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Livermore
Livermore
ZHEN

ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2025

Institutional positions in ServiceNow, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,249
−9 vs. Q2 2025
Shares held
179.7M
+22.7K (0.0%) vs. Q2 2025
Total value
$164.4B
−$20.1B (−10.9%) vs. Q2 2025
New holders
186
1,038 more added
Sold out
195
740 more reduced

40 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2025: 2,249 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,244 institutions
Value heldQ3 2025: $164.4B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2025

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2025.

Institutions holding NOW in Q3 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Mowery & Schoenfeld Wealth Management, LLC21$19.3K0.03%−6−22.2%Reduced
Halbert Hargrove Global Advisors, LLC21$19.8K0.00%+21Added
Sittner & Nelson, LLC22$20.2K0.01%00.0%Unchanged
Cedar Mountain Advisors, LLC22$20.2K0.00%+22New
Binnacle Investments Inc23$21.2K0.01%−1−4.2%Reduced
Copia Wealth Management23$21.2K0.02%00.0%Unchanged
Deseret Mutual Benefit Administrators23$21.2K0.01%+16+228.6%Added
Guerra Advisors Inc23$21.2K0.01%+23New
Capital Analysts, LLC24$22.0K0.00%+4+20.0%Added
Robinswood Financial LLC24$22.1K0.01%00.0%Unchanged
NFJ Investment Group, LLC24$22.1K0.00%00.0%Unchanged
CBIZ Investment Advisory Services, LLC25$23.0K0.00%−30−54.5%Reduced
Caldwell Sutter Capital, Inc.25$23.0K0.01%−1−3.8%Reduced
Syntax Research, Inc.25$23.0K0.01%00.0%Unchanged
Marquette Asset Management, LLC25$23.0K0.00%+25New
Measured Wealth Private Client Group, LLC25$23.0K0.01%+25New
Hopwood Financial Services, Inc.25$23.0K0.02%+25New
Bank of Jackson Hole Trust26$23.9K0.01%00.0%Unchanged
Abich Financial Wealth Management LLC26$23.9K0.01%+26New
Ulland Investment Advisors, LLC26$24.0K0.02%00.0%Unchanged
Valued Wealth Advisors LLC27$24.8K0.01%+1+3.8%Added
IAG Wealth Partners, LLC27$24.8K0.00%+18+200.0%Added
Proathlete Wealth Management LLC28$25.8K0.01%00.0%Unchanged
Virtus ETF Advisers LLC29$26.7K0.01%−331−91.9%Reduced
Raffa Wealth Management, LLC30$27.6K0.00%−8−21.1%Reduced
Strategic Investment Solutions, Inc.30$27.6K0.01%00.0%Unchanged
First PREMIER Bank30$28.0K0.01%00.0%Unchanged
Canton Hathaway, LLC30$28.0K0.01%00.0%Unchanged
Moisand Fitzgerald Tamayo, LLC31$28.5K0.00%00.0%Unchanged
Kilter Group LLC31$28.5K0.01%+7+29.2%Added
Bogart Wealth, LLC31$28.5K0.00%+15+93.8%Added
Wealth Watch Advisors, INC31$28.5K0.01%+31New
Noble Wealth Management PBC32$29.4K0.02%+32New
Millstone Evans Group, LLC33$30.4K0.02%00.0%Unchanged
High Note Wealth, LLC34$31.3K0.01%00.0%Unchanged
Albion Financial Group34$31.3K0.00%+15+78.9%Added
Trust Co35$32.2K0.00%00.0%Unchanged
Evolution Wealth Management Inc.35$32.2K0.03%00.0%Unchanged
Geneos Wealth Management Inc.36$33.1K0.00%−753−95.4%Reduced
LFA - Lugano Financial Advisors SA36$33.1K0.02%00.0%Unchanged
Geo Capital Gestora de Recursos Ltd37$34.0K0.06%00.0%Unchanged
True Wealth Design, LLC38$34.9K0.01%+13+52.0%Added
Richardson Financial Services Inc.38$35.0K0.02%+5+15.2%Added
Core Alternative Capital38$35.0K0.01%00.0%Unchanged
DT Investment Partners, LLC39$35.9K0.00%00.0%Unchanged
Texas Capital Bancshares Inc40$36.8K0.01%+40New
Quaker Wealth Management, LLC40$36.8K0.01%00.0%Unchanged
Oakworth Capital, Inc.41$37.7K0.00%00.0%Unchanged
Chilton Capital Management LLC42$38.7K0.00%−15−26.3%Reduced
DAGCO, Inc.42$38.7K0.01%00.0%Unchanged
Hartford Financial Management Inc.43$39.6K0.01%00.0%Unchanged
Ritter Daniher Financial Advisory LLC43$39.6K0.01%00.0%Unchanged
Howard Hughes Medical Institute44$40.5K0.02%00.0%Unchanged
Archer Investment Corp44$40.5K0.01%00.0%Unchanged
Promus Capital, LLC45$41.4K0.03%00.0%Unchanged
Activest Wealth Management46$42.3K0.01%+6+15.0%Added
Ameriflex Group, Inc.46$42.3K0.02%+30+187.5%Added
TruNorth Capital Management, LLC46$42.3K0.01%+40+666.7%Added
FWL Investment Management, LLC47$43.3K0.01%−3,672−98.7%Reduced
Private Wealth Management Group, LLC47$43.3K0.01%00.0%Unchanged
Brown, Lisle/Cummings, Inc.47$43.4K0.01%00.0%Unchanged
Longview Financial Advisors LLC49$45.1K0.03%00.0%Unchanged
Avion Wealth50$46.0K0.01%−1−2.0%Reduced
Old Second National Bank of Aurora50$46.0K0.01%00.0%Unchanged
Vision Financial Markets LLC50$46.0K0.04%00.0%Unchanged
Strengthening Families & Communities, LLC50$46.0K0.01%00.0%Unchanged
Accredited Wealth Management, LLC400$46.0K0.04%+350+700.0%Added
Key Financial Inc51$46.5K0.01%00.0%Unchanged
Indiana Trust & Investment Management CO51$46.9K0.01%00.0%Unchanged
Smallwood Wealth Investment Management, LLC52$47.9K0.02%+2+4.0%Added
Investment Research & Advisory Group, Inc.49$47.9K0.02%00.0%Unchanged
Wall Street Access Asset Management, LLC54$49.7K0.01%+54New
American Capital Advisory, LLC54$49.7K0.02%−1−1.8%Reduced
Princeton Global Asset Management LLC56$51.5K0.01%00.0%Unchanged
Dunhill Financial, LLC58$53.2K0.01%+3+5.5%Added
Tortoise Investment Management, LLC58$53.4K0.00%−2−3.3%Reduced
GoalVest Advisory LLC58$53.4K0.01%00.0%Unchanged
Robbins Farley LLC58$53.4K0.02%+58New
Golden State Wealth Management, LLC59$54.8K0.01%−444−88.3%Reduced
Perkins Coie Trust Co60$55.2K0.01%00.0%Unchanged
Byrne Asset Management LLC60$55.2K0.03%−29−32.6%Reduced
Retirement Wealth Solutions LLC60$55.2K0.04%−1−1.6%Reduced
Asset Planning,Inc60$55.2K0.04%00.0%Unchanged
AllSquare Wealth Management LLC63$58.0K0.03%00.0%Unchanged
Sachetta, LLC64$58.9K0.02%+9+16.4%Added
Bell Investment Advisors, Inc65$59.8K0.01%−9−12.2%Reduced
Abound Wealth Management65$60.0K0.02%+1+1.6%Added
Financial Network Wealth Advisors LLC67$61.7K0.07%−16−19.3%Reduced
Mechanics Financial Corp67$61.7K0.02%00.0%Unchanged
Family Legacy Financial Solutions, LLC68$62.6K0.05%−45−39.8%Reduced
RMG Wealth Management LLC68$63.2K0.01%00.0%Unchanged
Armstrong Advisory Group, Inc69$63.5K0.00%−13−15.9%Reduced
Centerpoint Advisors, LLC70$64.0K0.02%00.0%Unchanged
Vestor Capital, LLC72$66.0K0.00%−7−8.9%Reduced
Disciplina Capital Management LLC72$66.3K0.01%00.0%Unchanged
Barrett & Company, Inc.73$67.2K0.02%+10+15.9%Added
Financial Management Professionals, Inc.75$69.0K0.01%+7+10.3%Added
Main Street Group, LTD77$70.9K0.02%00.0%Unchanged
Stephenson National Bank & Trust81$74.5K0.02%+61+305.0%Added
Capital Advisors, Ltd. LLC83$76.0K0.01%00.0%Unchanged