ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2025
Institutional positions in ServiceNow, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,248
- −9 vs. Q2 2025
- Shares held
- 179.7M
- +22.8K (0.0%) vs. Q2 2025
- Total value
- $164.4B
- −$20.1B (−10.9%) vs. Q2 2025
- New holders
- 186
- 1,038 more added
- Sold out
- 195
- 739 more reduced
40 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Gibbs Wealth Management | 1,961 | $1.80M | 0.41% | −338−14.7% | Reduced |
| RMR Wealth Builders | 1,961 | $1.80M | 0.15% | +163+9.1% | Added |
| Kirtland Hills Capital Management, LLC | 1,965 | $1.81M | 0.72% | +18+0.9% | Added |
| Narwhal Capital Management | 1,966 | $1.81M | 0.13% | +572+41.0% | Added |
| Sterling Investment Counsel, LLC | 1,966 | $1.81M | 0.58% | +1,641+504.9% | Added |
| Lineweaver Wealth Advisors, LLC | 1,972 | $1.81M | 0.27% | +223+12.8% | Added |
| Principle Wealth Partners LLC | 1,978 | $1.82M | 0.11% | −90−4.4% | Reduced |
| Savant Capital, LLC | 1,981 | $1.82M | 0.01% | +55+2.9% | Added |
| Lebenthal Global Advisors, LLC | 1,984 | $1.83M | 0.32% | +380+23.7% | Added |
| Pallas Capital Advisors LLC | 1,985 | $1.83M | 0.07% | −992−33.3% | Reduced |
| Keeler Thomas Management LLC | 1,986 | $1.83M | 0.75% | +127+6.8% | Added |
| CSM Advisors, LLC | 1,991 | $1.83M | 0.05% | +1,778+834.7% | Added |
| Intact Investment Management Inc. | 1,990 | $1.83M | 0.06% | 00.0% | Unchanged |
| Qtron Investments LLC | 1,992 | $1.83M | 0.23% | 00.0% | Unchanged |
| Signature Wealth Management Group | 1,992 | $1.83M | 0.71% | +35+1.8% | Added |
| Morse Asset Management, Inc | 1,997 | $1.84M | 0.37% | −1,491−42.7% | Reduced |
| 111 Capital | 1,998 | $1.84M | 0.35% | +746+59.6% | Added |
| Cohen Klingenstein LLC | 2,000 | $1.84M | 0.06% | 00.0% | Unchanged |
| Mitsubishi UFJ Asset Management (UK) Ltd. | 2,000 | $1.84M | 0.89% | −600−23.1% | Reduced |
| Guided Capital Wealth Management, LLC | 2,003 | $1.84M | 1.58% | −1,996−49.9% | Reduced |
| CNB Bank | 2,004 | $1.84M | 0.77% | −39−1.9% | Reduced |
| Rockline Wealth Management, LLC | 2,014 | $1.85M | 0.38% | +355+21.4% | Added |
| Little House Capital LLC | 2,014 | $1.85M | 0.43% | +2,014 | New |
| Logan Capital Management Inc | 2,016 | $1.86M | 0.08% | −256−11.3% | Reduced |
| Cigna Investments Inc | 2,031 | $1.87M | 0.26% | 00.0% | Unchanged |
| TD Private Client Wealth LLC | 2,035 | $1.87M | 0.04% | −1,654−44.8% | Reduced |
| Westpac Banking Corp | 2,061 | $1.90M | 0.12% | −1,138−35.6% | Reduced |
| Visionary Wealth Advisors | 2,062 | $1.90M | 0.09% | +80+4.0% | Added |
| Argentarii, LLC | 2,066 | $1.90M | 0.81% | +3+0.1% | Added |
| Glen Eagle Advisors, LLC | 2,067 | $1.90M | 0.26% | −155−7.0% | Reduced |
| RiverPark Advisors, LLC | 2,080 | $1.91M | 0.83% | +66+3.3% | Added |
| Silvant Capital Management LLC | 2,090 | $1.92M | 0.07% | +271+14.9% | Added |
| Field & Main Bank | 2,100 | $1.93M | 0.57% | +38+1.8% | Added |
| Uniting Wealth Partners, LLC | 2,105 | $1.94M | 0.46% | +105+5.3% | Added |
| Insigneo Advisory Services, LLC | 2,116 | $1.95M | 0.14% | −199−8.6% | Reduced |
| Mendel Money Management | 2,126 | $1.96M | 0.82% | +2,126 | New |
| Colonial Trust Co | 2,147 | $1.98M | 0.27% | +2,048+2,068.7% | Added |
| Reuter James Wealth Management, LLC | 2,149 | $1.98M | 0.28% | −21−1.0% | Reduced |
| GeoWealth Management, LLC | 2,164 | $1.99M | 0.07% | +78+3.7% | Added |
| Strategic Wealth Partners, Ltd. | 2,169 | $2.00M | 0.15% | +959+79.3% | Added |
| Eagle Strategies LLC | 2,171 | $2.00M | 0.27% | −844−28.0% | Reduced |
| Texas Yale Capital Corp. | 2,177 | $2.00M | 0.06% | −84−3.7% | Reduced |
| Vienna Asset Management LLC | 2,180 | $2.01M | 1.20% | +2,180 | New |
| Tower Research Capital LLC (TRC) | 2,191 | $2.02M | 0.06% | −2,340−51.6% | Reduced |
| Mission Creek Capital Partners, Inc. | 2,194 | $2.02M | 0.40% | −23−1.0% | Reduced |
| Legacy Wealth Asset Management, LLC | 2,199 | $2.02M | 0.49% | −275−11.1% | Reduced |
| Zions Bancorporation, National Association | 2,212 | $2.04M | 0.10% | +1,420+179.3% | Added |
| Mount Yale Investment Advisors, LLC | 2,217 | $2.04M | 0.14% | +1,769+394.9% | Added |
| Aviso Financial Inc. | 2,223 | $2.05M | 0.08% | +372+20.1% | Added |
| Guardian Wealth Advisors, LLC | 2,227 | $2.05M | 0.13% | +1,190+114.8% | Added |
| Fortis Capital Advisors, LLC | 2,230 | $2.05M | 0.33% | −85−3.7% | Reduced |
| Gryphon Financial Partners LLC | 2,230 | $2.05M | 0.23% | +662+42.2% | Added |
| Northern Financial Advisors Inc | 2,232 | $2.05M | 1.08% | +60+2.8% | Added |
| Guerra Pan Advisors, LLC | 2,245 | $2.07M | 1.25% | 00.0% | Unchanged |
| Greykasell Wealth Strategies, Inc. | 2,252 | $2.07M | 0.87% | +80+3.7% | Added |
| Doliver Advisors, LP | 2,255 | $2.08M | 0.54% | −7−0.3% | Reduced |
| Perpetual Ltd | 2,263 | $2.08M | 0.03% | −513−18.5% | Reduced |
| Evelyn Partners Investment Management LLP | 2,263 | $2.08M | 0.06% | +462+25.7% | Added |
| Cooper Financial Group | 2,271 | $2.09M | 0.23% | +668+41.7% | Added |
| Empirical Financial Services, LLC d.b.a. Empirical Wealth Management | 2,277 | $2.10M | 0.04% | −235−9.4% | Reduced |
| Naviter Wealth, LLC | 2,288 | $2.11M | 0.25% | +54+2.4% | Added |
| Boothbay Fund Management, LLC | 2,288 | $2.11M | 0.05% | +2,288 | New |
| Warren Averett Asset Management, LLC | 2,289 | $2.11M | 0.02% | −25−1.1% | Reduced |
| Fulton Bank, N.A. | 2,292 | $2.11M | 0.07% | −60−2.6% | Reduced |
| Stock Yards Bank & Trust Co | 2,300 | $2.12M | 0.07% | +1,468+176.4% | Added |
| Oak Grove Capital LLC | 2,301 | $2.12M | 0.46% | −249−9.8% | Reduced |
| Baader Bank INC | 2,382 | $2.12M | 0.18% | −962−28.8% | Reduced |
| Moneta Group Investment Advisors LLC | 2,315 | $2.13M | 0.02% | +89+4.0% | Added |
| Personal Cfo Solutions, LLC | 2,320 | $2.13M | 0.37% | +78+3.5% | Added |
| Alaethes Wealth LLC | 2,320 | $2.14M | 0.61% | +306+15.2% | Added |
| Prospera Financial Services Inc | 2,325 | $2.14M | 0.04% | +1,200+106.7% | Added |
| Lord & Richards Wealth Management, LLC | 2,326 | $2.14M | 1.96% | +652+38.9% | Added |
| L & S Advisors Inc | 2,334 | $2.15M | 0.21% | −6,011−72.0% | Reduced |
| Central Bank & Trust Co | 2,338 | $2.15M | 0.34% | −52−2.2% | Reduced |
| Canopy Partners, LLC | 2,340 | $2.15M | 0.72% | +240+11.4% | Added |
| NDWM LLC | 2,349 | $2.16M | 1.47% | 00.0% | Unchanged |
| Fidelis Capital Partners, LLC | 2,359 | $2.17M | 0.17% | +612+35.0% | Added |
| Trust Asset Management LLC | 2,372 | $2.18M | 0.15% | 00.0% | Unchanged |
| Walleye Capital LLC | 2,381 | $2.19M | 0.02% | +1,682+240.6% | Added |
| Romano Brothers and Company | 2,401 | $2.21M | 0.25% | −26−1.1% | Reduced |
| Orion Investment Co | 2,411 | $2.22M | 0.71% | +193+8.7% | Added |
| Convergence Financial, LLC | 2,414 | $2.22M | 0.33% | −9−0.4% | Reduced |
| Thoroughbred Financial Services, LLC | 2,419 | $2.23M | 0.14% | −176−6.8% | Reduced |
| HBW Advisory Services LLC | 2,436 | $2.24M | 0.25% | +344+16.4% | Added |
| WSFS Capital Management, LLC | 2,439 | $2.24M | 0.11% | −40−1.6% | Reduced |
| Alliance Wealth Advisors, LLC | 2,440 | $2.25M | 0.53% | −448−15.5% | Reduced |
| National Asset Management, Inc. | 2,442 | $2.25M | 0.11% | −119−4.6% | Reduced |
| Summit Financial, LLC | 2,446 | $2.25M | 0.03% | −682−21.8% | Reduced |
| Altus Wealth Group LLC | 2,448 | $2.25M | 0.93% | −4−0.2% | Reduced |
| Garrett Investment Advisors LLC | 2,465 | $2.27M | 0.19% | +43+1.8% | Added |
| NorthRock Partners, LLC | 2,471 | $2.27M | 0.04% | +268+12.2% | Added |
| Winton Group Ltd | 2,483 | $2.29M | 0.09% | +855+52.5% | Added |
| MMBG Investment Advisors Co. | 2,484 | $2.29M | 0.20% | +1,374+123.8% | Added |
| Park Place Capital Corp | 2,488 | $2.29M | 0.48% | −49−1.9% | Reduced |
| Grant Private Wealth Management Inc | 2,497 | $2.30M | 1.42% | +2,497 | New |
| Kentucky Farm Bureau Mutual Insurance Co | 2,500 | $2.30M | 0.57% | 00.0% | Unchanged |
| Diker Management LLC | 2,500 | $2.30M | 1.86% | +2,500 | New |
| Bensler, LLC | 2,514 | $2.31M | 0.24% | −57−2.2% | Reduced |
| New Age Alpha Advisors, LLC | 2,526 | $2.32M | 0.10% | +2,500+9,615.4% | Added |
| Y-Intercept (Hong Kong) Ltd | 2,553 | $2.35M | 0.06% | +2,553 | New |