ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2025
Institutional positions in ServiceNow, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,325
- +122 vs. Q3 2025
- Shares held
- 902.5M
- +8.30M (+0.9%) vs. Q3 2025Converted for a 5-for-1 split
- Total value
- $138.5B
- −$25.1B (−15.3%) vs. Q3 2025
- New holders
- 340
- 886 more added
- Sold out
- 218
- 804 more reduced
45 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Citizens Financial Group Inc | 72,972 | $11.2M | 0.15% | +15,747+27.5% | AddedConverted for a 5-for-1 split |
| DJE Kapital AG | 73,925 | $11.3M | 0.31% | −127,475−63.3% | ReducedConverted for a 5-for-1 split |
| Sit Investment Associates Inc | 73,837 | $11.3M | 0.22% | −2,408−3.2% | ReducedConverted for a 5-for-1 split |
| Integrated Wealth Concepts LLC | 74,191 | $11.4M | 0.14% | −67,519−47.6% | ReducedConverted for a 5-for-1 split |
| Vestcor Inc | 74,650 | $11.4M | 0.33% | +9,960+15.4% | AddedConverted for a 5-for-1 split |
| Balyasny Asset Management LLC | 75,036 | $11.5M | 0.02% | +34,566+85.4% | AddedConverted for a 5-for-1 split |
| Arcadia Investment Management Corp | 75,265 | $11.5M | 1.87% | +3,980+5.6% | AddedConverted for a 5-for-1 split |
| iA Global Asset Management Inc. | 76,605 | $11.7M | 0.15% | +4,000+5.5% | AddedConverted for a 5-for-1 split |
| Advocacy Wealth Management Services, LLC | 76,725 | $11.8M | 0.49% | +11,115+16.9% | AddedConverted for a 5-for-1 split |
| Achmea Investment Management B.V. | 76,730 | $11.8M | 0.30% | −4,300−5.3% | ReducedConverted for a 5-for-1 split |
| Nomura Asset Management International Inc. | 77,575 | $11.9M | 0.02% | +77,575 | New |
| Hancock Whitney Corp | 77,874 | $11.9M | 0.22% | −7,091−8.3% | ReducedConverted for a 5-for-1 split |
| Gotham Asset Management, LLC | 78,211 | $12.0M | 0.04% | −5,139−6.2% | ReducedConverted for a 5-for-1 split |
| Motley Fool Wealth Management, LLC | 79,275 | $12.1M | 0.94% | −20,355−20.4% | ReducedConverted for a 5-for-1 split |
| Bailard, Inc. | 79,350 | $12.2M | 0.27% | +3,475+4.6% | AddedConverted for a 5-for-1 split |
| Allstate Corp | 79,575 | $12.2M | 0.17% | +41,350+108.2% | AddedConverted for a 5-for-1 split |
| Virtu Financial LLC | 79,996 | $12.3M | 0.47% | +74,276+1,298.5% | AddedConverted for a 5-for-1 split |
| Mizuho Securities USA LLC | 75,538 | $12.3M | 0.20% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Stony Point Capital LLC | 80,235 | $12.3M | 0.91% | +2,060+2.6% | AddedConverted for a 5-for-1 split |
| Qsemble Capital Management, LP | 80,333 | $12.3M | 1.02% | +80,333 | New |
| Glynn Capital Management LLC | 81,640 | $12.5M | 4.30% | −1,450−1.7% | ReducedConverted for a 5-for-1 split |
| Brevan Howard Capital Management LP | 81,760 | $12.5M | 0.24% | +75,440+1,193.7% | AddedConverted for a 5-for-1 split |
| Prime Capital Investment Advisors, LLC | 81,880 | $12.5M | 0.15% | −14,605−15.1% | ReducedConverted for a 5-for-1 split |
| Cantor Fitzgerald, L. P. | 81,959 | $12.6M | 0.37% | +26,909+48.9% | AddedConverted for a 5-for-1 split |
| Americana Partners, LLC | 82,151 | $12.6M | 0.35% | +10,786+15.1% | AddedConverted for a 5-for-1 split |
| IMC-Chicago, LLC | 83,000 | $12.7M | 0.22% | −223,920−73.0% | ReducedConverted for a 5-for-1 split |
| Munich Reinsurance Co Stock Corp in Munich | 83,105 | $12.8M | 0.31% | +81,835+6,443.7% | AddedConverted for a 5-for-1 split |
| Cornerstone Capital, Inc. | 85,630 | $13.1M | 1.29% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Thomasville National Bank | 85,699 | $13.1M | 0.81% | +2,679+3.2% | AddedConverted for a 5-for-1 split |
| Wiley Bros.-Aintree Capital, LLC | 87,241 | $13.3M | 0.07% | −1,579−1.8% | ReducedConverted for a 5-for-1 split |
| Global Retirement Partners, LLC | 88,031 | $13.5M | 0.24% | +24,366+38.3% | AddedConverted for a 5-for-1 split |
| Everest Financial Group LLC | 88,288 | $13.5M | 3.03% | +88,288 | New |
| Whittier Trust Co of Nevada Inc | 90,899 | $13.5M | 0.28% | −120,441−57.0% | ReducedConverted for a 5-for-1 split |
| Empire Life Investments Inc. | 88,675 | $13.6M | 0.77% | −1,225−1.4% | ReducedConverted for a 5-for-1 split |
| Empowered Funds, LLC | 88,692 | $13.6M | 0.23% | +38,367+76.2% | AddedConverted for a 5-for-1 split |
| Montaka Global Pty Ltd | 88,710 | $13.6M | 6.43% | +88,710 | New |
| Yousif Capital Management, LLC | 109,568 | $13.7M | 0.15% | −9,977−8.3% | ReducedConverted for a 5-for-1 split |
| Steward Partners Investment Advisory, LLC | 90,361 | $13.8M | 0.08% | −38,304−29.8% | ReducedConverted for a 5-for-1 split |
| Valiant Capital Management, L.P. | 90,666 | $13.9M | 1.17% | −8,954−9.0% | ReducedConverted for a 5-for-1 split |
| Hartline Investment Corp | 91,010 | $13.9M | 1.51% | −16,795−15.6% | ReducedConverted for a 5-for-1 split |
| Brookstone Capital Management | 91,158 | $14.0M | 0.16% | +4,838+5.6% | AddedConverted for a 5-for-1 split |
| Formuepleje A/S | 91,604 | $14.0M | 0.84% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Kestra Advisory Services, LLC | 91,943 | $14.1M | 0.06% | +4,043+4.6% | AddedConverted for a 5-for-1 split |
| Martingale Asset Management L P | 92,180 | $14.1M | 0.36% | +16,635+22.0% | AddedConverted for a 5-for-1 split |
| Winton Group Ltd | 93,300 | $14.3M | 0.49% | +80,885+651.5% | AddedConverted for a 5-for-1 split |
| Callan Family Office, LLC | 94,763 | $14.5M | 0.31% | +24,993+35.8% | AddedConverted for a 5-for-1 split |
| Talbot Financial, LLC | 95,576 | $14.6M | 1.21% | −5,084−5.1% | ReducedConverted for a 5-for-1 split |
| Massmutual Trust Co FSB | 96,272 | $14.7M | 0.38% | −22,333−18.8% | ReducedConverted for a 5-for-1 split |
| Vinva Investment Management Ltd | 95,909 | $14.8M | 0.18% | +39,644+70.5% | AddedConverted for a 5-for-1 split |
| Entropy Technologies, LP | 96,645 | $14.8M | 0.80% | +96,645 | New |
| Dai-Ichi Life Insurance Company, Ltd | 96,690 | $14.8M | 0.38% | −41,170−29.9% | ReducedConverted for a 5-for-1 split |
| BLI - Banque de Luxembourg Investments | 96,105 | $14.8M | 0.43% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Waycross Partners, LLC | 96,798 | $14.8M | 1.21% | +2,873+3.1% | AddedConverted for a 5-for-1 split |
| Advisors Asset Management, Inc. | 96,877 | $14.8M | 0.25% | +12,297+14.5% | AddedConverted for a 5-for-1 split |
| Middleton & Co Inc | 98,790 | $15.1M | 1.61% | 00.0% | UnchangedConverted for a 5-for-1 split |
| GW&K Investment Management, LLC | 99,876 | $15.3M | 0.13% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Exchange Traded Concepts, LLC | 101,647 | $15.6M | 0.13% | +2,722+2.8% | AddedConverted for a 5-for-1 split |
| Generali Asset Management SPA SGR | 101,919 | $15.6M | 0.32% | +9,774+10.6% | AddedConverted for a 5-for-1 split |
| State of Alaska, Department of Revenue | 101,945 | $15.6M | 0.17% | −9,860−8.8% | ReducedConverted for a 5-for-1 split |
| Trexquant Investment LP | 102,544 | $15.7M | 0.14% | +81,094+378.1% | AddedConverted for a 5-for-1 split |
| Azimuth Capital Investment Management LLC | 102,605 | $15.7M | 0.56% | −5,120−4.8% | ReducedConverted for a 5-for-1 split |
| Sumitomo Life Insurance Co | 103,070 | $15.8M | 0.43% | +13,755+15.4% | AddedConverted for a 5-for-1 split |
| RPG Investment Advisory, LLC | 103,175 | $15.8M | 1.79% | +2,880+2.9% | AddedConverted for a 5-for-1 split |
| Titan Global Capital Management USA LLC | 103,608 | $15.9M | 2.27% | −637−0.6% | ReducedConverted for a 5-for-1 split |
| 1832 Asset Management L.P. | 104,160 | $16.0M | 0.02% | +65,280+167.9% | AddedConverted for a 5-for-1 split |
| Envestnet Portfolio Solutions, Inc. | 104,209 | $16.0M | 0.06% | +3,009+3.0% | AddedConverted for a 5-for-1 split |
| Assenagon Asset Management S.A. | 104,245 | $16.0M | 0.02% | −1,041,335−90.9% | ReducedConverted for a 5-for-1 split |
| Brinker Capital Investments, LLC | 104,288 | $16.0M | 0.12% | −19,072−15.5% | ReducedConverted for a 5-for-1 split |
| United Capital Financial Advisers, LLC | 104,449 | $16.0M | 0.10% | +1,569+1.5% | AddedConverted for a 5-for-1 split |
| South State Corp. | 104,995 | $16.1M | 0.72% | −2,115−2.0% | ReducedConverted for a 5-for-1 split |
| Sora Investors LLC | 105,711 | $16.2M | 1.39% | +105,711 | New |
| Knollwood Investment Advisory, LLC | 105,745 | $16.2M | 1.52% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Catalytic Wealth RIA, LLC | 105,849 | $16.2M | 0.60% | −8,641−7.5% | ReducedConverted for a 5-for-1 split |
| NLB Skladi, upravljanje premozenja, d.o.o. | 105,885 | $16.2M | 0.74% | +105,885 | New |
| Clearstead Advisors, LLC | 106,847 | $16.4M | 0.21% | +2,662+2.6% | AddedConverted for a 5-for-1 split |
| Atria Investments LLC | 107,383 | $16.5M | 0.19% | −9,067−7.8% | ReducedConverted for a 5-for-1 split |
| Motley Fool Asset Management LLC | 108,285 | $16.6M | 0.65% | +24,555+29.3% | AddedConverted for a 5-for-1 split |
| South Street Advisors LLC | 108,642 | $16.6M | 2.34% | −12,278−10.2% | ReducedConverted for a 5-for-1 split |
| Silicon Valley Capital Partners | 109,117 | $16.7M | 1.52% | +5,847+5.7% | AddedConverted for a 5-for-1 split |
| Metis Global Partners, LLC | 109,313 | $16.7M | 0.40% | +34,993+47.1% | AddedConverted for a 5-for-1 split |
| Avalon Trust Co | 109,935 | $16.8M | 1.09% | −2,030−1.8% | ReducedConverted for a 5-for-1 split |
| Glenview Trust Co | 110,348 | $16.9M | 0.26% | −46,907−29.8% | ReducedConverted for a 5-for-1 split |
| Diversify Wealth Management, LLC | 124,359 | $17.2M | 0.80% | +4,079+3.4% | AddedConverted for a 5-for-1 split |
| Midwest Trust Co | 112,666 | $17.3M | 0.22% | +2,741+2.5% | AddedConverted for a 5-for-1 split |
| Investment Management Corp of Ontario | 114,265 | $17.5M | 0.23% | +11,265+10.9% | AddedConverted for a 5-for-1 split |
| Osmosis Investment Management UK Ltd | 114,275 | $17.5M | 0.44% | +114,275 | New |
| Northeast Investment Management | 114,761 | $17.6M | 0.69% | −28,834−20.1% | ReducedConverted for a 5-for-1 split |
| Nomura Holdings Inc | 115,378 | $17.7M | 0.05% | +43,848+61.3% | AddedConverted for a 5-for-1 split |
| GF Fund Management Co. Ltd. | 115,960 | $17.8M | 0.30% | −30,740−21.0% | ReducedConverted for a 5-for-1 split |
| Mutual of America Capital Management LLC | 115,998 | $17.8M | 0.19% | −1,337−1.1% | ReducedConverted for a 5-for-1 split |
| Federation des caisses Desjardins du Quebec | 116,029 | $17.8M | 0.07% | +14,779+14.6% | AddedConverted for a 5-for-1 split |
| Titan Investment Solutions Ltd | 116,670 | $17.9M | 2.15% | +116,670 | New |
| United Asset Strategies, Inc. | 117,572 | $18.0M | 1.39% | +2,102+1.8% | AddedConverted for a 5-for-1 split |
| GTS Securities LLC | 118,667 | $18.2M | 0.62% | +101,802+603.6% | AddedConverted for a 5-for-1 split |
| Oregon Public Employees Retirement Fund | 118,825 | $18.2M | 0.23% | 00.0% | UnchangedConverted for a 5-for-1 split |
| CIBC Private Wealth Group, LLC | 119,464 | $18.3M | 0.03% | −484,136−80.2% | ReducedConverted for a 5-for-1 split |
| Avestar Capital, LLC | 120,656 | $18.5M | 1.27% | −15,929−11.7% | ReducedConverted for a 5-for-1 split |
| MAI Capital Management | 120,763 | $18.5M | 0.11% | +2,843+2.4% | AddedConverted for a 5-for-1 split |
| Cornerstone Advisors, LLC | 120,820 | $18.5M | 0.62% | +113,820+1,626.0% | AddedConverted for a 5-for-1 split |
| Gemmer Asset Management LLC | 120,915 | $18.5M | 1.44% | 00.0% | UnchangedConverted for a 5-for-1 split |