ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2026
Institutional positions in ServiceNow, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,213
- −76 vs. Q4 2025
- Shares held
- 864.4M
- +79.4M (+10.1%) vs. Q4 2025
- Total value
- $90.5B
- −$30.0B (−24.9%) vs. Q4 2025
- New holders
- 296
- 1,043 more added
- Sold out
- 372
- 744 more reduced
37 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Wallace Advisory Group, LLC | 3,294 | $344.4K | 0.37% | +177+5.7% | Added |
| Regatta Capital Group, LLC | 3,301 | $345.1K | 0.05% | +136+4.3% | Added |
| One Capital Management, LLC | 3,308 | $345.9K | 0.01% | +891+36.9% | Added |
| Cascade Financial Partners, LLC | 3,310 | $346.1K | 0.04% | +3,310 | New |
| TCTC Holdings, LLC | 3,350 | $350.2K | 0.01% | +3,300+6,600.0% | Added |
| Rehmann Capital Advisory Group | 3,355 | $350.8K | 0.02% | −1,438−30.0% | Reduced |
| Redwood Financial Network Corp | 3,369 | $352.2K | 0.23% | +519+18.2% | Added |
| SmartHarvest Portfolios, LLC | 3,371 | $352.4K | 0.15% | −85−2.5% | Reduced |
| Polymer Capital Management (US) LLC | 3,374 | $352.8K | 0.05% | −705−17.3% | Reduced |
| Hillman Capital Management, Inc. | 3,377 | $353.1K | 0.25% | +3,377 | New |
| Fieldview Capital Management, LLC | 3,383 | $353.7K | 0.10% | −2,822−45.5% | Reduced |
| CM Wealth Advisors LLC | 3,383 | $353.7K | 0.08% | −802−19.2% | Reduced |
| Founders Financial Securities LLC | 3,952 | $354.9K | 0.02% | −185−4.5% | Reduced |
| Impact Partnership Wealth, LLC | 3,395 | $354.9K | 0.04% | +3,395 | New |
| Atom Investors LP | 3,408 | $356.3K | 0.03% | −12,308−78.3% | Reduced |
| First National Bank Sioux Falls | 3,700 | $356.8K | 0.10% | −10−0.3% | Reduced |
| Maripau Wealth Management LLC | 3,420 | $357.6K | 0.16% | +715+26.4% | Added |
| Westwood Wealth Management | 3,425 | $358.1K | 0.14% | +3,425 | New |
| Defiance ETFs, LLC | 3,457 | $361.4K | 0.01% | +3,457 | New |
| Hengehold Capital Management LLC | 3,465 | $362.3K | 0.03% | +775+28.8% | Added |
| Miller Financial Services LLC | 3,470 | $362.8K | 0.40% | +3,470 | New |
| MLG Wealth Management DBA Pine Grove Financial Group | 3,475 | $363.3K | 0.04% | +259+8.1% | Added |
| Pathfinder Wealth Consulting, Inc. | 3,476 | $363.4K | 0.24% | +266+8.3% | Added |
| Oarsman Capital, Inc. | 3,477 | $363.5K | 0.05% | +115+3.4% | Added |
| Meadowbrook Wealth Management, LLC | 3,485 | $364.4K | 0.48% | +1,730+98.6% | Added |
| Leo Wealth, LLC | 3,497 | $365.6K | 0.03% | +3,497 | New |
| Lombard Odier Asset Management (USA) Corp | 3,500 | $365.9K | 0.20% | +3,500 | New |
| Carnegie Capital Asset Management, LLC | 3,501 | $366.0K | 0.01% | +3,501 | New |
| Confluence Wealth Services, Inc. | 3,505 | $366.4K | 0.01% | +530+17.8% | Added |
| Northwest Wealth Management, LLC | 3,527 | $368.7K | 0.06% | +1,437+68.8% | Added |
| Fearless Solutions, LLC dba Best Invest | 3,529 | $369.0K | 0.22% | +3,529 | New |
| Keebeck Wealth Management, LLC | 3,554 | $371.6K | 0.04% | −986−21.7% | Reduced |
| McAdam, LLC | 3,569 | $373.1K | 0.02% | +1,366+62.0% | Added |
| First Heartland Consultants, Inc. | 3,572 | $373.5K | 0.03% | +352+10.9% | Added |
| Rakuten Securities, Inc. | 3,576 | $373.9K | 0.16% | +768+27.4% | Added |
| HMS Capital Management, LLC | 3,584 | $374.7K | 0.14% | +619+20.9% | Added |
| Chokshi & Queen Wealth Advisors, Inc | 3,585 | $374.8K | 0.20% | −350−8.9% | Reduced |
| Fedenia Advisers LLC | 3,585 | $374.8K | 0.28% | −65−1.8% | Reduced |
| Larry Mathis Financial Planning, LLC | 3,598 | $376.2K | 0.34% | +764+27.0% | Added |
| Quotient Wealth Partners, LLC | 3,623 | $378.8K | 0.01% | −75−2.0% | Reduced |
| Harel Insurance Investments & Financial Services Ltd. | 3,645 | $379.0K | 0.00% | +392+12.1% | Added |
| Wolverine Asset Management LLC | 3,630 | $379.5K | 0.01% | −20,879−85.2% | Reduced |
| Keel Point, LLC | 3,634 | $379.9K | 0.03% | −2,597−41.7% | Reduced |
| Westside Investment Management, Inc. | 3,715 | $380.7K | 0.06% | +2,000+116.6% | Added |
| Modern Wealth Management, LLC | 3,664 | $381.2K | 0.01% | −12,054−76.7% | Reduced |
| Fiduciary Alliance LLC | 4,057 | $382.1K | 0.02% | −4,901−54.7% | Reduced |
| Claro Advisors LLC | 3,674 | $384.1K | 0.05% | −832−18.5% | Reduced |
| Smithfield Trust Co | 3,678 | $385.0K | 0.02% | −715−16.3% | Reduced |
| Moss Adams Wealth Advisors LLC | 3,684 | $385.1K | 0.03% | +328+9.8% | Added |
| Red Lighthouse Investment Management, LLC | 3,687 | $385.5K | 0.13% | +3,687 | New |
| First National Bank of Omaha | 3,675 | $385.8K | 0.01% | −2,590−41.3% | Reduced |
| Nicholas Hoffman & Company, LLC. | 3,690 | $385.8K | 0.01% | +10+0.3% | Added |
| Citizens Business Bank | 3,695 | $386.3K | 0.06% | −30−0.8% | Reduced |
| First Growth Capital LLC | 3,718 | $386.8K | 0.35% | +100+2.8% | Added |
| PenderFund Capital Management Ltd. | 3,700 | $386.8K | 0.06% | +3,700 | New |
| Whalen Wealth Management Inc. | 3,700 | $386.8K | 0.21% | +3,700 | New |
| Kestra Investment Management, LLC | 3,722 | $389.2K | 0.01% | +1,397+60.1% | Added |
| Fortis Group Advisors, LLC | 4,410 | $389.4K | 0.06% | +4,410 | New |
| Keudell/Morrison Wealth Management | 3,738 | $390.8K | 0.08% | +178+5.0% | Added |
| Oslo Pensjonsforsikring AS | 3,745 | $391.5K | 0.06% | +3,745 | New |
| Edentree Asset Management Ltd | 3,750 | $392.1K | 0.12% | 00.0% | Unchanged |
| Element Pointe Advisors, LLC | 3,750 | $392.1K | 0.07% | −140−3.6% | Reduced |
| Centiva Capital, LP | 3,773 | $394.5K | 0.02% | +3,057+427.0% | Added |
| Klingman & Associates, LLC | 3,780 | $395.2K | 0.02% | +1,263+50.2% | Added |
| Fi3 FINANCIAL ADVISORS, LLC | 3,802 | $397.5K | 0.11% | +172+4.7% | Added |
| Karani Asset Management LLC | 3,804 | $397.7K | 0.35% | +3,804 | New |
| Integrity Wealth Partners, LLC | 3,814 | $398.8K | 0.36% | +3,814 | New |
| West Family Investments, Inc. | 3,817 | $399.1K | 0.14% | −580−13.2% | Reduced |
| Howard Capital Management Inc. | 3,822 | $399.6K | 0.01% | −3,783−49.7% | Reduced |
| Kozak & Associates, Inc. | 4,498 | $400.6K | 0.08% | 00.0% | Unchanged |
| Kathmere Capital Management, LLC | 3,834 | $400.8K | 0.02% | +1,282+50.2% | Added |
| Severin Investments, LLC | 3,849 | $402.4K | 0.35% | +3,849 | New |
| Allen Capital Group, LLC | 3,850 | $402.5K | 0.04% | −400−9.4% | Reduced |
| Sunburst Financial Group, LLC | 3,851 | $402.6K | 0.08% | +2,084+117.9% | Added |
| Compass Ion Advisors, LLC | 3,858 | $403.4K | 0.04% | +63+1.7% | Added |
| Monetary Management Group Inc | 3,860 | $403.6K | 0.10% | +1,285+49.9% | Added |
| GenTrust, LLC | 3,874 | $405.0K | 0.02% | +1,654+74.5% | Added |
| McLaughlin Asset Management, Inc. | 3,880 | $405.7K | 0.39% | +35+0.9% | Added |
| Valley National Advisers Inc | 3,892 | $406.0K | 0.05% | +62+1.6% | Added |
| Boston Trust Walden Corp | 3,885 | $406.2K | 0.00% | +130+3.5% | Added |
| Pier 88 Investment Partners LLC | 3,900 | $407.7K | 0.10% | −3,300−45.8% | Reduced |
| Abundance Wealth Counselors | 3,907 | $408.5K | 0.06% | +3,907 | New |
| CVA Family Office, LLC | 3,920 | $409.8K | 0.04% | +975+33.1% | Added |
| Stiles Financial Services Inc | 3,940 | $411.9K | 0.13% | +1,015+34.7% | Added |
| Wilian Securities, LLC | 3,960 | $414.0K | 1.02% | −355−8.2% | Reduced |
| Inscription Capital, LLC | 3,975 | $415.6K | 0.04% | +1,606+67.8% | Added |
| Glen Eagle Advisors, LLC | 3,979 | $416.0K | 0.06% | −5,116−56.3% | Reduced |
| HM Payson & Co | 3,989 | $417.0K | 0.01% | +581+17.0% | Added |
| Resonant Capital Advisors, LLC | 3,990 | $417.2K | 0.02% | +1,120+39.0% | Added |
| Sound Income Strategies, LLC | 4,020 | $418.2K | 0.02% | +520+14.9% | Added |
| WESPAC Advisors SoCal, LLC | 4,002 | $418.4K | 0.09% | −14,170−78.0% | Reduced |
| Vienna Asset Management LLC | 4,014 | $419.7K | 0.33% | −9,381−70.0% | Reduced |
| Brookwood Investment Group LLC | 4,015 | $419.8K | 0.05% | −5,677−58.6% | Reduced |
| Alta Advisers Ltd | 4,015 | $419.8K | 0.15% | 00.0% | Unchanged |
| Evexia Wealth LLC | 4,721 | $420.5K | 0.12% | +607+14.8% | Added |
| waypoint wealth counsel | 4,033 | $421.7K | 0.22% | +338+9.1% | Added |
| Capital Advisors Inc | 4,036 | $422.0K | 0.01% | +41+1.0% | Added |
| Corient IA LLC | 4,040 | $422.4K | 0.40% | −960−19.2% | Reduced |
| Cross Staff Investments Inc | 4,050 | $423.4K | 0.28% | +300+8.0% | Added |
| Empirical Financial Services, LLC d.b.a. Empirical Wealth Management | 4,052 | $423.6K | 0.01% | −5,692−58.4% | Reduced |