Skip to main content

ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2025

Institutional positions in ServiceNow, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,297
+164 vs. Q1 2025
Shares held
182.3M
+461.4K (+0.3%) vs. Q1 2025
Total value
$187.2B
+$42.5B (+29.4%) vs. Q1 2025
New holders
289
989 more added
Sold out
125
742 more reduced

33 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2025: 2,297 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,944 institutionsQ4 2024: 2,261 institutionsQ1 2025: 2,166 institutionsQ2 2025: 2,297 institutionsQ3 2025: 2,248 institutionsQ4 2025: 2,325 institutionsQ1 2026: 2,212 institutionsQ2 2026: 2,244 institutions
Value heldQ2 2025: $187.2B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,212$90.5B
Q4 20252,325$138.5B
Q3 20252,248$164.4B
Q2 20252,297$187.2B
Q1 20252,166$145.0B
Q4 20242,261$194.6B
Q3 20241,944$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2025

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2025.

Institutions holding NOW in Q2 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Ingalls & Snyder LLC207$213.0K0.01%+207New
WT Wealth Management207$212.8K0.06%+207New
Five Oceans Advisors207$212.8K0.09%+207New
Union Savings Bank225$212.2K0.10%00.0%Unchanged
Seldon Capital LP206$211.8K0.09%+206New
Register Financial Advisors LLC206$211.8K0.09%+206New
Emerald Mutual Fund Advisers Trust205$210.8K0.01%−10−4.7%Reduced
Marion Wealth Management205$210.8K0.05%+205New
Values Added Financial LLC204$209.7K0.10%+204New
B&L Asset Management LLC204$209.7K0.12%+204New
Destination Wealth Management203$208.7K0.01%+203New
Aletheian Wealth Advisors LLC203$208.7K0.10%+203New
Acorns Advisers, LLC202$208.0K0.00%+202New
Banque de Luxembourg S.A.261$207.8K0.12%00.0%Unchanged
DiNuzzo Private Wealth, Inc.202$207.7K0.02%00.0%Unchanged
1st Source Bank200$205.6K0.01%+200New
Ullmann Financial Group, Inc.200$205.6K0.02%+200New
Mattern Wealth Management LLC200$205.6K0.04%+200New
Thrive Capital Management, LLC200$205.6K0.06%+200New
Lodestar Private Asset Management LLC200$205.6K0.02%+200New
Crux Wealth Advisors200$205.6K0.09%+200New
Challenger Wealth Management200$205.6K0.14%+200New
Merrion Investment Management Co, LLC200$205.6K0.13%+200New
Braun-Bostich & Associates Inc.199$204.6K0.14%+199New
DecisionMap Wealth Management, LLC199$204.1K0.14%+199New
Center for Financial Planning, Inc.198$203.6K0.02%00.0%Unchanged
Courier Capital LLC197$202.5K0.01%+197New
Walkner Condon Financial Advisors LLC196$201.5K0.04%+196New
North Star Asset Management Inc196$201.5K0.01%+196New
RiverFront Investment Group, LLC196$201.5K0.00%+196New
Fort Sheridan Advisors LLC196$201.5K0.03%+196New
PFW Advisors LLC196$201.5K0.06%+196New
Walter & Keenan Financial Consulting Co195$200.5K0.06%+195New
Marathon Capital Management195$200.5K0.05%+195New
Omnia Family Wealth, LLC195$200.5K0.07%+195New
Roehl & Yi Investment Advisors, LLC195$200.5K0.10%+195New
PVG Asset Management Corp195$200.5K0.68%+195New
Bartlett & Co. Wealth Management LLC193$198.4K0.00%00.0%Unchanged
Rise Advisors, LLC186$191.2K0.08%−22−10.6%Reduced
North Capital, Inc.186$191.2K0.16%00.0%Unchanged
Hemington Wealth Management185$190.0K0.03%+5+2.8%Added
Oliver Lagore Vanvalin Investment Group238$189.5K0.07%+238New
Hollencrest Capital Management180$185.1K0.01%+35+24.1%Added
Addison Advisors LLC179$184.0K0.05%−4−2.2%Reduced
Crowley Wealth Management, Inc.178$183.0K0.17%00.0%Unchanged
Opal Wealth Advisors, LLC176$180.9K0.05%+20+12.8%Added
Investors Research Corp171$175.8K0.03%00.0%Unchanged
Motco186$175.4K0.02%+3+1.6%Added
Barnes Dennig Private Wealth Management LLC167$171.7K0.21%+167New
Farmers & Merchants Investments Inc162$166.5K0.00%+2+1.3%Added
Quantbot Technologies LP161$165.5K0.00%−14,094−98.9%Reduced
Western Pacific Wealth Management, LP159$163.5K0.16%00.0%Unchanged
ORG Partners LLC161$162.9K0.03%+17+11.8%Added
Park Square Financial Group, LLC154$158.3K0.11%−3−1.9%Reduced
GHP Investment Advisors, Inc.154$157.8K0.01%00.0%Unchanged
EMC Capital Management150$154.0K0.08%00.0%Unchanged
N.E.W. Advisory Services LLC148$152.2K0.01%−39−20.9%Reduced
MB, Levis & Associates, LLC145$149.1K0.07%00.0%Unchanged
Ameliora Wealth Management Ltd.142$146.0K0.05%−22−13.4%Reduced
Clear Street Markets LLC139$142.9K0.05%+139New
Medallion Wealth Advisors, LLC130$131.9K0.05%00.0%Unchanged
Jupiter Wealth Management LLC150$129.5K0.07%+150New
Bay Harbor Wealth Management, LLC125$128.5K0.04%+28+28.9%Added
Hennessy Advisors Inc125$128.5K0.00%+125New
Cito Capital Group, LLC123$126.0K0.04%+70+132.1%Added
Pension & Wealth Management Advisors, Inc.116$120.6K0.04%+21+22.1%Added
Bernard Wealth Management Corp.115$118.2K0.05%00.0%Unchanged
Family Legacy Financial Solutions, LLC113$116.2K0.10%+113New
Solstein Capital, LLC112$115.1K0.06%+42+60.0%Added
S.A. Mason LLC111$114.1K0.06%+111New
Ofi Invest Asset Management128$112.1K0.00%−3,736−96.7%Reduced
Meeder Asset Management Inc108$111.0K0.01%−12−10.0%Reduced
Arlington Trust Co LLC106$109.0K0.02%+3+2.9%Added
Garde Capital, Inc.105$107.9K0.01%−15−12.5%Reduced
Alpine Bank Wealth Management104$106.9K0.02%−45−30.2%Reduced
Vermillion Wealth Management, Inc.103$105.9K0.05%00.0%Unchanged
Ramirez Asset Management, Inc.100$102.8K0.02%+25+33.3%Added
Cornerstone Planning Group LLC113$102.3K0.02%−7−5.8%Reduced
Colonial Trust Co99$101.3K0.01%−3−2.9%Reduced
Fortitude Family Office, LLC94$96.6K0.03%−1−1.1%Reduced
Financial Connections Group, Inc.93$95.0K0.04%00.0%Unchanged
Washington Trust Advisors, Inc.92$95.0K0.01%−19−17.1%Reduced
Kimelman & Baird, LLC91$93.6K0.01%00.0%Unchanged
WPG Advisers, LLC91$93.6K0.08%−20−18.0%Reduced
Byrne Asset Management LLC89$91.5K0.06%––
Pin Oak Investment Advisors Inc111$88.0K0.07%−38−25.5%Reduced
MRP Capital Investments, LLC85$87.4K0.06%−570−87.0%Reduced
Beacon Capital Management, LLC83$85.3K0.01%00.0%Unchanged
Financial Network Wealth Advisors LLC83$85.3K0.10%+5+6.4%Added
Capital Advisors, Ltd. LLC83$85.0K0.01%−23−21.7%Reduced
Armstrong Advisory Group, Inc82$84.3K0.01%00.0%Unchanged
Vestor Capital, LLC79$83.0K0.01%+7+9.7%Added
Avondale Wealth Management80$82.2K0.05%00.0%Unchanged
Focused Wealth Management, Inc78$80.2K0.01%+78New
Main Street Group, LTD77$79.2K0.03%00.0%Unchanged
Centricity Wealth Management, LLC77$79.2K0.06%00.0%Unchanged
Bell Investment Advisors, Inc74$76.1K0.01%+3+4.2%Added
Disciplina Capital Management LLC72$74.0K0.01%00.0%Unchanged
Centerpoint Advisors, LLC70$72.0K0.02%00.0%Unchanged
Financial Management Professionals, Inc.68$69.9K0.01%+19+38.8%Added