ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2025
Institutional positions in ServiceNow, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,326
- +122 vs. Q3 2025
- Shares held
- 902.5M
- +8.30M (+0.9%) vs. Q3 2025Converted for a 5-for-1 split
- Total value
- $138.5B
- −$25.1B (−15.3%) vs. Q3 2025
- New holders
- 340
- 886 more added
- Sold out
- 218
- 805 more reduced
45 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Palisade Asset Management, LLC | 1,535 | $235.1K | 0.02% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Chemistry Wealth Management LLC | 1,535 | $235.1K | 0.04% | +45+3.0% | AddedConverted for a 5-for-1 split |
| Traveka Wealth, LLC | 1,537 | $235.4K | 0.10% | −113−6.8% | ReducedConverted for a 5-for-1 split |
| Corundum Group, Inc. | 1,537 | $235.5K | 0.08% | +197+14.7% | AddedConverted for a 5-for-1 split |
| Clear Street Markets LLC | 1,540 | $235.9K | 0.04% | −245−13.7% | ReducedConverted for a 5-for-1 split |
| Virtus ETF Advisers LLC | 1,540 | $235.9K | 0.11% | +1,395+962.1% | AddedConverted for a 5-for-1 split |
| Cornerstone Advisory, LLC | 1,541 | $236.1K | 0.02% | +186+13.7% | AddedConverted for a 5-for-1 split |
| Baker Tilly Wealth Management, LLC | 1,544 | $236.5K | 0.06% | +94+6.5% | AddedConverted for a 5-for-1 split |
| Laurel Oak Wealth Management, LLC | 1,545 | $236.7K | 0.04% | +1,545 | New |
| XML Financial, LLC | 1,550 | $237.4K | 0.02% | +1,550 | New |
| Panoramic Capital Partners, LLC | 1,552 | $237.8K | 0.15% | −83−5.1% | ReducedConverted for a 5-for-1 split |
| Ewa, LLC | 1,553 | $237.9K | 0.06% | −157−9.2% | ReducedConverted for a 5-for-1 split |
| Covestor Ltd | 1,552 | $238.0K | 0.12% | +202+15.0% | AddedConverted for a 5-for-1 split |
| Nations Financial Group Inc, | 1,555 | $238.2K | 0.01% | −50−3.1% | ReducedConverted for a 5-for-1 split |
| Amplius Wealth Advisors, LLC | 1,555 | $238.2K | 0.02% | +35+2.3% | AddedConverted for a 5-for-1 split |
| Burkett Asset Management Ltd | 1,555 | $238.2K | 0.24% | +1,555 | New |
| J. Derek Lewis & Associates Inc. | 1,555 | $238.2K | 0.06% | +1,555 | New |
| Zinnia Wealth Advisory, LLC | 1,560 | $239.0K | 0.26% | +1,560 | New |
| KFG Wealth Management, LLC | 1,564 | $239.6K | 0.03% | +234+17.6% | AddedConverted for a 5-for-1 split |
| Joel Isaacson & Co., LLC | 1,565 | $239.7K | 0.01% | +1,565 | New |
| SGL Investment Advisors, Inc. | 2,345 | $240.7K | 0.10% | −1,280−35.3% | ReducedConverted for a 5-for-1 split |
| Alteri Wealth LLC | 1,572 | $240.8K | 0.08% | −83−5.0% | ReducedConverted for a 5-for-1 split |
| Alpha Family Trust | 1,575 | $241.3K | 0.11% | 00.0% | UnchangedConverted for a 5-for-1 split |
| TruNorth Capital Management, LLC | 1,575 | $241.3K | 0.05% | +1,345+584.8% | AddedConverted for a 5-for-1 split |
| MidFirst Bank | 2,845 | $241.3K | 0.02% | +2,845 | New |
| Spinnaker Investment Group, LLC | 1,582 | $242.3K | 0.04% | −43−2.6% | ReducedConverted for a 5-for-1 split |
| Armis Advisers, LLC | 2,197 | $242.5K | 0.03% | +482+28.1% | AddedConverted for a 5-for-1 split |
| Horizon Bancorp Inc | 1,583 | $243.0K | 0.12% | −152−8.8% | ReducedConverted for a 5-for-1 split |
| Asset Allocation & Management Company, LLC | 1,600 | $245.0K | 0.10% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Sunpointe, LLC | 1,605 | $245.9K | 0.08% | −4,515−73.8% | ReducedConverted for a 5-for-1 split |
| Bestgate Wealth Advisors, LLC | 1,605 | $245.9K | 0.43% | −70−4.2% | ReducedConverted for a 5-for-1 split |
| Coyle Financial Counsel LLC | 1,605 | $245.9K | 0.05% | +320+24.9% | AddedConverted for a 5-for-1 split |
| Boreal Capital Management LLC | 1,610 | $246.6K | 0.19% | +1,000+163.9% | AddedConverted for a 5-for-1 split |
| EMC Capital Management | 1,750 | $248.0K | 0.11% | +500+40.0% | AddedConverted for a 5-for-1 split |
| J.Safra Asset Management Corp | 1,625 | $248.9K | 0.01% | −275−14.5% | ReducedConverted for a 5-for-1 split |
| New Wave Wealth Advisors LLC | 1,627 | $249.2K | 0.09% | −1,188−42.2% | ReducedConverted for a 5-for-1 split |
| Armbruster Capital Management, Inc. | 1,630 | $249.7K | 0.04% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Shoker Investment Counsel, Inc. | 1,640 | $251.2K | 0.07% | −105−6.0% | ReducedConverted for a 5-for-1 split |
| Certified Advisory Corp | 1,643 | $251.7K | 0.02% | +1,643 | New |
| Naples Global Advisors, LLC | 1,645 | $252.0K | 0.02% | −125−7.1% | ReducedConverted for a 5-for-1 split |
| Ketron Financial | 1,645 | $252.0K | 0.08% | +1,645 | New |
| Souders Financial Advisors | 1,648 | $252.5K | 0.03% | +33+2.0% | AddedConverted for a 5-for-1 split |
| Guyasuta Investment Advisors Inc | 1,650 | $252.8K | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| QVT Financial LP | 1,655 | $253.5K | 0.02% | −2,710−62.1% | ReducedConverted for a 5-for-1 split |
| Granite Group Advisors, LLC | 1,655 | $253.5K | 0.14% | −315−16.0% | ReducedConverted for a 5-for-1 split |
| Benedict Financial Advisors Inc | 1,655 | $253.5K | 0.05% | +130+8.5% | AddedConverted for a 5-for-1 split |
| Thryve Wealth Management LLC | 1,655 | $253.5K | 0.13% | +1,655 | New |
| Westside Investment Management, Inc. | 1,715 | $253.6K | 0.04% | +220+14.7% | AddedConverted for a 5-for-1 split |
| Ethos Financial Group, LLC | 1,660 | $254.3K | 0.02% | +75+4.7% | AddedConverted for a 5-for-1 split |
| Nautilus Advisors LLC | 1,665 | $255.1K | 0.17% | −50−2.9% | ReducedConverted for a 5-for-1 split |
| Snowwater Investment Partners, LLC | 1,665 | $255.1K | 0.23% | +1,665 | New |
| Buffalo Business & Estate Services Ltd | 1,665 | $255.1K | 0.04% | +1,665 | New |
| AlphaGrep UK Ltd | 1,671 | $256.0K | 0.09% | +1,671 | New |
| Cooper/Haims Advisors, LLC | 1,685 | $258.1K | 0.12% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Modera Wealth Management, LLC | 1,686 | $258.2K | 0.00% | +206+13.9% | AddedConverted for a 5-for-1 split |
| Riverstone Advisors, LLC | 1,690 | $258.9K | 0.12% | −970−36.5% | ReducedConverted for a 5-for-1 split |
| Northside Capital Management, LLC | 1,690 | $258.9K | 0.02% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Holistic Planning, LLC | 1,695 | $259.7K | 0.06% | +105+6.6% | AddedConverted for a 5-for-1 split |
| Evansbrook LLC | 1,695 | $259.7K | 0.17% | +1,695 | New |
| Manchester Capital Management LLC | 1,710 | $262.0K | 0.04% | +770+81.9% | AddedConverted for a 5-for-1 split |
| Edgemoor Investment Advisors, Inc. | 1,717 | $263.1K | 0.02% | −498−22.5% | ReducedConverted for a 5-for-1 split |
| Oxford Asset Management LLP | 1,721 | $263.6K | 0.09% | +1,721 | New |
| one8zero8, LLC | 1,725 | $264.3K | 0.06% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Nichols & Pratt Advisers LLP | 1,730 | $265.0K | 0.02% | +80+4.8% | AddedConverted for a 5-for-1 split |
| AA Financial Advisors, LLC | 1,731 | $265.2K | 0.05% | +206+13.5% | AddedConverted for a 5-for-1 split |
| Summa Corp. | 1,745 | $267.3K | 0.11% | +465+36.3% | AddedConverted for a 5-for-1 split |
| Meadowbrook Wealth Management, LLC | 1,755 | $268.8K | 0.31% | −125−6.6% | ReducedConverted for a 5-for-1 split |
| Permanent Capital Management, LP | 1,755 | $268.8K | 0.05% | +25+1.4% | AddedConverted for a 5-for-1 split |
| Pandora Wealth, Inc. | 1,765 | $270.4K | 0.16% | −730−29.3% | ReducedConverted for a 5-for-1 split |
| Anb Bank | 1,765 | $270.4K | 0.11% | +25+1.4% | AddedConverted for a 5-for-1 split |
| Sunburst Financial Group, LLC | 1,767 | $270.7K | 0.05% | −263−13.0% | ReducedConverted for a 5-for-1 split |
| Great Diamond Partners, LLC | 1,773 | $271.6K | 0.05% | −137−7.2% | ReducedConverted for a 5-for-1 split |
| Thrive Wealth Management, LLC | 1,774 | $271.7K | 0.04% | +84+5.0% | AddedConverted for a 5-for-1 split |
| CFO4Life Group, LLC | 1,784 | $273.3K | 0.04% | −161−8.3% | ReducedConverted for a 5-for-1 split |
| Westwood Holdings Group Inc. | 1,785 | $273.4K | 0.00% | −50−2.7% | ReducedConverted for a 5-for-1 split |
| Congress Park Capital LLC | 1,795 | $275.0K | 0.08% | −825−31.5% | ReducedConverted for a 5-for-1 split |
| Riverview Capital Advisers, LLC | 1,795 | $275.0K | 0.08% | +370+26.0% | AddedConverted for a 5-for-1 split |
| JT Stratford LLC | 1,800 | $275.7K | 0.04% | −125−6.5% | ReducedConverted for a 5-for-1 split |
| Marino, Stram & Associates LLC | 1,800 | $275.7K | 0.05% | −60−3.2% | ReducedConverted for a 5-for-1 split |
| Bellecapital International Ltd. | 1,800 | $275.7K | 0.05% | +155+9.4% | AddedConverted for a 5-for-1 split |
| Orion Capital Management LLC | 1,800 | $275.7K | 0.09% | +1,800 | New |
| Sandbox Financial Partners, LLC | 1,804 | $276.4K | 0.08% | −1,966−52.1% | ReducedConverted for a 5-for-1 split |
| Jackson Square Capital, LLC | 1,805 | $276.5K | 0.05% | −95−5.0% | ReducedConverted for a 5-for-1 split |
| D'Orazio & Associates, Inc. | 1,805 | $276.5K | 0.04% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Sharp Financial Services, LLC | 1,810 | $277.3K | 0.14% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Watershed Private Wealth LLC | 1,815 | $278.0K | 0.08% | −50−2.7% | ReducedConverted for a 5-for-1 split |
| Florida Financial Advisors, LLC | 1,815 | $278.0K | 0.08% | +425+30.6% | AddedConverted for a 5-for-1 split |
| Financial Life Planners | 1,820 | $278.8K | 0.20% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Cornerstone Wealth Management, LLC | 1,827 | $279.9K | 0.01% | +22+1.2% | AddedConverted for a 5-for-1 split |
| Investment House LLC | 1,840 | $281.9K | 0.01% | −1,525−45.3% | ReducedConverted for a 5-for-1 split |
| Gordian Capital Singapore Pte Ltd | 1,840 | $281.9K | 0.39% | 00.0% | UnchangedConverted for a 5-for-1 split |
| FSM Wealth Advisors, LLC | 1,840 | $281.9K | 0.04% | −145−7.3% | ReducedConverted for a 5-for-1 split |
| Seven Mile Advisory | 1,847 | $283.0K | 0.05% | −648−26.0% | ReducedConverted for a 5-for-1 split |
| Pictet & Cie (Europe) SA | 1,850 | $283.4K | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| DHJJ Financial Advisors, Ltd. | 1,855 | $284.2K | 0.09% | +1,855 | New |
| Flatrock Wealth Partners LLC | 1,859 | $284.8K | 0.14% | +1,859 | New |
| Advus Financial Partners, LLC | 1,860 | $284.9K | 0.07% | −210−10.1% | ReducedConverted for a 5-for-1 split |
| Farrell Financial LLC | 1,860 | $284.9K | 0.17% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Clarendon Private LLC | 1,861 | $285.1K | 0.24% | −489−20.8% | ReducedConverted for a 5-for-1 split |
| Walser Wealth Management Company, A Ltd Liability Co | 1,865 | $285.7K | 0.15% | +1,865 | New |