ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2026
Institutional positions in ServiceNow, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,213
- −76 vs. Q4 2025
- Shares held
- 864.4M
- +79.4M (+10.1%) vs. Q4 2025
- Total value
- $90.5B
- −$30.0B (−24.9%) vs. Q4 2025
- New holders
- 296
- 1,043 more added
- Sold out
- 372
- 744 more reduced
37 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Vertrix Wealth Management, LLC | 6,387 | $667.8K | 0.25% | +6,387 | New |
| Carmel Capital Partners, LLC | 6,398 | $668.9K | 0.24% | +6,398 | New |
| PFG Advisors | 6,465 | $675.9K | 0.03% | −736−10.2% | Reduced |
| Ostrum Asset Management | 6,479 | $677.4K | 0.04% | −132,636−95.3% | Reduced |
| Paradigm Financial Partners, LLC | 6,493 | $678.8K | 0.12% | −102−1.5% | Reduced |
| Argonautica Private Wealth Management, Inc | 6,499 | $679.5K | 0.21% | −41−0.6% | Reduced |
| Shay Capital LLC | 6,500 | $679.6K | 0.10% | −8,400−56.4% | Reduced |
| Spirit of America Management Corp | 6,500 | $679.6K | 0.13% | +850+15.0% | Added |
| AAFMAA Wealth Management & Trust LLC | 6,511 | $680.7K | 0.26% | −2,631−28.8% | Reduced |
| Beese Fulmer Investment Management, Inc. | 6,511 | $680.7K | 0.04% | +2,396+58.2% | Added |
| Milestone Asset Management, LLC | 6,573 | $687.2K | 0.13% | +2,028+44.6% | Added |
| Orrstown Financial Services Inc | 6,579 | $687.8K | 0.12% | +843+14.7% | Added |
| Baader Bank INC | 7,380 | $690.3K | 0.07% | −3,548−32.5% | Reduced |
| Ashton Thomas Securities, LLC | 6,605 | $692.5K | 0.09% | +269+4.2% | Added |
| Hilltop Holdings Inc. | 6,639 | $694.1K | 0.06% | −13,393−66.9% | Reduced |
| Aviso Financial Inc. | 6,663 | $696.6K | 0.02% | −4,257−39.0% | Reduced |
| Dumont & Blake Investment Advisors LLC | 6,680 | $698.4K | 0.17% | +6,680 | New |
| Legacy Financial Advisors, Inc. | 6,682 | $698.6K | 0.10% | −5,997−47.3% | Reduced |
| Forefront Wealth Partners, LLC | 6,706 | $701.1K | 0.29% | +2,451+57.6% | Added |
| Knightsbridge Asset Management, LLC | 6,710 | $701.5K | 0.09% | +2,540+60.9% | Added |
| Synergy Financial Group, LTD | 6,711 | $701.6K | 0.53% | +96+1.5% | Added |
| Sound View Wealth Advisors Group, LLC | 6,722 | $702.8K | 0.05% | −153−2.2% | Reduced |
| Odyssey Capital Advisors, Inc. | 6,752 | $705.9K | 0.63% | +1,026+17.9% | Added |
| Principal Street Partners, LLC | 6,754 | $706.1K | 0.12% | +1,934+40.1% | Added |
| Chiron Capital Management, LLC | 6,755 | $706.2K | 0.72% | +6,755 | New |
| Aviso Wealth Management | 6,770 | $707.8K | 0.32% | +998+17.3% | Added |
| Alesco Advisors LLC | 6,816 | $712.6K | 0.02% | +6,816 | New |
| Opal Wealth Advisors, LLC | 6,820 | $713.0K | 0.16% | +6,820 | New |
| Livforsakringsbolaget Skandia, Omsesidigt | 6,845 | $715.6K | 0.03% | 00.0% | Unchanged |
| Lighthouse Investment Partners, LLC | 6,858 | $717.0K | 0.03% | +1,160+20.4% | Added |
| Eschler Asset Management LLP | 6,900 | $721.4K | 0.72% | +6,900 | New |
| Hohimer Wealth Management, LLC | 6,904 | $721.8K | 0.09% | +6,904 | New |
| Fairfield, Bush & Co. | 6,905 | $721.9K | 0.40% | −168−2.4% | Reduced |
| Wellspring Financial Advisors, LLC | 6,909 | $722.3K | 0.05% | +4,644+205.0% | Added |
| Probity Advisors, Inc. | 6,938 | $725.4K | 0.11% | +1,285+22.7% | Added |
| City National Bank of Florida | 6,945 | $726.1K | 0.43% | +4,753+216.8% | Added |
| Perpetual Ltd | 6,970 | $728.7K | 0.01% | −396−5.4% | Reduced |
| Interchange Capital Partners, LLC | 1,741 | $730.5K | 0.24% | −3,654−67.7% | Reduced |
| Wealthedge Investment Advisors, LLC | 6,999 | $731.7K | 0.27% | +6,999 | New |
| Wealth High Governance Capital Ltda | 7,003 | $732.2K | 0.22% | +7,003 | New |
| Investment Partners Asset Management, Inc. | 7,010 | $732.9K | 0.45% | +7,010 | New |
| Blue Line Capital, LLC | 7,016 | $733.5K | 0.83% | +7,016 | New |
| Supplemental Annuity Collective Trust of NJ | 7,024 | $734.4K | 0.21% | +7,024 | New |
| Caerus Investment Advisors, LLC | 7,030 | $735.0K | 0.31% | +3,515+100.0% | Added |
| Caldwell Investment Management Ltd. | 7,000 | $735.7K | 0.29% | 00.0% | Unchanged |
| Legacy Capital Group California, Inc. | 7,089 | $741.2K | 0.28% | +7,089 | New |
| Axxcess Wealth Management, LLC | 7,099 | $742.2K | 0.02% | +3,731+110.8% | Added |
| Waddell & Associates, LLC | 7,114 | $743.8K | 0.04% | +3,659+105.9% | Added |
| Indivisible Partners | 7,154 | $748.0K | 0.07% | −229−3.1% | Reduced |
| Canandaigua National Trust Co of Florida | 7,171 | $749.7K | 0.60% | +7,171 | New |
| Sierra Capital LLC | 7,193 | $752.0K | 0.08% | +878+13.9% | Added |
| Belpointe Asset Management LLC | 7,212 | $754.0K | 0.03% | −835,790−99.1% | Reduced |
| SFM, LLC | 7,217 | $754.5K | 0.46% | +279+4.0% | Added |
| Wealthspire Advisors, LLC | 7,285 | $761.6K | 0.01% | −8,944−55.1% | Reduced |
| Walser Wealth Management Company, A Ltd Liability Co | 7,297 | $762.8K | 0.34% | +5,432+291.3% | Added |
| Procyon Private Wealth Partners, LLC | 7,343 | $767.7K | 0.04% | −8,672−54.1% | Reduced |
| Partners Capital Investment Group, LLP | 7,345 | $767.9K | 0.03% | −11,820−61.7% | Reduced |
| Sky Investment Group LLC | 7,360 | $769.5K | 0.13% | +7,360 | New |
| Westpac Banking Corp | 7,368 | $770.3K | 0.05% | +318+4.5% | Added |
| Pure Financial Advisors, Inc. | 7,383 | $771.9K | 0.01% | +1,422+23.9% | Added |
| Legacy Advisors, LLC | 7,414 | $775.2K | 0.09% | −586−7.3% | Reduced |
| Field & Main Bank | 7,450 | $778.9K | 0.23% | −2,920−28.2% | Reduced |
| Symphony Financial, Ltd. Co. | 7,469 | $782.0K | 0.10% | +1,628+27.9% | Added |
| Dearborn Partners LLC | 7,482 | $782.2K | 0.04% | +3,765+101.3% | Added |
| Figure 8 Investment Strategies LLC | 7,488 | $782.9K | 0.76% | +7,488 | New |
| Haverford Trust Co | 7,505 | $784.6K | 0.01% | −265−3.4% | Reduced |
| GW&K Investment Management, LLC | 7,506 | $785.0K | 0.01% | −92,370−92.5% | Reduced |
| Brady Martz Wealth Solutions, LLC | 7,613 | $795.9K | 0.14% | +1,734+29.5% | Added |
| Stenger Family Office, LLC | 7,636 | $798.3K | 0.14% | −485−6.0% | Reduced |
| Cane Capital Partners, LLC | 7,636 | $798.3K | 0.35% | +3,652+91.7% | Added |
| Larson Financial Group LLC | 7,644 | $799.2K | 0.03% | +3,798+98.8% | Added |
| PCM Encore, LLC | 7,647 | $799.5K | 0.16% | +769+11.2% | Added |
| Delta Investment Management, LLC | 7,682 | $803.2K | 0.14% | +1,390+22.1% | Added |
| Morangie Management LLC | 7,686 | $803.6K | 0.74% | +582+8.2% | Added |
| Northbridge Financial Group, LLC | 9,043 | $805.4K | 0.35% | +1,737+23.8% | Added |
| Guardian Partners Inc. | 7,756 | $813.2K | 0.07% | +7,756 | New |
| Acumen Wealth Advisors, LLC | 7,779 | $813.3K | 0.22% | +7,724+14,043.6% | Added |
| Sym Financial Corp | 7,793 | $814.8K | 0.08% | +1,599+25.8% | Added |
| SageView Advisory Group, LLC | 7,818 | $817.4K | 0.03% | +2,429+45.1% | Added |
| Scharf Investments, LLC | 7,842 | $819.9K | 0.03% | +7,842 | New |
| Dakota Wealth Management | 7,901 | $826.1K | 0.02% | −43,124−84.5% | Reduced |
| Talon Private Wealth, LLC | 7,927 | $828.8K | 0.11% | +7,927 | New |
| Aries Wealth Management | 7,936 | $829.7K | 0.18% | +7,936 | New |
| Fluent Financial, LLC | 9,335 | $831.4K | 0.30% | +9,335 | New |
| Harvest Fund Management Co., Ltd | 8,000 | $836.0K | 0.04% | −490−5.8% | Reduced |
| Mitsubishi UFJ Asset Management (UK) Ltd. | 8,000 | $836.0K | 0.43% | +8,000 | New |
| ArrowMark Colorado Holdings LLC | 8,000 | $836.4K | 0.02% | +8,000 | New |
| Clarkston Capital Partners, LLC | 8,002 | $836.6K | 0.06% | +8,002 | New |
| Visionary Wealth Advisors | 8,025 | $839.0K | 0.04% | +435+5.7% | Added |
| Sunstone Asset Management, L.P. | 8,030 | $839.5K | 0.99% | +730+10.0% | Added |
| Taylor Hoffman Capital Management LLC | 8,033 | $839.9K | 0.26% | −237−2.9% | Reduced |
| TritonPoint Partners, LLC | 8,033 | $839.9K | 0.31% | +5,145+178.2% | Added |
| Intrust Bank NA | 8,034 | $840.0K | 0.07% | −658−7.6% | Reduced |
| Ellevest, Inc. | 8,045 | $841.1K | 0.12% | +1,914+31.2% | Added |
| Salvus Wealth Management, LLC | 8,064 | $843.1K | 0.49% | +3,974+97.2% | Added |
| Sowell Financial Services LLC | 8,105 | $847.4K | 0.03% | +1,609+24.8% | Added |
| Pinnacle Wealth Management Advisory Group, LLC | 8,112 | $848.1K | 0.06% | +844+11.6% | Added |
| Ticino Wealth | 7,353 | $851.2K | 0.30% | +1,399+23.5% | Added |
| Summit Wealth Group LLC | 8,146 | $851.7K | 0.09% | +1,177+16.9% | Added |
| Prosperity Consulting Group, LLC | 8,179 | $855.1K | 0.04% | +2,439+42.5% | Added |