ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2025
Institutional positions in ServiceNow, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,325
- +122 vs. Q3 2025
- Shares held
- 902.5M
- +8.30M (+0.9%) vs. Q3 2025Converted for a 5-for-1 split
- Total value
- $138.5B
- −$25.1B (−15.3%) vs. Q3 2025
- New holders
- 340
- 886 more added
- Sold out
- 218
- 804 more reduced
45 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Game Creek Capital, LP | 21,000 | $3.22M | 1.22% | +5,500+35.5% | AddedConverted for a 5-for-1 split |
| Linscomb & Williams, Inc. | 21,004 | $3.22M | 0.14% | +1,469+7.5% | AddedConverted for a 5-for-1 split |
| Capstone Investment Advisors, LLC | 21,004 | $3.22M | 0.03% | +16,064+325.2% | AddedConverted for a 5-for-1 split |
| Nicollet Investment Management, Inc. | 21,045 | $3.22M | 1.02% | +235+1.1% | AddedConverted for a 5-for-1 split |
| Signaturefd, LLC | 21,087 | $3.23M | 0.05% | +462+2.2% | AddedConverted for a 5-for-1 split |
| Sage Capital Advisors,llc | 21,097 | $3.23M | 0.77% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Triglav Skladi, D.O.O. | 21,205 | $3.25M | 0.21% | −445−2.1% | ReducedConverted for a 5-for-1 split |
| Xcel Wealth Management, LLC | 21,210 | $3.25M | 0.83% | −1,440−6.4% | ReducedConverted for a 5-for-1 split |
| KP Management LLC | 21,250 | $3.26M | 1.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Liberty Mutual Group Asset Management Inc. | 21,261 | $3.26M | 0.31% | +21,261 | New |
| Maniro Ltd | 21,270 | $3.26M | 1.11% | +21,270 | New |
| Westover Capital Advisors, LLC | 21,390 | $3.28M | 0.60% | −940−4.2% | ReducedConverted for a 5-for-1 split |
| Kornitzer Capital Management Inc | 21,455 | $3.29M | 0.07% | −145−0.7% | ReducedConverted for a 5-for-1 split |
| Smartleaf Asset Management LLC | 21,350 | $3.29M | 0.12% | +1,025+5.0% | AddedConverted for a 5-for-1 split |
| Kestra Private Wealth Services, LLC | 21,587 | $3.31M | 0.04% | −4,383−16.9% | ReducedConverted for a 5-for-1 split |
| V-Square Quantitative Management LLC | 21,732 | $3.33M | 0.35% | +21,732 | New |
| Landscape Capital Management, L.L.C. | 21,855 | $3.35M | 0.22% | +21,855 | New |
| New Age Alpha Advisors, LLC | 21,872 | $3.35M | 0.14% | +9,242+73.2% | AddedConverted for a 5-for-1 split |
| Sapient Capital LLC | 21,865 | $3.37M | 0.05% | +15,970+270.9% | AddedConverted for a 5-for-1 split |
| Evoke Wealth, LLC | 22,156 | $3.39M | 0.07% | +596+2.8% | AddedConverted for a 5-for-1 split |
| IFP Advisors, Inc | 22,172 | $3.40M | 0.08% | −2,343−9.6% | ReducedConverted for a 5-for-1 split |
| Alamar Capital Management, LLC | 22,235 | $3.41M | 1.88% | −1,435−6.1% | ReducedConverted for a 5-for-1 split |
| Alps Advisors Inc | 22,278 | $3.41M | 0.02% | −3,052−12.0% | ReducedConverted for a 5-for-1 split |
| Venturi Wealth Management, LLC | 22,289 | $3.41M | 0.15% | +1,039+4.9% | AddedConverted for a 5-for-1 split |
| Sheets Smith Wealth Management | 22,405 | $3.43M | 0.38% | −575−2.5% | ReducedConverted for a 5-for-1 split |
| Snowden Capital Advisors LLC | 22,450 | $3.44M | 0.09% | +1,820+8.8% | AddedConverted for a 5-for-1 split |
| Salem Investment Counselors Inc | 22,482 | $3.44M | 0.10% | 00.0% | UnchangedConverted for a 5-for-1 split |
| NewSquare Capital LLC | 22,728 | $3.48M | 0.31% | −11,032−32.7% | ReducedConverted for a 5-for-1 split |
| Quadrant Capital Group LLC | 22,906 | $3.51M | 0.11% | −2,274−9.0% | ReducedConverted for a 5-for-1 split |
| One River Asset Management, LLC | 22,949 | $3.52M | 3.12% | +22,524+5,299.8% | AddedConverted for a 5-for-1 split |
| Harbor Capital Advisors, Inc. | 22,967 | $3.52M | 0.27% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Commerzbank Aktiengesellschaft | 23,100 | $3.54M | 0.07% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Brasada Capital Management, LP | 24,091 | $3.55M | 0.61% | −15,929−39.8% | ReducedConverted for a 5-for-1 split |
| CBOE Vest Financial, LLC | 23,226 | $3.56M | 0.05% | +4,866+26.5% | AddedConverted for a 5-for-1 split |
| Jag Capital Management, LLC | 23,280 | $3.57M | 0.39% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Meiji Yasuda Life Insurance Co | 23,375 | $3.58M | 0.10% | +1,440+6.6% | AddedConverted for a 5-for-1 split |
| Saranac Partners Ltd | 23,460 | $3.60M | 1.41% | +1,655+7.6% | AddedConverted for a 5-for-1 split |
| Citizens National Bank Trust Department | 23,526 | $3.60M | 0.62% | +936+4.1% | AddedConverted for a 5-for-1 split |
| Campbell Capital Management Inc | 23,540 | $3.61M | 1.22% | +23,540 | New |
| Bleakley Financial Group, LLC | 23,655 | $3.62M | 0.06% | +23,655 | New |
| Portside Wealth Group, LLC | 23,721 | $3.63M | 0.49% | +1,176+5.2% | AddedConverted for a 5-for-1 split |
| Norden Group LLC | 23,858 | $3.65M | 0.36% | +483+2.1% | AddedConverted for a 5-for-1 split |
| Canada Post Corp Registered Pension Plan | 24,125 | $3.70M | 0.14% | +5,500+29.5% | AddedConverted for a 5-for-1 split |
| Krane Funds Advisors LLC | 24,233 | $3.71M | 0.12% | +10,293+73.8% | AddedConverted for a 5-for-1 split |
| Gladstone Institutional Advisory LLC | 24,250 | $3.71M | 0.14% | −615−2.5% | ReducedConverted for a 5-for-1 split |
| Cohen Investment Advisors LLC | 24,435 | $3.74M | 1.72% | +465+1.9% | AddedConverted for a 5-for-1 split |
| MMBG Investment Advisors Co. | 24,475 | $3.75M | 0.32% | +12,055+97.1% | AddedConverted for a 5-for-1 split |
| Wolverine Asset Management LLC | 24,509 | $3.75M | 0.05% | +16,319+199.3% | AddedConverted for a 5-for-1 split |
| Engineers Gate Manager LP | 24,636 | $3.77M | 0.04% | −137,719−84.8% | ReducedConverted for a 5-for-1 split |
| Duncker Streett & Co Inc | 24,650 | $3.78M | 0.67% | −12,295−33.3% | ReducedConverted for a 5-for-1 split |
| Capital Investment Advisors, LLC | 24,819 | $3.80M | 0.06% | −1,111−4.3% | ReducedConverted for a 5-for-1 split |
| Plato Investment Management Ltd | 24,805 | $3.82M | 0.25% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Parallel Advisors, LLC | 24,954 | $3.82M | 0.07% | −1,246−4.8% | ReducedConverted for a 5-for-1 split |
| Alight Capital Management LP | 25,000 | $3.83M | 1.03% | −5,000−16.7% | ReducedConverted for a 5-for-1 split |
| St Germain D J Co Inc | 25,074 | $3.84M | 0.15% | +299+1.2% | AddedConverted for a 5-for-1 split |
| Montgomery Investment Management Inc | 25,105 | $3.85M | 1.38% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Gamco Investors, Inc. Et Al | 25,121 | $3.85M | 0.04% | +641+2.6% | AddedConverted for a 5-for-1 split |
| CAPROCK Group, Inc. | 25,200 | $3.86M | 0.08% | +650+2.6% | AddedConverted for a 5-for-1 split |
| Clean Yield Group | 25,513 | $3.91M | 1.08% | +633+2.5% | AddedConverted for a 5-for-1 split |
| Buckingham Strategic Partners | 25,530 | $3.91M | 0.05% | +5,180+25.5% | AddedConverted for a 5-for-1 split |
| Beacon Pointe Advisors, LLC | 25,543 | $3.91M | 0.03% | +178+0.7% | AddedConverted for a 5-for-1 split |
| Bridgewater Advisors Inc. | 31,283 | $3.92M | 0.25% | −422−1.3% | ReducedConverted for a 5-for-1 split |
| Fideuram - Intesa Sanpaolo Private Banking S.P.A. | 25,620 | $3.92M | 0.14% | +25,620 | New |
| EP Wealth Advisors, LLC | 25,797 | $3.95M | 0.02% | +25,797 | New |
| Rational Advisors LLC | 25,839 | $3.96M | 0.41% | +2,019+8.5% | AddedConverted for a 5-for-1 split |
| Left Brain Wealth Management, LLC | 25,920 | $3.97M | 1.37% | −4,300−14.2% | ReducedConverted for a 5-for-1 split |
| Evolutionary Tree Capital Management, LLC | 25,950 | $3.98M | 4.62% | −675−2.5% | ReducedConverted for a 5-for-1 split |
| Aft, Forsyth & Sober, LLC | 26,000 | $3.98M | 1.21% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Summit Trail Advisors, LLC | 26,040 | $3.99M | 0.07% | −6,560−20.1% | ReducedConverted for a 5-for-1 split |
| Strategic Advisors LLC | 26,271 | $4.02M | 0.63% | −1,074−3.9% | ReducedConverted for a 5-for-1 split |
| Regions Financial Corp | 26,368 | $4.04M | 0.03% | −2,122−7.4% | ReducedConverted for a 5-for-1 split |
| Twin Lakes Capital Management, LLC | 26,485 | $4.06M | 1.80% | −500−1.9% | ReducedConverted for a 5-for-1 split |
| Equitable Trust Co | 26,501 | $4.06M | 0.18% | −199−0.7% | ReducedConverted for a 5-for-1 split |
| Codex Capital Asset Management L.L.C. | 26,550 | $4.07M | 1.48% | −1,700−6.0% | ReducedConverted for a 5-for-1 split |
| First American Bank | 26,557 | $4.07M | 0.25% | −183−0.7% | ReducedConverted for a 5-for-1 split |
| Mission Wealth Management, LP | 26,619 | $4.08M | 0.08% | +609+2.3% | AddedConverted for a 5-for-1 split |
| Legato Capital Management LLC | 26,900 | $4.12M | 0.35% | +900+3.5% | AddedConverted for a 5-for-1 split |
| Rosenblum Silverman Sutton S F Inc | 26,920 | $4.12M | 0.95% | −230−0.8% | ReducedConverted for a 5-for-1 split |
| Webster Bank, N. A. | 26,935 | $4.13M | 0.39% | +4,795+21.7% | AddedConverted for a 5-for-1 split |
| Miracle Mile Advisors, LLC | 27,121 | $4.15M | 0.06% | −1,024−3.6% | ReducedConverted for a 5-for-1 split |
| Kentucky Retirement Systems Insurance Trust Fund | 27,195 | $4.17M | 0.27% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Wahed Invest LLC | 27,216 | $4.17M | 0.55% | −699−2.5% | ReducedConverted for a 5-for-1 split |
| WCG Wealth Advisors LLC | 27,268 | $4.18M | 0.12% | +27,268 | New |
| HighPoint Advisor Group LLC | 27,566 | $4.22M | 0.09% | +3,476+14.4% | AddedConverted for a 5-for-1 split |
| Capital Group Investment Management Pte. Ltd. | 27,621 | $4.23M | 0.69% | +2,601+10.4% | AddedConverted for a 5-for-1 split |
| Icon Wealth Advisors, LLC | 26,824 | $4.25M | 0.28% | +4,539+20.4% | AddedConverted for a 5-for-1 split |
| George Kaiser Family Foundation | 27,860 | $4.27M | 0.57% | 00.0% | UnchangedConverted for a 5-for-1 split |
| MinichMacGregor Wealth Management, LLC | 27,869 | $4.27M | 0.77% | +1,904+7.3% | AddedConverted for a 5-for-1 split |
| Meeder Advisory Services, Inc. | 27,924 | $4.28M | 0.18% | 00.0% | UnchangedConverted for a 5-for-1 split |
| MUFG Securities Americas Inc. | 27,948 | $4.28M | 0.27% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Caxton Associates LLP | 28,028 | $4.29M | 0.08% | +23,468+514.6% | AddedConverted for a 5-for-1 split |
| Cornerstone Wealth Group, LLC | 28,065 | $4.30M | 0.29% | +905+3.3% | AddedConverted for a 5-for-1 split |
| Warren Averett Asset Management, LLC | 28,135 | $4.31M | 0.03% | +16,690+145.8% | AddedConverted for a 5-for-1 split |
| Securian Asset Management, Inc | 28,209 | $4.32M | 0.16% | −22,376−44.2% | ReducedConverted for a 5-for-1 split |
| Fort Washington Investment Advisors Inc | 28,265 | $4.33M | 0.02% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Bragg Financial Advisors, Inc | 28,686 | $4.39M | 0.14% | +4,686+19.5% | AddedConverted for a 5-for-1 split |
| Banque Transatlantique SA | 28,735 | $4.40M | 0.11% | −58,885−67.2% | ReducedConverted for a 5-for-1 split |
| Mizuho Markets Cayman LP | 28,845 | $4.42M | 0.22% | −49,960−63.4% | ReducedConverted for a 5-for-1 split |
| YHB Investment Advisors, Inc. | 28,933 | $4.43M | 0.31% | +363+1.3% | AddedConverted for a 5-for-1 split |
| Linden Thomas Advisory Services, LLC | 29,036 | $4.45M | 0.45% | +596+2.1% | AddedConverted for a 5-for-1 split |