ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2025
Institutional positions in ServiceNow, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,248
- −9 vs. Q2 2025
- Shares held
- 179.7M
- +22.8K (0.0%) vs. Q2 2025
- Total value
- $164.4B
- −$20.1B (−10.9%) vs. Q2 2025
- New holders
- 186
- 1,038 more added
- Sold out
- 195
- 739 more reduced
40 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Trivant Custom Portfolio Group, LLC | 933 | $858.6K | 0.44% | +933 | New |
| KCM Investment Advisors LLC | 935 | $860.5K | 0.03% | +34+3.8% | Added |
| One Wealth Capital Management, LLC | 941 | $866.0K | 0.39% | −45−4.6% | Reduced |
| Becker Capital Management Inc | 942 | $866.9K | 0.03% | +28+3.1% | Added |
| Heartland Bank & Trust Co | 944 | $868.7K | 0.36% | −10−1.0% | Reduced |
| Segment Wealth Management, LLC | 946 | $870.6K | 0.05% | 00.0% | Unchanged |
| Worth Financial Advisory Group, LLC | 951 | $875.2K | 0.49% | +84+9.7% | Added |
| Evanson Asset Management, LLC | 954 | $877.6K | 0.05% | +116+13.8% | Added |
| Montecito Bank & Trust | 958 | $881.6K | 0.14% | +958 | New |
| Occudo Quantitative Strategies LP | 959 | $882.5K | 0.11% | +959 | New |
| Elevated Capital Advisors, LLC | 962 | $885.3K | 0.22% | −137−12.5% | Reduced |
| Carnegie Lake Advisors LLC | 964 | $887.1K | 0.34% | 00.0% | Unchanged |
| Versant Capital Management, Inc | 964 | $887.1K | 0.12% | +422+77.9% | Added |
| Dynamic Advisor Solutions LLC | 965 | $888.1K | 0.03% | −5−0.5% | Reduced |
| Citizens Business Bank | 967 | $889.9K | 0.15% | +967 | New |
| Dudley Capital Management, LLC | 968 | $890.8K | 0.40% | +52+5.7% | Added |
| Two Sigma Securities, LLC | 968 | $890.8K | 0.13% | +514+113.2% | Added |
| Aster Capital Management (DIFC) Ltd | 968 | $890.8K | 0.45% | +743+330.2% | Added |
| IAM Advisory, LLC | 972 | $895.0K | 0.20% | −40−4.0% | Reduced |
| TCI Wealth Advisors, Inc. | 974 | $896.4K | 0.05% | +21+2.2% | Added |
| Silver Oak Securities, Inc | 975 | $897.5K | 0.07% | +39+4.2% | Added |
| Absoluto Partners Gestao de Recursos Ltda | 977 | $899.1K | 0.65% | −323−24.8% | Reduced |
| Kera Capital Partners, Inc. | 977 | $899.1K | 0.13% | +25+2.6% | Added |
| L2 Asset Management, LLC | 977 | $899.1K | 0.13% | +49+5.3% | Added |
| Cassaday & Co Wealth Management LLC | 978 | $900.0K | 0.02% | +5+0.5% | Added |
| Mindset Wealth Management, LLC | 982 | $904.1K | 0.25% | +256+35.3% | Added |
| Jaffetilchin Investment Partners, LLC | 983 | $904.6K | 0.05% | +157+19.0% | Added |
| Neville Rodie & Shaw Inc | 985 | $906.0K | 0.07% | −1,364−58.1% | Reduced |
| Aviso Wealth Management | 985 | $906.5K | 0.40% | +86+9.6% | Added |
| Capstone Investment Advisors, LLC | 988 | $909.2K | 0.01% | +663+204.0% | Added |
| Principal Street Partners, LLC | 989 | $910.2K | 0.15% | −454−31.5% | Reduced |
| Drake & Associates, LLC | 1,035 | $910.4K | 0.19% | +1,035 | New |
| Foundations Investment Advisors, LLC | 990 | $911.4K | 0.01% | +212+27.2% | Added |
| Pinnacle Wealth Planning Services, Inc. | 993 | $913.8K | 0.11% | +65+7.0% | Added |
| Corient IA LLC | 1,000 | $920.3K | 0.69% | 00.0% | Unchanged |
| Iron Financial, LLC | 1,000 | $920.3K | 0.44% | +38+4.0% | Added |
| Parkside Financial Bank & Trust | 1,004 | $924.0K | 0.07% | +74+8.0% | Added |
| Postrock Partners LLC | 1,007 | $926.7K | 0.41% | 00.0% | Unchanged |
| Primoris Wealth Advisors, LLC | 1,009 | $928.6K | 0.59% | +10+1.0% | Added |
| KPP Advisory Services LLC | 1,015 | $934.1K | 0.14% | −18−1.7% | Reduced |
| BSW Wealth Partners | 1,016 | $935.0K | 0.12% | +26+2.6% | Added |
| Sherbrooke Park Advisers LLC | 1,021 | $939.6K | 0.44% | +610+148.4% | Added |
| MJP Associates Inc | 1,022 | $940.5K | 0.12% | −36−3.4% | Reduced |
| Rehmann Capital Advisory Group | 1,036 | $945.1K | 0.05% | −63−5.7% | Reduced |
| Legacy Financial Advisors, Inc. | 1,027 | $945.1K | 0.13% | −22−2.1% | Reduced |
| Harvest Fund Management Co., Ltd | 1,028 | $946.0K | 0.04% | −782−43.2% | Reduced |
| American Trust | 1,029 | $947.0K | 0.08% | +18+1.8% | Added |
| Fulcrum Asset Management LLP | 1,030 | $947.9K | 0.26% | −28−2.6% | Reduced |
| Kapitalo Investimentos Ltda | 1,031 | $948.8K | 0.18% | −719−41.1% | Reduced |
| Stratos Wealth Advisors, LLC | 1,039 | $956.2K | 0.05% | +78+8.1% | Added |
| TrueMark Investments, LLC | 1,042 | $958.9K | 0.17% | −42−3.9% | Reduced |
| Stamos Capital Partners, L.P. | 1,045 | $961.7K | 0.18% | +1,045 | New |
| Tower Trust & Investment Co | 1,048 | $964.4K | 0.65% | +7+0.7% | Added |
| Malaga Cove Capital, LLC | 1,049 | $965.4K | 0.35% | 00.0% | Unchanged |
| Beaton Management Co. Inc. | 1,050 | $966.0K | 0.44% | 00.0% | Unchanged |
| Wright Investors Service Inc | 1,063 | $978.3K | 0.28% | −55−4.9% | Reduced |
| Adell Harriman & Carpenter Inc | 1,064 | $979.2K | 0.06% | +221+26.2% | Added |
| Harmony Asset Management LLC | 1,065 | $980.1K | 0.34% | +56+5.6% | Added |
| LRI Investments, LLC | 1,065 | $980.2K | 0.08% | −107−9.1% | Reduced |
| Zacks Investment Management | 1,065 | $980.4K | 0.01% | −522−32.9% | Reduced |
| Beck Capital Management, LLC | 1,068 | $982.7K | 0.23% | −4,251−79.9% | Reduced |
| Net Worth Advisory Group | 1,069 | $984.1K | 0.28% | +293+37.8% | Added |
| Massar Capital Management, LP | 1,070 | $984.7K | 0.35% | +1,070 | New |
| Greenwich Wealth Management LLC | 1,071 | $986.0K | 0.05% | 00.0% | Unchanged |
| Fukoku Mutual Life Insurance Co | 1,076 | $990.2K | 0.06% | −846−44.0% | Reduced |
| Chicago Trust Co NA | 1,077 | $991.1K | 0.14% | +480+80.4% | Added |
| MidWestOne Financial Group, Inc. | 1,079 | $993.0K | 0.12% | +80+8.0% | Added |
| B.O.S.S. Retirement Advisors, LLC | 1,080 | $993.9K | 0.24% | −92−7.8% | Reduced |
| Sageworth Trust Co | 1,080 | $993.9K | 0.05% | +1,080 | New |
| Interchange Capital Partners, LLC | 1,082 | $995.7K | 0.20% | +222+25.8% | Added |
| Alta Advisers Ltd | 1,083 | $996.7K | 0.30% | 00.0% | Unchanged |
| Optas, LLC | 1,084 | $997.6K | 0.17% | +71+7.0% | Added |
| BlueSpruce Investments, LP | 1,084 | $997.6K | 0.02% | 00.0% | Unchanged |
| Probity Advisors, Inc. | 1,086 | $999.4K | 0.16% | −10−0.9% | Reduced |
| Forum Financial Management, LP | 1,086 | $999.5K | 0.01% | −31−2.8% | Reduced |
| NVWM, LLC | 1,088 | $1.00M | 0.23% | +13+1.2% | Added |
| Global Assets Advisory, LLC | 1,088 | $1.00M | 0.30% | +199+22.4% | Added |
| Golden State Equity Partners | 1,092 | $1.00M | 0.17% | +20+1.9% | Added |
| American National Bank | 1,093 | $1.01M | 0.10% | −5−0.5% | Reduced |
| AlTi Global, Inc. | 1,094 | $1.01M | 0.02% | +51+4.9% | Added |
| Trust Co of Vermont | 1,096 | $1.01M | 0.04% | +4+0.4% | Added |
| Perfromance Wealth Partners, LLC | 1,100 | $1.01M | 0.03% | −30−2.7% | Reduced |
| Oak Harvest Investment Services | 1,100 | $1.01M | 0.12% | +32+3.0% | Added |
| Wrapmanager Inc | 1,101 | $1.01M | 0.31% | −438−28.5% | Reduced |
| Legacy Bridge, LLC | 1,105 | $1.02M | 0.42% | +7+0.6% | Added |
| Retirement Guys Formula LLC | 1,106 | $1.02M | 0.36% | +1,106 | New |
| Balboa Wealth Partners | 1,110 | $1.02M | 0.18% | −110−9.0% | Reduced |
| Ted Buchan & Co | 1,111 | $1.02M | 0.40% | +313+39.2% | Added |
| Fedenia Advisers LLC | 1,113 | $1.02M | 0.41% | −55−4.7% | Reduced |
| Orrstown Financial Services Inc | 1,113 | $1.02M | 0.18% | +166+17.5% | Added |
| Gerber Kawasaki Wealth & Investment Management | 1,114 | $1.03M | 0.04% | +45+4.2% | Added |
| West Family Investments, Inc. | 1,119 | $1.03M | 0.23% | +173+18.3% | Added |
| Ferguson Wellman Capital Management, Inc | 1,120 | $1.03M | 0.02% | −636−36.2% | Reduced |
| Cito Capital Group, LLC | 1,123 | $1.03M | 0.30% | +1,000+813.0% | Added |
| Daymark Wealth Partners, LLC | 1,123 | $1.03M | 0.04% | +267+31.2% | Added |
| Cary Street Partners Financial LLC | 1,124 | $1.03M | 0.03% | +241+27.3% | Added |
| Albert D Mason Inc | 1,128 | $1.04M | 0.68% | +67+6.3% | Added |
| Migdal Insurance & Financial Holdings Ltd. | 1,116 | $1.04M | 0.01% | −26−2.3% | Reduced |
| Spirit of America Management Corp | 1,130 | $1.04M | 0.21% | 00.0% | Unchanged |
| Intellectus Partners, LLC | 1,131 | $1.04M | 0.20% | −41−3.5% | Reduced |