ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2026
Institutional positions in ServiceNow, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,213
- −76 vs. Q4 2025
- Shares held
- 864.4M
- +79.4M (+10.1%) vs. Q4 2025
- Total value
- $90.5B
- −$30.0B (−24.9%) vs. Q4 2025
- New holders
- 296
- 1,043 more added
- Sold out
- 372
- 744 more reduced
37 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Deseret Mutual Benefit Administrators | 297 | $31.1K | 0.01% | +140+89.2% | Added |
| Albion Financial Group | 297 | $31.1K | 0.00% | +127+74.7% | Added |
| Perkins Coie Trust Co | 300 | $31.4K | 0.01% | 00.0% | Unchanged |
| Asset Planning,Inc | 300 | $31.4K | 0.02% | 00.0% | Unchanged |
| Horizon Bancorp Inc | 305 | $32.0K | 0.02% | −1,278−80.7% | Reduced |
| RMG Wealth Management LLC | 354 | $32.4K | 0.00% | +14+4.1% | Added |
| Trust Co | 314 | $32.8K | 0.00% | +64+25.6% | Added |
| N.E.W. Advisory Services LLC | 315 | $32.9K | 0.00% | 00.0% | Unchanged |
| TopTier Wealth Management, LLC | 315 | $32.9K | 0.02% | +315 | New |
| Anfield Capital Management, LLC | 320 | $33.5K | 0.01% | +320 | New |
| PlanVest Financial, Inc | 324 | $33.9K | 0.03% | +324 | New |
| Bollard Group LLC | 325 | $34.0K | 0.00% | −215−39.8% | Reduced |
| Princeton Global Asset Management LLC | 330 | $34.5K | 0.01% | −75−18.5% | Reduced |
| Mechanics Financial Corp | 335 | $35.0K | 0.01% | 00.0% | Unchanged |
| Kemnay Advisory Services Inc. | 347 | $36.3K | 0.01% | −68−16.4% | Reduced |
| Solstein Capital, LLC | 350 | $36.6K | 0.02% | −120−25.5% | Reduced |
| Brown, Lisle/Cummings, Inc. | 353 | $36.9K | 0.01% | +117+49.6% | Added |
| Centerpoint Advisors, LLC | 350 | $37.0K | 0.01% | 00.0% | Unchanged |
| Disciplina Capital Management LLC | 360 | $37.6K | 0.00% | 00.0% | Unchanged |
| Smallwood Wealth Investment Management, LLC | 360 | $37.6K | 0.02% | +100+38.5% | Added |
| Joseph Group Capital Management | 366 | $38.3K | 0.01% | +282+335.7% | Added |
| Wilkerson Advisory Group LLC | 367 | $38.4K | 0.01% | −2,712−88.1% | Reduced |
| Wellington Grp LLC | 367 | $38.4K | 0.01% | −98−21.1% | Reduced |
| Timothy G. Youngquist 2020 Irrevocable Trust | 367 | $38.4K | 0.02% | +367 | New |
| Silver Grove Financial Group, Inc. | 375 | $39.2K | 0.03% | +375 | New |
| Atlas Capital Advisors LLC | 385 | $40.3K | 0.00% | +375+3,750.0% | Added |
| Main Street Group, LTD | 385 | $40.3K | 0.01% | +385 | New |
| Barrett & Company, Inc. | 390 | $40.8K | 0.01% | 00.0% | Unchanged |
| Intentional Wealth Strategies, LLC | 395 | $41.3K | 0.04% | +395 | New |
| First United Bank Trust | 400 | $41.8K | 0.01% | −4,225−91.4% | Reduced |
| Avion Wealth | 407 | $42.0K | 0.01% | +229+128.7% | Added |
| Barnes Dennig Private Wealth Management LLC | 407 | $42.6K | 0.04% | +407 | New |
| TFC Financial Management | 419 | $43.8K | 0.01% | −446−51.6% | Reduced |
| WPG Advisers, LLC | 433 | $45.3K | 0.03% | +6+1.4% | Added |
| Meramec Financial Planners, LLC | 460 | $45.9K | 0.02% | 00.0% | Unchanged |
| University of Texas/Texas Am Investment Managment Co | 444 | $46.4K | 0.01% | 00.0% | Unchanged |
| Bogart Wealth, LLC | 449 | $47.0K | 0.00% | +74+19.7% | Added |
| Bell Investment Advisors, Inc | 461 | $48.2K | 0.01% | −29−5.9% | Reduced |
| Golden State Wealth Management, LLC | 463 | $48.4K | 0.01% | +181+64.2% | Added |
| Sankala Group LLC | 500 | $49.6K | 0.04% | 00.0% | Unchanged |
| Cheviot Value Management, LLC | 475 | $49.7K | 0.00% | +475 | New |
| Pension & Wealth Management Advisors, Inc. | 480 | $50.2K | 0.01% | +467+3,592.3% | Added |
| REAP Financial Group, LLC | 498 | $52.1K | 0.01% | +373+298.4% | Added |
| Peck Wealth Management, LLC | 500 | $52.3K | 0.05% | 00.0% | Unchanged |
| Atwood & Palmer Inc | 500 | $52.3K | 0.00% | +500 | New |
| 1620 Investment Advisors, Inc. | 502 | $52.5K | 0.04% | +22+4.6% | Added |
| Portus Wealth Advisors, LLC | 510 | $53.3K | 0.05% | +510 | New |
| Meeder Asset Management Inc | 516 | $53.9K | 0.00% | −184−26.3% | Reduced |
| Capital Advisors, Ltd. LLC | 516 | $54.0K | 0.01% | +104+25.2% | Added |
| Osterweis Capital Management Inc | 525 | $54.9K | 0.00% | −960−64.6% | Reduced |
| Whipplewood Advisors, LLC | 525 | $54.9K | 0.03% | +485+1,212.5% | Added |
| Atlantic Trust, LLC | 533 | $55.7K | 0.01% | −19,016−97.3% | Reduced |
| Harbor Investment Advisory, LLC | 535 | $55.9K | 0.00% | −2,075−79.5% | Reduced |
| West Branch Capital LLC | 535 | $55.9K | 0.01% | 00.0% | Unchanged |
| Prestige Wealth Management Group LLC | 538 | $56.2K | 0.01% | −72−11.8% | Reduced |
| RWM Asset Management, LLC | 545 | $57.0K | 0.01% | +545 | New |
| Synergy Investment Management, LLC | 551 | $57.6K | 0.02% | +551 | New |
| Evolution Wealth Management Inc. | 560 | $58.5K | 0.04% | +380+211.1% | Added |
| Strategic Advocates LLC | 580 | $60.6K | 0.27% | −15,284−96.3% | Reduced |
| Vega Investment Solutions | 615 | $64.3K | 0.02% | 00.0% | Unchanged |
| Lodestone Wealth Management LLC | 623 | $65.1K | 0.03% | +453+266.5% | Added |
| Cornerstone Planning Group LLC | 711 | $65.4K | 0.01% | +101+16.6% | Added |
| StepStone Group LP | 638 | $66.7K | 0.03% | −14,954−95.9% | Reduced |
| Truvestments Capital LLC | 653 | $68.3K | 0.01% | −52−7.4% | Reduced |
| Hilltop National Bank | 672 | $70.3K | 0.02% | −1,978−74.6% | Reduced |
| GHP Investment Advisors, Inc. | 673 | $70.3K | 0.00% | −95−12.4% | Reduced |
| Activest Wealth Management | 701 | $73.3K | 0.01% | +231+49.1% | Added |
| Richardson Financial Services Inc. | 705 | $73.7K | 0.05% | +480+213.3% | Added |
| Ameliora Wealth Management Ltd. | 710 | $74.2K | 0.02% | 00.0% | Unchanged |
| Hilton Head Capital Partners, LLC | 710 | $74.2K | 0.04% | +200+39.2% | Added |
| Salomon & Ludwin, LLC | 738 | $75.3K | 0.01% | +473+178.5% | Added |
| MB, Levis & Associates, LLC | 725 | $75.8K | 0.03% | 00.0% | Unchanged |
| Steigerwald, Gordon & Koch Inc. | 730 | $76.3K | 0.01% | −50−6.4% | Reduced |
| Moisand Fitzgerald Tamayo, LLC | 730 | $76.3K | 0.01% | 00.0% | Unchanged |
| Keating Financial Advisory Services, Inc. | 756 | $79.0K | 0.01% | +14+1.9% | Added |
| Arlington Trust Co LLC | 764 | $79.9K | 0.01% | +324+73.6% | Added |
| Bay Harbor Wealth Management, LLC | 767 | $80.2K | 0.02% | −43−5.3% | Reduced |
| Pittenger & Anderson Inc | 790 | $82.6K | 0.00% | −152,776−99.5% | Reduced |
| JPL Wealth Management, LLC | 814 | $85.1K | 0.02% | +814 | New |
| Tidemark, LLC | 825 | $86.3K | 0.02% | −605−42.3% | Reduced |
| Rossby Financial, LCC | 851 | $88.5K | 0.02% | +114+15.5% | Added |
| TD Capital Management LLC | 855 | $89.4K | 0.01% | +70+8.9% | Added |
| Addison Advisors LLC | 857 | $89.6K | 0.02% | −75−8.0% | Reduced |
| Investors Research Corp | 865 | $90.4K | 0.02% | +10+1.2% | Added |
| MV Capital Management, Inc. | 876 | $91.6K | 0.01% | −544−38.3% | Reduced |
| Atlantic Edge Private Wealth Management, LLC | 890 | $93.0K | 0.02% | +815+1,086.7% | Added |
| Trust Co of Toledo NA | 940 | $98.3K | 0.01% | −3,062−76.5% | Reduced |
| Private Wealth Asset Management, LLC | 940 | $98.3K | 0.01% | −5−0.5% | Reduced |
| Napier Financial, LLC | 945 | $98.8K | 0.02% | +945 | New |
| Morse Asset Management, Inc | 956 | $100.0K | 0.02% | −4,024−80.8% | Reduced |
| Pin Oak Investment Advisors Inc | 959 | $100.0K | 0.07% | +149+18.4% | Added |
| Dixon Mitchell Investment Counsel Inc. | 960 | $100.4K | 0.00% | 00.0% | Unchanged |
| Farmers & Merchants Investments Inc | 960 | $100.4K | 0.00% | +140+17.1% | Added |
| Wall Street Financial Group, Inc. | 970 | $101.4K | 0.06% | +970 | New |
| Bartlett & Co. Wealth Management LLC | 1,103 | $101.4K | 0.00% | +253+29.8% | Added |
| Berbice Capital Management LLC | 1,000 | $104.5K | 0.07% | −18,435−94.9% | Reduced |
| Crux Wealth Advisors | 1,000 | $104.5K | 0.04% | +1,000 | New |
| Prosperity Bancshares Inc | 1,012 | $105.8K | 0.08% | −348−25.6% | Reduced |
| DiNuzzo Private Wealth, Inc. | 1,023 | $107.0K | 0.01% | −7−0.7% | Reduced |
| Limestone Investment Advisors LP | 1,030 | $107.7K | 0.05% | +380+58.5% | Added |