ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2025
Institutional positions in ServiceNow, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,326
- +122 vs. Q3 2025
- Shares held
- 902.5M
- +8.30M (+0.9%) vs. Q3 2025Converted for a 5-for-1 split
- Total value
- $138.5B
- −$25.1B (−15.3%) vs. Q3 2025
- New holders
- 340
- 886 more added
- Sold out
- 218
- 805 more reduced
45 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Arthur M. Cohen & Associates, LLC | 4,510 | $690.9K | 0.11% | −2,050−31.3% | ReducedConverted for a 5-for-1 split |
| Gilliland Jeter Wealth Management LLC | 4,525 | $693.2K | 0.21% | +190+4.4% | AddedConverted for a 5-for-1 split |
| WealthPlan Investment Management, LLC | 4,534 | $694.6K | 0.04% | +3,159+229.7% | AddedConverted for a 5-for-1 split |
| Keebeck Wealth Management, LLC | 4,540 | $695.5K | 0.08% | +185+4.2% | AddedConverted for a 5-for-1 split |
| Milestone Asset Management, LLC | 4,545 | $696.2K | 0.13% | +1,425+45.7% | AddedConverted for a 5-for-1 split |
| Huntleigh Advisors, Inc. | 4,545 | $696.3K | 0.12% | +150+3.4% | AddedConverted for a 5-for-1 split |
| Patron Partners Advisors, LLC | 4,580 | $701.6K | 0.31% | +35+0.8% | AddedConverted for a 5-for-1 split |
| Mason & Associates Inc | 4,580 | $701.6K | 0.13% | +2,260+97.4% | AddedConverted for a 5-for-1 split |
| Signature Wealth Management Partners, LLC | 4,595 | $703.9K | 0.35% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Heartland Bank & Trust Co | 4,603 | $705.1K | 0.30% | −117−2.5% | ReducedConverted for a 5-for-1 split |
| Bowie Capital Management, LLC | 4,605 | $705.4K | 0.03% | −197,945−97.7% | ReducedConverted for a 5-for-1 split |
| Segment Wealth Management, LLC | 4,605 | $705.4K | 0.04% | −125−2.6% | ReducedConverted for a 5-for-1 split |
| First United Bank Trust | 4,625 | $708.5K | 0.23% | +25+0.5% | AddedConverted for a 5-for-1 split |
| Quent Capital, LLC | 4,638 | $710.5K | 0.05% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Pinnacle Wealth Planning Services, Inc. | 4,657 | $713.4K | 0.07% | −308−6.2% | ReducedConverted for a 5-for-1 split |
| TCI Wealth Advisors, Inc. | 4,685 | $717.7K | 0.04% | −185−3.8% | ReducedConverted for a 5-for-1 split |
| KCM Investment Advisors LLC | 4,695 | $719.2K | 0.02% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Drive Wealth Management, LLC | 4,697 | $719.6K | 0.14% | +752+19.1% | AddedConverted for a 5-for-1 split |
| MJP Associates Inc | 4,699 | $719.8K | 0.09% | −411−8.0% | ReducedConverted for a 5-for-1 split |
| Bosman Wealth Management, LLC | 4,705 | $720.8K | 0.59% | −12,760−73.1% | ReducedConverted for a 5-for-1 split |
| Fukoku Mutual Life Insurance Co | 4,705 | $720.8K | 0.05% | −675−12.5% | ReducedConverted for a 5-for-1 split |
| Simplicity Wealth,LLC | 4,717 | $722.6K | 0.04% | −2,958−38.5% | ReducedConverted for a 5-for-1 split |
| Becker Capital Management Inc | 4,720 | $723.1K | 0.02% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Dudley Capital Management, LLC | 4,740 | $726.1K | 0.32% | −100−2.1% | ReducedConverted for a 5-for-1 split |
| Zacks Investment Management | 4,751 | $727.7K | 0.01% | −574−10.8% | ReducedConverted for a 5-for-1 split |
| Lewis Asset Management, LLC | 4,787 | $733.3K | 0.30% | +862+22.0% | AddedConverted for a 5-for-1 split |
| Towarzystwo Funduszy Inwestycyjnych Pzu SA | 4,790 | $733.8K | 0.18% | +440+10.1% | AddedConverted for a 5-for-1 split |
| Rehmann Capital Advisory Group | 4,793 | $734.9K | 0.04% | −387−7.5% | ReducedConverted for a 5-for-1 split |
| Principal Street Partners, LLC | 4,820 | $738.4K | 0.12% | −125−2.5% | ReducedConverted for a 5-for-1 split |
| Carnegie Lake Advisors LLC | 4,820 | $738.4K | 0.28% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Cassaday & Co Wealth Management LLC | 4,825 | $739.1K | 0.02% | −65−1.3% | ReducedConverted for a 5-for-1 split |
| Real Talk Capital, LLC | 4,829 | $739.8K | 0.74% | +1,119+30.2% | AddedConverted for a 5-for-1 split |
| SG Trading Solutions, LLC | 4,850 | $743.0K | 0.17% | +4,850 | New |
| Cary Street Partners Financial LLC | 4,895 | $749.9K | 0.02% | −725−12.9% | ReducedConverted for a 5-for-1 split |
| Iron Financial, LLC | 4,920 | $753.7K | 0.35% | −80−1.6% | ReducedConverted for a 5-for-1 split |
| Willner & Heller, LLC | 4,920 | $753.7K | 0.54% | +1,385+39.2% | AddedConverted for a 5-for-1 split |
| Ancora Advisors, LLC | 4,946 | $757.7K | 0.02% | +506+11.4% | AddedConverted for a 5-for-1 split |
| Evermay Wealth Management LLC | 4,947 | $757.8K | 0.09% | +502+11.3% | AddedConverted for a 5-for-1 split |
| Tower Trust & Investment Co | 4,950 | $758.2K | 0.48% | −290−5.5% | ReducedConverted for a 5-for-1 split |
| Quadcap Wealth Management, LLC | 4,955 | $759.1K | 0.09% | +2,115+74.5% | AddedConverted for a 5-for-1 split |
| St. Louis Trust Co | 4,960 | $759.8K | 0.09% | +4,960 | New |
| Jasper Ridge Partners, L.P. | 4,961 | $760.0K | 0.02% | +4,961 | New |
| Morse Asset Management, Inc | 4,980 | $762.9K | 0.15% | −5,005−50.1% | ReducedConverted for a 5-for-1 split |
| Affiance Financial, LLC | 4,990 | $764.4K | 0.12% | +455+10.0% | AddedConverted for a 5-for-1 split |
| Diker Management LLC | 5,000 | $766.0K | 0.59% | −7,500−60.0% | ReducedConverted for a 5-for-1 split |
| Corient IA LLC | 5,000 | $766.0K | 0.72% | 00.0% | UnchangedConverted for a 5-for-1 split |
| WBI Investments | 5,012 | $767.8K | 0.20% | −2,023−28.8% | ReducedConverted for a 5-for-1 split |
| Fulcrum Asset Management LLP | 5,000 | $771.1K | 0.21% | −150−2.9% | ReducedConverted for a 5-for-1 split |
| Postrock Partners LLC | 5,035 | $771.3K | 0.34% | 00.0% | UnchangedConverted for a 5-for-1 split |
| FirstWave Capital Management LLC | 5,036 | $771.5K | 0.46% | +5,036 | New |
| Worth Financial Advisory Group, LLC | 5,041 | $772.2K | 0.37% | +286+6.0% | AddedConverted for a 5-for-1 split |
| Primoris Wealth Advisors, LLC | 5,045 | $772.8K | 0.46% | 00.0% | UnchangedConverted for a 5-for-1 split |
| TrueMark Investments, LLC | 5,070 | $776.7K | 0.15% | −140−2.7% | ReducedConverted for a 5-for-1 split |
| Northern Financial Advisors Inc | 5,077 | $777.7K | 0.89% | −6,083−54.5% | ReducedConverted for a 5-for-1 split |
| Beaton Management Co. Inc. | 5,125 | $785.0K | 0.35% | −125−2.4% | ReducedConverted for a 5-for-1 split |
| Wealth Alliance | 5,125 | $785.0K | 0.08% | +1,300+34.0% | AddedConverted for a 5-for-1 split |
| Trivant Custom Portfolio Group, LLC | 5,135 | $786.6K | 0.45% | +470+10.1% | AddedConverted for a 5-for-1 split |
| Runnymede Capital Advisors, Inc. | 5,135 | $786.6K | 0.45% | +5,135 | New |
| Diversified Enterprises, LLC | 5,136 | $786.8K | 0.05% | +1,026+25.0% | AddedConverted for a 5-for-1 split |
| Foundations Investment Advisors, LLC | 5,140 | $787.4K | 0.01% | +190+3.8% | AddedConverted for a 5-for-1 split |
| Flputnam Investment Management Co | 5,140 | $787.4K | 0.01% | −1,330−20.6% | ReducedConverted for a 5-for-1 split |
| Mindset Wealth Management, LLC | 5,150 | $788.9K | 0.21% | +240+4.9% | AddedConverted for a 5-for-1 split |
| Adell Harriman & Carpenter Inc | 5,160 | $790.5K | 0.05% | −160−3.0% | ReducedConverted for a 5-for-1 split |
| Ferguson Wellman Capital Management, Inc | 5,175 | $792.8K | 0.01% | −425−7.6% | ReducedConverted for a 5-for-1 split |
| Wrapmanager Inc | 5,178 | $793.2K | 0.27% | −327−5.9% | ReducedConverted for a 5-for-1 split |
| Formidable Asset Management, LLC | 4,113 | $797.3K | 0.12% | +1,268+44.6% | AddedConverted for a 5-for-1 split |
| NVWM, LLC | 5,224 | $800.3K | 0.17% | −216−4.0% | ReducedConverted for a 5-for-1 split |
| Highview Capital Management LLC | 5,225 | $800.4K | 0.28% | −700−11.8% | ReducedConverted for a 5-for-1 split |
| L2 Asset Management, LLC | 5,235 | $802.0K | 0.11% | +350+7.2% | AddedConverted for a 5-for-1 split |
| Jackson Thornton Asset Management, LLC | 5,395 | $802.8K | 0.08% | +3,840+246.9% | AddedConverted for a 5-for-1 split |
| HBK Sorce Advisory LLC | 7,970 | $802.9K | 0.02% | −870−9.8% | ReducedConverted for a 5-for-1 split |
| American Trust | 5,247 | $803.8K | 0.07% | +102+2.0% | AddedConverted for a 5-for-1 split |
| Migdal Insurance & Financial Holdings Ltd. | 5,240 | $806.0K | 0.01% | −340−6.1% | ReducedConverted for a 5-for-1 split |
| Stratos Wealth Advisors, LLC | 5,290 | $810.4K | 0.04% | +95+1.8% | AddedConverted for a 5-for-1 split |
| Koshinski Asset Management, Inc. | 5,235 | $810.9K | 0.05% | −18,330−77.8% | ReducedConverted for a 5-for-1 split |
| Penn Mutual Asset Management, LLC | 5,315 | $814.2K | 0.49% | +5,315 | New |
| Harmony Asset Management LLC | 5,325 | $815.7K | 0.27% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Miller Capital Partners, Inc. | 5,335 | $817.3K | 0.42% | +5,335 | New |
| Optas, LLC | 5,335 | $817.3K | 0.13% | −85−1.6% | ReducedConverted for a 5-for-1 split |
| Balboa Wealth Partners | 5,345 | $818.8K | 0.14% | −205−3.7% | ReducedConverted for a 5-for-1 split |
| Jaffetilchin Investment Partners, LLC | 5,349 | $819.4K | 0.05% | +434+8.8% | AddedConverted for a 5-for-1 split |
| Massar Capital Management, LP | 5,350 | $819.6K | 0.16% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Fortis Capital Advisors, LLC | 5,379 | $824.0K | 0.12% | −5,771−51.8% | ReducedConverted for a 5-for-1 split |
| SageView Advisory Group, LLC | 5,389 | $825.5K | 0.03% | −2,056−27.6% | ReducedConverted for a 5-for-1 split |
| Interchange Capital Partners, LLC | 5,395 | $826.5K | 0.15% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Edmond de Rothschild Holding S.A. | 5,415 | $829.5K | 0.01% | +970+21.8% | AddedConverted for a 5-for-1 split |
| Andar Capital Management HK Ltd | 5,415 | $829.5K | 0.89% | +5,415 | New |
| Drake & Associates, LLC | 5,424 | $830.9K | 0.17% | +249+4.8% | AddedConverted for a 5-for-1 split |
| Greenwich Wealth Management LLC | 5,474 | $839.0K | 0.04% | +119+2.2% | AddedConverted for a 5-for-1 split |
| Conning Inc. | 5,496 | $841.9K | 0.03% | −499−8.3% | ReducedConverted for a 5-for-1 split |
| American National Bank | 5,516 | $845.0K | 0.08% | +51+0.9% | AddedConverted for a 5-for-1 split |
| KPP Advisory Services LLC | 5,528 | $846.9K | 0.12% | +453+8.9% | AddedConverted for a 5-for-1 split |
| UMA Financial Services, Inc. | 5,531 | $847.3K | 0.12% | −574−9.4% | ReducedConverted for a 5-for-1 split |
| One Wealth Capital Management, LLC | 5,535 | $847.9K | 0.36% | +830+17.6% | AddedConverted for a 5-for-1 split |
| Trust Co of Vermont | 5,545 | $849.4K | 0.04% | +65+1.2% | AddedConverted for a 5-for-1 split |
| Fullerton Fund Management Co Ltd. | 5,575 | $854.0K | 0.04% | −36,025−86.6% | ReducedConverted for a 5-for-1 split |
| Penserra Capital Management LLC | 5,588 | $855.0K | 0.01% | −9,522−63.0% | ReducedConverted for a 5-for-1 split |
| S Harris Financial Group, LLC | 5,607 | $858.9K | 0.82% | +5,607 | New |
| Cito Capital Group, LLC | 5,615 | $860.0K | 0.25% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Forum Financial Management, LP | 5,619 | $860.8K | 0.01% | +189+3.5% | AddedConverted for a 5-for-1 split |