ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2025
Institutional positions in ServiceNow, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,326
- +122 vs. Q3 2025
- Shares held
- 902.5M
- +8.30M (+0.9%) vs. Q3 2025Converted for a 5-for-1 split
- Total value
- $138.5B
- −$25.1B (−15.3%) vs. Q3 2025
- New holders
- 340
- 886 more added
- Sold out
- 218
- 805 more reduced
45 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Ogorek Anthony Joseph | 80 | $12.0K | 0.00% | −5−5.9% | ReducedConverted for a 5-for-1 split |
| Navigoe, LLC | 80 | $12.0K | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Osbon Capital Management LLC | 80 | $12.3K | 0.01% | +80 | New |
| HHM Wealth Advisors, LLC | 80 | $12.3K | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Legacy Wealth Managment, LLC | 80 | $12.3K | 0.01% | +55+220.0% | AddedConverted for a 5-for-1 split |
| SOA Wealth Advisors, LLC. | 12,415 | $12.4K | 0.00% | −49,660−80.0% | ReducedConverted for a 5-for-1 split |
| Sittner & Nelson, LLC | 125 | $12.6K | 0.00% | +15+13.6% | AddedConverted for a 5-for-1 split |
| Joseph Group Capital Management | 84 | $12.9K | 0.00% | +84 | New |
| Coston, McIsaac & Partners | 85 | $13.0K | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Altshuler Shaham Ltd | 86 | $13.2K | 0.00% | +26+43.3% | AddedConverted for a 5-for-1 split |
| Crewe Advisors LLC | 88 | $13.5K | 0.00% | +33+60.0% | AddedConverted for a 5-for-1 split |
| IAG Wealth Partners, LLC | 90 | $13.8K | 0.00% | −45−33.3% | ReducedConverted for a 5-for-1 split |
| Creative Financial Designs Inc | 90 | $13.8K | 0.00% | +10+12.5% | AddedConverted for a 5-for-1 split |
| First Pacific Financial | 90 | $13.8K | 0.00% | +25+38.5% | AddedConverted for a 5-for-1 split |
| Capital Analysts, LLC | 95 | $14.0K | 0.00% | −25−20.8% | ReducedConverted for a 5-for-1 split |
| Hurley Capital, LLC | 95 | $14.6K | 0.01% | −5−5.0% | ReducedConverted for a 5-for-1 split |
| Delta Asset Management LLC | 95 | $14.6K | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| JCIC Asset Management Inc. | 95 | $14.6K | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Red Tortoise LLC | 95 | $14.6K | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| SWAN Capital LLC | 95 | $14.6K | 0.01% | +70+280.0% | AddedConverted for a 5-for-1 split |
| Walsh & Associates, LLC | 95 | $14.6K | 0.01% | +95 | New |
| Clayton Financial Group LLC | 95 | $14.6K | 0.01% | +80+533.3% | AddedConverted for a 5-for-1 split |
| Rachor Investment Advisory Services, LLC | 95 | $14.6K | 0.01% | +95 | New |
| North Star Investment Management Corp. | 100 | $15.3K | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Centennial Bank | 100 | $15.3K | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Mark Sheptoff Financial Planning, LLC | 100 | $15.3K | 0.01% | +100 | New |
| Plante Moran Financial Advisors, LLC | 105 | $16.1K | 0.00% | +25+31.3% | AddedConverted for a 5-for-1 split |
| Birchwood Financial Partners, Inc. | 105 | $16.1K | 0.02% | +105 | New |
| Clark Wealth Partners | 106 | $16.2K | 0.01% | −424−80.0% | ReducedConverted for a 5-for-1 split |
| Cedar Mountain Advisors, LLC | 110 | $16.9K | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| United Financial Planning Group LLC | 110 | $16.9K | 0.01% | +110 | New |
| Vermillion Wealth Management, Inc. | 115 | $17.6K | 0.01% | +100+666.7% | AddedConverted for a 5-for-1 split |
| Robinswood Financial LLC | 120 | $18.4K | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Geneos Wealth Management Inc. | 120 | $18.4K | 0.00% | −60−33.3% | ReducedConverted for a 5-for-1 split |
| NFJ Investment Group, LLC | 120 | $18.4K | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Caldwell Sutter Capital, Inc. | 125 | $19.1K | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Syntax Research, Inc. | 125 | $19.1K | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| REAP Financial Group, LLC | 125 | $19.1K | 0.00% | +125 | New |
| Garton & Associates Financial Advisors LLC | 125 | $19.1K | 0.01% | +125 | New |
| Cornerstone Financial Management LLC | 125 | $19.1K | 0.02% | +125 | New |
| Ulland Investment Advisors, LLC | 130 | $20.0K | 0.02% | 00.0% | UnchangedConverted for a 5-for-1 split |
| IFC & Insurance Marketing, Inc. | 130 | $20.0K | 0.02% | +130 | New |
| Valued Wealth Advisors LLC | 135 | $20.7K | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| First Command Advisory Services, Inc. | 140 | $21.4K | 0.00% | +80+133.3% | AddedConverted for a 5-for-1 split |
| Swiss Re Ltd | 140 | $21.4K | 0.00% | +140 | New |
| Bangor Savings Bank | 145 | $22.2K | 0.00% | +145 | New |
| Strategic Investment Solutions, Inc. | 150 | $23.0K | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Kilter Group LLC | 150 | $23.0K | 0.01% | −5−3.2% | ReducedConverted for a 5-for-1 split |
| Copia Wealth Management | 150 | $23.0K | 0.02% | +35+30.4% | AddedConverted for a 5-for-1 split |
| First PREMIER Bank | 150 | $23.0K | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Deseret Mutual Benefit Administrators | 157 | $24.1K | 0.01% | +42+36.5% | AddedConverted for a 5-for-1 split |
| Noble Wealth Management PBC | 160 | $24.5K | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| CBIZ Investment Advisory Services, LLC | 160 | $24.5K | 0.00% | +35+28.0% | AddedConverted for a 5-for-1 split |
| AlphaCentric Advisors LLC | 160 | $24.5K | 0.02% | +160 | New |
| Blueline Advisors LLC | 160 | $24.5K | 0.02% | +160 | New |
| Millstone Evans Group, LLC | 165 | $25.3K | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Wealth Watch Advisors, INC | 165 | $25.3K | 0.01% | +10+6.5% | AddedConverted for a 5-for-1 split |
| Bank of Jackson Hole Trust | 165 | $25.3K | 0.01% | +35+26.9% | AddedConverted for a 5-for-1 split |
| Measured Wealth Private Client Group, LLC | 165 | $25.3K | 0.01% | +40+32.0% | AddedConverted for a 5-for-1 split |
| Raffa Wealth Management, LLC | 170 | $26.0K | 0.00% | +20+13.3% | AddedConverted for a 5-for-1 split |
| Lodestone Wealth Management LLC | 170 | $26.0K | 0.01% | +170 | New |
| Albion Financial Group | 170 | $26.0K | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Avion Wealth | 178 | $27.0K | 0.01% | −72−28.8% | ReducedConverted for a 5-for-1 split |
| LFA - Lugano Financial Advisors SA | 180 | $27.6K | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Evolution Wealth Management Inc. | 180 | $27.6K | 0.02% | +5+2.9% | AddedConverted for a 5-for-1 split |
| Aspect Partners, LLC | 195 | $29.9K | 0.01% | +180+1,200.0% | AddedConverted for a 5-for-1 split |
| DT Investment Partners, LLC | 195 | $29.9K | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Oakworth Capital, Inc. | 205 | $31.4K | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| DAGCO, Inc. | 210 | $32.2K | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Quaker Wealth Management, LLC | 212 | $32.5K | 0.01% | +12+6.0% | AddedConverted for a 5-for-1 split |
| Hartford Financial Management Inc. | 215 | $32.9K | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Ritter Daniher Financial Advisory LLC | 215 | $32.9K | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| High Note Wealth, LLC | 218 | $33.4K | 0.01% | +48+28.2% | AddedConverted for a 5-for-1 split |
| POM Investment Strategies, LLC | 220 | $33.7K | 0.02% | +175+388.9% | AddedConverted for a 5-for-1 split |
| Ares Financial Consulting, LLC | 220 | $33.7K | 0.03% | +220 | New |
| City Holding Co | 221 | $33.9K | 0.00% | +116+110.5% | AddedConverted for a 5-for-1 split |
| Howard Hughes Medical Institute | 222 | $34.0K | 0.02% | +2+0.9% | AddedConverted for a 5-for-1 split |
| Richardson Financial Services Inc. | 225 | $34.5K | 0.02% | +35+18.4% | AddedConverted for a 5-for-1 split |
| Private Wealth Management Group, LLC | 235 | $36.0K | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Brown, Lisle/Cummings, Inc. | 236 | $36.2K | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Key Financial Inc | 240 | $36.8K | 0.01% | −15−5.9% | ReducedConverted for a 5-for-1 split |
| NCP Inc. | 240 | $36.8K | 0.03% | +240 | New |
| Torren Management, LLC | 240 | $36.8K | 0.02% | +240 | New |
| Investment Research & Advisory Group, Inc. | 245 | $37.5K | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Longview Financial Advisors LLC | 245 | $37.5K | 0.02% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Thurston, Springer, Miller, Herd & Titak, Inc. | 248 | $38.0K | 0.01% | −387−60.9% | ReducedConverted for a 5-for-1 split |
| Old Second National Bank of Aurora | 250 | $38.3K | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Vision Financial Markets LLC | 250 | $38.3K | 0.04% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Trust Co | 250 | $38.3K | 0.00% | +75+42.9% | AddedConverted for a 5-for-1 split |
| Proathlete Wealth Management LLC | 255 | $39.1K | 0.01% | +115+82.1% | AddedConverted for a 5-for-1 split |
| Indiana Trust & Investment Management CO | 255 | $39.1K | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Salomon & Ludwin, LLC | 265 | $39.1K | 0.00% | −200−43.0% | ReducedConverted for a 5-for-1 split |
| Smallwood Wealth Investment Management, LLC | 260 | $39.8K | 0.02% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Wall Street Access Asset Management, LLC | 270 | $41.4K | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Byrne Asset Management LLC | 275 | $42.1K | 0.02% | −25−8.3% | ReducedConverted for a 5-for-1 split |
| American Capital Advisory, LLC | 277 | $42.4K | 0.02% | +7+2.6% | AddedConverted for a 5-for-1 split |
| RMG Wealth Management LLC | 340 | $42.8K | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Strengthening Families & Communities, LLC | 280 | $42.9K | 0.02% | +30+12.0% | AddedConverted for a 5-for-1 split |
| Retirement Wealth Solutions LLC | 280 | $42.9K | 0.03% | −20−6.7% | ReducedConverted for a 5-for-1 split |
| Chilton Capital Management LLC | 280 | $42.9K | 0.00% | +70+33.3% | AddedConverted for a 5-for-1 split |