ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2026
Institutional positions in ServiceNow, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,212
- −76 vs. Q4 2025
- Shares held
- 864.4M
- +79.4M (+10.1%) vs. Q4 2025
- Total value
- $90.5B
- −$30.0B (−24.9%) vs. Q4 2025
- New holders
- 296
- 1,042 more added
- Sold out
- 372
- 744 more reduced
37 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Harmony Asset Management LLC | 26,006 | $2.72M | 0.83% | +20,681+388.4% | Added |
| Robocap Asset Management Ltd | 26,116 | $2.73M | 2.92% | −12,774−32.8% | Reduced |
| Venturi Wealth Management, LLC | 26,390 | $2.76M | 0.12% | +4,101+18.4% | Added |
| Wahed Invest LLC | 26,431 | $2.76M | 0.36% | −785−2.9% | Reduced |
| Two Sigma Securities, LLC | 26,505 | $2.77M | 0.32% | +24,061+984.5% | Added |
| Portside Wealth Group, LLC | 26,589 | $2.78M | 0.38% | +2,868+12.1% | Added |
| Gamco Investors, Inc. Et Al | 26,623 | $2.78M | 0.03% | +1,502+6.0% | Added |
| Alps Advisors Inc | 26,678 | $2.79M | 0.01% | +4,400+19.8% | Added |
| Central Pacific Bank - Trust Division | 26,703 | $2.79M | 0.36% | +14,753+123.5% | Added |
| Rosenblum Silverman Sutton S F Inc | 26,820 | $2.80M | 0.73% | −100−0.4% | Reduced |
| Richwood Investment Advisors, LLC | 26,826 | $2.80M | 2.16% | +1,071+4.2% | Added |
| MASTERINVEST Kapitalanlage GmbH | 26,848 | $2.81M | 0.29% | −10,997−29.1% | Reduced |
| SFE Investment Counsel | 26,901 | $2.81M | 0.45% | +26,901 | New |
| CAPROCK Group, Inc. | 27,170 | $2.84M | 0.07% | +1,970+7.8% | Added |
| Kentucky Retirement Systems Insurance Trust Fund | 27,195 | $2.84M | 0.19% | 00.0% | Unchanged |
| Principal Securities, Inc. | 27,199 | $2.84M | 0.04% | +6,775+33.2% | Added |
| Prakash Investment Advisors LLC | 27,210 | $2.84M | 2.41% | +13,450+97.7% | Added |
| Maniro Ltd | 27,250 | $2.85M | 0.86% | +5,980+28.1% | Added |
| Univest Financial Corp | 27,439 | $2.87M | 0.16% | +7,486+37.5% | Added |
| Mission Wealth Management, LP | 27,546 | $2.88M | 0.06% | +927+3.5% | Added |
| Aigen Investment Management, LP | 27,569 | $2.88M | 0.74% | +27,569 | New |
| Sanders Morris Harris LLC | 27,657 | $2.89M | 0.46% | +27,657 | New |
| Gsa Capital Partners LLP | 27,799 | $2.91M | 0.18% | +20,179+264.8% | Added |
| Davidson Capital Management Inc. | 27,929 | $2.92M | 0.53% | +9,825+54.3% | Added |
| George Kaiser Family Foundation | 27,935 | $2.92M | 0.33% | +75+0.3% | Added |
| Twin Capital Management Inc | 27,986 | $2.93M | 0.38% | +7,107+34.0% | Added |
| GAMMA Investing LLC | 28,190 | $2.95M | 0.14% | +8,716+44.8% | Added |
| Northeast Investment Management | 28,205 | $2.95M | 0.12% | −86,556−75.4% | Reduced |
| Fort Washington Investment Advisors Inc | 28,250 | $2.95M | 0.02% | −15−0.1% | Reduced |
| Bulltick Wealth Management, LLC | 28,259 | $2.95M | 0.65% | +28,259 | New |
| Montag A & Associates Inc | 28,259 | $2.95M | 0.14% | +27,419+3,264.2% | Added |
| Ascent Group, LLC | 28,268 | $2.96M | 0.10% | +12,225+76.2% | Added |
| IKE Capital, LLC | 28,331 | $2.96M | 1.67% | +20,766+274.5% | Added |
| SWS Partners | 28,362 | $2.97M | 0.73% | +12,357+77.2% | Added |
| Securian Asset Management, Inc | 28,376 | $2.97M | 0.12% | +167+0.6% | Added |
| Security National Bank | 28,680 | $3.00M | 0.44% | −10,876−27.5% | Reduced |
| Beaconlight Capital, LLC | 28,682 | $3.00M | 1.69% | +28,682 | New |
| E Fund Management Co., Ltd. | 28,691 | $3.00M | 0.09% | +28,691 | New |
| First Foundation Advisors | 28,767 | $3.01M | 0.12% | −2,272−7.3% | Reduced |
| MUFG Securities Americas Inc. | 28,943 | $3.03M | 0.19% | +995+3.6% | Added |
| Buttonwood Financial Advisors Inc. | 29,155 | $3.05M | 1.02% | +29,155 | New |
| Kranot Hishtalmut Le Morim Tichoniim Havera Menahelet LTD | 29,178 | $3.05M | 0.60% | +29,178 | New |
| Bleakley Financial Group, LLC | 29,200 | $3.05M | 0.05% | +5,545+23.4% | Added |
| Sanibel Captiva Trust Company, Inc. | 29,649 | $3.10M | 0.09% | −20,756−41.2% | Reduced |
| Stamos Capital Partners, L.P. | 29,802 | $3.12M | 0.49% | +17,102+134.7% | Added |
| Thornburg Investment Management Inc | 29,835 | $3.12M | 0.03% | 00.0% | Unchanged |
| Bradley Foster & Sargent Inc | 29,897 | $3.13M | 0.05% | −22,728−43.2% | Reduced |
| Strong Retirement Solutions LLC | 29,916 | $3.13M | 2.19% | +14,150+89.8% | Added |
| North Dakota State Investment Board | 29,936 | $3.13M | 0.14% | −5,499−15.5% | Reduced |
| Bridgewater Advisors Inc. | 35,958 | $3.13M | 0.19% | +4,675+14.9% | Added |
| Generali Investments CEE, investicni spolecnost, a.s. | 29,990 | $3.14M | 0.16% | +532+1.8% | Added |
| Transamerica Financial Advisors, Inc. | 30,029 | $3.14M | 0.27% | −1,069−3.4% | Reduced |
| Asio Capital, LLC | 30,124 | $3.15M | 0.44% | +30,124 | New |
| Prescott Group Capital Management, L.L.C. | 30,340 | $3.17M | 0.32% | +10,000+49.2% | Added |
| Meeder Advisory Services, Inc. | 30,446 | $3.18M | 0.13% | +2,522+9.0% | Added |
| Sumitomo Life Insurance Co | 30,489 | $3.19M | 0.07% | −72,581−70.4% | Reduced |
| AE Wealth Management LLC | 30,533 | $3.19M | 0.02% | +10,229+50.4% | Added |
| Coldstream Capital Management Inc | 30,538 | $3.19M | 0.04% | −423−1.4% | Reduced |
| Wealthcare Advisory Partners LLC | 30,582 | $3.20M | 0.06% | −5,955−16.3% | Reduced |
| Guardian Capital LP | 30,661 | $3.21M | 0.08% | +13,878+82.7% | Added |
| Liberty Mutual Group Asset Management Inc. | 30,829 | $3.22M | 0.26% | +9,568+45.0% | Added |
| Formuepleje A/S | 30,874 | $3.23M | 0.29% | −60,730−66.3% | Reduced |
| Siemens Fonds Invest GmbH | 30,894 | $3.23M | 0.19% | −81−0.3% | Reduced |
| Caitong International Asset Management Co., Ltd | 31,188 | $3.26M | 0.60% | +31,188 | New |
| Newbridge Financial Services Group, Inc. | 31,269 | $3.27M | 0.54% | −13,386−30.0% | Reduced |
| Sands Capital Management, LLC | 31,521 | $3.30M | 0.01% | −3,811,393−99.2% | Reduced |
| Petredis Investment Advisors LLC | 31,569 | $3.30M | 0.27% | −628−2.0% | Reduced |
| Teamwork Financial Advisors, LLC | 31,614 | $3.31M | 0.37% | +29,696+1,548.3% | Added |
| Oak Grove Capital LLC | 31,650 | $3.31M | 0.57% | +19,870+168.7% | Added |
| Plato Investment Management Ltd | 31,935 | $3.34M | 0.22% | +7,130+28.7% | Added |
| CastleKnight Management LP | 32,000 | $3.35M | 0.16% | +28,500+814.3% | Added |
| Accuvest Global Advisors | 32,396 | $3.39M | 3.16% | −24,552−43.1% | Reduced |
| Empirical Finance, LLC | 32,506 | $3.40M | 0.16% | −70.0% | Reduced |
| MN Wealth Advisors, LLC | 32,533 | $3.40M | 1.66% | +32,533 | New |
| Kinneret Advisory, LLC | 32,609 | $3.41M | 0.32% | −1,446−4.2% | Reduced |
| Envestnet Portfolio Solutions, Inc. | 32,627 | $3.41M | 0.02% | −71,582−68.7% | Reduced |
| Clearstead Advisors, LLC | 32,725 | $3.42M | 0.03% | −74,122−69.4% | Reduced |
| Narwhal Capital Management | 32,731 | $3.42M | 0.25% | +15,754+92.8% | Added |
| Peapack Gladstone Financial Corp | 32,745 | $3.42M | 0.04% | +22,107+207.8% | Added |
| Intech Investment Management LLC | 32,851 | $3.43M | 0.03% | −13,469−29.1% | Reduced |
| Summit Financial, LLC | 33,271 | $3.48M | 0.04% | +21,010+171.4% | Added |
| Bragg Financial Advisors, Inc | 33,356 | $3.49M | 0.11% | +4,670+16.3% | Added |
| Adviser Investments LLC | 33,396 | $3.49M | 0.04% | −26,119−43.9% | Reduced |
| Northwestern Mutual Investment Management Company, LLC | 33,469 | $3.50M | 0.05% | +322+1.0% | Added |
| CenterBook Partners LP | 33,532 | $3.51M | 0.19% | +2,667+8.6% | Added |
| Bearing Point Capital, LLC | 33,635 | $3.52M | 0.55% | +32,255+2,337.3% | Added |
| Capital International Inc | 34,050 | $3.56M | 0.03% | −224,062−86.8% | Reduced |
| Edgestream Partners, L.P. | 34,129 | $3.57M | 0.12% | −5,939−14.8% | Reduced |
| Diversified Trust Co | 34,356 | $3.59M | 0.07% | −10,847−24.0% | Reduced |
| Buckingham Strategic Partners | 34,375 | $3.59M | 0.04% | +8,845+34.6% | Added |
| First Manhattan Co | 34,450 | $3.60M | 0.01% | +1,035+3.1% | Added |
| Ameritas Investment Partners, Inc. | 34,650 | $3.62M | 0.11% | +475+1.4% | Added |
| Bell Asset Management Ltd | 34,552 | $3.62M | 1.07% | +34,552 | New |
| Weatherly Asset Management L. P. | 34,846 | $3.64M | 0.29% | −2,735−7.3% | Reduced |
| Traynor Capital Management, Inc. | 34,748 | $3.65M | 0.22% | +33,302+2,303.0% | Added |
| Hennion & Walsh Asset Management, Inc. | 34,888 | $3.65M | 0.12% | −13,838−28.4% | Reduced |
| Advent Capital Management | 35,000 | $3.66M | 0.11% | +35,000 | New |
| Eventide Asset Management, LLC | 35,055 | $3.67M | 0.06% | −32,980−48.5% | Reduced |
| Everence Capital Management Inc | 35,157 | $3.68M | 0.22% | +3,692+11.7% | Added |
| Oak Thistle LLC | 35,241 | $3.68M | 0.36% | +17,093+94.2% | Added |