ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2026
Institutional positions in ServiceNow, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,213
- −76 vs. Q4 2025
- Shares held
- 864.4M
- +79.4M (+10.1%) vs. Q4 2025
- Total value
- $90.5B
- −$30.0B (−24.9%) vs. Q4 2025
- New holders
- 296
- 1,043 more added
- Sold out
- 372
- 744 more reduced
37 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Riverstone Advisors, LLC | 2,171 | $227.0K | 0.11% | +481+28.5% | Added |
| DLK Investment Management, LLC | 2,175 | $227.4K | 0.09% | +2,175 | New |
| Fund Advisors of America Inc | 2,177 | $227.6K | 0.23% | −1,133−34.2% | Reduced |
| MBE Wealth Management, LLC | 2,178 | $227.7K | 0.09% | +763+53.9% | Added |
| Farmers & Merchants Trust Co of Long Beach | 2,183 | $228.2K | 0.05% | +2,183 | New |
| Fox Hill Wealth Management | 2,188 | $228.8K | 0.11% | +2,188 | New |
| Cynosure Management, LLC | 2,190 | $229.0K | 0.03% | −5,755−72.4% | Reduced |
| Centerpoint Advisory Group | 2,190 | $229.0K | 0.17% | −1,225−35.9% | Reduced |
| Advus Financial Partners, LLC | 2,191 | $229.1K | 0.06% | +331+17.8% | Added |
| ISAM Funds (UK) Ltd | 2,191 | $229.1K | 0.11% | +2,191 | New |
| Strategic Blueprint, LLC | 2,194 | $229.4K | 0.01% | +239+12.2% | Added |
| Sepio Capital, LP | 2,195 | $229.5K | 0.01% | +205+10.3% | Added |
| Roehl & Yi Investment Advisors, LLC | 2,199 | $229.9K | 0.09% | +2,199 | New |
| FDx Advisors, Inc. | 2,196 | $230.0K | 0.07% | +2,196 | New |
| Cornerstone Advisory, LLC | 2,210 | $231.1K | 0.02% | +669+43.4% | Added |
| Martin Capital Advisors, LLP | 2,211 | $231.2K | 0.15% | +211+10.5% | Added |
| Carlton Hofferkamp & Jenks Wealth Management, LLC | 2,560 | $231.6K | 0.08% | +225+9.6% | Added |
| Obermeyer Wood Investment Counsel, LLLP | 2,220 | $232.1K | 0.01% | −60−2.6% | Reduced |
| Northstar Asset Management LLC | 2,225 | $232.6K | 0.05% | +2,225 | New |
| North Dallas Bank & Trust Co | 2,230 | $233.1K | 0.16% | 00.0% | Unchanged |
| Marion Wealth Management | 2,231 | $233.3K | 0.05% | −1,124−33.5% | Reduced |
| Urban Wealth Management, LLC | 2,232 | $233.4K | 0.24% | −508−18.5% | Reduced |
| Twin Peaks Wealth Advisors, LLC | 2,233 | $233.5K | 0.06% | +29+1.3% | Added |
| Provenance Wealth Advisors, LLC | 2,235 | $233.7K | 0.02% | −265−10.6% | Reduced |
| Abel Hall, LLC | 2,238 | $234.0K | 0.05% | +927+70.7% | Added |
| Vanguard National Trust Co | 2,250 | $235.2K | 0.01% | +2,250 | New |
| Richard W. Paul & Associates, LLC | 2,254 | $235.7K | 0.08% | +5+0.2% | Added |
| Birch Financial Group, LLC | 2,265 | $236.8K | 0.14% | +202+9.8% | Added |
| Embree Financial Group | 2,266 | $236.9K | 0.03% | +2,266 | New |
| First Business Financial Services, Inc. | 2,270 | $237.3K | 0.02% | +280+14.1% | Added |
| Diligent Investors, LLC | 2,275 | $237.9K | 0.06% | +800+54.2% | Added |
| Curated Wealth Partners LLC | 2,278 | $238.2K | 0.03% | −609−21.1% | Reduced |
| Womack Financial LLC | 2,280 | $238.4K | 0.18% | +30+1.3% | Added |
| Cambient Family Office, LLC | 2,298 | $240.3K | 0.03% | +419+22.3% | Added |
| LCM Capital Management Inc | 2,299 | $240.4K | 0.12% | +44+2.0% | Added |
| Commonwealth Financial Services, LLC | 2,310 | $241.5K | 0.04% | +897+63.5% | Added |
| Sovereign Financial Group, Inc. | 2,320 | $242.6K | 0.04% | +443+23.6% | Added |
| Cornell Pochily Investment Advisors, Inc. | 2,330 | $243.6K | 0.07% | −150−6.0% | Reduced |
| New Hampshire Trust | 2,336 | $244.2K | 0.05% | −184−7.3% | Reduced |
| Boston Private Wealth LLC | 2,340 | $244.6K | 0.02% | −185−7.3% | Reduced |
| Darwin Advisors, LLC | 2,345 | $245.2K | 0.08% | +1,090+86.9% | Added |
| Morling Financial Advisors, LLC | 2,345 | $245.2K | 0.08% | 00.0% | Unchanged |
| Presidio Capital Management, LLC | 2,349 | $245.6K | 0.07% | −46−1.9% | Reduced |
| Clark Capital Management Group, Inc. | 2,350 | $245.7K | 0.00% | −770−24.7% | Reduced |
| Anb Bank | 2,363 | $247.1K | 0.10% | +598+33.9% | Added |
| VUB Generali dochodkova spravcovska spolocnost, a.s. | 2,365 | $247.3K | 0.20% | 00.0% | Unchanged |
| Sagewood Asset Management LP | 2,369 | $247.7K | 0.08% | +2,369 | New |
| Florida Financial Advisors, LLC | 2,369 | $247.7K | 0.06% | +554+30.5% | Added |
| Decision Investments, Inc | 2,370 | $247.8K | 0.28% | +2,370 | New |
| Asset One Wealth Management LLC | 2,475 | $247.8K | 0.03% | +2,475 | New |
| Relyea Zuckerberg Hanson LLC | 2,371 | $247.9K | 0.02% | −269−10.2% | Reduced |
| Atticus Wealth Management, LLC | 2,371 | $247.9K | 0.07% | −59−2.4% | Reduced |
| Redhawk Wealth Advisors, Inc. | 2,374 | $248.2K | 0.03% | −257−9.8% | Reduced |
| Fielder Capital Group LLC | 2,382 | $249.0K | 0.05% | +982+70.1% | Added |
| Wedge Capital Management L L P | 2,383 | $249.1K | 0.00% | +2,383 | New |
| Penn Mutual Asset Management, LLC | 2,392 | $250.1K | 1.28% | −2,923−55.0% | Reduced |
| Howe & Rusling Inc | 2,402 | $251.1K | 0.02% | −603−20.1% | Reduced |
| Parisi Gray Wealth Management | 2,407 | $251.6K | 0.06% | −91−3.6% | Reduced |
| FSM Wealth Advisors, LLC | 2,408 | $251.8K | 0.03% | +568+30.9% | Added |
| Calton & Associates, Inc. | 2,410 | $251.9K | 0.04% | −295−10.9% | Reduced |
| Cyndeo Wealth Partners, LLC | 2,414 | $252.4K | 0.01% | +179+8.0% | Added |
| Liberty Square Wealth Partners LLC | 2,421 | $253.1K | 0.07% | +31+1.3% | Added |
| Ethos Financial Group, LLC | 2,425 | $253.5K | 0.02% | +765+46.1% | Added |
| Dynamic Wealth Strategies, LLC | 2,426 | $253.6K | 0.15% | −989−29.0% | Reduced |
| IFC Advisors LLC | 2,431 | $254.2K | 0.04% | −158−6.1% | Reduced |
| Red Reef Advisors LLC | 2,440 | $255.1K | 0.27% | +2,440 | New |
| Novare Capital Management LLC | 2,442 | $255.3K | 0.02% | +2,442 | New |
| Fragasso Group Inc. | 2,495 | $255.5K | 0.02% | +2,495 | New |
| Banque Pictet & Cie SA | 2,445 | $255.6K | 0.00% | −752−23.5% | Reduced |
| Capital Square, LLC | 2,840 | $256.1K | 0.12% | −55−1.9% | Reduced |
| Congress Park Capital LLC | 2,450 | $256.1K | 0.08% | +655+36.5% | Added |
| Cascades Capital Asset Management, LLC | 2,460 | $257.2K | 0.11% | +1,245+102.5% | Added |
| Capital Investment Advisory Services, LLC | 2,461 | $257.3K | 0.02% | −479−16.3% | Reduced |
| a16z Perennial Management, L.P. | 2,475 | $258.8K | 0.02% | +2,475 | New |
| Cary Street Partners Financial LLC | 2,475 | $258.8K | 0.01% | −2,420−49.4% | Reduced |
| Seelaus Asset Management LLC | 2,478 | $259.1K | 0.19% | −1,757−41.5% | Reduced |
| RiverFront Investment Group, LLC | 2,481 | $259.4K | 0.00% | +71+2.9% | Added |
| Gordian Capital Singapore Pte Ltd | 1,860 | $260.0K | 0.44% | +20+1.1% | Added |
| Onyx Bridge Wealth Group LLC | 2,487 | $260.0K | 0.03% | +52+2.1% | Added |
| Oxford Financial Group Ltd | 2,490 | $260.3K | 0.01% | −570−18.6% | Reduced |
| Adelphi Trust Co | 2,490 | $260.3K | 0.21% | +2,490 | New |
| Wellington-Altus USA Inc. | 2,632 | $261.3K | 0.15% | +2,167+466.0% | Added |
| Nano Cap New Millennium Growth Fund L P | 2,500 | $261.4K | 0.24% | +2,500 | New |
| Victory Financial Group, LLC | 2,508 | $262.2K | 0.03% | +1,143+83.7% | Added |
| Nelson, Van Denburg & Campbell Wealth Management Group, LLC | 2,511 | $262.5K | 0.01% | −621−19.8% | Reduced |
| Covenant Asset Management, LLC | 2,520 | $263.5K | 0.05% | −18,343−87.9% | Reduced |
| Enterprise Financial Services Corp | 2,528 | $264.3K | 0.13% | −305−10.8% | Reduced |
| Platform Technology Partners | 2,541 | $265.7K | 0.05% | +2,541 | New |
| New England Research & Management, Inc. | 2,550 | $266.6K | 0.11% | +2,550 | New |
| VisionPoint Advisory Group, LLC | 2,551 | $266.7K | 0.05% | +465+22.3% | Added |
| Semus Wealth Partners LLC | 2,553 | $266.9K | 0.15% | −27−1.0% | Reduced |
| Opes Wealth Management LLC | 2,575 | $269.2K | 0.05% | +110+4.5% | Added |
| Exencial Wealth Advisors, LLC | 2,579 | $269.7K | 0.01% | −155−5.7% | Reduced |
| Annis Gardner Whiting Capital Advisors, LLC | 2,584 | $270.2K | 0.04% | −8−0.3% | Reduced |
| McMahon Financial Advisors, LLC | 2,593 | $271.1K | 0.05% | +258+11.0% | Added |
| Crown Wealth Group, LLC | 2,594 | $271.2K | 0.08% | +555+27.2% | Added |
| Clear Street Markets LLC | 2,594 | $271.2K | 0.13% | +1,054+68.4% | Added |
| DeDora Capital, Inc. | 2,610 | $272.9K | 0.07% | +2,610 | New |
| Vickerman Investment Advisors, Inc. | 2,618 | $273.7K | 0.06% | +3+0.1% | Added |
| Revisor Wealth Management LLC | 2,636 | $275.6K | 0.08% | +273+11.6% | Added |