ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2026
Institutional positions in ServiceNow, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,212
- −76 vs. Q4 2025
- Shares held
- 864.4M
- +79.4M (+10.1%) vs. Q4 2025
- Total value
- $90.5B
- −$30.0B (−24.9%) vs. Q4 2025
- New holders
- 296
- 1,042 more added
- Sold out
- 372
- 744 more reduced
37 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Insigneo Advisory Services, LLC | 10,840 | $1.13M | 0.08% | −442−3.9% | Reduced |
| Sovereign's Capital Management, LLC | 10,966 | $1.15M | 0.84% | +10,966 | New |
| Formidable Asset Management, LLC | 11,025 | $1.15M | 0.18% | +6,912+168.1% | Added |
| Frank, Rimerman Advisors LLC | 11,039 | $1.15M | 0.08% | −6,900−38.5% | Reduced |
| Tiaa-Cref Individual & Institutional Services, LLC | 11,071 | $1.16M | 0.00% | +11,071 | New |
| Guerra Pan Advisors, LLC | 11,112 | $1.16M | 0.72% | −58−0.5% | Reduced |
| GeoWealth Management, LLC | 11,167 | $1.17M | 0.04% | −533−4.6% | Reduced |
| Resurgent Financial Advisors LLC | 11,177 | $1.17M | 0.43% | +11,177 | New |
| Gryphon Financial Partners LLC | 11,236 | $1.17M | 0.12% | +781+7.5% | Added |
| Alamar Capital Management, LLC | 11,240 | $1.18M | 0.72% | −10,995−49.4% | Reduced |
| Kirtland Hills Capital Management, LLC | 11,416 | $1.18M | 0.37% | +2,426+27.0% | Added |
| Central Trust Co | 11,401 | $1.19M | 0.02% | +1,519+15.4% | Added |
| RiverPark Advisors, LLC | 11,415 | $1.19M | 0.43% | +567+5.2% | Added |
| Trust Asset Management LLC | 11,435 | $1.20M | 0.09% | 00.0% | Unchanged |
| Pekao Towarzystwo Funduszy Inwestycyjnych S.A. | 11,448 | $1.20M | 0.89% | +1,153+11.2% | Added |
| Canopy Partners, LLC | 11,476 | $1.20M | 0.41% | +271+2.4% | Added |
| Evolve Private Wealth, LLC | 11,483 | $1.20M | 0.06% | +3,361+41.4% | Added |
| AlphaCore Capital LLC | 11,548 | $1.21M | 0.03% | −615−5.1% | Reduced |
| Silvant Capital Management LLC | 11,558 | $1.21M | 0.04% | +1,032+9.8% | Added |
| Transcend Wealth Collective, LLC | 11,577 | $1.21M | 0.10% | +1,873+19.3% | Added |
| Kampmann Melissa S. | 11,605 | $1.21M | 0.97% | +3,155+37.3% | Added |
| Convergence Financial, LLC | 11,653 | $1.22M | 0.13% | −127−1.1% | Reduced |
| Waterfront Wealth Inc. | 11,657 | $1.22M | 0.22% | +11,657 | New |
| Navalign, LLC | 11,720 | $1.23M | 0.31% | +11,650+16,642.9% | Added |
| Bay Rivers Group | 11,910 | $1.25M | 0.52% | −1,895−13.7% | Reduced |
| Mfg Wealth Management, Inc. | 11,945 | $1.25M | 1.04% | +11,945 | New |
| Ally Financial Inc. | 12,000 | $1.25M | 0.16% | +12,000 | New |
| EverSource Wealth Advisors, LLC | 12,076 | $1.26M | 0.04% | +1,467+13.8% | Added |
| Dara Capital US, Inc. | 12,108 | $1.27M | 1.20% | +523+4.5% | Added |
| Regions Financial Corp | 12,151 | $1.27M | 0.01% | −14,217−53.9% | Reduced |
| RDA Financial Network | 12,166 | $1.27M | 0.32% | +1,715+16.4% | Added |
| Capital Group Investment Management Pte. Ltd. | 12,172 | $1.27M | 0.22% | −15,449−55.9% | Reduced |
| Waterway Wealth Management, LLC | 12,191 | $1.27M | 0.28% | +12,191 | New |
| Thoroughbred Financial Services, LLC | 12,199 | $1.27M | 0.08% | +307+2.6% | Added |
| Bryn Mawr Trust Co | 12,228 | $1.28M | 0.03% | −4,321−26.1% | Reduced |
| Avantax Planning Partners, Inc. | 12,298 | $1.29M | 0.04% | +4,053+49.2% | Added |
| Lockheed Martin Investment Management Co | 12,332 | $1.29M | 0.05% | +3,827+45.0% | Added |
| Sagespring Wealth Partners, LLC | 12,334 | $1.29M | 0.02% | +2,802+29.4% | Added |
| Moneta Group Investment Advisors LLC | 12,348 | $1.29M | 0.01% | +724+6.2% | Added |
| Stablepoint Partners, LLC | 12,400 | $1.30M | 0.19% | +4,622+59.4% | Added |
| DSG Capital Advisors, LLC | 12,415 | $1.30M | 0.21% | −8,290−40.0% | Reduced |
| Moody National Bank Trust Division | 12,435 | $1.30M | 0.12% | +1,538+14.1% | Added |
| Syon Capital LLC | 12,442 | $1.30M | 0.07% | +2,613+26.6% | Added |
| Sentinel Dome Partners, LLC | 12,450 | $1.30M | 1.24% | −1,800−12.6% | Reduced |
| Great Valley Advisor Group, Inc. | 12,473 | $1.30M | 0.02% | −6,763−35.2% | Reduced |
| Brooktree Capital Management | 12,481 | $1.30M | 1.03% | +12,481 | New |
| Aaron Wealth Advisors | 12,484 | $1.31M | 0.08% | +4,905+64.7% | Added |
| Evelyn Partners Investment Management Services Ltd | 12,490 | $1.31M | 0.15% | +2,206+21.5% | Added |
| Kentucky Farm Bureau Mutual Insurance Co | 12,500 | $1.31M | 0.40% | 00.0% | Unchanged |
| Callahan Advisors, LLC | 12,522 | $1.31M | 0.11% | −6,920−35.6% | Reduced |
| Zions Bancorporation, National Association | 12,554 | $1.31M | 0.08% | −2,282−15.4% | Reduced |
| M Holdings Securities, Inc. | 14,205 | $1.31M | 0.09% | +14,205 | New |
| Diversified Management Inc | 12,578 | $1.32M | 0.23% | +78+0.6% | Added |
| Stoneridge Investment Partners LLC | 12,597 | $1.32M | 0.95% | +6,432+104.3% | Added |
| Douglass Winthrop Advisors, LLC | 12,605 | $1.32M | 0.02% | +2,760+28.0% | Added |
| Bey-Douglas LLC | 12,688 | $1.33M | 1.16% | +12,688 | New |
| Cito Capital Group, LLC | 12,700 | $1.33M | 0.41% | +7,085+126.2% | Added |
| Romano Brothers and Company | 12,760 | $1.33M | 0.15% | +375+3.0% | Added |
| Savant Capital, LLC | 12,786 | $1.34M | 0.01% | +3,094+31.9% | Added |
| 1st Source Bank | 12,805 | $1.34M | 0.07% | +12,805 | New |
| Steel Peak Wealth Management LLC | 12,875 | $1.35M | 0.04% | +4,805+59.5% | Added |
| Intellectus Partners, LLC | 12,876 | $1.35M | 0.27% | +5,986+86.9% | Added |
| Three Seasons Wealth, LLC | 12,948 | $1.35M | 0.52% | +5,547+74.9% | Added |
| Profund Advisors LLC | 12,952 | $1.35M | 0.05% | −3,502−21.3% | Reduced |
| Everhart Financial Group, Inc. | 12,960 | $1.35M | 0.12% | +2,929+29.2% | Added |
| Boothbay Fund Management, LLC | 12,963 | $1.36M | 0.03% | +9,551+279.9% | Added |
| Wealth High Governance Asset Management Ltda. | 12,997 | $1.36M | 0.21% | +12,997 | New |
| CDC Financial, Inc. | 13,000 | $1.36M | 1.13% | +13,000 | New |
| Portfolio Design Labs, LLC | 13,047 | $1.36M | 0.24% | +4,959+61.3% | Added |
| Lineweaver Wealth Advisors, LLC | 13,062 | $1.37M | 0.18% | +2,194+20.2% | Added |
| Malaga Cove Capital, LLC | 13,086 | $1.37M | 0.49% | +5,546+73.6% | Added |
| Legacy Wealth Asset Management, LLC | 13,149 | $1.37M | 0.33% | +1,539+13.3% | Added |
| Guided Capital Wealth Management, LLC | 13,150 | $1.37M | 0.91% | +1,048+8.7% | Added |
| U.S. Capital Wealth Advisors, LLC | 13,241 | $1.38M | 0.03% | +4,152+45.7% | Added |
| NorthCrest Asset Manangement, LLC | 13,584 | $1.39M | 0.04% | −3,747−21.6% | Reduced |
| Turtle Creek Wealth Advisors, LLC | 13,262 | $1.39M | 0.10% | −1,306−9.0% | Reduced |
| Granite Islands Private Wealth, LLC | 13,507 | $1.40M | 1.29% | +467+3.6% | Added |
| SeaCrest Wealth Management, LLC | 13,421 | $1.40M | 0.15% | −2,506−15.7% | Reduced |
| Asset Dedication, LLC | 13,421 | $1.40M | 0.10% | −611−4.4% | Reduced |
| RMB Capital Management, LLC | 13,442 | $1.41M | 0.03% | +180+1.4% | Added |
| Premier Path Wealth Partners, LLC | 13,501 | $1.41M | 0.18% | +4,416+48.6% | Added |
| Bank Hapoalim BM | 13,523 | $1.41M | 0.22% | −1,030−7.1% | Reduced |
| Knights of Columbus Asset Advisors LLC | 13,607 | $1.42M | 0.08% | +6,722+97.6% | Added |
| VestGen Advisors, LLC | 16,062 | $1.43M | 0.04% | −21,816−57.6% | Reduced |
| Pitcairn Wealth Advisors LLC | 9,336 | $1.43M | 0.13% | −1,796−16.1% | Reduced |
| Circle Wealth Management, LLC | 13,712 | $1.43M | 0.02% | −3,646−21.0% | Reduced |
| Frec Markets, Inc. | 13,871 | $1.45M | 0.25% | +7,982+135.5% | Added |
| Investment Insight Wealth Management, LLC | 13,935 | $1.46M | 1.57% | −150−1.1% | Reduced |
| Altus Wealth Group LLC | 13,996 | $1.46M | 0.60% | −68−0.5% | Reduced |
| Bull Harbor Capital LLC | 13,999 | $1.46M | 0.39% | +13,999 | New |
| Foyston, Gordon, & Payne Inc | 14,000 | $1.46M | 0.34% | +14,000 | New |
| Angeles Wealth Management, LLC | 14,018 | $1.47M | 0.08% | +5,006+55.5% | Added |
| Grant Private Wealth Management Inc | 14,165 | $1.48M | 0.79% | +1,945+15.9% | Added |
| Mount Yale Investment Advisors, LLC | 14,219 | $1.49M | 0.04% | +7,330+106.4% | Added |
| Sendero Wealth Management, LLC | 14,221 | $1.49M | 0.16% | +4,555+47.1% | Added |
| Jamison Private Wealth Management, Inc. | 14,303 | $1.50M | 0.18% | −110−0.8% | Reduced |
| Spartan Wealth Advisory Services LLC | 14,306 | $1.50M | 0.13% | +14,306 | New |
| AXS Investments LLC | 14,372 | $1.50M | 0.61% | −1,698−10.6% | Reduced |
| Machina Capital S.A.S. | 14,439 | $1.51M | 0.30% | +11,303+360.4% | Added |
| Waterloo Capital, L.P. | 14,460 | $1.51M | 0.11% | −5,635−28.0% | Reduced |