ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2026
Institutional positions in ServiceNow, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,213
- −76 vs. Q4 2025
- Shares held
- 864.4M
- +79.4M (+10.1%) vs. Q4 2025
- Total value
- $90.5B
- −$30.0B (−24.9%) vs. Q4 2025
- New holders
- 296
- 1,043 more added
- Sold out
- 372
- 744 more reduced
37 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| KFG Wealth Management, LLC | 2,639 | $275.9K | 0.04% | +1,075+68.7% | Added |
| Kingsbury Capital Investment Advisors LLC | 2,640 | $276.0K | 0.26% | +2,640 | New |
| Eurizon SLJ Capital Ltd | 2,661 | $278.2K | 0.13% | −1,354−33.7% | Reduced |
| Texas Capital Bank Wealth Management Services Inc | 2,662 | $278.3K | 0.02% | −1,268−32.3% | Reduced |
| Robinhood Asset Management, LLC | 2,663 | $278.5K | 0.02% | −3,108−53.9% | Reduced |
| Jackson Thornton Asset Management, LLC | 3,355 | $278.5K | 0.03% | −2,040−37.8% | Reduced |
| Mizuho Markets Cayman LP | 2,665 | $278.6K | 0.01% | −26,180−90.8% | Reduced |
| Stratos Wealth Advisors, LLC | 2,695 | $281.8K | 0.02% | −2,595−49.1% | Reduced |
| Quarry LP | 2,703 | $282.6K | 0.06% | +1,841+213.6% | Added |
| New Republic Capital, LLC | 2,713 | $283.6K | 0.10% | −730−21.2% | Reduced |
| Livet Wealth, LLC | 2,714 | $283.7K | 0.18% | +1,389+104.8% | Added |
| Csenge Advisory Group | 2,722 | $284.6K | 0.01% | +184+7.2% | Added |
| Leeward Financial Partners, LLC | 2,724 | $284.8K | 0.08% | −332−10.9% | Reduced |
| Financial Perspectives, Inc | 2,725 | $284.9K | 0.08% | 00.0% | Unchanged |
| A. D. Beadell Investment Counsel, Inc. | 2,738 | $286.0K | 0.18% | +2,738 | New |
| Shelton Wealth Management, LLC | 2,742 | $286.7K | 0.13% | −2,879−51.2% | Reduced |
| Fourth Dimension Wealth, LLC | 2,746 | $287.1K | 0.11% | +2,126+342.9% | Added |
| Colonial Trust Co | 2,754 | $287.9K | 0.04% | −10,760−79.6% | Reduced |
| Cary Street Partner Investment Advisory LLC | 2,755 | $288.0K | 0.07% | +663+31.7% | Added |
| Nvest Financial, LLC | 2,760 | $288.6K | 0.11% | +395+16.7% | Added |
| LVW Advisors, LLC | 2,762 | $288.8K | 0.03% | −1,165−29.7% | Reduced |
| Palisade Capital Management LLC | 2,763 | $288.9K | 0.01% | +863+45.4% | Added |
| Net Worth Advisory Group | 2,768 | $289.4K | 0.06% | −1,172−29.7% | Reduced |
| QTR Family Wealth, LLC | 3,298 | $289.5K | 0.12% | +3,298 | New |
| United Community Bank | 2,775 | $290.1K | 0.10% | +1,270+84.4% | Added |
| OneAscent Financial Services LLC | 2,776 | $290.2K | 0.02% | +869+45.6% | Added |
| Westerkirk Capital Inc. | 2,776 | $290.2K | 0.03% | 00.0% | Unchanged |
| Laurel Oak Wealth Management, LLC | 2,776 | $290.2K | 0.05% | +1,231+79.7% | Added |
| Everpar Advisors LLC | 2,792 | $291.9K | 0.10% | +2,792 | New |
| Vivaldi Capital Management, LLC | 2,799 | $292.6K | 0.04% | +102+3.8% | Added |
| Legal Advantage Investments, Inc. | 2,800 | $292.7K | 0.15% | +2,800 | New |
| Meridian Financial Partners LLC | 2,925 | $294.1K | 0.11% | +90+3.2% | Added |
| Journey Retirement Planning & Investment Management LLC | 2,824 | $295.2K | 0.26% | −6,796−70.6% | Reduced |
| Secure Asset Management, LLC | 2,825 | $295.4K | 0.05% | −791−21.9% | Reduced |
| Nwam LLC | 2,825 | $295.4K | 0.02% | −17−0.6% | Reduced |
| Wealth Management Associates, Inc. | 2,830 | $295.9K | 0.10% | +25+0.9% | Added |
| Onefund, LLC | 2,854 | $297.0K | 0.19% | −150−5.0% | Reduced |
| Provident Living Financial Services, Inc. | 2,847 | $297.7K | 0.33% | −115−3.9% | Reduced |
| Champlain Investment Partners, LLC | 2,850 | $298.0K | 0.00% | +925+48.1% | Added |
| LightSquare Wealth Management, LLC | 2,850 | $298.0K | 0.22% | +2,850 | New |
| Wolff Wiese Magana LLC | 2,875 | $300.6K | 0.17% | −3,890−57.5% | Reduced |
| Allred Capital Management, LLC | 2,880 | $301.1K | 0.11% | +60+2.1% | Added |
| OV Management LLC | 2,896 | $302.8K | 0.62% | −4,689−61.8% | Reduced |
| Counterpoint Mutual Funds LLC | 2,900 | $303.2K | 0.05% | +960+49.5% | Added |
| Icon Wealth Advisors, LLC | 3,416 | $303.6K | 0.02% | −23,408−87.3% | Reduced |
| Basecamp Wealth Advisors LLC | 2,909 | $304.1K | 0.06% | +121+4.3% | Added |
| Mirador Capital Partners LP | 2,915 | $304.8K | 0.04% | +32+1.1% | Added |
| RD Lewis Holdings, Inc. | 3,400 | $305.4K | 0.26% | −725−17.6% | Reduced |
| Values First Advisors, Inc. | 2,924 | $305.8K | 0.16% | −394−11.9% | Reduced |
| HighPoint Advisor Group LLC | 2,939 | $307.3K | 0.01% | −24,627−89.3% | Reduced |
| Calamos Wealth Management LLC | 2,952 | $308.6K | 0.01% | −63,418−95.6% | Reduced |
| Patton Fund Management, Inc. | 2,959 | $309.4K | 0.05% | +1,634+123.3% | Added |
| Baltimore-Washington Financial Advisors, Inc. | 2,959 | $309.4K | 0.01% | +2,959 | New |
| Montecito Bank & Trust | 2,960 | $309.5K | 0.05% | −360−10.8% | Reduced |
| Clarus Group, Inc. | 2,973 | $310.8K | 0.11% | +183+6.6% | Added |
| Dogwood Wealth Management LLC | 2,974 | $310.9K | 0.14% | −526−15.0% | Reduced |
| Asset Advisory Group, Inc. | 2,974 | $310.9K | 0.16% | +349+13.3% | Added |
| Alvarez & Marsal Private Wealth Partners, LLC | 2,980 | $311.6K | 0.04% | +230+8.4% | Added |
| Strategic Wealth Partners, Ltd. | 2,991 | $312.7K | 0.02% | −6,684−69.1% | Reduced |
| Sonoma Allocations LLC | 3,129 | $314.8K | 0.11% | −837−21.1% | Reduced |
| Integrated Investment Consultants, LLC | 3,011 | $314.8K | 0.07% | +331+12.4% | Added |
| Abc Arbitrage SA | 3,016 | $315.3K | 0.04% | +3,016 | New |
| Fairvoy Private Wealth, LLC | 3,018 | $315.6K | 0.08% | −16,007−84.1% | Reduced |
| Westmount Partners, LLC | 3,020 | $315.7K | 0.08% | +1,535+103.4% | Added |
| Patron Partners Advisors, LLC | 3,024 | $316.2K | 0.14% | −1,556−34.0% | Reduced |
| Mesirow Financial Investment Management, Inc. | 3,026 | $316.3K | 0.01% | +191+6.7% | Added |
| Accurate Wealth Management, LLC | 3,805 | $316.5K | 0.04% | +1,514+66.1% | Added |
| Rydar Equities, Inc. | 3,065 | $320.4K | 0.25% | +1,150+60.1% | Added |
| Stonebrook Private Inc. | 3,072 | $321.2K | 0.07% | −43−1.4% | Reduced |
| Outlook Wealth Advisors, LLC | 3,076 | $321.6K | 0.08% | −886−22.4% | Reduced |
| Chicago Trust Co NA | 3,077 | $321.7K | 0.05% | −2,908−48.6% | Reduced |
| Income Insurance Ltd | 3,105 | $324.6K | 0.22% | 00.0% | Unchanged |
| True North Advisors, LLC | 3,105 | $324.6K | 0.04% | +335+12.1% | Added |
| Cache Advisors, LLC | 3,110 | $325.1K | 0.04% | 00.0% | Unchanged |
| Duncker Streett & Co Inc | 3,110 | $325.2K | 0.06% | −21,540−87.4% | Reduced |
| Bahl & Gaynor Inc | 3,110 | $325.2K | 0.00% | −75−2.4% | Reduced |
| 1015 Capital Partners, LLC | 3,110 | $325.2K | 0.32% | +250+8.7% | Added |
| Rooted Wealth Advisors, Inc. | 3,265 | $325.6K | 0.09% | +3,265 | New |
| Ameritas Advisory Services, LLC | 3,116 | $325.8K | 0.01% | +518+19.9% | Added |
| Acorn Financial Advisory Services Inc | 3,117 | $325.9K | 0.04% | −24−0.8% | Reduced |
| Continuum Advisory, LLC | 3,119 | $326.1K | 0.03% | +916+41.6% | Added |
| 6th Street Advisors, LLC | 3,119 | $326.1K | 0.21% | +3,119 | New |
| 1776 Wealth LLC | 3,120 | $326.2K | 0.13% | +250+8.7% | Added |
| Centurion Wealth Management LLC | 3,122 | $326.4K | 0.07% | +315+11.2% | Added |
| Chesley Taft & Associates LLC | 3,135 | $327.8K | 0.01% | −1,325−29.7% | Reduced |
| Essex Savings Bank | 3,140 | $328.3K | 0.07% | +99+3.3% | Added |
| Cromwell Holdings LLC | 3,167 | $331.1K | 0.19% | −193−5.7% | Reduced |
| Balboa Wealth Partners | 3,169 | $331.3K | 0.06% | −2,176−40.7% | Reduced |
| Broadway Wealth Solutions, Inc. | 3,205 | $335.1K | 0.17% | +3,205 | New |
| Liberty One Investment Management, LLC | 3,218 | $336.4K | 0.03% | +2,123+193.9% | Added |
| Holistic Financial Partners | 3,221 | $336.8K | 0.13% | +491+18.0% | Added |
| Impact Capital Partners LLC | 3,226 | $337.3K | 0.10% | −6−0.2% | Reduced |
| Tradition Wealth Management, LLC | 3,229 | $337.6K | 0.02% | −168−4.9% | Reduced |
| Palogic Value Management, L.P. | 3,231 | $337.8K | 0.15% | +3,231 | New |
| Innovative Asset Advisors Group, LLC | 3,237 | $338.4K | 0.20% | +3,237 | New |
| Fortis Capital Advisors, LLC | 3,260 | $340.8K | 0.04% | −2,119−39.4% | Reduced |
| First Citizens Bank & Trust Co | 3,263 | $341.1K | 0.01% | +1,058+48.0% | Added |
| Winthrop Advisory Group LLC | 3,272 | $342.1K | 0.03% | +112+3.5% | Added |
| CMT Capital Markets Trading GmbH | 3,279 | $343.0K | 0.16% | +3,279 | New |
| Nemes Rush Group LLC | 3,288 | $343.8K | 0.03% | +208+6.8% | Added |