ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2025
Institutional positions in ServiceNow, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,248
- −9 vs. Q2 2025
- Shares held
- 179.7M
- +22.8K (0.0%) vs. Q2 2025
- Total value
- $164.4B
- −$20.1B (−10.9%) vs. Q2 2025
- New holders
- 186
- 1,038 more added
- Sold out
- 195
- 739 more reduced
40 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| CWM, LLC | 11,248 | $10.4M | 0.03% | −476−4.1% | Reduced |
| Crestwood Advisors Group LLC | 11,325 | $10.4M | 0.18% | +272+2.5% | Added |
| QRG Capital Management, Inc. | 11,389 | $10.5M | 0.13% | −485−4.1% | Reduced |
| Citizens Financial Group Inc | 11,445 | $10.5M | 0.14% | +100+0.9% | Added |
| Consolidated Investment Group LLC | 11,500 | $10.6M | 1.30% | 00.0% | Unchanged |
| Vinva Investment Management Ltd | 11,253 | $10.6M | 0.21% | +4,215+59.9% | Added |
| Ravenswood Partners LP | 11,546 | $10.6M | 3.36% | +11,546 | New |
| Synovus Financial Corp | 11,589 | $10.7M | 0.12% | +2,258+24.2% | Added |
| Illinois Municipal Retirement Fund | 11,595 | $10.7M | 0.14% | −357−3.0% | Reduced |
| CMH Wealth Management LLC | 11,595 | $10.7M | 2.27% | +2,908+33.5% | Added |
| Alcosta Capital Management, Inc. | 11,644 | $10.7M | 5.77% | −182−1.5% | Reduced |
| Washington Trust Bank | 11,732 | $10.8M | 0.79% | +701+6.4% | Added |
| Slow Capital, Inc. | 11,839 | $10.9M | 1.28% | +404+3.5% | Added |
| Appleton Partners Inc | 11,873 | $10.9M | 0.73% | +552+4.9% | Added |
| Parkwood LLC | 11,951 | $11.0M | 1.07% | −417−3.4% | Reduced |
| Interval Partners, LP | 12,000 | $11.0M | 0.24% | +12,000 | New |
| Fulton Breakefield Broenniman LLC | 12,046 | $11.1M | 0.72% | +12,046 | New |
| Quest Investment Management LLC | 12,108 | $11.1M | 1.17% | −1,549−11.3% | Reduced |
| Van Eck Associates Corp | 12,114 | $11.1M | 0.01% | +1,169+10.7% | Added |
| Oak Ridge Investments LLC | 12,134 | $11.2M | 0.72% | +223+1.9% | Added |
| Maytus Capital Management, LLC | 12,146 | $11.2M | 2.40% | +9,472+354.2% | Added |
| Hartford Investment Management Co | 12,186 | $11.2M | 0.34% | −303−2.4% | Reduced |
| Advisory Services Network, LLC | 12,264 | $11.3M | 0.17% | −2,108−14.7% | Reduced |
| Atlantic Union Bankshares Corp | 12,307 | $11.3M | 0.21% | +973+8.6% | Added |
| FineMark National Bank & Trust | 12,314 | $11.3M | 0.37% | −203−1.6% | Reduced |
| Beacon Investment Advisory Services, Inc. | 12,339 | $11.4M | 0.48% | +10,769+685.9% | Added |
| Jump Financial, LLC | 12,382 | $11.4M | 0.14% | +2,877+30.3% | Added |
| Meiji Yasuda Asset Management Co Ltd. | 12,404 | $11.4M | 0.54% | +2,868+30.1% | Added |
| Norinchukin Bank, The | 12,448 | $11.5M | 0.15% | +520+4.4% | Added |
| Bender Robert & Associates | 12,486 | $11.5M | 2.48% | −46−0.4% | Reduced |
| GAM Holding AG | 12,546 | $11.5M | 0.71% | +358+2.9% | Added |
| Broadleaf Partners, LLC | 12,712 | $11.7M | 2.44% | −195−1.5% | Reduced |
| Global Retirement Partners, LLC | 12,733 | $11.7M | 0.26% | +590+4.9% | Added |
| NewEdge Wealth, LLC | 13,411 | $11.8M | 0.17% | +307+2.3% | Added |
| BTG Pactual Asset Management US LLC | 12,933 | $11.9M | 1.40% | +4,141+47.1% | Added |
| Vestcor Inc | 12,938 | $11.9M | 0.36% | +3,663+39.5% | Added |
| Kentucky Retirement Systems | 12,976 | $11.9M | 0.33% | −185−1.4% | Reduced |
| Calamos Wealth Management LLC | 13,092 | $12.0M | 0.44% | −826−5.9% | Reduced |
| Advocacy Wealth Management Services, LLC | 13,122 | $12.1M | 0.52% | +13,122 | New |
| Resources Investment Advisors, LLC. | 13,139 | $12.1M | 0.12% | +5,097+63.4% | Added |
| Benjamin Edwards Inc | 13,234 | $12.2M | 0.14% | +3,445+35.2% | Added |
| Biondo Investment Advisors, LLC | 13,440 | $12.4M | 1.55% | +231+1.7% | Added |
| Groupama Asset Managment | 13,467 | $12.4M | 0.18% | −2,330−14.7% | Reduced |
| Focus Financial Network, Inc. | 13,894 | $12.8M | 0.46% | −5,395−28.0% | Reduced |
| Callan Family Office, LLC | 13,954 | $12.8M | 0.41% | −513−3.5% | Reduced |
| Archon Partners LLC | 14,000 | $12.9M | 1.37% | −4,000−22.2% | Reduced |
| Avanza Fonder AB | 14,244 | $13.1M | 0.34% | 00.0% | Unchanged |
| Arcadia Investment Management Corp | 14,257 | $13.1M | 2.02% | +728+5.4% | Added |
| Americana Partners, LLC | 14,273 | $13.1M | 0.40% | +2,034+16.6% | Added |
| Nomura Holdings Inc | 14,306 | $13.2M | 0.06% | +12,522+701.9% | Added |
| Palo DS Manager LLC | 14,496 | $13.3M | 4.79% | +2,914+25.2% | Added |
| iA Global Asset Management Inc. | 14,521 | $13.4M | 0.18% | −788−5.1% | Reduced |
| Schonfeld Strategic Advisors LLC | 14,527 | $13.4M | 0.09% | −4,959−25.4% | Reduced |
| LMCG Investments, LLC | 14,534 | $13.4M | 0.79% | −642−4.2% | Reduced |
| Bokf, NA | 14,713 | $13.5M | 0.20% | +676+4.8% | Added |
| Metis Global Partners, LLC | 14,864 | $13.7M | 0.32% | −284−1.9% | Reduced |
| Bornite Capital Management LP | 15,000 | $13.8M | 1.28% | +15,000 | New |
| Mizuho Securities USA LLC | 15,149 | $13.9M | 0.28% | +845+5.9% | Added |
| Martingale Asset Management L P | 15,109 | $13.9M | 0.35% | +1,032+7.3% | Added |
| Bailard, Inc. | 15,175 | $14.0M | 0.30% | −55−0.4% | Reduced |
| Private Advisor Group, LLC | 15,209 | $14.0M | 0.07% | +679+4.7% | Added |
| Sit Investment Associates Inc | 15,249 | $14.0M | 0.28% | +247+1.6% | Added |
| M&G Plc | 15,442 | $14.2M | 0.08% | −512−3.2% | Reduced |
| Stony Point Capital LLC | 15,635 | $14.4M | 1.01% | +677+4.5% | Added |
| Mizuho Markets Cayman LP | 15,761 | $14.5M | 1.24% | +15,761 | New |
| Hudson Bay Capital Management LP | 16,054 | $14.8M | 0.09% | +10,572+192.8% | Added |
| SG Americas Securities, LLC | 16,079 | $14.8M | 0.05% | −12,123−43.0% | Reduced |
| Andra AP-fonden | 16,111 | $14.8M | 0.19% | −9,400−36.8% | Reduced |
| Compass Capital Management, Inc | 16,168 | $14.9M | 0.79% | −2,253−12.2% | Reduced |
| Achmea Investment Management B.V. | 16,206 | $14.9M | 0.19% | 00.0% | Unchanged |
| Maplelane Capital, LLC | 16,500 | $15.2M | 0.73% | +16,500 | New |
| DDD Partners, LLC | 16,566 | $15.2M | 0.97% | +6,415+63.2% | Added |
| Thomasville National Bank | 16,604 | $15.3M | 0.96% | +339+2.1% | Added |
| Glynn Capital Management LLC | 16,618 | $15.3M | 4.83% | −4,167−20.0% | Reduced |
| Gotham Asset Management, LLC | 16,670 | $15.3M | 0.07% | −1,547−8.5% | Reduced |
| Motley Fool Asset Management LLC | 16,746 | $15.4M | 0.64% | +3,651+27.9% | Added |
| Advisors Asset Management, Inc. | 16,916 | $15.6M | 0.26% | +2,389+16.4% | Added |
| D.A. Davidson & Co. | 16,984 | $15.6M | 0.10% | +89+0.5% | Added |
| LGT Group Foundation | 17,134 | $15.6M | 0.18% | −2,814−14.1% | Reduced |
| Hancock Whitney Corp | 16,993 | $15.6M | 0.28% | +12,005+240.7% | Added |
| Cornerstone Capital, Inc. | 17,126 | $15.8M | 1.54% | 00.0% | Unchanged |
| Brookstone Capital Management | 17,264 | $15.9M | 0.19% | +1,627+10.4% | Added |
| Clarity Financial LLC | 17,418 | $16.0M | 1.59% | +9,400+117.2% | Added |
| Banque Transatlantique SA | 17,524 | $16.1M | 0.39% | +10,063+134.9% | Added |
| Sawgrass Asset Management LLC | 17,565 | $16.2M | 2.00% | −3,491−16.6% | Reduced |
| Kestra Advisory Services, LLC | 17,580 | $16.2M | 0.07% | +268+1.5% | Added |
| Kovitz Investment Group Partners, LLC | 17,583 | $16.2M | 0.06% | −133−0.8% | Reduced |
| Wiley Bros.-Aintree Capital, LLC | 17,764 | $16.3M | 0.10% | +2,848+19.1% | Added |
| Sumitomo Life Insurance Co | 17,863 | $16.4M | 0.51% | −315−1.7% | Reduced |
| Walter Public Investments Inc. | 17,875 | $16.5M | 2.70% | −104−0.6% | Reduced |
| Empire Life Investments Inc. | 17,980 | $16.5M | 0.97% | +518+3.0% | Added |
| Formuepleje A/S | 18,283 | $16.8M | 0.95% | +7,953+77.0% | Added |
| Generali Asset Management SPA SGR | 18,429 | $17.0M | 0.36% | +741+4.2% | Added |
| MIG Capital, LLC | 18,766 | $17.3M | 2.53% | +16,415+698.2% | Added |
| Waycross Partners, LLC | 18,785 | $17.3M | 1.49% | +349+1.9% | Added |
| Alyeska Investment Group, L.P. | 18,831 | $17.3M | 0.05% | +18,831 | New |
| Epoch Investment Partners, Inc. | 19,098 | $17.6M | 0.10% | +19,098 | New |
| Prime Capital Investment Advisors, LLC | 19,297 | $17.8M | 0.22% | +6,053+45.7% | Added |
| Mercer Global Advisors Inc | 19,562 | $18.0M | 0.03% | +1,064+5.8% | Added |
| BLI - Banque de Luxembourg Investments | 19,185 | $18.1M | 0.53% | +2,445+14.6% | Added |