ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2025
Institutional positions in ServiceNow, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,326
- +122 vs. Q3 2025
- Shares held
- 902.5M
- +8.30M (+0.9%) vs. Q3 2025Converted for a 5-for-1 split
- Total value
- $138.5B
- −$25.1B (−15.3%) vs. Q3 2025
- New holders
- 340
- 886 more added
- Sold out
- 218
- 805 more reduced
45 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Mount Lucas Management LP | 1,038 | $159.0K | 0.07% | −22−2.1% | ReducedConverted for a 5-for-1 split |
| S.A. Mason LLC | 1,045 | $160.1K | 0.06% | +465+80.2% | AddedConverted for a 5-for-1 split |
| Motco | 1,050 | $160.8K | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Toth Financial Advisory Corp | 1,050 | $160.8K | 0.02% | +25+2.4% | AddedConverted for a 5-for-1 split |
| Liberty One Investment Management, LLC | 1,095 | $167.7K | 0.02% | −1,220−52.7% | ReducedConverted for a 5-for-1 split |
| Union Savings Bank | 1,160 | $177.7K | 0.08% | +1,160 | New |
| WealthCollab, LLC | 1,165 | $178.5K | 0.07% | −65−5.3% | ReducedConverted for a 5-for-1 split |
| Cascades Capital Asset Management, LLC | 1,215 | $186.1K | 0.08% | +20+1.7% | AddedConverted for a 5-for-1 split |
| Evelyn Partners Asset Management Ltd | 1,220 | $186.9K | 0.04% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Cedar Wealth Management, LLC | 1,245 | $190.7K | 0.06% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Darwin Advisors, LLC | 1,255 | $192.3K | 0.06% | +85+7.3% | AddedConverted for a 5-for-1 split |
| Financiere des Professionnels - Fonds d,investissement inc. | 1,275 | $195.3K | 0.01% | −1,205−48.6% | ReducedConverted for a 5-for-1 split |
| Main Street Financial Solutions, LLC | 1,307 | $200.2K | 0.02% | −1,603−55.1% | ReducedConverted for a 5-for-1 split |
| Legacy Wealth Advisors, LLC | 1,310 | $200.7K | 0.13% | +1,310 | New |
| Abel Hall, LLC | 1,311 | $200.8K | 0.05% | −39−2.9% | ReducedConverted for a 5-for-1 split |
| Symmetry Partners, LLC | 1,312 | $200.9K | 0.01% | +97+8.0% | AddedConverted for a 5-for-1 split |
| First American Trust, FSB | 1,315 | $201.4K | 0.01% | −1,035−44.0% | ReducedConverted for a 5-for-1 split |
| Alexander Labrunerie & Co., Inc. | 1,315 | $201.4K | 0.07% | +10+0.8% | AddedConverted for a 5-for-1 split |
| 3Chopt Investment Partners, LLC | 1,321 | $202.4K | 0.05% | 00.0% | UnchangedConverted for a 5-for-1 split |
| August Group Capital Ltd | 1,322 | $202.5K | 0.22% | +1,322 | New |
| Patton Fund Management, Inc. | 1,325 | $203.0K | 0.03% | +165+14.2% | AddedConverted for a 5-for-1 split |
| Livet Wealth, LLC | 1,325 | $203.0K | 0.13% | +1,325 | New |
| River Street Advisors LLC | 1,330 | $203.7K | 0.08% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Acorn Wealth Advisors, LLC | 1,331 | $203.9K | 0.06% | +1,331 | New |
| Azzad Asset Management Inc | 1,335 | $204.5K | 0.02% | +70+5.5% | AddedConverted for a 5-for-1 split |
| Empirical Asset Management, LLC | 1,340 | $205.3K | 0.06% | −435−24.5% | ReducedConverted for a 5-for-1 split |
| BKD Wealth Advisors, LLC | 1,340 | $205.3K | 0.00% | +25+1.9% | AddedConverted for a 5-for-1 split |
| Brucke Financial, Inc. | 1,343 | $205.7K | 0.11% | −202−13.1% | ReducedConverted for a 5-for-1 split |
| Insight Advisors, LLC | 1,344 | $205.9K | 0.03% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Octavia Wealth Advisors, LLC | 1,345 | $206.0K | 0.02% | −220−14.1% | ReducedConverted for a 5-for-1 split |
| Consilium Wealth Advisory, LLC | 1,345 | $206.0K | 0.08% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Exchange Bank | 1,346 | $206.2K | 0.14% | −64−4.5% | ReducedConverted for a 5-for-1 split |
| Independent Solutions Wealth Management, LLC | 1,351 | $207.0K | 0.04% | −24−1.7% | ReducedConverted for a 5-for-1 split |
| Apollon Financial, LLC | 1,355 | $207.6K | 0.03% | +1,355 | New |
| Prosperity Bancshares Inc | 1,360 | $208.3K | 0.19% | +1,360 | New |
| NorthRock Partners, LLC | 1,362 | $208.7K | 0.00% | −10,993−89.0% | ReducedConverted for a 5-for-1 split |
| Acorns Advisers, LLC | 1,364 | $209.0K | 0.00% | +224+19.6% | AddedConverted for a 5-for-1 split |
| BancorpSouth Bank | 1,365 | $209.1K | 0.01% | +30+2.2% | AddedConverted for a 5-for-1 split |
| BostonPremier Wealth LLC | 1,365 | $209.1K | 0.11% | +105+8.3% | AddedConverted for a 5-for-1 split |
| Victory Financial Group, LLC | 1,365 | $209.1K | 0.03% | +205+17.7% | AddedConverted for a 5-for-1 split |
| Ellenbecker Investment Group | 1,365 | $209.1K | 0.03% | +1,365 | New |
| Ullmann Financial Group, Inc. | 228 | $209.6K | 0.02% | −902−79.8% | ReducedConverted for a 5-for-1 split |
| Chesapeake Wealth Management | 1,370 | $209.9K | 0.06% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Liberty Atlantic Advisors LLC | 1,370 | $209.9K | 0.21% | +1,370 | New |
| First Nebraska Trust Co | 1,375 | $210.6K | 0.02% | +1,375 | New |
| Warren Street Wealth Advisors, LLC | 1,378 | $211.1K | 0.06% | −107−7.2% | ReducedConverted for a 5-for-1 split |
| Bearing Point Capital, LLC | 1,380 | $211.4K | 0.03% | −345−20.0% | ReducedConverted for a 5-for-1 split |
| Cahill Financial Advisors Inc | 1,380 | $211.4K | 0.02% | −35−2.5% | ReducedConverted for a 5-for-1 split |
| Yoder Wealth Management, Inc. | 1,395 | $213.7K | 0.10% | +35+2.6% | AddedConverted for a 5-for-1 split |
| Heck Capital Advisors, LLC | 1,395 | $213.7K | 0.02% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Claret Asset Management Corp | 1,396 | $214.0K | 0.02% | −109−7.2% | ReducedConverted for a 5-for-1 split |
| Roble, Belko & Company, Inc | 1,400 | $214.0K | 0.03% | −15−1.1% | ReducedConverted for a 5-for-1 split |
| Bourgeon Capital Management LLC | 1,400 | $214.5K | 0.03% | −860−38.1% | ReducedConverted for a 5-for-1 split |
| Blossom Wealth Management | 1,400 | $214.5K | 0.35% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Elyxium Wealth, LLC | 1,400 | $214.5K | 0.06% | −40−2.8% | ReducedConverted for a 5-for-1 split |
| Fielder Capital Group LLC | 1,400 | $214.5K | 0.05% | +1,400 | New |
| Colonial River Wealth Management, LLC | 1,403 | $214.9K | 0.08% | −47−3.2% | ReducedConverted for a 5-for-1 split |
| Kaufman Rossin Wealth, LLC | 1,406 | $215.4K | 0.11% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Commonwealth Financial Services, LLC | 1,413 | $216.5K | 0.04% | +168+13.5% | AddedConverted for a 5-for-1 split |
| TFR Capital, LLC. | 1,415 | $216.8K | 0.07% | +15+1.1% | AddedConverted for a 5-for-1 split |
| MBE Wealth Management, LLC | 1,415 | $216.8K | 0.09% | +145+11.4% | AddedConverted for a 5-for-1 split |
| Turning Point Benefit Group, Inc. | 1,417 | $217.1K | 0.11% | +352+33.1% | AddedConverted for a 5-for-1 split |
| MV Capital Management, Inc. | 1,420 | $217.5K | 0.02% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Capula Management Ltd | 1,425 | $218.3K | 0.00% | −3,090−68.4% | ReducedConverted for a 5-for-1 split |
| Sacks & Associates, LLC | 1,425 | $218.3K | 0.16% | +1,425 | New |
| Tidemark, LLC | 1,430 | $219.1K | 0.06% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Pine Valley Investments Ltd Liability Co | 1,435 | $219.8K | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Traynor Capital Management, Inc. | 1,446 | $221.6K | 0.01% | −169−10.5% | ReducedConverted for a 5-for-1 split |
| Quadrant Private Wealth Management, LLC | 1,448 | $221.8K | 0.04% | +1,448 | New |
| Weaver Capital Management LLC | 1,452 | $222.4K | 0.05% | −8,283−85.1% | ReducedConverted for a 5-for-1 split |
| Franklin Street Advisors Inc | 1,455 | $222.9K | 0.01% | +10+0.7% | AddedConverted for a 5-for-1 split |
| Syverson Strege & Co | 1,460 | $223.7K | 0.05% | −350−19.3% | ReducedConverted for a 5-for-1 split |
| WealthTrust Axiom LLC | 1,460 | $223.7K | 0.06% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Pathway Financial Advisors LLC | 1,505 | $224.0K | 0.03% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Alpine Global Management, LLC | 1,462 | $224.0K | 0.05% | +1,462 | New |
| Lebenthal Global Advisors, LLC | 1,474 | $225.8K | 0.03% | −8,446−85.1% | ReducedConverted for a 5-for-1 split |
| Diligent Investors, LLC | 1,475 | $226.0K | 0.06% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Arsenal Capital Advisors LLC | 1,475 | $226.0K | 0.16% | +1,475 | New |
| Green Ridge Wealth Planning LLC | 1,475 | $226.0K | 0.12% | +1,475 | New |
| Hanson & Doremus Investment Management | 1,485 | $227.0K | 0.03% | −70−4.5% | ReducedConverted for a 5-for-1 split |
| Westmount Partners, LLC | 1,485 | $227.5K | 0.06% | −125−7.8% | ReducedConverted for a 5-for-1 split |
| Osterweis Capital Management Inc | 1,485 | $227.5K | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Empower Advisory Group, LLC | 1,487 | $227.8K | 0.00% | −48−3.1% | ReducedConverted for a 5-for-1 split |
| Twin Peaks Wealth Advisors, LLC | 2,204 | $229.0K | 0.07% | +409+22.8% | AddedConverted for a 5-for-1 split |
| Cloud Capital Management, LLC | 1,498 | $229.0K | 0.11% | +888+145.6% | AddedConverted for a 5-for-1 split |
| West Bancorporation Inc | 1,495 | $229.0K | 0.12% | −105−6.6% | ReducedConverted for a 5-for-1 split |
| Matters Capital LLC | 1,495 | $229.0K | 0.19% | +1,495 | New |
| Paradigm Asset Management Co LLC | 1,500 | $229.8K | 0.05% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Private Advisory Group LLC | 1,500 | $229.8K | 0.02% | +1,500 | New |
| Mainsail Asset Management, LLC | 1,500 | $229.8K | 0.10% | +1,500 | New |
| Selby Wealth Management, LLC | 1,500 | $229.8K | 0.09% | +1,500 | New |
| United Community Bank | 1,505 | $230.6K | 0.09% | −600−28.5% | ReducedConverted for a 5-for-1 split |
| Pincus Capital Management, LP | 1,510 | $231.3K | 0.15% | +1,510 | New |
| Quest Partners LLC | 1,511 | $231.5K | 0.01% | +766+102.8% | AddedConverted for a 5-for-1 split |
| KilterHowling LLC | 1,515 | $232.1K | 0.12% | 00.0% | UnchangedConverted for a 5-for-1 split |
| DV Equities, LLC | 1,517 | $232.4K | 0.04% | +1,517 | New |
| Foster Group, Inc. | 1,523 | $233.3K | 0.01% | −27−1.7% | ReducedConverted for a 5-for-1 split |
| Cladis Investment Advisory, LLC | 1,525 | $233.6K | 0.13% | −1,000−39.6% | ReducedConverted for a 5-for-1 split |
| IFG Advisory, LLC | 1,530 | $234.4K | 0.01% | +110+7.7% | AddedConverted for a 5-for-1 split |
| Navellier & Associates Inc | 1,535 | $235.1K | 0.03% | 00.0% | UnchangedConverted for a 5-for-1 split |