ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2026
Institutional positions in ServiceNow, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,212
- −76 vs. Q4 2025
- Shares held
- 864.4M
- +79.4M (+10.1%) vs. Q4 2025
- Total value
- $90.5B
- −$30.0B (−24.9%) vs. Q4 2025
- New holders
- 296
- 1,042 more added
- Sold out
- 372
- 744 more reduced
37 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| SCS Capital Management LLC | 35,274 | $3.69M | 0.04% | −4,141−10.5% | Reduced |
| Sphera Management Technology Funds Ltd | 35,300 | $3.69M | 2.08% | +26,100+283.7% | Added |
| Sigma Investment Counselors Inc | 35,321 | $3.69M | 0.20% | +15,149+75.1% | Added |
| Saranac Partners Ltd | 35,304 | $3.74M | 1.62% | +11,844+50.5% | Added |
| Hudson Valley Investment Advisors Inc | 35,955 | $3.76M | 0.49% | +4,261+13.4% | Added |
| Tejara Capital Ltd | 36,560 | $3.82M | 1.26% | +36,560 | New |
| Dnca Finance | 36,900 | $3.86M | 0.22% | −10,700−22.5% | Reduced |
| Kempen Capital Management N.V. | 37,031 | $3.87M | 0.03% | −1,656−4.3% | Reduced |
| FORA Capital, LLC | 37,072 | $3.87M | 0.28% | +37,072 | New |
| BDF-Gestion | 37,166 | $3.89M | 0.52% | +7,571+25.6% | Added |
| Tokio Marine Asset Management Co Ltd | 37,324 | $3.90M | 0.14% | +1,944+5.5% | Added |
| RSM US Wealth Management LLC | 37,341 | $3.91M | 0.05% | −1,127−2.9% | Reduced |
| Groupama Asset Managment | 37,385 | $3.91M | 0.06% | −24,865−39.9% | Reduced |
| Stratos Wealth Partners, LTD. | 37,385 | $3.91M | 0.04% | −5,423−12.7% | Reduced |
| OpenArc Corporate Advisory, LLC | 37,435 | $3.91M | 0.06% | +3,051+8.9% | Added |
| We Are One Seven, LLC | 37,517 | $3.92M | 0.08% | +18,360+95.8% | Added |
| Lane Generational LLC | 37,535 | $3.92M | 3.12% | +37,535 | New |
| Strategic Advisors LLC | 37,828 | $3.95M | 0.66% | +11,557+44.0% | Added |
| Norden Group LLC | 37,903 | $3.96M | 0.38% | +14,045+58.9% | Added |
| Lombard Odier Asset Management (Switzerland) SA | 37,942 | $3.97M | 0.15% | −4,468−10.5% | Reduced |
| Meiji Yasuda America Inc | 38,027 | $3.98M | 0.98% | −523−1.4% | Reduced |
| Saudi Central Bank | 38,292 | $4.00M | 0.08% | +38,292 | New |
| Summit Trail Advisors, LLC | 38,448 | $4.02M | 0.06% | +12,408+47.6% | Added |
| Riverview Capital Advisers, LLC | 38,559 | $4.03M | 1.35% | +36,764+2,048.1% | Added |
| Shelton Capital Management | 38,605 | $4.04M | 0.09% | 00.0% | Unchanged |
| Harbor Capital Advisors, Inc. | 38,758 | $4.05M | 0.33% | +15,791+68.8% | Added |
| Fulton Breakefield Broenniman LLC | 38,917 | $4.07M | 0.27% | +147+0.4% | Added |
| Banque Transatlantique SA | 38,669 | $4.08M | 0.10% | +9,934+34.6% | Added |
| Clean Yield Group | 39,038 | $4.08M | 1.15% | +13,525+53.0% | Added |
| CSM Advisors, LLC | 39,111 | $4.09M | 0.10% | +27,041+224.0% | Added |
| S-Bank Fund Management Ltd | 39,212 | $4.10M | 0.61% | −5,958−13.2% | Reduced |
| Gladstone Institutional Advisory LLC | 39,541 | $4.13M | 0.15% | +15,291+63.1% | Added |
| Wedbush Securities Inc | 39,676 | $4.15M | 0.12% | +6,230+18.6% | Added |
| Exchange Traded Concepts, LLC | 39,690 | $4.15M | 0.03% | −61,957−61.0% | Reduced |
| Focus Financial Network, Inc. | 40,022 | $4.18M | 0.15% | −13,628−25.4% | Reduced |
| Woodline Partners LP | 40,451 | $4.23M | 0.02% | −141,520−77.8% | Reduced |
| Cohen Capital Management, Inc. | 40,496 | $4.23M | 0.66% | +40,496 | New |
| Knuff & Co LLC | 40,514 | $4.24M | 1.28% | +34,774+605.8% | Added |
| Miracle Mile Advisors, LLC | 40,663 | $4.25M | 0.06% | +13,542+49.9% | Added |
| Farallon Capital Management, L.L.C. | 41,000 | $4.29M | 0.03% | +41,000 | New |
| Graybill Bartz & Assoc Ltd | 41,568 | $4.35M | 1.32% | +41,568 | New |
| Beacon Pointe Advisors, LLC | 41,572 | $4.35M | 0.02% | +16,029+62.8% | Added |
| Lynch Asset Management, Inc. | 41,675 | $4.36M | 1.46% | +100+0.2% | Added |
| Yarbrough Capital, LLC | 41,682 | $4.36M | 0.15% | +25,342+155.1% | Added |
| Trifecta Capital Advisors, LLC | 41,764 | $4.37M | 0.68% | −326−0.8% | Reduced |
| Laird Norton Trust Company, LLC | 41,888 | $4.38M | 0.10% | −4,636−10.0% | Reduced |
| Gluskin Sheff & Assoc Inc | 41,964 | $4.39M | 0.73% | +56+0.1% | Added |
| Fiduciary Trust Co | 42,183 | $4.41M | 0.05% | +5,983+16.5% | Added |
| Krane Funds Advisors LLC | 43,054 | $4.41M | 0.18% | +18,821+77.7% | Added |
| Hartline Investment Corp | 42,335 | $4.43M | 0.49% | −48,675−53.5% | Reduced |
| Family Management Corp | 42,538 | $4.45M | 0.53% | +38,719+1,013.9% | Added |
| King Luther Capital Management Corp | 42,651 | $4.46M | 0.02% | +35,356+484.7% | Added |
| Capital Research Global Investors | 42,516 | $4.46M | 0.00% | −3,189,949−98.7% | Reduced |
| AG2R la Mondiale Gestion D'Actifs | 42,903 | $4.49M | 0.20% | +1,443+3.5% | Added |
| Brighton Jones LLC | 42,949 | $4.49M | 0.10% | +42,949 | New |
| Arkadios Wealth Advisors | 43,412 | $4.54M | 0.08% | +6,292+17.0% | Added |
| Octahedron Capital Management L.P. | 43,500 | $4.55M | 3.31% | −9,900−18.5% | Reduced |
| Stephens Inc | 43,503 | $4.55M | 0.06% | +13,026+42.7% | Added |
| Pensionmark Financial Group, LLC | 43,560 | $4.55M | 0.07% | −4,395−9.2% | Reduced |
| Skopos Labs, Inc. | 43,678 | $4.57M | 0.14% | +9,829+29.0% | Added |
| Sequoia Financial Advisors, LLC | 43,742 | $4.57M | 0.03% | +7,833+21.8% | Added |
| Global X Japan Co., Ltd. | 43,852 | $4.58M | 0.24% | +1,872+4.5% | Added |
| Pallas Capital Advisors LLC | 43,907 | $4.59M | 0.17% | +25,347+136.6% | Added |
| Generali Investments Towarzystwo Funduszy Inwestycyjnych | 44,000 | $4.60M | 2.37% | +8,000+22.2% | Added |
| Generali Investments, Management Co LLC | 44,184 | $4.62M | 1.07% | +37,519+562.9% | Added |
| Deane Retirement Strategies, Inc. | 44,308 | $4.63M | 1.86% | +44,308 | New |
| Independent Advisor Alliance | 44,358 | $4.64M | 0.05% | −6,171−12.2% | Reduced |
| ICICI Prudential Asset Management Co Ltd | 44,400 | $4.64M | 0.56% | +14,400+48.0% | Added |
| Worm Capital, LLC | 44,638 | $4.67M | 3.57% | +44,638 | New |
| Occudo Quantitative Strategies LP | 52,995 | $4.68M | 0.25% | −15,266−22.4% | Reduced |
| Morningstar Investment Management LLC | 45,119 | $4.72M | 0.29% | +29,144+182.4% | Added |
| Prevail Innovative Wealth Advisors, LLC | 45,448 | $4.75M | 0.80% | +45,448 | New |
| Fideuram Asset Management (Ireland) dac | 36,961 | $4.78M | 0.61% | +32,209+677.8% | Added |
| Meiji Yasuda Asset Management Co Ltd. | 45,809 | $4.79M | 0.24% | −13,957−23.4% | Reduced |
| Illinois Municipal Retirement Fund | 45,873 | $4.80M | 0.06% | −4,692−9.3% | Reduced |
| Community Financial Services Group, LLC | 46,174 | $4.80M | 0.85% | −355−0.8% | Reduced |
| Cornerstone Wealth Group, LLC | 48,222 | $4.83M | 0.31% | +20,157+71.8% | Added |
| Advisors Capital Management, LLC | 46,190 | $4.83M | 0.06% | −5,360−10.4% | Reduced |
| Spire Wealth Management | 46,874 | $4.90M | 0.17% | +38,351+450.0% | Added |
| Farther Finance Advisors, LLC | 47,162 | $4.91M | 0.05% | +3,893+9.0% | Added |
| Soltis Investment Advisors LLC | 47,508 | $4.97M | 0.32% | +1,214+2.6% | Added |
| New Mexico Educational Retirement Board | 47,750 | $4.99M | 0.15% | 00.0% | Unchanged |
| Kovack Advisors, Inc. | 48,043 | $5.02M | 0.27% | −9,554−16.6% | Reduced |
| Vienna Powszechne Towarzystwo Emerytalne S.A. Vienna Insurance Group | 48,000 | $5.02M | 1.91% | +48,000 | New |
| Greystone Financial Group, LLC | 48,203 | $5.04M | 1.43% | +48,203 | New |
| Quadrant Capital Group LLC | 48,280 | $5.05M | 0.15% | +25,374+110.8% | Added |
| Trinity Legacy Partners, LLC | 57,636 | $5.06M | 1.10% | +21,952+61.5% | Added |
| Fortis Capital Management LLC | 48,942 | $5.12M | 0.68% | +561+1.2% | Added |
| Munich Reinsurance Co Stock Corp in Munich | 49,028 | $5.13M | 0.13% | −34,077−41.0% | Reduced |
| Brown Shipley& Co Ltd | 49,164 | $5.14M | 3.09% | +8,950+22.3% | Added |
| Moors & Cabot, Inc. | 49,178 | $5.14M | 0.22% | +3,548+7.8% | Added |
| Investors Towarzystwo Funduszy Inwestycyjnych Spolka Akcyjna | 49,648 | $5.19M | 2.14% | −1,757−3.4% | Reduced |
| Vise Technologies, Inc. | 34,007 | $5.21M | 0.10% | 00.0% | Unchanged |
| Red Door Wealth Management, LLC | 49,854 | $5.21M | 0.54% | −2,164−4.2% | Reduced |
| Merit Financial Group, LLC | 50,021 | $5.23M | 0.04% | +10,052+25.1% | Added |
| Twin Lakes Capital Management, LLC | 50,054 | $5.23M | 2.38% | +23,569+89.0% | Added |
| HB Wealth Management, LLC | 50,064 | $5.23M | 0.03% | −8,806−15.0% | Reduced |
| Terry L. Blaker | 50,117 | $5.24M | 0.20% | +4,293+9.4% | Added |
| Linden Thomas Advisory Services, LLC | 50,287 | $5.26M | 0.51% | +21,251+73.2% | Added |
| Titan Global Capital Management USA LLC | 50,640 | $5.29M | 0.79% | −52,968−51.1% | Reduced |