ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2026
Institutional positions in ServiceNow, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,212
- −76 vs. Q4 2025
- Shares held
- 864.4M
- +79.4M (+10.1%) vs. Q4 2025
- Total value
- $90.5B
- −$30.0B (−24.9%) vs. Q4 2025
- New holders
- 296
- 1,042 more added
- Sold out
- 372
- 744 more reduced
37 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Banque Cantonale Vaudoise | 50,873 | $5.32M | 0.20% | +5,496+12.1% | Added |
| Quest Investment Management LLC | 50,933 | $5.33M | 0.62% | −1,093−2.1% | Reduced |
| Bokf, NA | 50,999 | $5.33M | 0.08% | −11,513−18.4% | Reduced |
| Benjamin Edwards Inc | 51,755 | $5.41M | 0.05% | −15,247−22.8% | Reduced |
| Stevens Capital Management LP | 51,795 | $5.42M | 0.83% | +20,920+67.8% | Added |
| Caisse des Depots Et Consignations | 51,859 | $5.42M | 0.09% | +15,754+43.6% | Added |
| Maryland State Retirement & Pension System | 52,079 | $5.44M | 0.11% | +549+1.1% | Added |
| Keybank National Association | 52,140 | $5.45M | 0.02% | +4,753+10.0% | Added |
| Havemeyer Place LP | 52,611 | $5.50M | 0.63% | +4,530+9.4% | Added |
| Clio Asset Management LLC | 52,731 | $5.51M | 4.62% | −569−1.1% | Reduced |
| Beacon Investment Advisory Services, Inc. | 52,812 | $5.52M | 0.23% | +3,529+7.2% | Added |
| BOCHK Asset Management Ltd | 53,000 | $5.54M | 1.15% | +53,000 | New |
| Louisiana State Employees Retirement System | 53,300 | $5.57M | 0.10% | +300+0.6% | Added |
| Gilder Gagnon Howe & Co LLC | 53,389 | $5.58M | 0.07% | +5,589+11.7% | Added |
| Perigon Wealth Management, LLC | 53,730 | $5.62M | 0.10% | +17,135+46.8% | Added |
| Laurion Capital Management LP | 54,276 | $5.67M | 0.53% | +41,976+341.3% | Added |
| Paragon Advisors, LLC | 54,701 | $5.72M | 1.54% | +22,356+69.1% | Added |
| IFP Advisors, Inc | 54,735 | $5.72M | 0.12% | +32,563+146.9% | Added |
| Torray LLC | 54,854 | $5.73M | 0.84% | +14,225+35.0% | Added |
| Capital International Ltd | 54,975 | $5.75M | 0.21% | −71,462−56.5% | Reduced |
| FourThought Financial Partners, LLC | 55,048 | $5.76M | 0.50% | +19,384+54.4% | Added |
| YHB Investment Advisors, Inc. | 55,116 | $5.76M | 0.41% | +26,183+90.5% | Added |
| Allianz SE | 55,211 | $5.77M | 0.06% | +15,321+38.4% | Added |
| Horizon Investments, LLC | 55,533 | $5.81M | 0.07% | +8,195+17.3% | Added |
| WoodTrust Financial Corp | 55,533 | $5.81M | 0.75% | +52,483+1,720.8% | Added |
| Callan Family Office, LLC | 55,942 | $5.85M | 0.13% | −38,821−41.0% | Reduced |
| Broadleaf Partners, LLC | 56,002 | $5.86M | 1.37% | −1,623−2.8% | Reduced |
| Venture Visionary Partners LLC | 56,867 | $5.95M | 0.20% | +17,580+44.7% | Added |
| Park Avenue Securities LLC | 57,083 | $5.97M | 0.05% | +7,079+14.2% | Added |
| Ravenswood Partners LP | 58,085 | $6.07M | 2.24% | 00.0% | Unchanged |
| Landscape Capital Management, L.L.C. | 58,238 | $6.09M | 0.39% | +36,383+166.5% | Added |
| Firetrail Investments Pty Ltd | 58,497 | $6.12M | 2.09% | +17,042+41.1% | Added |
| Avanza Fonder AB | 59,187 | $6.19M | 0.17% | −12,275−17.2% | Reduced |
| Pinnacle Associates Ltd | 59,226 | $6.19M | 0.08% | +39,736+203.9% | Added |
| Barrier Capital Management, LLC | 59,273 | $6.20M | 5.44% | +59,273 | New |
| Consolidated Investment Group LLC | 59,400 | $6.21M | 0.67% | +1,900+3.3% | Added |
| Hartford Investment Management Co | 59,463 | $6.22M | 0.20% | −707−1.2% | Reduced |
| Archon Partners LLC | 60,000 | $6.27M | 0.74% | −10,000−14.3% | Reduced |
| General American Investors Co Inc | 60,000 | $6.27M | 0.41% | +60,000 | New |
| Hantz Financial Services, Inc. | 60,139 | $6.29M | 0.10% | −80,257−57.2% | Reduced |
| Sciencast Management LP | 60,242 | $6.30M | 0.80% | +51,660+602.0% | Added |
| Skandinaviska Enskilda Banken AB (publ) | 61,002 | $6.38M | 0.15% | −689,328−91.9% | Reduced |
| Bender Robert & Associates | 61,535 | $6.43M | 1.54% | −1,435−2.3% | Reduced |
| Dai-Ichi Life Insurance Company, Ltd | 61,567 | $6.44M | 0.18% | −35,123−36.3% | Reduced |
| River Wealth Advisors LLC | 61,802 | $6.46M | 0.74% | +15,527+33.6% | Added |
| Fideuram - Intesa Sanpaolo Private Banking S.P.A. | 62,163 | $6.50M | 0.23% | +36,543+142.6% | Added |
| Tower Research Capital LLC (TRC) | 62,577 | $6.54M | 0.17% | +12,370+24.6% | Added |
| Laffer Tengler Investments | 62,784 | $6.56M | 0.97% | +8,937+16.6% | Added |
| Mizuho Securities USA LLC | 63,235 | $6.61M | 0.16% | −12,303−16.3% | Reduced |
| Washington Trust Bank | 63,261 | $6.61M | 0.49% | +4,175+7.1% | Added |
| Iyo Bank, Ltd. | 63,867 | $6.68M | 2.38% | +26,883+72.7% | Added |
| Sienna Gestion | 63,201 | $6.68M | 0.44% | +24,951+65.2% | Added |
| Appleton Partners Inc | 64,057 | $6.70M | 0.47% | +10,168+18.9% | Added |
| Caisse de Depot Et Placement du Quebec | 64,097 | $6.70M | 0.01% | −421,588−86.8% | Reduced |
| Vestmark Advisory Solutions, Inc. | 64,350 | $6.73M | 0.07% | +5,758+9.8% | Added |
| Whittier Trust Co | 65,722 | $6.73M | 0.08% | −176,237−72.8% | Reduced |
| Oppenheimer & Co Inc | 64,427 | $6.74M | 0.08% | +29,677+85.4% | Added |
| Level Four Advisory Services, LLC | 65,268 | $6.82M | 0.22% | +26,626+68.9% | Added |
| Atlantic Union Bankshares Corp | 66,222 | $6.92M | 0.13% | +3,764+6.0% | Added |
| Game Creek Capital, LP | 66,375 | $6.94M | 2.66% | +45,375+216.1% | Added |
| Moran Wealth Management, LLC | 67,165 | $7.02M | 0.22% | +67,165 | New |
| Norinchukin Bank, The | 67,321 | $7.04M | 0.08% | +666+1.0% | Added |
| First Horizon Corp | 67,540 | $7.06M | 0.30% | +3,145+4.9% | Added |
| Crosslink Capital Inc | 67,720 | $7.08M | 0.69% | +67,720 | New |
| Osmosis Investment Management UK Ltd | 68,156 | $7.13M | 0.19% | −46,119−40.4% | Reduced |
| 71 West Capital Partners | 69,040 | $7.22M | 0.32% | +7,768+12.7% | Added |
| Jacobs & Co | 69,911 | $7.31M | 0.72% | +9,666+16.0% | Added |
| Long Focus Capital Management, LLC | 70,000 | $7.32M | 0.32% | +70,000 | New |
| Jennison Associates LLC | 70,061 | $7.32M | 0.01% | −8,362,328−99.2% | Reduced |
| Alphadyne Asset Management LP | 70,085 | $7.33M | 0.96% | +52,400+296.3% | Added |
| Voleon Capital Management LP | 70,478 | $7.37M | 0.16% | +64,232+1,028.4% | Added |
| Vestcor Inc | 70,999 | $7.42M | 0.20% | −3,651−4.9% | Reduced |
| Resources Investment Advisors, LLC. | 71,124 | $7.44M | 0.07% | +2,067+3.0% | Added |
| BW Gestao de Investimentos Ltda. | 72,311 | $7.56M | 0.34% | +72,311 | New |
| Ardsley Advisory Partners LP | 72,500 | $7.58M | 1.15% | +60,650+511.8% | Added |
| Dash Acquisitions Inc. | 77,428 | $7.72M | 1.61% | +13,659+21.4% | Added |
| CMH Wealth Management LLC | 75,942 | $7.94M | 1.36% | +17,775+30.6% | Added |
| Commerzbank Aktiengesellschaft | 76,089 | $7.96M | 0.17% | +52,989+229.4% | Added |
| Montaka Global Pty Ltd | 76,136 | $7.96M | 4.76% | −12,574−14.2% | Reduced |
| South Dakota Investment Council | 76,192 | $7.97M | 0.15% | +72,692+2,076.9% | Added |
| W.G. Shaheen & Associates DBA Whitney & Co | 76,203 | $7.97M | 0.66% | +76,203 | New |
| RDST Capital LLC | 76,560 | $8.00M | 0.77% | +76,560 | New |
| Achmea Investment Management B.V. | 76,730 | $8.02M | 0.21% | 00.0% | Unchanged |
| M&G Plc | 77,765 | $8.17M | 0.04% | −49,700−39.0% | Reduced |
| Arcadia Investment Management Corp | 79,325 | $8.29M | 1.42% | +4,060+5.4% | Added |
| AIA Group Ltd | 79,327 | $8.29M | 0.12% | −46,628−37.0% | Reduced |
| Stonebridge Capital Advisors LLC | 79,497 | $8.31M | 0.58% | +79,497 | New |
| Stony Point Capital LLC | 79,820 | $8.35M | 0.67% | −415−0.5% | Reduced |
| Long Corridor Asset Management Ltd | 80,000 | $8.36M | 2.03% | +80,000 | New |
| GFG Capital, LLC | 80,152 | $8.38M | 2.68% | +34,637+76.1% | Added |
| Gulf International Bank (UK) Ltd | 80,204 | $8.38M | 0.19% | +27,184+51.3% | Added |
| Sit Investment Associates Inc | 80,947 | $8.46M | 0.17% | +7,110+9.6% | Added |
| Concurrent Investment Advisors, LLC | 80,972 | $8.47M | 0.09% | +29,614+57.7% | Added |
| Healthcare of Ontario Pension Plan Trust Fund | 81,199 | $8.49M | 0.01% | +40,189+98.0% | Added |
| Harber Asset Management LLC | 82,138 | $8.59M | 5.49% | +43,338+111.7% | Added |
| Massmutual Trust Co FSB | 82,824 | $8.66M | 0.24% | −13,448−14.0% | Reduced |
| Valiant Capital Management, L.P. | 82,866 | $8.66M | 0.68% | −7,800−8.6% | Reduced |
| Signal Advisors Wealth, LLC | 83,985 | $8.78M | 0.60% | +27,399+48.4% | Added |
| Waycross Partners, LLC | 84,408 | $8.82M | 0.84% | −12,390−12.8% | Reduced |
| Spears Abacus Advisors LLC | 84,713 | $8.86M | 0.17% | −49,047−36.7% | Reduced |