% | −2,699−38.3% | Reduced |
| Payne Capital Management, LLC | 4,390 | $459.0K | 0.14% | 00.0% | Unchanged |
| Summit Global Investments | 4,412 | $461.0K | 0.03% | −2,373−35.0% | Reduced |
| Golden State Equity Partners | 4,413 | $461.4K | 0.03% | −2,790−38.7% | Reduced |
| MJP Associates Inc | 4,418 | $461.9K | 0.06% | −281−6.0% | Reduced |
| Conning Inc. | 4,431 | $463.3K | 0.02% | −1,065−19.4% | Reduced |
| Paladin Wealth, LLC | 4,470 | $467.3K | 0.32% | +391+9.6% | Added |
| Wick Capital Partners, LLC | 4,496 | $470.1K | 0.09% | +2,086+86.6% | Added |
| New Insight Wealth Advisors | 4,500 | $470.5K | 0.17% | −1,495−24.9% | Reduced |
| Segment Wealth Management, LLC | 4,504 | $470.9K | 0.03% | −101−2.2% | Reduced |
| AssuredPartners Investment Advisors, LLC | 4,608 | $472.0K | 0.05% | −2,093−31.2% | Reduced |
| Gerber Kawasaki Wealth & Investment Management | 4,526 | $473.2K | 0.02% | +2,614+136.7% | Added |
| Verus Capital Partners, LLC | 4,540 | $474.7K | 0.03% | +1,205+36.1% | Added |
| Hamilton Lane Advisors LLC | 4,568 | $477.6K | 0.34% | −6,063−57.0% | Reduced |
| International Private Wealth Advisors LLC | 4,576 | $478.4K | 0.29% | +4,576 | New |
| Power Wealth Management LLC | 4,592 | $480.1K | 0.18% | +241+5.5% | Added |
| Prosperity Financial Group, Inc. | 4,600 | $480.9K | 0.18% | +114+2.5% | Added |
| KCM Investment Advisors LLC | 4,648 | $485.9K | 0.02% | −47−1.0% | Reduced |
| Proactive Wealth Strategies LLC | 4,680 | $489.3K | 0.09% | +2,165+86.1% | Added |
| Schmidt P J Investment Management Inc | 4,696 | $491.0K | 0.08% | +1,466+45.4% | Added |
| Heartland Bank & Trust Co | 4,704 | $491.8K | 0.11% | +101+2.2% | Added |
| Fukoku Mutual Life Insurance Co | 4,705 | $491.9K | 0.03% | 00.0% | Unchanged |
| First National Bank of Hutchinson | 4,730 | $494.5K | 0.32% | +4,730 | New |
| TCI Wealth Advisors, Inc. | 4,754 | $497.0K | 0.03% | +69+1.5% | Added |
| Tandem Capital Management Corp | 4,760 | $497.7K | 0.25% | +4,760 | New |
| Unique Wealth, LLC | 4,766 | $498.3K | 0.07% | +4,766 | New |
| nVerses Capital, LLC | 4,769 | $498.6K | 0.45% | +4,769 | New |
| Ducere Wealth Management LLC | 4,774 | $499.1K | 0.20% | −2,263−32.2% | Reduced |
| Legacy Capital Wealth Partners, LLC | 4,800 | $501.8K | 0.10% | +723+17.7% | Added |
| Parsons Capital Management Inc | 4,810 | $502.9K | 0.02% | −1,345−21.9% | Reduced |
| Worthington Financial Partners, LLC | 4,823 | $504.2K | 0.43% | +4,823 | New |
| Quadcap Wealth Management, LLC | 4,824 | $504.4K | 0.06% | −131−2.6% | Reduced |
| Childress Capital Advisors, LLC | 4,828 | $504.8K | 0.09% | +530+12.3% | Added |
| Integral Investment Advisors, Inc. | 4,835 | $505.5K | 0.13% | +2,890+148.6% | Added |
| Private Wealth Partners, LLC | 4,835 | $505.5K | 0.04% | +4,835 | New |
| GAM Holding AG | 4,859 | $508.0K | 0.04% | −41,494−89.5% | Reduced |
| Castleview Partners, LLC | 4,862 | $508.3K | 0.26% | +1,780+57.8% | Added |
| Parkside Financial Bank & Trust | 4,872 | $509.4K | 0.04% | +707+17.0% | Added |
| Arthur M. Cohen & Associates, LLC | 4,928 | $512.7K | 0.09% | +418+9.3% | Added |
| Koshinski Asset Management, Inc. | 3,526 | $513.8K | 0.03% | −1,709−32.6% | Reduced |
| Mindset Wealth Management, LLC | 4,949 | $517.4K | 0.14% | −201−3.9% | Reduced |
| Harbour Investments, Inc. | 4,963 | $518.9K | 0.01% | +2,495+101.1% | Added |
| Correct Capital Wealth Management | 4,968 | $519.4K | 0.10% | +4,968 | New |
| Baron Wealth Management LLC | 4,968 | $519.4K | 0.16% | +1,298+35.4% | Added |
| Heritage Wealth Management, Inc. | 4,980 | $520.7K | 0.26% | +4,980 | New |
| Drake & Associates, LLC | 4,983 | $521.0K | 0.10% | −441−8.1% | Reduced |
| Affiance Financial, LLC | 4,990 | $521.7K | 0.08% | 00.0% | Unchanged |
| Diker Management LLC | 5,000 | $522.8K | 0.47% | 00.0% | Unchanged |
| American Financial Group Inc | 5,000 | $522.8K | 0.19% | +5,000 | New |
| Yarger Wealth Strategies, LLC | 5,004 | $523.2K | 0.21% | +2,378+90.6% | Added |
| S Harris Financial Group, LLC | 5,012 | $524.0K | 0.48% | −595−10.6% | Reduced |
| Capula Management Ltd | 5,021 | $524.9K | 0.00% | +3,596+252.4% | Added |
| Postrock Partners LLC | 5,025 | $525.4K | 0.24% | −10−0.2% | Reduced |
| Evercore Wealth Management, LLC | 5,030 | $525.9K | 0.01% | −825−14.1% | Reduced |
| Zullo Investment Group, Inc. | 5,039 | $526.8K | 0.20% | +711+16.4% | Added |
| Cove Private Wealth, LLC | 5,055 | $528.5K | 0.12% | +5,055 | New |
| Cassaday & Co Wealth Management LLC | 5,064 | $529.4K | 0.01% | +239+5.0% | Added |
| Argos Wealth Advisors, LLC | 5,083 | $531.4K | 0.15% | +1,506+42.1% | Added |
| Mayflower Financial Advisors, LLC | 5,097 | $532.9K | 0.06% | −2,337−31.4% | Reduced |
| First Affirmative Financial Network | 5,118 | $535.1K | 0.21% | +5,118 | New |
| Beaton Management Co. Inc. | 5,125 | $536.0K | 0.24% | 00.0% | Unchanged |