ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2025
Institutional positions in ServiceNow, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,325
- +122 vs. Q3 2025
- Shares held
- 902.5M
- +8.30M (+0.9%) vs. Q3 2025Converted for a 5-for-1 split
- Total value
- $138.5B
- −$25.1B (−15.3%) vs. Q3 2025
- New holders
- 340
- 886 more added
- Sold out
- 218
- 804 more reduced
45 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| SWS Partners | 16,005 | $2.45M | 0.59% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Procyon Private Wealth Partners, LLC | 16,015 | $2.45M | 0.12% | +8,435+111.3% | AddedConverted for a 5-for-1 split |
| RFG Advisory, LLC | 16,025 | $2.45M | 0.05% | −690−4.1% | ReducedConverted for a 5-for-1 split |
| Ascent Group, LLC | 16,043 | $2.46M | 0.08% | +168+1.1% | AddedConverted for a 5-for-1 split |
| AXS Investments LLC | 16,070 | $2.46M | 0.85% | +85+0.5% | AddedConverted for a 5-for-1 split |
| Westshore Wealth, LLC | 16,105 | $2.47M | 0.82% | −3,965−19.8% | ReducedConverted for a 5-for-1 split |
| Argent Trust Co | 16,221 | $2.48M | 0.09% | +361+2.3% | AddedConverted for a 5-for-1 split |
| Wealthspire Advisors, LLC | 16,229 | $2.49M | 0.02% | +6,724+70.7% | AddedConverted for a 5-for-1 split |
| Wealth Advisors of Tampa Bay, LLC | 16,270 | $2.49M | 0.86% | −1,025−5.9% | ReducedConverted for a 5-for-1 split |
| China Universal Asset Management Co., Ltd. | 16,300 | $2.50M | 0.19% | −3,140−16.2% | ReducedConverted for a 5-for-1 split |
| Yarbrough Capital, LLC | 16,340 | $2.50M | 0.08% | +7,940+94.5% | AddedConverted for a 5-for-1 split |
| Loomis Sayles & Co L P | 16,355 | $2.51M | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Apollon Wealth Management, LLC | 16,412 | $2.51M | 0.04% | −25,108−60.5% | ReducedConverted for a 5-for-1 split |
| Independent Financial Group, LLC | 16,450 | $2.52M | 0.06% | −2,400−12.7% | ReducedConverted for a 5-for-1 split |
| Natural Investments, LLC | 16,453 | $2.52M | 0.63% | −2,592−13.6% | ReducedConverted for a 5-for-1 split |
| Profund Advisors LLC | 16,454 | $2.52M | 0.08% | −2,436−12.9% | ReducedConverted for a 5-for-1 split |
| Mather Group, LLC. | 16,491 | $2.53M | 0.03% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Bryn Mawr Trust Co | 16,549 | $2.54M | 0.06% | +479+3.0% | AddedConverted for a 5-for-1 split |
| BBR Partners, LLC | 16,560 | $2.54M | 0.14% | +390+2.4% | AddedConverted for a 5-for-1 split |
| Jefferies Financial Group Inc. | 16,602 | $2.54M | 0.02% | +13,887+511.5% | AddedConverted for a 5-for-1 split |
| Tritonpoint Wealth, LLC | 16,660 | $2.55M | 0.26% | −5,270−24.0% | ReducedConverted for a 5-for-1 split |
| NorthCrest Asset Manangement, LLC | 17,331 | $2.56M | 0.06% | +7,811+82.0% | AddedConverted for a 5-for-1 split |
| Lecap Asset Management Ltd | 16,706 | $2.56M | 1.02% | +16,706 | New |
| Boomfish Wealth Group, LLC | 16,710 | $2.56M | 1.37% | +280+1.7% | AddedConverted for a 5-for-1 split |
| Guardian Capital LP | 16,783 | $2.57M | 0.08% | +1,523+10.0% | AddedConverted for a 5-for-1 split |
| SBI Okasan Asset Management Co.Ltd. | 16,650 | $2.57M | 0.14% | +16,650 | New |
| MIG Capital, LLC | 16,810 | $2.58M | 0.44% | −77,020−82.1% | ReducedConverted for a 5-for-1 split |
| Financial Engines Advisors L.L.C. | 16,881 | $2.59M | 0.00% | +1,931+12.9% | AddedConverted for a 5-for-1 split |
| Richwood Investment Advisors, LLC | 25,755 | $2.59M | 1.86% | −540−2.1% | ReducedConverted for a 5-for-1 split |
| Narwhal Capital Management | 16,977 | $2.60M | 0.19% | +7,147+72.7% | AddedConverted for a 5-for-1 split |
| Cunning Capital Partners, LP | 17,025 | $2.61M | 1.21% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Second Line Capital, LLC | 17,086 | $2.62M | 0.54% | +511+3.1% | AddedConverted for a 5-for-1 split |
| Ballentine Partners, LLC | 17,106 | $2.62M | 0.04% | −439−2.5% | ReducedConverted for a 5-for-1 split |
| Change Path, LLC | 17,116 | $2.62M | 0.06% | +2,936+20.7% | AddedConverted for a 5-for-1 split |
| Meridian Wealth Management, LLC | 17,189 | $2.63M | 0.09% | −4,996−22.5% | ReducedConverted for a 5-for-1 split |
| Cooper Financial Group | 17,206 | $2.64M | 0.28% | +5,851+51.5% | AddedConverted for a 5-for-1 split |
| Cabot Wealth Management Inc | 17,340 | $2.66M | 0.29% | −240−1.4% | ReducedConverted for a 5-for-1 split |
| Sigma Planning Corp | 16,071 | $2.66M | 0.07% | −2,604−13.9% | ReducedConverted for a 5-for-1 split |
| Circle Wealth Management, LLC | 17,358 | $2.66M | 0.04% | −1,667−8.8% | ReducedConverted for a 5-for-1 split |
| Range Advisory, LLC | 17,473 | $2.68M | 0.69% | +17,473 | New |
| Ritholtz Wealth Management | 17,500 | $2.68M | 0.05% | −5,260−23.1% | ReducedConverted for a 5-for-1 split |
| Smith, Salley & Associates | 17,548 | $2.69M | 0.13% | −402−2.2% | ReducedConverted for a 5-for-1 split |
| Emissary Wealth LLC | 17,577 | $2.69M | 2.26% | +17,577 | New |
| Sculati Wealth Management, LLC | 17,579 | $2.69M | 0.95% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Icon Advisers Inc | 17,620 | $2.70M | 0.58% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Alphadyne Asset Management LP | 17,685 | $2.71M | 0.27% | +16,350+1,224.7% | AddedConverted for a 5-for-1 split |
| DSG Capital Advisors, LLC | 20,705 | $2.72M | 0.41% | −3,475−14.4% | ReducedConverted for a 5-for-1 split |
| Y.D. More Investments Ltd | 17,750 | $2.72M | 0.13% | +13,450+312.8% | AddedConverted for a 5-for-1 split |
| Granite Investment Partners, LLC | 17,764 | $2.72M | 0.16% | −4,176−19.0% | ReducedConverted for a 5-for-1 split |
| Quantum Private Wealth, LLC | 17,867 | $2.74M | 0.80% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Lazard Freres Gestion S.A.S. | 17,905 | $2.74M | 0.05% | −285−1.6% | ReducedConverted for a 5-for-1 split |
| Dark Forest Capital Management LP | 17,912 | $2.74M | 0.13% | +17,912 | New |
| Frank, Rimerman Advisors LLC | 17,939 | $2.75M | 0.17% | +439+2.5% | AddedConverted for a 5-for-1 split |
| Davidson Capital Management Inc. | 18,104 | $2.77M | 0.60% | +484+2.7% | AddedConverted for a 5-for-1 split |
| Oak Thistle LLC | 18,148 | $2.78M | 0.39% | +16,518+1,013.4% | AddedConverted for a 5-for-1 split |
| Kingsview Wealth Management, LLC | 18,149 | $2.78M | 0.04% | +484+2.7% | AddedConverted for a 5-for-1 split |
| WESPAC Advisors SoCal, LLC | 18,172 | $2.78M | 0.56% | −2,638−12.7% | ReducedConverted for a 5-for-1 split |
| Waldron Private Wealth LLC | 18,280 | $2.80M | 0.11% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Credit Industriel Et Commercial | 18,428 | $2.82M | 0.41% | +5,628+44.0% | AddedConverted for a 5-for-1 split |
| Family Capital Trust Co | 18,455 | $2.83M | 0.92% | +17,450+1,736.3% | AddedConverted for a 5-for-1 split |
| Pallas Capital Advisors LLC | 18,560 | $2.84M | 0.09% | +8,635+87.0% | AddedConverted for a 5-for-1 split |
| Tema ETFs LLC | 18,703 | $2.87M | 0.22% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Selective Wealth Management, Inc. | 21,931 | $2.88M | 0.90% | −904−4.0% | ReducedConverted for a 5-for-1 split |
| J.W. Cole Advisors, Inc. | 23,473 | $2.90M | 0.07% | −5,637−19.4% | ReducedConverted for a 5-for-1 split |
| Fairvoy Private Wealth, LLC | 19,025 | $2.91M | 0.65% | +15,330+414.9% | AddedConverted for a 5-for-1 split |
| NBC Securities, Inc. | 19,153 | $2.93M | 0.22% | +2,488+14.9% | AddedConverted for a 5-for-1 split |
| We Are One Seven, LLC | 19,157 | $2.93M | 0.06% | +5,992+45.5% | AddedConverted for a 5-for-1 split |
| Partners Capital Investment Group, LLP | 19,165 | $2.94M | 0.11% | +1,490+8.4% | AddedConverted for a 5-for-1 split |
| Great Valley Advisor Group, Inc. | 19,236 | $2.95M | 0.06% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Gallagher Capital Advisors, LLC | 19,367 | $2.97M | 1.92% | +1,717+9.7% | AddedConverted for a 5-for-1 split |
| Greenleaf Trust | 19,421 | $2.98M | 0.03% | −554−2.8% | ReducedConverted for a 5-for-1 split |
| Berbice Capital Management LLC | 19,435 | $2.98M | 1.79% | −200−1.0% | ReducedConverted for a 5-for-1 split |
| Callahan Advisors, LLC | 19,442 | $2.98M | 0.24% | 00.0% | UnchangedConverted for a 5-for-1 split |
| GAMMA Investing LLC | 19,474 | $2.98M | 0.15% | −1,281−6.2% | ReducedConverted for a 5-for-1 split |
| Pinnacle Associates Ltd | 19,490 | $2.99M | 0.04% | +3,585+22.5% | AddedConverted for a 5-for-1 split |
| Atlantic Trust, LLC | 19,549 | $2.99M | 0.47% | −1,061−5.1% | ReducedConverted for a 5-for-1 split |
| SBI Securities Co., Ltd. | 19,553 | $3.00M | 0.08% | −632−3.1% | ReducedConverted for a 5-for-1 split |
| WD Rutherford LLC | 19,642 | $3.01M | 1.26% | −4,838−19.8% | ReducedConverted for a 5-for-1 split |
| HCR Wealth Advisors | 19,657 | $3.01M | 0.30% | +807+4.3% | AddedConverted for a 5-for-1 split |
| Ossiam | 19,692 | $3.02M | 0.06% | −141,098−87.8% | ReducedConverted for a 5-for-1 split |
| First Bank & Trust | 19,801 | $3.03M | 0.49% | −464−2.3% | ReducedConverted for a 5-for-1 split |
| Allworth Financial LP | 19,872 | $3.04M | 0.01% | +4,977+33.4% | AddedConverted for a 5-for-1 split |
| Univest Financial Corp | 19,953 | $3.06M | 0.16% | +478+2.5% | AddedConverted for a 5-for-1 split |
| Columbus Hill Capital Management, L.P. | 20,000 | $3.06M | 0.43% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Hilltop Holdings Inc. | 20,032 | $3.07M | 0.18% | −1,263−5.9% | ReducedConverted for a 5-for-1 split |
| Waterloo Capital, L.P. | 20,095 | $3.08M | 0.22% | −660−3.2% | ReducedConverted for a 5-for-1 split |
| Sigma Investment Counselors Inc | 20,172 | $3.09M | 0.16% | −2,723−11.9% | ReducedConverted for a 5-for-1 split |
| First National Trust Co | 20,302 | $3.11M | 0.10% | +507+2.6% | AddedConverted for a 5-for-1 split |
| AE Wealth Management LLC | 20,304 | $3.11M | 0.02% | +1,229+6.4% | AddedConverted for a 5-for-1 split |
| Prescott Group Capital Management, L.L.C. | 20,340 | $3.12M | 0.29% | 00.0% | UnchangedConverted for a 5-for-1 split |
| TCG Advisory Services, LLC | 20,348 | $3.12M | 0.09% | −1,592−7.3% | ReducedConverted for a 5-for-1 split |
| IHT Wealth Management, LLC | 20,361 | $3.12M | 0.08% | −214−1.0% | ReducedConverted for a 5-for-1 split |
| Terra Alpha Investments LLC | 20,415 | $3.13M | 3.20% | −400−1.9% | ReducedConverted for a 5-for-1 split |
| Principal Securities, Inc. | 20,424 | $3.13M | 0.05% | +2,794+15.8% | AddedConverted for a 5-for-1 split |
| Aft, Forsyth & Company, Inc. | 20,470 | $3.14M | 1.35% | +150+0.7% | AddedConverted for a 5-for-1 split |
| CWA Asset Management Group, LLC | 20,580 | $3.15M | 0.11% | −2,000−8.9% | ReducedConverted for a 5-for-1 split |
| Cresset Asset Management, LLC | 20,618 | $3.16M | 0.01% | −9,302−31.1% | ReducedConverted for a 5-for-1 split |
| Allegiance Financial Group Advisory Services LLC | 20,785 | $3.18M | 0.67% | +20,785 | New |
| Covenant Asset Management, LLC | 20,863 | $3.20M | 0.62% | −17,882−46.2% | ReducedConverted for a 5-for-1 split |
| Twin Capital Management Inc | 20,879 | $3.20M | 0.40% | +339+1.7% | AddedConverted for a 5-for-1 split |